市场调查报告书
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1471255
二手和翻新智慧型手机市场:按类型、价格分布和销售管道 - 2024 年至 2030 年全球预测Used & Refurbished Smartphone Market by Type (Refurbished Phones, Used Phones), Pricing Range (Low-Priced, Mid-Priced, Premium), Sales Channel - Global Forecast 2024-2030 |
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预计2023年二手及翻新智慧型手机市场规模将达304.4亿美元,2024年将达324.3亿美元,预计2030年将达483.5亿美元,复合年增长率为6.83%。
二手智慧型手机是指以前由个人或组织拥有和操作的设备。这些设备未经製造商或经过认证的第三方专业再製造。另一方面,翻新智慧型手机是经过製造商或值得信赖的第三方彻底测试、维修并恢復到完全工作状态的二手设备。此过程通常包括更换有缺陷的零件、更新软体和深度清洁。网路连线的改善、对低成本智慧型手机的需求以及电子商务平台的日益普及正在推动二手和翻新智慧型手机的普及。然而,有关二手和翻新智慧型手机的技术问题和性能问题正在阻碍市场成长。然而,扩大客户服务,包括保固和支援服务,可以为二手和翻新智慧型手机市场创造成长机会。
主要市场统计 | |
---|---|
基准年[2023] | 304.4亿美元 |
预测年份 [2024] | 324.3亿美元 |
预测年份 [2030] | 483.5亿美元 |
复合年增长率(%) | 6.83% |
类型:由于延长保固期,企业对智慧型手机的偏好增加
公司拥有的翻新智慧型手机由公司拥有、使用和维护。公司拥有的设备经过严格的测试过程,并在转售之前升级到最新的软体。企业拥有的智慧型手机可能会提供延长保固期,以确保客户对您的购买感到满意。消费者拥有的翻新智慧型手机由消费者拥有、使用和翻新。与公司拥有的行动电话不同,这些设备可能没有经过彻底的测试过程,也没有提供延长保固。消费者拥有的二手手机对其状况或性能水准不提供任何保证。消费者拥有的行动电话可能比公司拥有的行动电话便宜得多,因为它们在购买时没有经过认证或专业维修。回购是指公司以折扣价向消费者购买二手智慧型手机。然后,智慧型手机将作为翻新产品转售或回收製成零件。我们的回购计画使客户可以轻鬆、快速、经济地出售旧设备,并提供具有竞争力的价格和免费送货标籤等便利服务。此外,回购计划可以为公司提供有关市场和客户偏好的宝贵知识。以旧换新是指您将旧设备换成更便宜的新型号。零售商和设备製造商提供此类选项,使其成为想要升级行动电话而不投资新设备的客户的理想选择。以旧换新让公司能够与客户建立关係,同时提供他们原本无法取得的尖端技术。
价格分布:更多采用中价格分布和翻新智慧型手机
价格分布较低的二手和翻新智慧型手机通常是具有基本功能的旧型号。这些型号非常适合预算有限、需要通话和发送简讯、轻鬆浏览网页和访问应用程式等基本功能的人士。中等价格分布比低价格分布列出更多高级功能。它配备了更好的处理器、更大的萤幕、更多的 RAM、更高分辨率的相机等等。它在价格和性能之间具有良好的平衡,并推荐给想要以实惠的价格购买高可靠性设备的人。优质翻新智慧型手机对消费者更具吸引力,因为它们可以在线上和透过电子商务平台购买,提供折扣和优质的产品覆盖范围。
销售管道:不断发展的二手和翻新智慧型手机线上/电子商务管道
二手和翻新智慧型手机的线下销售管道包括电子产品专卖店等实体店、大型零售商和小型独立商店。这些位置允许消费者亲眼看到设备、评估其状况,并且通常可以立即获得帮助和支援。零售店负责人可以提供实作简报和建议,让买家对自己的购买决定更有信心。线上销售管道(电子商务)是购买二手和翻新智慧型手机的重要且不断增长的平台。这些管道包括线上市场、专用的电子商务网站以及传统实体零售商的数位商店。便利性和广泛的选择使网路购物成为对消费者有吸引力的选择。电子商务平台通常以用户评论、详细的产品描述和高品质的图像为特色,为买家提供有价值的资讯。
区域洞察
在美洲,消费者寻求最新型号的经济高效替代品,推动了对二手和翻新智慧型手机的需求。此外,主要通讯业者和零售商的强有力的以旧换新政策,以及最近扩大再製造设施的区域投资,正在鼓励消费者购买翻新产品。欧洲是一个相对成熟的市场,受到强调永续性和消费者权利的强大法规环境的推动。具有环保意识的消费者和严格的欧盟法规正在推动二手和翻新智慧型手机的采用。同时,在中东和非洲,高净值人士青睐高端翻新智慧型手机,而在非洲,经济必要性和对负担得起的连接解决方案的需求正在推动需求。此外,品质和可靠性是中东客户的关键考虑因素,这导致各零售商开发了经过认证的二手货计划。亚太地区具有很高的成长潜力,拥有大量寻求负担能力和价值的消费者基础。此外,在该地区的投资旨在提高播放品质并扩大播放设备的线上市场。
FPNV定位矩阵
FPNV 定位矩阵对于评估二手和翻新智慧型手机市场极为重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对二手和翻新智慧型手机市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动以及突破性产品开发的见解。
1.二手/翻新智慧型手机市场的市场规模和预测是多少?
2.在二手和翻新智慧型手机市场的预测期内,我们应该考虑投资哪些产品和应用?
3.二手和翻新智慧型手机市场的技术趋势和法规结构是什么?
4.二手/翻新智慧型手机市场主要厂商的市场占有率为何?
5.进入二手/翻新智慧型手机市场的合适形式和策略手段是什么?
[181 Pages Report] The Used & Refurbished Smartphone Market size was estimated at USD 30.44 billion in 2023 and expected to reach USD 32.43 billion in 2024, at a CAGR 6.83% to reach USD 48.35 billion by 2030.
