市场调查报告书
商品编码
1471382
随选视讯市场:按类型、组件和应用划分 - 2024-2030 年全球预测Video on Demand Market by Type (Advertising VOD Model, Catch-up TV, Near VOD), Component (Services, Solutions), Application - Global Forecast 2024-2030 |
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视讯点播市场规模预计2023年为1479.8亿美元,2024年达到1661.8亿美元,预计2030年将达到3421.3亿美元,复合年增长率为12.71%。
视讯点播 (VoD) 是一种数位分发系统,允许用户存取视讯内容而不受传统广播时间表的限制。该技术允许消费者选择和观看影片内容,而不是预定的广播时间。 VoD 平台提供多样化的电影、电视节目、纪录片和教育节目内容库,可透过智慧型手机、平板电脑、智慧电视和电脑等连网装置存取。串流媒体技术、资料压缩和宽频功能的改进显着改善了用户体验并促进了市场成长。原创内容製作的增加和更广泛类型的可用性正在使消费者偏好多样化并提高订阅率。然而,对许可业务模式以及复杂的法律规范和许可製度的不同看法可能会阻碍市场成长。也就是说,消费者对线上串流媒体服务的偏好不断增长,加上支持区域製片人和电影製片厂基于订阅的盈利模式的合併活动,市场有望呈指数级增长,我们期待着光明的前景。
主要市场统计 | |
---|---|
基准年[2023] | 1479.8亿美元 |
预测年份 [2024] | 1661.8亿美元 |
预测年份 [2030] | 3421.3亿美元 |
复合年增长率(%) | 12.71% |
适合订阅模式,无限制存取类型平台内容
广告视讯点播(AVOD)模式是一种向观众免费提供影片内容的服务。这些广告包括前置式、中置和后置影片广告、横幅广告和赞助内容。这种模式对于那些希望透过消除订阅费障碍来吸引广大受众的平台是有利的。回看电视允许观众在播出日期之后观看播出的电视节目。这种模式已扩展到数位领域的传统电视广播广播公司采用,让观众可以在方便的时候观看错过的节目。准视讯点播 (nVOD) 是一种交付模式,允许观众在预设时间和有限的时间表内观看内容。推播视讯点播是一种将内容自动下载到用户的数位录影机 (DVR) 以便日后观看的模型。推送给观众的内容通常是基于他们的偏好和观看历史记录。这种模式模糊了串流媒体和传统广播观看之间的界限,确保消费者即使在观看时未连接到网路也可以即时存取内容。订阅视讯点播 (SVOD) 平台要求观众支付经常性费用,才能无限制地存取平台的内容库。交易型视讯点播 (TVOD) 是一种按次付费模式,您可以为您想要观看的每个内容付费。 TVOD 服务通常分为两个子模式:电子销售和租赁。
在媒体和娱乐以及游戏应用程式中采用视讯点播服务电影、电视节目、游戏内容
在对便利、弹性和个人化学习体验的需求的推动下,教育和培训产业正在向视讯点播 (VoD) 服务发生重大转变。 VoD 平台提供各种学习材料,从学术课程到专业发展计划,随时随地取得。这种弹性允许学习者按照自己的步调和时间表学习,从而提高学习效率。现场活动和体育领域正在利用 VoD 服务来扩展现场活动以外的内容的覆盖范围和寿命。 VoD 让粉丝在方便的时候观看重播、精彩片段和独家幕后内容,从而提高参与度和粉丝忠诚度。媒体娱乐和游戏产业正在经历快速成长,VoD 平台成为电影、电视节目和游戏内容的主要发行管道。观众现在如何消费媒体和娱乐,透过一次订阅就能追上电视剧、访问庞大的图书库并享受高品质的随选节目,一场革命发生了。此外,游戏产业正在透过直播平台拥抱视讯点播,让游戏玩家能够直播游戏玩法、参加电竞比赛并与粉丝即时互动。在旅游和酒店业,视讯点播服务被创新地用于增强客户体验和参与度。航空公司、饭店和旅行社正在将 VoD 内容纳入其产品中,以便直接向旅客的设备提供机上娱乐、虚拟旅游和目的地指南。这可以提高客户满意度并增加您的目的地和服务的行销机会。此外,VoD 是酒店业培训和发展的强大工具,透过在全球营运中提供一致的培训材料来确保高标准的服务。
区域洞察
美洲尤其是北美的随选视讯 (VoD) 市场的特点是网路和智慧型手机普及较高,为 VoD 服务提供了良好的环境。同时,拉丁美洲展现出巨大的成长潜力,当地企业与全球巨头并驾齐驱。智慧型电视的普及和网路基础设施的改善是关键的成长动力。 EMEA(欧洲、中东和非洲)地区多元化,在高可支配收入、先进的技术基础设施和强大的本地内容製作的推动下,西欧在视讯点播普及方面处于领先地位。在亚太地区,由于网路用户的增加和智慧型手机的普及, VoD市场正在迅速扩大。中国、印度和韩国等国家处于领先地位,为视讯点播服务提供了巨大的成长机会。该地区的成长受到多种因素的推动,包括行动网路存取的增加、对原创和本地内容的投资以及创新的支付模式。
FPNV定位矩阵
FPNV定位矩阵对于评估视讯点播市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对视讯点播市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.视讯点播市场的市场规模和预测是多少?
2.视讯点播市场预测期间需要考虑投资的产品、细分市场、应用程式和领域有哪些?
3.视讯点播市场的技术趋势和法规结构是什么?
4.视讯点播市场主要厂商的市场占有率是多少?
5.进入视讯点播市场合适的型态或策略手段是什么?
[185 Pages Report] The Video on Demand Market size was estimated at USD 147.98 billion in 2023 and expected to reach USD 166.18 billion in 2024, at a CAGR 12.71% to reach USD 342.13 billion by 2030.
