市场调查报告书
商品编码
1471042
木地板和强化地板市场:按产品、模式、建筑类型、分销管道、应用 - 全球预测 2024-2030Wood & Laminate Flooring Market by Product (Laminate Flooring, Wood Flooring), Pattern (Chevron, Thin, Traditional), Installation Type, Distribution Channel, Application - Global Forecast 2024-2030 |
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2023年木地板和强化地板市场规模预计为593.1亿美元,预计2024年将达到628.4亿美元,2030年将达到919.1亿美元,复合年增长率为6.45%。
地板是一种由木材製成的产品,因其强度和美观而用作地板材料。木材因其环保特性、耐用性和可修復性而成为常见的地板材料。强化地板是指透过贴合加工熔合在一起的多层合成地板产品。透明保护层下有感光层,模拟木材。地板和强化地板的应用主要包括住宅、商业和工业空间。不断变化的美学偏好推动了对地板和强化地板产品的各种风格、饰面和纹理的需求。此外,人们对环保和永续材料的日益偏好导致人们越来越关注绿色建筑材料。然而,原物料价格的波动会影响生产成本和盈利。此外,严格的环境法规可能会限制製造中某些化学品和材料的使用,这可能会影响生产效率和成本。然而,主要参与者正在投资探索先进的製造技术和工艺,例如 3D 列印,以创建客自订的纹理和设计,并减少环境污染的影响。更耐用、更永续性和更具成本效益的新型复合材料的开发可能会进一步导致对地板和强化地板的需求增加。
主要市场统计 | |
---|---|
基准年[2023] | 593.1亿美元 |
预测年份 [2024] | 628.4亿美元 |
预测年份 [2030] | 919.1亿美元 |
复合年增长率(%) | 6.45% |
消费者对产品美观的偏好正在推动强化木地板的采用
强化木地板是一种合成地板材料,旨在模仿实木的外观。强化地板由塑合板木质基材和透明的耐磨层和图像层组成。强化地板因其性价比高、耐用、易于维护而深受消费者欢迎。工程木材由塑胶和木纤维製成,但其使用寿命不如实木家具。塑胶强化地板防水,不易出现凹痕、刮痕和污渍。木地板包括各种由木材製成的产品,包括实木和工程木板。每块木板的自然特性、温暖和独特的设计使地板成为许多消费者的追捧选择。枫木地板因其耐用性和独特的天然纹理图案(通常呈现出微妙的波浪和捲曲)而备受追捧。红橡木地板以其温暖的色彩和独特的纹理图案而闻名,使其成为广泛使用的经典地板材质。红色调与浅棕色混合,具有丰富、百搭的外观,适合传统和现代环境。白橡木地板以其强度、弹性和防潮性而闻名,非常适合潮湿地区。
图案 越来越多地采用美观的 V 形图案
地板和强化地板中的 V 形图案的特征是形成线性锯齿形图案的“V”形。 V 形图案很受欢迎,因为它们创造了永恆、经典的设计美感,同时创造了更多空间的错觉。薄木板地板 在木质地板和强化木地板中使用薄木板通常是指宽度小于 3 英寸,被认为可以提供更传统和经典的外观。传统地板或强化地板是指沿直线铺设的地板,每块木板沿其长度接触下一块木板,创造出简单、经典的外观。宽木板地板通常由至少 3 英寸宽的木板製成,因其质朴、现代的外观而越来越受欢迎。宽木板减少了地板上的接缝数量,使其看起来更开放、更整洁,非常适合让大空间或小房间感觉更大。
施工类型 在人流量大的区域采用无胶卡扣施工
这是用黏剂将地板材料直接固定在基材上的施工方法。使用榫槽系统将黏剂均匀地涂布到底层地板的下侧和木板的下侧,以便于涂抹和牢固黏合。无胶卡扣施工方法将瓷砖连接起来,形成无缝且稳定的地板材料。无胶 ClickLock 地板采用榫槽系统,确保强化木地板牢固地固定到位。无胶 ClickLock 系统减少了地板安装时间,可用于教室等人流量大的区域。钉钉法是将地板直接钉在基层上的施工方法。此外,也要注意确保施工后钉子几乎看不见。胶合结构使用黏剂将地板或强化地板黏合到底座上。
通路:由于世界日益数位化,网路商店的趋势日益增长。
地板专卖店、家居中心、建材批发商等线下门市历来是实木及强化地板产品的经销核心。顾客往往更喜欢线下商店,因为他们可以看到、触摸和比较真实的产品,这是做出地板购买决策的重要因素。随着世界数位化的不断提高,网路商店已成为地板和强化地板产品的重要分销管道。线上管道包括由製造商和零售商经营的直接面向消费者的电子商务网站以及第三方线上市场。网路商店提供了更广泛的选择、在家购物的便利性以及具有竞争力的价格,同时降低了与实体店相关的管理成本。
应用领域商业领域多元应用
商业区包括办公室、商店、医院、学校和饭店等各种设施,营造出温馨宜人的氛围,为商业和公共空间带来正面的印象。商业设施选择地板和强化地板是因为它们易于维护、耐用且美观。工业层压板旨在承受繁忙的人流、衝击和化学品洩漏。地板技术的进步已经允许引入适合某些轻工业应用的耐用层压板选项。在住宅环境中,木质地板和强化木地板因其美观、脚下舒适以及多功能性而被广泛使用,以补充各种室内设计方案。强化地板因其成本效益、广泛的设计选项以及相对易于安装而成为住宅应用的首选。
区域洞察
美国和加拿大是美洲地区地板和强化地板重要且重要的市场。美洲地区消费者需求的特征是对品质和永续性的强烈偏好。随着主要地板材料製造商专注于扩大生产能力和分销网络,美洲地区正在迎来重大投资。在 EMEA(欧洲、中东和非洲)地区,木质地板和强化木地板市场呈现出向高品质和精心设计的产品发展的趋势。同时,中东地区快速成长的建筑业,尤其是酒店业,对优质地板的需求不断增加。在中国和印度等国家不断壮大的中产阶级和日益都市化的推动下,亚太地区的地板和强化地板市场正在强劲成长。住宅和商业房地产建设活动的激增正在加剧亚太地区对地板和超耐磨地板解决方案的需求。
FPNV定位矩阵
FPNV 定位矩阵对于评估木地板和强化木地板市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对木地板和强化地板市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.木地板和强化地板市场的市场规模和预测是多少?
2.在木地板和强化地板市场预测期内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.木地板和强化地板市场的技术趋势和法规结构是什么?
4.木地板和强化地板市场主要供应商的市场占有率是多少?
5. 进入木地板和强化地板市场合适的型态和策略手段是什么?
[197 Pages Report] The Wood & Laminate Flooring Market size was estimated at USD 59.31 billion in 2023 and expected to reach USD 62.84 billion in 2024, at a CAGR 6.45% to reach USD 91.91 billion by 2030.