Used smartphones are devices that have previously been owned and operated by an individual or organization. These devices have not undergone any professional refurbishing process by the manufacturer or a certified third party. Refurbished smartphones, on the other hand, are pre-owned devices that have been thoroughly inspected, repaired, and restored to full working condition by the manufacturer or a reputable third party. This process often includes replacing faulty components, software updates, and thoroughly cleaning. Rising internet connectivity, demand for low-priced smartphones, and the growing popularity of e-commerce platforms increase the adoption of used and refurbished smartphones. However, technical issues and performance concerns regarding used and refurbished smartphones impede market growth. Nevertheless, expanding customer service offerings to include extensive warranties and support services may create potential opportunities for the growth of the used and refurbished smartphone market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 30.44 billion |
Estimated Year [2024] | USD 32.43 billion |
Forecast Year [2030] | USD 48.35 billion |
CAGR (%) | 6.83% |
Type: Burgeoning preference for company-owned phones owing to their extended warranties
Company-owned refurbished smartphones have been owned, used, and refurbished by companies. Company-owned devices have undergone a rigorous testing process and are upgraded with the latest software before resale. Company-owned phones may come with an extended warranty, offering customer satisfaction during purchasing. Consumer-owned refurbished smartphones have been owned, used, and refurbished by consumers. Unlike company-owned phones, these devices may not have gone through a thorough testing process or been made available with an extended warranty. Consumer-owned used phones do not provide guarantees regarding their condition or performance level. Consumer-owned phones may cost significantly less than their company-owned counterparts due to the lack of certification or specialized services available at the time of purchase. Buybacks involve companies buying back a used smartphone from the consumer at a discounted price. The phone can then be resold as refurbished or recycled for parts. Buyback programs offer competitive prices and convenient services, such as free shipping labels, making it easy for customers to sell their old devices quickly and affordably. In addition, buyback programs can provide companies with valuable knowledge about the market and customer preferences. Trade-ins involve exchanging an older device for a newer model at a reduced cost. Retailers or device manufacturers offer these options, providing an ideal alternative for customers who want to upgrade their phones without investing in new devices. Trade-ins allow companies to build customer relationships while providing updated technology that might not otherwise be available.