Video on Demand (VoD) is a digital distribution system that facilitates users to access video content without the constraints of a traditional broadcasting schedule. This technology enables consumers to select and watch video content rather than at a scheduled broadcast time. VoD platforms provide a diverse library of content, including movies, television shows, documentaries, and educational programs, accessible via internet-enabled devices such as smartphones, tablets, smart TVs, and computers. Improvements in streaming technology, data compression, and broadband capabilities have significantly enhanced the user experience, contributing to market growth. The increasing production of original content and availability of a wide range of genres cater to varied consumer tastes, driving subscription rates. However, Disparity in views about licensed business models and complex regulatory frameworks and licensing regimes may challenge the growth of the market. Nevertheless, increasing consumer preferences for online streaming services coupled with amalgamation activity helping local producers and film studios across regions for the subscription-based monetization model is expected to provide an exponential view for the market growth.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 147.98 billion |
Estimated Year [2024] | USD 166.18 billion |
Forecast Year [2030] | USD 342.13 billion |
CAGR (%) | 12.71% |
Type: Suitability of subscription models owing to unlimited access to the platform's content
The advertising video on demand (AVOD) model is a service that offers video content free of charge to viewers. These ads can be in the form of pre-roll, mid-roll, or post-roll video ads, banner ads, or sponsored content. This model is beneficial for platforms looking to attract a broad audience by removing the barrier of a subscription fee. Catch-up TV allows viewers to watch broadcast TV programs after their original air date. This model is used by traditional TV broadcasters who have moved into the digital space, enabling audiences to watch missed episodes of shows at their convenience. Near Video on Demand (nVOD) is a distribution model that allows viewers to watch content at pre-set times with a limited number of scheduled start times. Push Video on Demand is a model where content is automatically downloaded to a subscriber's digital video recorder (DVR) for later viewing. Content pushed to viewers is typically based on their preferences or viewing history. This model ensures that consumers have immediate access to content even without a live internet connection at the time of viewing, blurring the lines between streaming and traditional broadcast views. Subscription Video on Demand (SVOD) platforms require viewers to pay a regular fee for unlimited access to the platform's content library. Transactional Video on Demand (TVOD) is a pay-per-view model where users pay for each piece of content they wish to watch. TVOD services are typically divided into two sub-models, including electronic sell-through and rental.
