市场调查报告书
商品编码
1470945
水面运动装备市场:依产品、消费者定位、价格分布、销售管道- 2024-2030 年全球预测Surface Water Sports Equipment Market by Product (Board Sports Equipment, Paddle Sports Equipment, Ski Sports Equipment), Consumer Orientation (Adults, Kids), Price Range, Sales Channel - Global Forecast 2024-2030 |
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预计2023年水面水上运动装备市场规模为60亿美元,预计2024年将达64.1亿美元,2030年将达到98.4亿美元,复合年增长率为7.32%。
水面水上运动设备包括各种旨在促进在湖泊、河流和海洋等水体表面或水面上进行的各种休閒的装备和设备。这些运动在全世界都很流行,包括各种各样的活动,每项活动都需要专门的设备来确保表现、安全和乐趣。健康和保健趋势、沿海旅游业的成长以及国际水上运动赛事推动了人们对水上运动的兴趣增加,可能会显着增加需求。此外,由永续来源和环保材料製成的水上运动设备的开发和供应进一步推动了该行业的成长。然而,有关水面运动设备设计和开发的严格安全法规以及越来越多的设备产品召回阻碍了设备的广泛生产和使用。此外,与某些装置和设备的製造和使用相关的频繁维护要求和复杂性阻碍了最终用户的采用。然而,主要参与者正在探索将智慧技术整合到他们的设备中,以克服技术和维护限制并改善效能追踪。此外,品牌合作、社群媒体行销方式以及与名人合作向更广泛的消费者群体推广最新的设备产品正在为该行业创造新的成长途径。
主要市场统计 | |
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基准年[2023] | 60亿美元 |
预测年份 [2024] | 64.1亿美元 |
预测年份 [2030] | 98.4亿美元 |
复合年增长率(%) | 7.32% |
产品水上运动爱好者对多功能且安全的滑板运动器材的需求不断增长
滑板运动器材包括专为涉及参与者骑滑板的活动而设计的物品,例如衝浪、花式滑水、单桨衝浪和帆板运动。喜欢滑板运动的消费者寻求在波浪上保持平衡和被船拉着的快感。此类产品通常强调耐用性、性能和适用于各种水条件的多功能性。桨运动器材涵盖皮划艇、独木舟和立式单桨衝浪 (SUP) 等需要桨进行推进和操纵的活动。桨运动爱好者经常发现全身运动和悠閒探索水道的价值。这种设备的需求也可能偏向便携性、舒适性和稳定性。滑雪运动器材是滑水运动的专用器材,如迴转滑雪、特技滑雪和跳跃滑雪等。这个利基市场正在吸引受速度和复杂性驱动的个人的注意力。使用者通常会根据适合其滑雪类型的适合度、性能和特定功能来优先考虑设备。
以消费者为导向:安全意识儿童设备的进步
参与水面水上运动的成年人通常喜欢耐用、性能和舒适的设备。成人消费者的偏好往往倾向于高品质的材料和先进的功能,以满足业余爱好者和专业人士的需求。孩子对水面运动器材的偏好往往偏向安全、简单和有趣的元素。人们倾向于优先购买确保孩子安全的物品,例如具有内建浮力的物品或可以随着孩子成长而调节的物品。水面水上运动设备的简单设计满足了初学者所需的操作和控制的便利性,而色彩丰富、美观的外观对吸引年轻学习者起到了很大的作用。
价格分布:大众化趋势日益明显,注重成本绩效
水面运动设备市场的大众部分迎合了广大消费者群体,他们优先考虑可负担性和可及性而不是高级功能。休閒爱好者和初学者所需的具有基本功能和耐用性的入门级到中级产品属于大众细分市场。大众市场的价格分布经过策略性设定,以确保最大的市场渗透率和高销售量。市场区隔的高端细分市场的目标客户是愿意为先进功能、卓越製造品质和品牌声誉支付更高价格的客户。高端市场的消费者通常是经验丰富的水上运动爱好者和专业人士,他们优先考虑具有改进的性能、耐用性和品牌声誉的顶级设备,并且更愿意投资具有这些优势的设备。
销售管道:对寻求个人化服务体验的专营零售商的偏好日益增加
专卖店为顾客提供专业的购物体验,提供高品质、品牌专用的设备并提供专家的购买建议。个人化服务,以及观看、触摸甚至试用设备的机会,是倾向于奢侈品店的消费者的关键要素。大卖场和超级市场的目标是大众市场,通常在同一屋檐下销售多种产品。大卖场和超级市场吸引了寻求便利和有竞争力的价格的消费者,并且受到需要大量水面水上运动装备的消费者的青睐。批发商和经销商是租赁店、水上运动教练和小型零售商等企业的首选管道,因为他们可以以折扣价提供大量产品。
区域洞察
以美国和加拿大为中心的美洲地区,拥有强大的经济和重视户外休閒的文化,支撑着蓬勃发展的水上运动和装备市场。拥有广阔海岸线的沿海州尤其集中了水上运动爱好者。美洲客户的购买趋势表明,业余爱好者倾向于购买高端、专业的设备,并且对环保产品越来越感兴趣。该行业还在促进水安全和永续实践方面进行了大量投资。欧盟国家是水面水上运动装备的强劲市场,其中西班牙、葡萄牙和法国等沿海国家的消费量领先。欧盟消费者越来越重视永续性,研发正朝着更环保的材料和製造工艺方向发展。安全标准也是欧盟的一个重点优先事项,因此对水面运动设备制定了严格的法规。亚太地区的特征是中阶不断壮大,可支配收入较高,需要高端休閒活动和设备。该地区对水上运动设备的偏好是由成本效益和耐用性所驱动的。政府对促进旅游活动和投资水上运动设施的支持进一步加速了亚太地区地面水上运动设备的成长。
FPNV定位矩阵
FPNV定位矩阵对于评估水面运动装备市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对水面运动设备市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 水面运动器材市场的市场规模与预测是多少?
2.在水面运动设备市场预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.水面运动装备市场的技术趋势与法规结构是什么?
4.水面运动装备市场主要供应商的市场占有率是多少?
5. 进入水面水上运动装备市场的合适型态和策略手段是什么?
[190 Pages Report] The Surface Water Sports Equipment Market size was estimated at USD 6.00 billion in 2023 and expected to reach USD 6.41 billion in 2024, at a CAGR 7.32% to reach USD 9.84 billion by 2030.