Pricing Range: Increasing adoption of mid-priced used and refurbished smartphones
Used and refurbished smartphones in the low-priced range are normally older models that offer basic features. These phones are ideal for those on a budget and in need of basic features such as call and text functions, simple web browsing, and app access. The mid-priced range offers more advanced features than those in the low-priced range. It includes better processors, bigger screens, more RAM, and higher-resolution cameras, among several other features. They balance price and performance for those looking for a good deal on a reliable device. Consumers are more attracted to premium refurbished smartphones due to their availability through online and e-commerce platforms, providing discounts and great product reach.
Sales Channel: Evolving online or e-commerce channels for used and refurbished smartphones
The offline sales channel for used and refurbished smartphones encompasses physical retail locations such as specialty electronics stores, big-box retailers, and smaller independent shops. These venues allow consumers to inspect the devices physically, evaluate their condition, and often receive immediate assistance and support. Retail personnel can offer hands-on demonstrations and advice, enhancing the buyers' confidence in their purchase decisions. The online sales channel, or e-commerce, represents a significant and growing platform for purchasing used and refurbished smartphones. This channel includes online marketplaces, dedicated electronics e-commerce websites, and the digital storefronts of traditional brick-and-mortar retailers. The convenience and broad selection of devices make online shopping an attractive option for consumers. E-commerce platforms often feature user reviews, detailed product descriptions, and high-quality images, providing buyers with valuable information.
Regional Insights
In the Americas, the demand for used and refurbished smartphones is propelled by consumers looking for cost-effective alternatives to the latest phone models. In addition, a robust trade-in system supported by major carriers and retailers and recent regional investments focuses on expanding refurbishment facilities, encouraging consumers to opt for refurbished units. Europe has a relatively mature market driven by a robust regulatory environment favoring sustainability and consumer rights. Environmentally conscious consumers and stringent EU regulations encourage the adoption of used and refurbished smartphones. On the other hand, the Middle East and Africa showcase a preference for high-end refurbished smartphones due to the presence of affluent consumers, while Africa's demand is driven by economic necessity and the need for affordable connectivity solutions. Moreover, quality and authenticity are key considerations for Middle Eastern customers, which has led to the development of certified pre-owned programs by various retailers. The Asia Pacific region exhibits high growth potential with a massive consumer base seeking affordability and value. Furthermore, investment in the region aims at improving refurbishment quality and expanding the online marketplace for refurbished devices.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Used & Refurbished Smartphone Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Used & Refurbished Smartphone Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Used & Refurbished Smartphone Market, highlighting leading vendors and their innovative profiles. These include Alibaba Group Holding Limited, Amazon.com, Inc., Apple Inc., AT&T Inc., Back Market, Best Buy Trade-In, BuySPRY / YRS LLC, Cashify, Chinarephone.com, Decluttr, Dreven Holdings Group Inc., eBay Inc., Gazelle, hyperXchange, ISELLMAC.COM, Mobex, Mobile Monster, One97 Communications Ltd., Qarmatek Services Private Ltd., Quick Mobile LLP, Quikr India Pvt. Ltd., Reboxed Ltd.,, Recell Cellular, Samsung Electronics Co., Ltd., Smart Cellular, Swappa, LLC, The Whiz Cells by TM Capital LLC, and Verizon Communications, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Used & Refurbished Smartphone Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Used & Refurbished Smartphone Market?
3. What are the technology trends and regulatory frameworks in the Used & Refurbished Smartphone Market?
4. What is the market share of the leading vendors in the Used & Refurbished Smartphone Market?
5. Which modes and strategic moves are suitable for entering the Used & Refurbished Smartphone Market?