Wood flooring refers to any product produced from timber that is designed for use as flooring, either to provide strength or aesthetic appeal. Wood is a common flooring material due to its environmental profile, durability, and restorability. Laminate flooring refers to a multi-layer synthetic flooring product fused together through a lamination process. It simulates wood with a photographic layer under a clear protective layer. Applications of wood and laminate flooring primarily include residential, commercial, and industrial spaces. Changes in aesthetic preferences have boosted the demand for various styles, finishes, and textures in wood and laminate flooring products. Additionally, increasing preference for eco-friendly and sustainably sourced materials is shifting the focus toward green building materials. However, volatility in raw material prices can affect production costs and profitability. Additionally, stringent environmental regulations may restrict the use of certain chemicals or materials in manufacturing, affecting production efficiency and cost. However, major players are investing in exploring advanced manufacturing technologies and processes, such as 3D printing, to create custom textures and designs and reduce the impact of environmental pollution. Developing new composite materials for enhanced durability, sustainability, and cost-effectiveness can further lead to greater demand for wood and laminate flooring.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 59.31 billion |
Estimated Year [2024] | USD 62.84 billion |
Forecast Year [2030] | USD 91.91 billion |
CAGR (%) | 6.45% |
Product: Preference of consumers for aesthetic appeal driving adoption of laminate flooring
Laminate flooring is a synthetic floor covering designed to mimic the appearance of real wood. It consists of a particleboard wood base associated with an image layer in addition to a transparent wear layer. Laminate flooring is highly favoured among consumers for its cost-effectiveness, durability, and ease of maintenance. Engineered wood is made using both plastic content and wood fiber but doesn't last as long as solid wood furniture. Plastic laminate flooring is waterproof and not susceptible to dents, scratches, or staining. Wood flooring encompasses a variety of products made from timber, either as solid wood or engineered planks. The natural characteristics, warmth, and unique design of each plank make wood floors a sought-after option for many consumers. Maple wood flooring is highly sought after for its durability and distinctive natural grain patterns, which often exhibit subtle waves and curls. Red oak wood flooring is a classic and widely used flooring material due to its warm tones and pronounced grain patterns. The wood showcases a reddish tint mixed with light brown, giving it a rich and versatile appearance that fits well with both traditional and contemporary settings. White oak wood flooring is renowned for its strength, resilience, and resistance to moisture, making it an ideal choice for areas that are prone to humidity.
