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封面
市场调查报告书
商品编码
1692365

交易视讯点播市场 - 全球行业规模、份额、趋势、机会和预测，按类型、按垂直行业（媒体和娱乐、教育、其他）、按地区和竞争，2020-2030F

Transactional Video on Demand Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Vertical (Media & Entertainment, Education, Others ), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

价格

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简介目录

2024 年全球交易随选市场价值为 80.1 亿美元，预计到 2030 年将成长至 175.6 亿美元，预测期内复合年增长率为 14.04%。随着消费者越来越多地选择按次付费的数位内容，全球交易随选视讯 (TVOD) 市场正在扩大。成长的动力来自于网路普及率的提高、智慧型装置的普及以及消费者对灵活的随选观看体验的不断变化的偏好。主要市场参与者专注于内容独家性、区域扩展和无缝支付选项来吸引用户。串流媒体技术的进步、高品质的内容製作以及与电影製片厂的合作使市场受益。然而，对新发行电影和优质内容的需求不断增长，并继续推动市场成长。

市场概况
预测期 2026-2030
2024 年市场规模 80.1 亿美元
2030 年市场规模 175.6 亿美元
2025-2030 年复合年增长率 14.04％
成长最快的领域 媒体与娱乐
最大的市场 北美洲

主要市场驱动因素

网路普及率不断提高和数位转型

主要市场挑战

订阅式（SVOD）与广告支援式（AVOD）模式的竞争

主要市场趋势

抢先体验版和高级数位版本

目录

第 1 章：简介

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：顾客之声

第五章：全球交易型视讯点播市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 按类型（电子销售、下载出租）
    • 按垂直产业（媒体与娱乐、教育、其他（体育等））
    • 按区域
    • 依前 5 大公司分类，其他（2024 年）
  • 全球交易视讯点播市场地图和机会评估
    • 按类型
    • 按垂直
    • 按区域

第六章：北美交易型随选视讯市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 加拿大
    • 墨西哥

第七章：亚太地区交易型视讯点播市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 日本
    • 印度
    • 澳洲
    • 韩国
    • 印尼

第 8 章：欧洲交易型视讯点播市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 英国
    • 义大利
    • 德国
    • 西班牙

第九章：南美交易型视讯点播市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 哥伦比亚
    • 巴西

第 10 章：中东和非洲交易随选视讯市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：COVID-19 对全球交易视讯点播市场的影响

  • 影响评估模型
    • 受影响的关键部分
    • 受影响的主要地区
    • 受影响的主要国家

第 13 章：市场趋势与发展

第 14 章：竞争格局

  • 公司简介
    • Amazon.com, Inc.
    • Apple Inc.
    • Rakuten Group, Inc.
    • The Walt Disney Company
    • Vudu LLC
    • Redbox Automated Retail LLC
    • Bigtree Entertainment Pvt. Ltd
    • Alphabet Inc.
    • Hulu LLC
    • DIRECTV, LLC.

第 15 章：策略建议/行动计划

  • 重点关注领域
  • 按类型分類的目标
  • 按区域分類的目标

第16章调查会社について・免责事项

简介目录
Product Code: 15409

Global Transactional Video on Demand market was valued at USD 8.01 billion in 2024 and is expected to grow to USD 17.56 billion by 2030 with a CAGR of 14.04% during the forecast period. The Global Transactional Video on Demand (TVOD) market is expanding as consumers increasingly opt for pay-per-view digital content. Growth is driven by rising internet penetration, the proliferation of smart devices, and evolving consumer preferences for flexible, on-demand viewing experiences. Key market players focus on content exclusivity, regional expansion, and seamless payment options to attract users. The market benefits from advancements in streaming technology, high-quality content production, and collaborations with film studios. However, increasing demand for newly released movies and premium content continues to fuel market growth.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 8.01 Billion
Market Size 2030USD 17.56 Billion
CAGR 2025-203014.04%
Fastest Growing SegmentMedia & Entertainment
Largest MarketNorth America

Key Market Drivers

Increasing Internet Penetration and Digital Transformation

One of the primary drivers of the TVOD market is the rapid expansion of internet connectivity and digital transformation across the globe. As broadband access improves, especially in emerging markets, more consumers are gaining the ability to stream high-quality video content seamlessly. The rollout of 5G technology further enhances streaming capabilities, reducing buffering times and improving user experience. In 2024, 5.35 billion people are using the internet, representing 66.2% of the global population. Over the past year, internet users increased by 1.8%, with 97 million new users joining in 2023.

