市场调查报告书
商品编码
1471143
图形薄膜市场:按薄膜类型、聚合物类型和最终用户划分 - 全球预测 2024-2030Graphic Film Market by Film Type (Opaque, Reflective, Translucent), Polymer Type (Polyethylene (PE), Polypropylene (PP), Polyvinylchloride (PVC)), End-User - Global Forecast 2024-2030 |
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预计2023年图形底片市场规模为330.1亿美元,预计2024年将达346.4亿美元,2030年将达472.1亿美元,复合年增长率为5.23%。
图形薄膜是一种特殊材料,主要用于为品牌、广告和装饰应用创建视觉元素。一种薄而柔韧的自黏薄膜,由乙烯基、聚酯或其他聚合物基物质製成,可以印刷并切割成各种形状和设计。图形薄膜设计用于粘附在墙壁、窗户、汽车和地板等各种表面上,可定制,并且经久耐用,可以承受太阳辐射、温度变化和潮湿等环境因素。由于国家净零目标和塑胶禁令,快速消费品产品包装广告的增加以及永续薄膜的采用正在推动图形薄膜的使用。然而,原物料价格的波动阻碍了市场的成长。然而,数位印刷技术的进步预计将提高设计能力和客製化能力,为图形薄膜市场的成长提供潜在机会。
主要市场统计 | |
---|---|
基准年[2023] | 330.1亿美元 |
预测年份 [2024] | 346.4亿美元 |
预测年份 [2030] | 472.1亿美元 |
复合年增长率(%) | 5.23% |
薄膜类型:反光图形薄膜由于其卓越的可视性和安全性(特别是在照度条件下)而迅速流行。
不透明图形薄膜是一种渗透性薄膜,旨在阻挡光线并完全隐藏下面的表面。不透明图形薄膜通常用于需要高度隐私和大胆图形衝击力的全覆盖应用,例如汽车包装、车辆图形以及大型零售和商业标誌。反光图形膜使用反射光线的微小玻璃或塑胶珠,使其在夜间高度可见。反光图形薄膜对于夜间能见度很重要的应用至关重要,例如安全标誌、紧急车辆标誌、交通标誌和资讯标誌。半透明图形薄膜旨在漫射光线,允许光线穿过,同时遮盖下面的表面。半透明图形薄膜非常适合隐私应用,您希望在享受自然光的同时获得清晰的视野,例如公车候车亭、购物中心和机场中的背光标誌,以及适合的磨砂窗膜。透明图形薄膜清晰并保留印刷图形,同时允许透过薄膜完全可见。透明图形薄膜特别适合需要补充背景可见度的应用,例如玻璃窗、门和萤幕。
聚合物类型:聚乙烯因其耐用性和防潮性而常用于图形薄膜的生产。
由于聚乙烯重量轻且用途广泛,因此它被广泛用于生产图形薄膜,用于店内图形、横幅和促销展示等应用。 PE 薄膜因其耐用性、防潮性和易于回收性而在註重环境永续性的行业中很受欢迎。聚丙烯薄膜因其韧性和耐化学性而受到高度重视,使其成为暴露在恶劣条件下的标籤、包装、标誌等的理想选择。聚丙烯薄膜坚硬且耐热,适合在高温下需要结构完整性的应用。在永续性方面,聚丙烯图形薄膜的密度较低,这意味着使用的材料更少,产生的废物也更少。聚氯乙烯(PVC) 因其弹性、成本绩效和良好的印刷适性而被用于生产图形薄膜。 PVC 薄膜通常用于车辆贴膜、壁画和地板图案,因为它耐用且适合各种表面。
最终用户:图形胶片在促销和广告中的不断发展的用途
图形薄膜广泛应用于汽车产业的内部和外部应用。例如,用于广告和个人化的车辆贴膜、用于隐私和保护的窗膜以及用于保护车辆表面免受刮擦和损坏的漆面保护膜。工业领域的图形薄膜有多种应用,包括地板图形、安全标誌、机器标籤和保护性覆膜。这些应用需要能够承受恶劣工业环境的薄膜。在促销和广告领域,图形薄膜广泛用于广告看板、商店点 (POP) 展示、贸易展、公车候车亭广告等视觉吸引力至关重要的领域。
区域洞察
由于高科技进步以及消费者对广告、汽车和建筑应用中使用的高品质图形薄膜的需求,美国市场对图形薄膜表现出巨大的需求。此外,该地区的客户更喜欢永续和耐用的产品,这影响了他们的购买行为。欧洲、中东和非洲地区,包括欧盟国家以及中东和非洲,对环境永续性和材料安全有严格的规定,导致专注于生物基图形薄膜开发的投资进一步激增。同时,中东国家的图文薄膜需求主要集中在都市化和经济发展带动的建筑和汽车领域。在亚太地区,专注于高品质、创新图形薄膜应用的公司正在推出多项新专利。
FPNV定位矩阵
FPNV定位矩阵对于评估图文胶卷市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对图形薄膜市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析也为此细分市场的竞争特征提供了宝贵的见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动和突破性产品开发的智力见解。
1.图文胶片市场的市场规模与预测是多少?
2.在图形胶卷市场预测期内,我们应该考虑投资哪些产品和应用?
3.图文胶片市场的技术趋势和法规结构是什么?
4.图文胶卷市场主要厂商的市场占有率是多少?
5.进入图文胶卷市场的合适形式和策略手段是什么?
