市场调查报告书
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1471002
牙齿美白产品市场:依产品、通路 - 2024-2030 年全球预测Tooth Whitening Products Market by Product (White Light Teeth Whitening Device, Whitening Gels & Strips, Whitening Toothpaste), Distribution Channel (Offline Mode, Online Mode) - Global Forecast 2024-2030 |
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牙齿美白产品市场规模预估2023年为44.6亿美元,2024年达47.3亿美元,预计2030年将达到68.4亿美元,复合年增长率为6.27%。
牙齿美白产品是一系列牙齿护理解决方案,用于去除和减少牙齿污渍、变色和泛黄,并改善牙齿的整体亮度和外观。这些产品包括美白牙膏、凝胶、牙条、托盘、漱口水以及其他适合办公室专业服务和家庭使用的专业护理产品。透过社群媒体影响者和名人代言,人们对个人外表和美学的日益关注正在推动各种牙齿美白产品的使用。世界各地对口腔健康意识的不断增强,促使更多消费者寻求针对牙齿染色和变色等牙齿疾病的预防措施,增加了对牙齿美白产品的需求。网路平台上仿冒品产品的盛行以及不良的自我用药阻碍了市场的成长。在牙齿美白产品中使用奈米技术和生物黏附材料预计将创造市场成长机会,因为它可以在不损害牙齿组织的情况下提高产品性能。
主要市场统计 | |
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基准年[2023] | 44.6亿美元 |
预测年份 [2024] | 47.3亿美元 |
预测年份 [2030] | 68.4亿美元 |
复合年增长率(%) | 6.27% |
白光牙齿美白设备的新可能性,比产品提供更快的效果
白光牙齿美白仪采用LED光技术,透过活化牙齿表面的过氧化物凝胶来加速美白过程。这些设备适合那些寻求更快效果的人或那些投资家用设备以实现专业级美白的人。美白凝胶和美白条含有不同浓度的过氧化氢和过氧化脲,可分解珐琅质污渍。透过几天或几週的定期使用,您可以逐渐取得明显的效果。对于那些寻求一种方便且价格实惠的选择来透过日常口腔护理保持牙齿洁白的人来说,建议使用美白牙膏。这些牙膏通常含有温和的研磨剂和酶,可去除表面污渍并防止变黄。
扩大牙齿美白产品在线上平台销售管道的供应
线下模式是指超级市场、大卖场、药局、药局、牙科护理店等传统实体店。此分销管道的优点在于可以立即获取产品并获得店员和牙科专业人士的个人化提案。线上模式包括专门提供牙科护理产品和服务的线上平台。近年来,由于网路普及率的普及和网路购物的便利性,该管道显着增长。喜欢线上模式的消费者可以享受到便利的宅配服务、轻鬆比较多个品牌和产品的价格以及购买更广泛的产品(包括本地商店没有的产品)等好处。此外,线上口碑和推荐可以帮助客户对不同牙齿美白产品的有效性做出明智的决定。
区域洞察
由于消费者在非侵入性牙科治疗和护理上的高支出、牙科疾病盛行率的上升以及先进牙科治疗技术的大规模采用,美洲和欧洲经济体的牙齿美白产品正在迅速发展。此外,卫生署、美国食品药物管理局(FDA) 和欧洲医疗设备法规 (MDR) 等监管机构越来越多的政府核准增加了牙齿美白产品的可用性,并增加了牙齿美白产品在以下地区的可用性:它正在推动牙齿美白产品的需求。由于可支配收入的增加和生活方式趋势的改变,中东和非洲为牙齿美白产品市场提供了潜在的成长机会,导致先进牙科治疗的采用增加。为了因应消费者日益增长的环境问题,亚洲经济体正在进行研发(R&D)计划,开发采用环保天然成分配製而成的新型牙齿美白产品,预计亚太地区将建立市场成长的立足点。
FPNV定位矩阵
FPNV定位矩阵对于评估牙齿美白产品市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对牙齿美白产品市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.牙齿美白产品市场规模及预测为何?
2.在牙齿美白产品市场的预测期内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.牙齿美白产品市场的技术趋势和法规结构是什么?
4.牙齿美白产品市场主要供应商的市场占有率为何?
5. 进入牙齿美白产品市场适合的形式和策略手段是什么?
[188 Pages Report] The Tooth Whitening Products Market size was estimated at USD 4.46 billion in 2023 and expected to reach USD 4.73 billion in 2024, at a CAGR 6.27% to reach USD 6.84 billion by 2030.