Additionally, the proliferation of smart devices, including smartphones, tablets, smart TVs, and streaming sticks, has made on-demand content more accessible. These factors contribute to the growing adoption of TVOD services, as users can conveniently rent or purchase content without the need for long-term commitments.

Key Market Challenges

Competition from Subscription-Based (SVOD) and Ad-Supported (AVOD) Models

One of the most significant challenges for the TVOD market is the growing dominance of Subscription Video on Demand (SVOD) and Ad-Supported Video on Demand (AVOD) platforms. Consumers are increasingly opting for SVOD services like Netflix, Disney+, and HBO Max, which offer unlimited access to vast content libraries for a fixed monthly fee. The convenience of an all-inclusive subscription model makes it more attractive than TVOD, where users must pay for each movie or TV show individually.

Similarly, AVOD platforms, such as YouTube and Pluto TV, provide free access to content supported by advertisements, further reducing the appeal of TVOD. As consumers seek cost-effective entertainment options, TVOD platforms struggle to differentiate themselves and justify their pay-per-view pricing structure. To remain competitive, TVOD providers must focus on exclusive content offerings, early access to new releases, and seamless user experiences to retain their audience.

Key Market Trends

Early Access and Premium Digital Releases

One of the most significant trends in the TVOD market is the growing demand for early access to new movie releases. Traditionally, films were released in theaters before becoming available for home viewing. However, changing consumer preferences and disruptions caused by the COVID-19 pandemic accelerated the shift toward premium digital releases. Major studios are increasingly adopting a direct-to-digital strategy, allowing users to rent or purchase new movies shortly after, or even on the same day as, their theatrical release.

Platforms such as Apple iTunes, Amazon Prime Video, and Google Play Movies have capitalized on this trend by offering early-access titles at premium prices. This approach benefits both consumers, who prefer the convenience of home viewing, and studios, which can generate additional revenue without relying solely on box office sales. As streaming adoption grows, TVOD is expected to play a crucial role in film distribution, particularly for high-budget productions and exclusive content.

Key Market Players

  • Amazon.com, Inc.
  • Apple Inc.
  • Rakuten Group, Inc.
  • The Walt Disney Company
  • Vudu LLC
  • Redbox Automated Retail LLC
  • Bigtree Entertainment Pvt. Ltd
  • Alphabet Inc.
  • Hulu LLC
  • DIRECTV, LLC.

Report Scope:

In this report, the Global Transactional Video on Demand Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Transactional Video on Demand Market, By Type:

  • Electronic Sell Through
  • Download to Rent

Transactional Video on Demand Market, By Vertical:

  • Media & Entertainment
  • Education
  • Others

Transactional Video on Demand Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Transactional Video on Demand Market.

Available Customizations:

Global Transactional Video on Demand Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customers

  • 4.1. Brand Awareness
  • 4.2. Frequency of Advertisement

5. Global Transactional Video on Demand Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type Market Share Analysis (Electronic Sell Through, Download to Rent)
    • 5.2.2. By Vertical Market Share Analysis (Media & Entertainment, Education, Others (Sports, etc.))
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Share Analysis
      • 5.2.3.2. Europe Market Share Analysis
      • 5.2.3.3. Asia Pacific Market Share Analysis
      • 5.2.3.4. Middle East & Africa Market Share Analysis
      • 5.2.3.5. South America Market Share Analysis
    • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
  • 5.3. Global Transactional Video on Demand Market Mapping & Opportunity Assessment
    • 5.3.1. By Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Vertical Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Transactional Video on Demand Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis
    • 6.2.2. By Vertical Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Transactional Video on Demand Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type Market Share Analysis
        • 6.3.1.2.2. By Vertical Market Share Analysis
    • 6.3.2. Canada Transactional Video on Demand Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type Market Share Analysis
        • 6.3.2.2.2. By Vertical Market Share Analysis
    • 6.3.3. Mexico Transactional Video on Demand Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type Market Share Analysis
        • 6.3.3.2.2. By Vertical Market Share Analysis