[197 Pages Report] The Graphic Film Market size was estimated at USD 33.01 billion in 2023 and expected to reach USD 34.64 billion in 2024, at a CAGR 5.23% to reach USD 47.21 billion by 2030.
Graphic film is a specialty material used primarily for creating visual elements for branding, advertising, and decorative applications. It is a thin, flexible, and self-adhesive film composed of vinyl, polyester, or other polymer-based substances that can be printed on or cut into various shapes and designs. Graphic films are designed to adhere to different surfaces such as walls, windows, vehicles, and floors, offering customization and durability to withstand environmental factors such as sun exposure, temperature variations, and moisture. Growing wrap advertising in FMCG products and the adoption of sustainable films owing to national net-zero goals and plastic bans increase the adoption of graphic film. However, fluctuation in the prices of raw material impedes the market growth. Nevertheless, advancements in digital printing technologies enhancing design capabilities and customization are anticipated to create potential opportunities for the growth of the graphic film market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 33.01 billion |
Estimated Year [2024] | USD 34.64 billion |
Forecast Year [2030] | USD 47.21 billion |
CAGR (%) | 5.23% |
Film Type: Burgeoning usage of reflective graphic films owing to their visibility and safety attributes, especially in low-light conditions
Opaque graphic films are non-translucent films designed to block light and completely hide the surface beneath them. Opaque graphic films are commonly used for full-coverage applications such as automotive wraps, fleet graphics, and large-format retail and commercial signage, where a high level of privacy or bold graphical impact is required. Reflective graphic films contain microscopic glass or plastic beads that reflect light back toward the source, making them highly visible at night. Reflective graphic films are essential for safety and emergency vehicle markings, traffic and wayfinding signage, and any application with critical nighttime visibility. Translucent graphic films are designed to diffuse light, allowing it to pass through while preventing clear vision of the underlying surface. Translucent graphic films are preferred for backlit signs, such as those seen in bus shelters, malls, and airports, and for privacy applications where the natural light benefit is desired without clear visibility, for instance, in frosted window films. Transparent graphic films are clear, allowing full visibility through the film while still being able to hold printed graphics. Transparent graphic films are especially suited for applications where the graphic needs to complement the visibility of the background surface, such as on glass windows, doors, and screens.
Polymer Type: Significant adoption of polyethylene for the production of graphic film due to its durability and moisture resistance properties
Polyethylene is lightweight and versatile in nature and is widely used in producing graphic films for applications such as in-store graphics, banners, and promotional displays. PE films are chosen for their durability, moisture resistance, and ease of recycling, making them popular in industries prioritizing environmental sustainability. Polypropylene films are highly appreciated for their toughness and chemical resistance, making them ideal for labels, packaging, and signage exposed to harsh conditions. Polypropylene films exhibit stiffness and heat resistance, which is preferred for applications where structural integrity at higher temperatures is necessary. In sustainability, polypropylene graphic films are favored for their lower density, which translates to less material use and waste. Polyvinylchloride (PVC) is used in producing graphic films due to its flexibility, cost-effectiveness, and excellent printability. PVC films are often the go-to choice for vehicle wraps, wall murals, and floor graphics because of their durability and ability to conform to a variety of surface.
End-User: Evolving applications of graphic films for promotion and advertising
The automotive sector relies heavily on graphic films for interior and exterior applications. These include vehicle wraps for advertising or personalization, window films for privacy and protection, and paint protection films to safeguard the vehicle's surface from scratches and weather elements. Graphic films in the industrial segment are used for various purposes, such as floor graphics, safety signage, machine labeling, and protective overlaminates. These applications demand films that can withstand harsh industrial environments. The promotion and advertising sector utilizes graphic films extensively for billboards, point-of-purchase (POP) displays, trade show exhibitions, and bus shelter advertising, where visual appeal is paramount.
Regional Insights
The American market showcases a significant demand for graphic films driven by high technological advancements and consumer demand for quality graphic films used in advertising, automotive, and architectural applications. Furthermore, customers in this region prefer sustainable and durable products, influencing purchasing behavior. The EMEA region, including the European Union countries, the Middle East, and Africa, have strict environmental sustainability and material safety regulations and a further surge in investments focusing on developing bio-based graphic films. On the other hand, Middle Eastern countries demand for graphic films is principally from the construction and automotive sectors spurred by urbanization and economic development. Asia-Pacific region has seen several new patents, aiming at innovations in design and functionality in sync with the global move towards smart and environment-friendly materials with companies focusing on high-quality and innovative graphic film applications.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Graphic Film Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Graphic Film Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Graphic Film Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Amcor PLC, Arlon Graphics, LLC, Avery Dennison Corporation, BASF SE, Contra Vision Ltd., Cosmo Films, DIC Corporation, Drytac Corporation, Dunmore Corporation, DuPont de Nemours, Inc., Frimpeks, Garware Hi-Tech Films Limited, HEXIS S.A.S., Innovia, Kay Premium Marking Films Ltd., Kimoto Ltd., Mativ Holdings, Inc, SABIC, Spandex AG, SWM Group of Companies, The Griff Network, and The Lubrizol Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Graphic Film Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Graphic Film Market?
3. What are the technology trends and regulatory frameworks in the Graphic Film Market?
4. What is the market share of the leading vendors in the Graphic Film Market?
5. Which modes and strategic moves are suitable for entering the Graphic Film Market?