Pattern: Increasing adoption of chevron pattern for aesthetic appeal
The Chevron pattern in wood and laminate flooring is characterized by its "V" shape, forming a straight zigzag pattern. Chevron patterns are preferred to achieve a timeless and classic design aesthetic while also providing the optical illusion of an expanded space. The use of thin planks in wood and laminate flooring refers to the width of the planks that typically measure less than 3 inches in width and are considered to provide a more traditional and classic look. Traditional wood and laminate flooring refers to floors laid in straight lines, with each plank touching the next along its length, creating a simple and classic look. Wide plank flooring typically features planks that are greater than 3 inches in width, and is becoming increasingly popular for its rustic and modern look. Wide planks reduce the number of seams on a floor, creating a more open and less cluttered look, ideal for large spaces or making a small room feel more spacious.
Installation Type: Adoption of glueless-click installation in high foot-traffic areas
In a glue-down floor installation, the timber flooring is fixed down directly to the subfloor using an adhesive. An even layer of bonding agent is applied to the floor substrate and the back of the plank, and a tongue and groove system is used, which makes for an easier installation and secure joining. The glueless-click installation consists of interlocking tiles that fit together to create a seamless and stable floor covering. Glueless click-lock flooring makes use of a tongue and groove system to ensure that the planks of laminate wood flooring fit together tightly and securely. The glueless click-lock system reduces floor installation time and can be used in high foot traffic, such as in classrooms. The nailed-down installation process involves nailing the flooring directly to a wood subfloor. Care is also taken to ensure that the nails are nearly invisible after installation. The glue-down installation method involves the use of an adhesive to adhere wood and laminate flooring to its base.
Distribution Channel: Rising inclination towards online stores due to surging digitalization worldwide
Offline stores including specialized flooring retailers, home improvement stores, and wholesale building materials outlets have traditionally been the cornerstone for the distribution of wood & laminate flooring products. Customers often prefer offline stores due to their ability to see, feel, and compare the actual products, which is a critical aspect of the flooring purchase decision. Online stores have emerged as a significant distribution channel for wood and laminate flooring products due to rising digitalization worldwide. Online channel encompasses direct-to-consumer e-commerce websites operated by manufacturers or retailers, as well as third-party online marketplaces. Online stores offer access to a wider range of products, convenience of shopping from home, and often competitive pricing due to reduced overhead costs associated with physical stores.
Application: Diverse applications in commercial sector
The commercial sector encompasses a broad range of facilities, including offices, retail spaces, hospitals, schools, and hotels that provide a warm, inviting atmosphere, contributing to a positive impression of a business or public space. Within the commercial sector, wood and laminate flooring are chosen for their ease of maintenance, durability, and aesthetic appeal. The industrial-grade laminates are designed to withstand heavy foot traffic, impacts, and chemical spills. The advancements in flooring technology have enabled the introduction of highly durable laminate options suitable for some lighter industrial applications. In residential settings, wood and laminate flooring are widely used due to their aesthetic appeal, comfort underfoot, and versatility in complementing various interior design schemes. Laminate flooring is a preferred choice for residential applications due to its cost-effectiveness, wide array of design options, and relative ease of installation.
Regional Insights
The United States and Canada are important and significant markets for wood and laminate flooring in the Americas region. Consumer needs in the Americas region are characterized by a strong preference for quality and sustainability. The Americas region has seen significant investments with major flooring manufacturers focusing on expanding their production capabilities and distribution networks. In the EMEA region, the wood and laminate flooring market displays a preference for high-quality, design-oriented products. The Middle East, on the other hand, shows demand for luxury wood flooring options in the burgeoning construction sector, particularly in the hospitality industry. The Asia Pacific region is witnessing robust growth in the wood and laminate flooring market, driven by the rising middle class and increased urbanization in countries such as China and India. The surge in construction activities, both residential and commercial, has escalated the demand for wood and laminate flooring solutions in the APAC region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Wood & Laminate Flooring Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Wood & Laminate Flooring Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Wood & Laminate Flooring Market, highlighting leading vendors and their innovative profiles. These include AHF, LLC, ALSAPAN SAS, Barlinek SA, Beaulieu International Group, Boral Timber Flooring, British Hardwoods, Burroughs Hardwoods, Inc., Classen Floor Systems Sp. z o.o., Daiken Corporation, Der International Flooring Co., Ltd, Formica Group, FRITZ EGGER GmbH & Co. OG, Greenlam Industries, Hamberger Industriewerke GmbH, Kahrs Group, Kastamonu Entegre, LL Flooring, Inc., M. KAINDL GmbH, Mannington Mills, Inc, MeisterWerke Schulte GmbH, Menard, Inc., Mohawk Industries, Nature Wood Floors, Pergo Flooring, Power Dekor, Samling Group of Companies, Shaw Industries Group, Inc., SWISS KRONO AG, Tarkett S.A., and The L&L Company.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Wood & Laminate Flooring Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Wood & Laminate Flooring Market?
3. What are the technology trends and regulatory frameworks in the Wood & Laminate Flooring Market?
4. What is the market share of the leading vendors in the Wood & Laminate Flooring Market?
5. Which modes and strategic moves are suitable for entering the Wood & Laminate Flooring Market?