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市场调查报告书
商品编码
1878261

视讯点播市场－2025-2030年预测

Video on Demand Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2个工作天内

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简介目录

随选视讯市场预计将从 2025 年的 1,866.03 亿美元成长到 2030 年的 2,874.13 亿美元，复合年增长率为 9.02%。

视讯点播市场分析

视讯点播 (VOD) 平台透过 IP 网路传输非线性视讯内容，支援跨装置非同步观看，不受播出时间表的限制。核心架构包括订阅式视讯点播 (SVOD)、交易式视讯点播 (T​​VOD)、广告支援式视讯点播 (AVOD) 和混合模式。内容管道整合了工作室授权、原创内容和使用者生成内容库，并透过 CDN 边缘快取、自适应位元率串流媒体 (ABR) 和受 DRM 保护的 HLS/DASH 容器进行传输。该市场颠覆了传统电视和院线发行窗口，缩短了发行週期，并透过演算法推荐引擎将观众细分为多个微群体。在竞争格局中，全球 OTT 巨头与区域性 SVOD新兴企业展开角逐，用户解约率降低、内容摊销和每用户平均收入 (ARPU) 优化是关键绩效指标 (KPI)。

市场驱动因素

按需消费的必然性

观众的行为已不可逆转地转向了时移式、跨装置观看。追剧、第二萤幕互动以及短时观看（行动装置上的平均观看时长为 6-8 分钟）都要求内容库无限丰富且播放零延迟。随着家庭用户优先选择单点播放，传统付费电视方案的用户流失率高达每年 5-7%。 SVOD（订阅视讯点播）的普及率与宽频速度密切相关。 1Gbps 光纤网路支援 4K HDR 杜比视界传输，而 5G 固定无线存取 (FWA) 则使遍远地区的串流媒体播放成为可能。利用观看历史、隐含评分和情境元元资料的个人化演算法驱动了 75-80% 的观看量，从而将内容发现转化为客户维繫的良性循环。

智慧型设备的普及

网路连线装置的普及（美国65%的家庭拥有智慧型电视，以及Roku/Fire TV/Apple TV等连网电视平台和行动装置）实现了无所不在的存取。超过1.5亿台三星Tizen设备和超过2亿台Android TV设备预先安装了OTT应用，降低了用户存取的门槛。游戏主机（PlayStation、Xbox）占据了长影片内容观看量的15%，而车载资讯娱乐系统（特斯拉OTA、BMWiDrive）正成为重要的全新发行管道。边缘运算和QUIC通讯协定将缓衝时间缩短至两秒以内，这对于混合直播和点播内容分发（例如区域体育赛事报告、选举报告等）至关重要。

本报告的主要优势：

  • 深入分析：提供对主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
  • 竞争格局：了解全球主要参与者的策略倡议，并了解透过正确的策略实现市场渗透的潜力。
  • 市场驱动因素与未来趋势：探讨影响市场的动态因素和关键趋势及其对未来市场发展的影响。
  • 可操作的建议：利用这些见解，在动态环境中做出策略决策，并开拓新的商机和收入来源。
  • 受众广泛：对Start-Ups、研究机构、顾问公司、中小企业和大型企业都很有用且经济实惠。

您打算如何使用这份报告？

产业与市场分析、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法规结构及影响、新产品开发、竞争情报

研究范围：

  • 2022年至2024年的历史数据和2025年至2030年的预测数据
  • 成长机会、挑战、供应链前景、法规结构与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 按业务板块和地区分類的收入成长和预测评估，包括国家/地区
  • 公司概况（策略、产品、财务资讯、关键发展等）

目录

第一章执行摘要

第二章 市场概览

  • 市场概览
  • 市场定义
  • 调查范围

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策与法规
  • 策略建议

第四章 技术展望

第五章：以经营模式分類的视讯点播市场

  • 介绍
  • 硬体
  • 软体
    • 本地部署
    • 云
  • 服务

第六章 按行业垂直领域分類的视讯点播市场

  • 介绍
  • 教育和培训
  • 健康与健身
  • 媒体与娱乐
  • 其他的

第七章 各地区的视讯点播市场

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第八章 竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 合併、收购、协议和合作
  • 竞争对手仪錶板

第九章：公司简介

  • Google LLC
  • AT&T
  • Amazon.com Inc.
  • Netflix Inc.
  • Apple Inc.
  • Youtube
  • Hulu LLC
  • Meta
  • Zee Entertainment Enterprises Limited
  • Rakuten Group, Inc.

