市场调查报告书
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1500555
牙齿美白市场:依产品、通路 - 2024-2030 年全球预测Teeth Whitening Market by Product (White Light Teeth Whitening Device, Whitening Gels & Strips, Whitening Toothpaste), Distribution Channel (Offline Sales, Online Sales) - Global Forecast 2024-2030 |
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牙齿美白市场规模预计2023年为77.6亿美元,预计2024年将达到84.6亿美元,2030年将达到144.9亿美元,复合年增长率为9.33%。
牙齿美白是一种美容牙科技术,旨在淡化牙齿的颜色。这是一种流行的非侵入性治疗方法,可显着改善染色或变色牙齿的外观。牙齿美白的主要目的是去除或减少表面污渍和变色,以获得更明亮、更洁白的笑容。人们对口腔卫生和牙齿美学意识的提高、美容牙科的日益普及以及不断扩大的技术进步正在推动牙齿美白市场的成长。分销管道的扩大和商业产品在线上平台的渗透正在促进整体市场的成长。然而,牙齿美白的高成本以及某些牙齿美白方法的安全问题可能会阻碍市场需求。蓝光技术和非过氧化物基製剂等新产品的开拓以及消费者对天然和永续产品日益增长的偏好将为预测期内的牙齿美白市场提供成长机会。
主要市场统计 | |
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基准年[2023] | 77.6亿美元 |
预测年份 [2024] | 84.6亿美元 |
预测年份 [2030] | 144.9亿美元 |
复合年增长率(%) | 9.33% |
区域洞察
由于口腔卫生意识不断提高、可支配收入较高、牙齿美白技术的创新以及牙齿美白方法多项专利的出现,美洲地区在牙齿美白市场中占据重要地位。欧洲牙齿美白市场的推动因素是消费者对美观笑容的偏好不断提高以及可支配收入的增加,导致消费者在专业牙科服务上花费更多。在亚太地区,消费者对含有天然牙齿美白成分的牙膏等口腔护理产品的支出不断增加,製造商正在大力投资创新牙齿美白技术的研发,因此对口腔护理产品的需求不断增加,为该地区的市场扩张做出了贡献。
FPNV定位矩阵
FPNV定位矩阵对于评估供应商在牙齿美白市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对牙齿美白市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对当前牙齿美白市场地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[199 Pages Report] The Teeth Whitening Market size was estimated at USD 7.76 billion in 2023 and expected to reach USD 8.46 billion in 2024, at a CAGR 9.33% to reach USD 14.49 billion by 2030.
Teeth whitening is a cosmetic dental technique aimed at lightening the color of a person's teeth. It is a popular and non-invasive treatment that can significantly enhance the appearance of stained or discolored teeth. The preliminary purpose of teeth whitening is to remove or reduce surface stains and discoloration, resulting in a brighter and whiter smile. Rising awareness about oral hygiene and dental aesthetics, the growing popularity of cosmetic dentistry, and expanding technological advancements drive the teeth whitening market growth. Expansion of distribution channels and penetration of over-the-counter products on online platforms contribute to the overall growth of the market. However, the high cost of teeth whitening and safety concerns regarding certain teeth whitening methods may hamper the market demand. New product development, such as blue light technology or non-peroxide-based agents and rising consumer preference for natural and sustainable products, are expected to create a growth opportunity in the teeth whitening market in the forecast period.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 7.76 billion |
Estimated Year [2024] | USD 8.46 billion |
Forecast Year [2030] | USD 14.49 billion |
CAGR (%) | 9.33% |
Regional Insights
The Americas region has a significant landscape in the teeth whitening market owing to increased awareness about oral hygiene, high disposable incomes, innovations in teeth whitening technology, and the emergence of several patents for teeth whitening methods. The teeth whitening market in Europe is driven by increasing consumer preferences for aesthetically appealing smiles and rising disposable incomes, which have led consumers to spend on professional dental services. In the Asia-Pacific region, rising consumer spending on oral care products such as toothpaste containing natural ingredients for teeth whitening purposes and significant investment from the manufacturers in research and development for innovative teeth whitening technologies result in a higher demand for oral care products that contribute to the market expansion in the region.
Market Insights
The market dynamics represent an ever-changing landscape of the Teeth Whitening Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Teeth Whitening Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Teeth Whitening Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Colgate Optic White Launches Game-Changing Teeth Whitening Innovations to Help Everyone Live Life to the Brightest!
Colgate Optic White, a renowned brand in the oral care and teeth whitening industry, has launched two state-of-the-art teeth whitening solutions, the Colgate Optic White ComfortFit LED Teeth Whitening Kit and Colgate Optic White Express Teeth Whitening Pen to provide users with an enhanced experience and rapid results. These cutting-edge products are designed to help individuals attain a radiant white smile while elevating their self-confidence. [Published On: 2023-02-21]
Impress Announces Acquisition of Diamond Whites in a Deal Worth Over Euro 30 Million
Impress, a European orthodontic provider has recently acquired the London-based invisible aligner brand Diamond Whites, resulting in the largest network of orthodontic clinics throughout the United Kingdom. This strategic acquisition extends Impress's offerings in oral care, teeth whitening products, and cosmetic dental treatments to over 60 cities across the nation. Both companies' combined expertise and resources ensure exceptional patient teeth whitening experiences. [Published On: 2023-02-14]
Perfect Corp. and Colgate Partner for an AR-Powered Teeth Whitening Virtual Experience
Perfect Corp., a pioneer in AI and AR technology for beauty and fashion, has joined forces with Colgate to create a groundbreaking tooth-whitening algorithm. This innovative partnership employs augmented reality (AR) to simulate the achievable results of using the Colgate Optic White Overnight Teeth Whitening Pen. By partnering with the expertise of both companies, a specialized AR tool has been developed to demonstrate potential tooth-whitening outcomes after a two-week usage period. [Published On: 2022-09-08]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Teeth Whitening Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Teeth Whitening Market, highlighting leading vendors and their innovative profiles. These include AuraGlow, Beaming White LLC, BMS Dental srl, Brodie & Stone, CCA Industries, Inc., Church & Dwight Co. Inc., Colgate-Palmolive Company, Creightons PLC, DaVinci Teeth Whitening, Dr. Fresh, LLC, GlaxoSmithKline PLC, GoSmile, LLC, Henkel AG & Co. KGaA, Himalaya Wellness Company, Johnson & Johnson Services, Inc., Koninklijke Philips N.V., NuYu Teeth Whitening LLC, Oh! White, ORALGEN Nupearl, Pearly Whites, Procter & Gamble Company, ProWhiteSmile, Supersmile, Ultradent Products Inc., Unilever PLC, WHITEsmile GmbH, WSD Labs USA Inc., and Zhengzhou Huaer Electro Optics Technology Co. Ltd..
Market Segmentation & Coverage