Application: Embraced video on demand services in Media & Entertainment and Gaming for movies, TV shows, and gaming content
The education & training sector has seen a significant shift towards video on-demand (VoD) services, driven by the demand for accessible, flexible, and personalized learning experiences. VoD platforms offer a wide range of learning materials, from academic courses to professional development programs, available anytime and anywhere. This flexibility enhances learning outcomes by allowing learners to study at their own pace and on their own schedule. The Live Events & Sports sector has capitalized on VoD services to extend the reach and lifespan of content beyond the live event. VoD allows fans to watch replays, highlights, and exclusive behind-the-scenes content at their convenience, increasing engagement and fan loyalty. The Media & Entertainment, and Gaming sectors have experienced exponential growth, with VoD platforms becoming the primary distribution channel for movies, TV shows, and gaming content. The ability to binge-watch series, access a vast library of titles with a single subscription, and enjoy high-quality, on-demand content has revolutionized how audiences consume media and entertainment. Moreover, the gaming industry has embraced VoD through live streaming platforms, enabling gamers to stream their gameplay, participate in e-sports tournaments, and engage with fans in real time. In the Travel & Hospitality sector, VoD services are being used innovatively to enhance customer experiences and engagement. Airlines, hotels, and travel agencies are incorporating VoD content into their offerings, providing travelers with in-flight entertainment, virtual tours, and destination guides directly on their devices. This improves customer satisfaction and offers additional marketing opportunities for destinations and services. Furthermore, VoD can serve as a powerful tool for training and development within the hospitality industry, delivering consistent training materials across global operations to ensure high standards of service.
Regional Insights
The video-on-demand (VoD) market in the Americas, particularly in North America, is characterized by high penetration rates of internet and smartphone users, contributing to a robust environment for VoD services. Latin America, on the other hand, shows significant growth potential, with local players gaining traction alongside global giants. The increasing adoption of smart TVs and improving internet infrastructure are pivotal growth drivers. The EMEA region presents a diverse picture, with Western Europe leading in VoD adoption, driven by high disposable incomes, advanced technological infrastructure, and strong local content production. The Asia Pacific region is witnessing rapid VoD market expansion owing to an escalating number of internet users and smartphone penetration. Countries such as China, India, and South Korea are at the forefront, offering substantial growth opportunities for VoD services. The region's growth is bolstered by a variety of factors, including increased mobile internet access, investment in original local content, and innovative payment models.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Video on Demand Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Video on Demand Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Video on Demand Market, highlighting leading vendors and their innovative profiles. These include Akamai Technologies Inc., Amazon.com Inc., Apple Inc., CBS by Paramount, Centurylink, Cisco Systems Inc., Comcast Corp., FuboTV Inc., Fujitsu Limited, Google LLC by Alphabet Inc., Huawei Technologies Co., Ltd., Hulu, LLC, iNDIEFLIX Group Inc., kweliTV, Inc., KWIKmotion, Limelight Networks Inc., Lumen Technologies Inc., Muvi LLC, Netflix, Inc., Novi Digital Entertainment Private Limited, Plex by Rockwell Automation, Inc., Roku, Inc., The Walt Disney Company, Verizon Communications Inc., and Vubiquity, inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Video on Demand Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Video on Demand Market?
3. What are the technology trends and regulatory frameworks in the Video on Demand Market?
4. What is the market share of the leading vendors in the Video on Demand Market?
5. Which modes and strategic moves are suitable for entering the Video on Demand Market?