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市场调查报告书
商品编码
1550650
视讯点播服务市场：按产品、按内容类型、按行业、按地区Video On Demand Service Market, By Offering, By Content Type, By Vertical, By Geography |
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预计2024年全球随选视讯服务市场规模将达1,010.9亿美元，预计2031年将达1,987.1亿美元，复合年增长率为10.1%。
| 报告范围 | 报告详情 | ||
|---|---|---|---|
| 基准年 | 2023年 | 2024年市场规模 | 1010.9亿美元 |
| 实际资料 | 2019年至2023年 | 预测期 | 从2024年到2031年 |
| 预测 2024-2031 年复合年增长率： | 10.10% | 2031年价值预测 | 1987.1亿美元 |
由于媒体和娱乐产业技术的快速进步，全球随选视讯服务市场正在经历显着成长。视讯点播允许用户在方便时串流和观看自己喜欢的视频，而不受时间限制。智慧型电视的普及、网路普及率的提高以及高速宽频存取的增加等因素正在推动对创新 VOD 平台的需求。内容提供者和发行商专注于开发专用的应用程式和用户友好的介面，以为用户提供丰富的观看体验。同时，领先的公司正在大力投资创作原创内容，以扩大其内容库并吸引新客户。由于5G网路的普及和高品质内容提供的扩大，视讯点播服务市场预计将稳定成长。
市场动态：
全球视讯点播服务市场是由关键地区不断增长的网路普及率和智慧电视普及率所推动的。经济实惠的高速网路计画的激增和低成本智慧电视设备的出现，使得点播串流服务可供更广泛的人群使用。此外，数位媒体技术的不断进步使提供者能够提高视讯品质并提供身临其境的观看体验。然而，严格的资料监管和网路犯罪的威胁对无缝服务的提供提出了挑战。同时，虚拟实境平台的发展提供了尝试新型互动影像内容的机会。主要公司正在大力投资製作原创内容，以增强其内容库并对抗串流媒体巨头的竞争。
本研究的主要特点
该报告对全球视讯点播服务市场进行了详细分析，并提供了以2023年为基准年的预测期（2024-2031年）的市场规模和年复合成长率（CAGR%）。
它还揭示了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的主要考察。
根据公司亮点、产品系列、主要亮点、业务绩效和策略等参数列出了全球视讯点播服务市场主要企业的概况。
本研究涵盖的主要企业包括 Amazon.com, Inc. (Amazon Prime Video)、Apple Inc. (Apple TV+)、AT&T Inc. (HBO Max)、Cisco Systems, Inc.、Comcast Corporation (Xfinity)、Disney+ (The华特迪士尼公司)、富士通有限公司、Google LLC (YouTube TV)、Hulu LLC (华特迪士尼公司)、微软公司、Netflix, Inc.、Peacock (NBCUniversal)、Sling TV (DISH Network)、腾讯控股有限公司(WeTV) ）和威瑞森通讯公司。
该报告的见解使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
本研究报告针对该产业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
相关人员可以透过用于分析全球视讯点播服务市场的各种策略矩阵来促进他们的决策。
目录
第一章 研究目的与前提
- 研究目的
- 先决条件
- 简称
第二章 市场展望
- 报告说明
- 市场定义和范围
- 执行摘要
- Coherent Opportunity Map（COM）
第三章 市场动态、法规与趋势分析
- 市场动态
- 促进因素
- 抑制因素
- 市场机会
- 监管场景
- 产业动态
- 併购
- 新系统的引入/核准
- COVID-19 大流行的影响
第 4 章 2019-2031 年全球视讯点播服务市场（依产品划分）
- 解决方案
- 服务
第五章全球视讯点播服务市场，依内容类型，2019-2031
- 电影
- 音乐
- 电视节目/网路连续剧
- 教育/健身计划
- 其他的
第六章2019-2031年全球随选视讯服务市场（依产业）
- BFSI
- 教育
- 政府/公共部门
- 医疗保健/生命科学
- 媒体娱乐
- 其他的
第七章2019-2031年全球视讯点播服务市场（按地区）
- 北美洲
- 欧洲
- 亚太地区
- 拉丁美洲
- 中东/非洲
第八章 竞争格局
- 公司简介
- Amazon.com, Inc.（Amazon Prime Video）
- Apple Inc.（Apple TV+）
- AT&T Inc.（HBO Max）
- Cisco Systems, Inc.
- Comcast Corporation（Xfinity）
- Disney+（The Walt Disney Company）
- Fujitsu Limited
- Google LLC（YouTube TV）
- Hulu LLC（The Walt Disney Company）
- Microsoft Corporation
- Netflix, Inc.
- Peacock（NBCUniversal）
- Sling TV（DISH Network）
- Tencent Holdings Ltd.（WeTV）
- Verizon Communications Inc.