第十章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061614644

The video on demand market is projected to expand at a 9.02% CAGR, increasing from USD 186.603 billion in 2025 to USD 287.413 billion by 2030.

Video on Demand Market Analysis

Video on Demand (VOD) platforms deliver non-linear video content over IP networks, enabling asynchronous consumption across devices without broadcast schedules. Core architectures encompass subscription VOD (SVOD), transactional VOD (TVOD), ad-supported VOD (AVOD), and hybrid models. Content pipelines integrate studio licensing, original production, and user-generated libraries, distributed via CDN edge caching, adaptive bitrate streaming (ABR), and DRM-protected HLS/DASH containers. The market has disrupted linear television and theatrical windows, compressing release cycles and fragmenting audiences into micro-cohorts driven by algorithmic recommendation engines. Competitive dynamics pit global OTT giants against regional SVOD challengers, with churn mitigation, content amortization, and ARPU optimization as paramount KPIs.

Market Drivers

On-Demand Consumption Imperative

Viewer behavior has shifted irreversibly toward time-shifted, device-agnostic access. Binge-watching, second-screen engagement, and micro-session viewing (average 6-8 minutes on mobile) demand infinite catalogs and zero-latency playback. Traditional pay-TV bundles suffer 5-7% annual subscriber erosion as households prioritize a la carte libraries. SVOD penetration correlates with broadband velocity: 1 Gbps fiber enables 4K HDR Dolby Vision pipelines, while 5G fixed wireless access (FWA) unlocks rural streaming. Personalization algorithms-leveraging watch history, implicit ratings, and contextual metadata-drive 75-80% of viewed titles, turning discovery into retention flywheels.

Smart Device Ubiquity

Proliferation of internet-connected endpoints-smart TVs (65% U.S. household penetration), CTV platforms (Roku, Fire TV, Apple TV), and mobile devices-creates ubiquitous entry points. OTT apps pre-installed on 150+ million Samsung Tizen sets and 200+ million Android TV devices lower acquisition friction. Gaming consoles (PlayStation, Xbox) contribute 15% of long-form viewing, while automotive infotainment (Tesla OTA, BMW iDrive) emerges as a dark-horse vector. Edge computing and QUIC protocol reduce buffering to sub-2 seconds, critical for live-linear VOD hybrids (e.g., sports blackouts, election coverage).

Key Developments

FanHero All-in-One Platform (March 2023)

FanHero launched a white-label video cloud enabling creators and enterprises to deploy branded SVOD/AVOD channels with live and on-demand workflows. The stack consolidates encoding (x264/x265/ AV1), CMS, paywall (subscription, TVOD, PPV), and analytics under a single pane. Monetization levers include affiliate splits, in-player e-commerce, and product bundling. Scalable to 4K60 HDR, the platform targets verticals from corporate learning to sports leagues, offering 95% revenue share and real-time KPIs (LTV, CAC, churn propensity).

Brightcove Ad Monetization with Magnite (March 2023)

Brightcove introduced server-side (SSAI) and client-side ad insertion (CSAI) across web, iOS, Android, and CTV, powered by Magnite's sell-side platform. The service fills unsold inventory via header bidding, yield-optimizing CTV programmatic (OpenRTB 2.6). Integration with Google Ad Manager and FreeWheel enables unified campaign management. Features include competitive separation, frequency capping, and contextual targeting (genre, mood, IAB categories). Early adopters report 20-30% fill rate uplift and 15% CPM premium over VAST-only stacks.