Surface water sports equipment encompasses a broad array of gear and apparatus designed to facilitate various recreational activities conducted on or above the surface of water bodies, such as lakes, rivers, and oceans. These sports are popular worldwide and include a range of activities, each requiring specialized equipment to ensure performance, safety, and enjoyment. Increased interest in water sports driven by health and wellness trends, the growth of coastal tourism, and international water sports events can significantly boost demand. Additionally, the development and availability of water sports equipment made using sustainably sourced and eco-friendly materials has further accelerated the growth of the industry. However, stringent safety regulations regarding the design and development of surface water sports equipment and growing incidences of equipment product recalls impede widespread production or utilization of the equipment. Additionally, the need for frequent maintenance and complexities associated with the production and utilization of certain devices and equipment hampers the adoption among end-users. However, key players are exploring the integration of smart technology into equipment to overcome technical and maintenance limitations and improve performance tracking. Furthermore, brand collaborations, social media marketing approaches, and partnerships with celebrities for advertising the latest equipment products to a wide consumer base have created new avenues of growth for the industry.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.00 billion |
Estimated Year [2024] | USD 6.41 billion |
Forecast Year [2030] | USD 9.84 billion |
CAGR (%) | 7.32% |
Product: Growing demand for versatile and safe board sports equipment among water sports enthusiasts
Board sports equipment includes items designed for activities where the participant is on a board, such as surfing, wakeboarding, paddleboarding, and windsurfing. Consumers who prefer board sports seek the thrill of balancing and maneuvering on waves or pulled behind a boat. The products in this category often emphasize durability, performance, and versatility for different water conditions. Paddle sports equipment caters to activities such as kayaking, canoeing, and stand-up paddleboarding (SUP), which require paddles to propel and steer. Enthusiasts of paddle sports often value the full-body workout and the ability to leisurely explore waterways. Demand for this equipment sometimes skews towards portability, comfort, and stability. Ski sports equipment is specific to water skiing, including activities such as slalom, trick, and jump skiing. This niche enjoys the attention of individuals driven by speed and complex maneuvers. Users often prioritize equipment based on fit, performance, and specific features that facilitate their type of skiing.