第九章 分析师建议
- 命运之轮
- 分析师观点
- 一致的机会图
第10章调查方法
- 参考
- 调查方法
The Global Video on Demand Service Market is estimated to be valued at US$ 101.09 Bn in 2024 and is expected to reach US$ 198.71 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 10.1%.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2023 | Market Size in 2024: | US$ 101.09 Bn |
| Historical Data for: | 2019 To 2023 | Forecast Period: | 2024 To 2031 |
| Forecast Period 2024 to 2031 CAGR: | 10.10% | 2031 Value Projection: | US$ 198.71 Bn |
The global video on demand service market is experiencing significant growth due to rapid technological advancements in the media and entertainment industry. Video on demand allows users to stream and view videos of their preference at their own convenience without any time restrictions. Factors such as increasing adoption of smart TVs, growing internet penetration, and rising availability of high-speed broadband access are fueling the demand for innovative VOD platforms. Content providers and distributors are focusing on developing specialized apps and user-friendly interfaces to offer enhanced viewing experiences to subscribers. Meanwhile, major players are investing heavily in original content production to augment their content libraries and attract new customers. The video on demand service market is expected to grow steadily with the widespread rollout of 5G networks and expansion of high-quality content offerings.
Market Dynamics:
The global video on demand service market is driven by rising internet penetration and increasing adoption of smart television sets across major regions. The proliferation of affordable high-speed internet plans and availability of low-cost smart TV devices have made on-demand streaming services accessible to a wider population base. Additionally, continuous advancements in digital media technologies are allowing providers to enrich video quality and deliver an immersive viewing experience. However, stringent data regulations and threat of cybercrimes pose challenges for seamless service delivery. Meanwhile, the development of virtual reality platforms provides opportunities to experiment with new genres of interactive video content. Major players are investing significantly in original content production to strengthen their content libraries and counter competition from streaming giants.
Key features of the study:
This report provides in-depth analysis of the global video on demand service market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global video on demand service market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Amazon.com, Inc. (Amazon Prime Video), Apple Inc. (Apple TV+), AT&T Inc. (HBO Max), Cisco Systems, Inc., Comcast Corporation (Xfinity), Disney+ (The Walt Disney Company), Fujitsu Limited, Google LLC (YouTube TV), Hulu LLC (The Walt Disney Company), Microsoft Corporation, Netflix, Inc., Peacock (NBCUniversal), Sling TV (DISH Network), Tencent Holdings Ltd. (WeTV), and Verizon Communications Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global video on demand service market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global video on demand service market.
Detailed Segmentation:
- By Offering
- Solutions
- Services
- By Content Type
- Movies
- Music
- TV Shows/Web Series
- Educational/Fitness Programs
- Others
- By Vertical
- BFSI
- Education
- Government & Public Sector
- Healthcare & Life Sciences
- Media & Entertainment
- Others
- By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Key Players Insights
- Amazon.com, Inc. (Amazon Prime Video)
- Apple Inc. (Apple TV+)
- AT&T Inc. (HBO Max)
- Cisco Systems, Inc.
- Comcast Corporation (Xfinity)
- Disney+ (The Walt Disney Company)
- Fujitsu Limited
- Google LLC (YouTube TV)
- Hulu LLC (The Walt Disney Company)
- Microsoft Corporation
- Netflix, Inc.
- Peacock (NBCUniversal)
- Sling TV (DISH Network)
- Tencent Holdings Ltd. (WeTV)
- Verizon Communications Inc.
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Offering
- Market Snippet, By Content Type
- Market Snippet, By Vertical
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New System Launches/Approvals
- Impact of COVID-19 Pandemic
4. Global Video on Demand Service Market, By Offering, 2019-2031, (US$ Bn)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
- Solutions
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- Services
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
5. Global Video on Demand Service Market, By Content Type, 2019-2031, (US$ Bn)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
- Movies
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- Music
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- TV Shows/Web Series
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- Educational/Fitness Programs
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- Others
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
6. Global Video on Demand Service Market, By Vertical, 2019-2031, (US$ Bn)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
- BFSI
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- Education
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- Government & Public Sector
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- Healthcare & Life Sciences
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- Media & Entertainment
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
- Others
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
7. Global Video on Demand Service Market, By Region, 2019-2031, (US$ Bn)
- Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- North America
- Regional Trends
- Market Size and Forecast, By Offering, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Content Type, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
- U.S.
- Canada
- Europe
- Regional Trends
- Market Size and Forecast, By Offering, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Content Type, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Regional Trends
- Market Size and Forecast, By Offering, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Content Type, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Regional Trends
- Market Size and Forecast, By Offering, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Content Type, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Offering, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Content Type, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
- South Africa
- Israel
- GCC Countries
- Rest of the Middle East & Africa
8. Competitive Landscape
- Company Profiles
- Amazon.com, Inc. (Amazon Prime Video)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Apple Inc. (Apple TV+)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- AT&T Inc. (HBO Max)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Cisco Systems, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Comcast Corporation (Xfinity)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Disney+ (The Walt Disney Company)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Fujitsu Limited
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Google LLC (YouTube TV)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Hulu LLC (The Walt Disney Company)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Microsoft Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Netflix, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Peacock (NBCUniversal)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Sling TV (DISH Network)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Tencent Holdings Ltd. (WeTV)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Verizon Communications Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Amazon.com, Inc. (Amazon Prime Video)
9. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
10. Research Methodology
- References
- Research Methodology
- About us and Sales Contact
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