The tooth whitening products are a wide range of dental care solutions employed to remove and lessen stains, discoloration, and yellowing of teeth, enhancing the overall brightness and appearance. These products include whitening toothpaste, gels, strips, trays, mouthwashes, and other specialized treatments that cater to both in-office professional services and at-home usage. Rising focus on personal appearance and aesthetics due to social media influencers and celebrity endorsements is driving the usage of various tooth whitening products. Increasing awareness about oral health globally, which encourages more consumers to seek preventive measures for dental conditions such as staining and discoloration, is elevating the demand for tooth whitening products. The prevalence of counterfeit and substandard products across online platforms and poorly executed self-treatments is hampering market growth. The growing use of nanotechnology and bio-adhesive materials in tooth whitening products to improve product performance without causing harm to dental tissues is expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 4.46 billion |
Estimated Year [2024] | USD 4.73 billion |
Forecast Year [2030] | USD 6.84 billion |
CAGR (%) | 6.27% |
Product: Emerging potential for white light teeth whitening devices that offer faster results
White light teeth whitening devices use LED light technology to accelerate the whitening process by activating the peroxide gel on the teeth's surface. These devices are suitable for individuals looking for faster results and investing in an at-home device to achieve professional-level whitening. Whitening gels & strips contain hydrogen and carbamide peroxide in varying concentrations that break down stains on tooth enamel. They are ideal for individuals who prefer using regular applications over several days and weeks to achieve gradual and noticeable results. Whitening toothpaste is recommended for individuals who seek accessible and affordable options for maintaining whiter teeth through daily oral care. These toothpastes typically contain mild abrasives and enzymes to remove surface stains and prevent yellowing.
Distribution Channel: Expanding availability of tooth whitening products across online platforms
Offline mode refers to the traditional brick-and-mortar stores, which include supermarkets, hypermarkets, pharmacies, drugstores, and specialty dental care stores. This distribution channel offers the advantage of immediate access to products and personalized recommendations from store staff and dental professionals. Online mode includes online platforms that focus on dental care products and services. With increased internet penetration and ease of online shopping, this channel has grown significantly in recent years. Consumers preferring online mode enjoy benefits such as convenient home delivery options, easy price comparisons across multiple brands or products, and access to a wider range of products, including those not available in their local stores. Additionally, online reviews and testimonials help customers make informed decisions about the effectiveness of different tooth whitening products.
Regional Insights
The tooth whitening products in the Americas and European economies are rapidly developing owing to the high consumer expenditures on non-invasive dental care and treatments, the rising prevalence of dental disorders, and the massive adoption of advanced technologies for dental treatments. Moreover, the rising government approvals by the regulatory authorities, including Health Canada, the U.S. Food and Drug Administration (FDA), and the European Medical Device Regulation (MDR), have elevated the availability of tooth whitening products and encouraging the need for tooth whitening products in the region. The Middle East and Africa showcase potential growth opportunities for the tooth whitening products market owing to increasing disposable incomes and changing lifestyle trends, which encourage the adoption of advanced dental care treatments. The ongoing research and development (R&D) projects by the Asian economies to develop novel tooth whitening products by integrating eco-friendly and natural ingredients that cater to consumers' growing environmental concerns are expected to create a platform for market growth in Asia-Pacific.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Tooth Whitening Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Tooth Whitening Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Tooth Whitening Products Market, highlighting leading vendors and their innovative profiles. These include Beaming White, LLC, Brodie & Stone International Plc, Burt's Bees by Clorox Consumer Services, Church & Dwight Co., Inc., Cinoll, Colgate-Palmolive Company, FGM Dental Group, GlaxoSmithKline PLC, GLO Science, GoSmile, LLC, HCP Wellness Pvt. Ltd., Johnson & Johnson Services, Inc., Licor del Polo by Henkel Iberica SA, Marvis by Ludovico Martelli Srl, Moon Oral Care, LLC, Novateor Research Laboratories Limited, NovaWhite, Nutrix International LLC, Onuge Personal Care (Guangzhou) Co., Ltd, Perfora by Chipper Consumer Private Limited, Perrigo Company PLC, Prevest DenPro Limited, Royal Philips, SDI Limited, SNOW COSMETICS LLC, Supersmile, The Procter & Gamble Company, Ultradent Product's Inc., Unilever PLC, Wellnex Life Limited, and WHITEsmile GmbH.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Tooth Whitening Products Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Tooth Whitening Products Market?
3. What are the technology trends and regulatory frameworks in the Tooth Whitening Products Market?
4. What is the market share of the leading vendors in the Tooth Whitening Products Market?
5. Which modes and strategic moves are suitable for entering the Tooth Whitening Products Market?