Consumer Orientation: Advancements in kids equipments for safety concerns
Adults engaged in surface water sports typically prefer equipment that provides durability, performance, and comfort. Preference among adult consumers often leans towards high-quality materials and advanced features that cater to enthusiastic amateurs and professionals alike. Kids' preferences in surface water sports equipment tend towards safety, simplicity, and fun elements. Parents and guardians prioritize purchasing equipment that ensures the safety of children, including items with built-in flotation and adjustable settings for growing bodies. Simplicity in surface water sports equipment design allows for easier handling and control, which is essential for beginners, and colorful, appealing aesthetics play a significant role in attracting young learners.
Price Range: Rising inclination towards mass segment for cost effectiveness
The mass segment of the surface water sports equipment market caters to the broad consumer base that prioritizes affordability and accessibility over premium features. The entry-level to mid-tier products that offer basic functionality and durability necessary for casual or beginner enthusiasts in the mass segment. Price points in the mass segment are strategically set to ensure maximum market penetration and higher volume sales. The premium segment of the surface water sports equipment market serves customers who are willing to pay a higher price for advanced features, superior build quality, and brand prestige. Consumers in the premium segment are typically experienced water sports enthusiasts or professionals prioritizing top-line equipment with improved performance, durability, and brand reputation and are willing to invest in equipment that offers these benefits.
Sales Channel: Increased preference for exclusive stores for personalized service experience
Exclusive stores offer customers a specialized shopping experience, offering high-quality, brand-specific equipment, and expert advice for purchasing surface water sports equipment. The personalized service, along with the opportunity to see, touch, and sometimes try the equipment, are important factors for shoppers inclined towards the exclusive stores. Hypermarkets and supermarkets cater to the mass market, often carrying a wide range of products under one roof. Hypermarkets and supermarkets appeal to shoppers looking for convenience and competitive pricing and are preferred by consumers who require mass surface water sports equipment. Wholesalers and distributors are the preferred channels for businesses such as rental shops, water sports instructors, or small retailers, as they offer large quantities of products at discounted rates.
Regional Insights
The Americas region, particularly the US and Canada, supports a thriving market for water sports and equipment driven by a strong economy and a culture that values outdoor recreation. The coastal states, with their extensive shorelines, have a particularly high concentration of water sports enthusiasts. Customer purchasing behavior in the Americas indicates a trend toward high-end, specialized equipment for serious hobbyists, as well as an increasing interest in eco-friendly products. There are also significant investments in promoting water safety and sustainable practices within this industry. EU countries have a robust market for surface water sports equipment, with coastal nations such as Spain, Portugal, and France leading in consumption. EU consumers are increasingly concerned with sustainability, and there is ongoing research and development aimed at creating more eco-friendly materials and manufacturing processes. Safety standards are also an important priority in the EU, leading to stringent regulations for surface water sports equipment. The APAC region is characterized by the presence of a growing middle-class population that is increasingly demanding premium leisure activities and equipment due to its higher disposable incomes. The preference for water sports equipment in this region is driven by cost-effectiveness and durability. Government support for promoting tourism activities and investments in water sports facilities has further fuelled the growth of surface water sports equipment in the APAC region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Surface Water Sports Equipment Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Surface Water Sports Equipment Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Surface Water Sports Equipment Market, highlighting leading vendors and their innovative profiles. These include AIRE Inc., Airhead by Aqua-Leisure Recreation, LLC, Akona Adventure Gear, Allen Brothers, Aqua Marina, Aquaglide, BeachBox, BELASSI GmbH, Bhawna Engineering Works, Blue Wave Products, Inc., Body Glove, BomBoard, Cyclops Marine Limited, HO Sports, Imagine Surf, Jetpilot, Naish International by Kubus Sports, O'Brien Watersports, Rae Sport Pvt Ltd., Rave Sports by Escalade Inc., Solstice Sports, SRR Aqua, SURFTECH, LLC, Tahe Outdoors, ThunderMonkey, Vanguard Inflatables, Wing Inflatables, and WOW Watersports.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Surface Water Sports Equipment Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Surface Water Sports Equipment Market?
3. What are the technology trends and regulatory frameworks in the Surface Water Sports Equipment Market?
4. What is the market share of the leading vendors in the Surface Water Sports Equipment Market?
5. Which modes and strategic moves are suitable for entering the Surface Water Sports Equipment Market?