7. Asia Pacific Transactional Video on Demand Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Vertical Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
  • 7.3. Asia Pacific: Country Analysis
    • 7.3.1. China Transactional Video on Demand Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type Market Share Analysis
        • 7.3.1.2.2. By Vertical Market Share Analysis
    • 7.3.2. Japan Transactional Video on Demand Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type Market Share Analysis
        • 7.3.2.2.2. By Vertical Market Share Analysis
    • 7.3.3. India Transactional Video on Demand Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type Market Share Analysis
        • 7.3.3.2.2. By Vertical Market Share Analysis
    • 7.3.4. Australia Transactional Video on Demand Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type Market Share Analysis
        • 7.3.4.2.2. By Vertical Market Share Analysis
    • 7.3.5. South Korea Transactional Video on Demand Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type Market Share Analysis
        • 7.3.5.2.2. By Vertical Market Share Analysis
    • 7.3.6. Indonesia Transactional Video on Demand Market Outlook
      • 7.3.6.1. Market Size & Forecast
        • 7.3.6.1.1. By Value
      • 7.3.6.2. Market Share & Forecast
        • 7.3.6.2.1. By Type Market Share Analysis
        • 7.3.6.2.2. By Vertical Market Share Analysis

8. Europe Transactional Video on Demand Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Vertical Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Transactional Video on Demand Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type Market Share Analysis
        • 8.3.1.2.2. By Vertical Market Share Analysis
    • 8.3.2. United Kingdom Transactional Video on Demand Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type Market Share Analysis
        • 8.3.2.2.2. By Vertical Market Share Analysis
    • 8.3.3. Italy Transactional Video on Demand Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type Market Share Analysis
        • 8.3.3.2.2. By Vertical Market Share Analysis
    • 8.3.4. Germany Transactional Video on Demand Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type Market Share Analysis
        • 8.3.4.2.2. By Vertical Market Share Analysis
    • 8.3.5. Spain Transactional Video on Demand Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type Market Share Analysis
        • 8.3.5.2.2. By Vertical Market Share Analysis

9. South America Transactional Video on Demand Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Vertical Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
  • 9.3. South America: Country Analysis
    • 9.3.1. Argentina Transactional Video on Demand Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type Market Share Analysis
        • 9.3.1.2.2. By Vertical Market Share Analysis
    • 9.3.2. Colombia Transactional Video on Demand Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type Market Share Analysis
        • 9.3.2.2.2. By Vertical Market Share Analysis
    • 9.3.3. Brazil Transactional Video on Demand Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type Market Share Analysis
        • 9.3.3.2.2. By Vertical Market Share Analysis

10. Middle East & Africa Transactional Video on Demand Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Vertical Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. South Africa Transactional Video on Demand Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type Market Share Analysis
        • 10.3.1.2.2. By Vertical Market Share Analysis
    • 10.3.2. Saudi Arabia Transactional Video on Demand Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type Market Share Analysis
        • 10.3.2.2.2. By Vertical Market Share Analysis
    • 10.3.3. UAE Transactional Video on Demand Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type Market Share Analysis
        • 10.3.3.2.2. By Vertical Market Share Analysis
    • 10.3.4. Turkey Transactional Video on Demand Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Type Market Share Analysis
        • 10.3.4.2.2. By Vertical Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Transactional Video on Demand Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Region Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Amazon.com, Inc.
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Apple Inc.
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Rakuten Group, Inc.
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. The Walt Disney Company
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Vudu LLC
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Redbox Automated Retail LLC
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Bigtree Entertainment Pvt. Ltd
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Alphabet Inc.
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Hulu LLC
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. DIRECTV, LLC.
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target By Type
  • 15.3. Target By Region

16. About Us & Disclaimer