Segmentation Analysis

Media and Entertainment Dominance

The media and entertainment vertical accounts for >85% of VOD revenue, functioning as both content supplier and distribution layer. Studios amortize $150-200 million tentpoles across theatrical, PVOD, SVOD, and AVOD windows within 45-90 days. Originals-$18 billion Netflix 2023 slate-fuel subscriber acquisition, with 60-90-day exclusivity before syndication. Live sports (NFL Sunday Ticket, UEFA Champions League) and news (CNN+, MSNBC) migrate to hybrid VOD, blending scheduled streams with 72-hour catch-up. Metadata granularity-scene-level tagging, celebrity indexing-powers shoppable video and interactive narratives.

Geographical Outlook

North America Maturity

North America retains ~40% global SVOD revenue despite <20% subscriber base, driven by high ARPU ($14-16/month) and English-language content flywheel. Cord-cutting accelerates-27 million U.S. households projected pay-TV-free by 2025-forcing MVPDs into vMVPD bundles (YouTube TV, Hulu + Live). Market saturation triggers price tiering (ad-supported Netflix, Disney+ Basic) and bundling (Disney+/Hulu/ESPN+). CTV ad spend reaches $27 billion in 2023, with 70% programmatic. Regulatory scrutiny (DOJ vs. Paramount/SkyShowtime, FCC broadband labels) shapes merger and net neutrality frameworks.

Asia-Pacific Hypergrowth

APAC captures 45% of net subscriber additions, led by India (Hotstar, JioCinema) and China (iQiyi, Tencent Video, Youku). Local-language originals-Korean dramas, Bollywood, Mandarin variety-achieve 90% viewership share within platforms. Mobile-first consumption (80% India sessions <30 minutes) demands lightweight apps and 144p fallback streams. 5G rollout (China 1.4 million base stations) enables 4K mobile streaming, while AVOD tiers monetize low-ARPU markets (Hotstar $1/month). Regional consolidation-Viu/Viu Premium mergers, WeTV/Tencent synergies-intensifies content arms races.

The VOD ecosystem converges content, connectivity, and commerce. Technical frontiers include:

  • AV1 codec at scale (Netflix 25% traffic, YouTube 70%).
  • Shoppable video via NFC frame-accurate overlays.
  • AI dubbing/synthesis (HeyGen, DeepDub) for 100+ language localization.
  • Blockchain micropayments for fractional PPV. Churn (5-7% monthly) remains the existential metric; retention hinges on content velocity, UI latency, and predictive cancellation models. As windowing collapses and ad loads rise, viewer tolerance for interruptions versus subscription fatigue defines the next equilibrium. The platform that masters cross-device continuity, contextual commerce, and privacy-compliant personalization will command the decade.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

  • By Business model
  • Hardware
  • Software
  • On-premise
  • Cloud
  • Services
  • By Industry Vertical
  • Education and Training
  • Health and Fitness
  • Media and Entertainment
  • Others
  • By Geography
  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East And Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. VIDEO ON DEMAND MARKET BY BUSINESS MODEL

  • 5.1. Introduction
  • 5.2. Hardware
  • 5.3. Software
    • 5.3.1. On-premise
    • 5.3.2. Cloud
  • 5.4. Services

6. VIDEO ON DEMAND MARKET BY INDUSTRY VERTICAL

  • 6.1. Introduction
  • 6.2. Education and Training
  • 6.3. Health and Fitness
  • 6.4. Media and Entertainment
  • 6.5. Others

7. VIDEO ON DEMAND MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. USA
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. Germany
    • 7.4.2. France
    • 7.4.3. United Kingdom
    • 7.4.4. Spain
    • 7.4.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Others
  • 7.6. Asia Pacific
    • 7.6.1. China
    • 7.6.2. India
    • 7.6.3. Japan
    • 7.6.4. South Korea
    • 7.6.5. Indonesia
    • 7.6.6. Thailand
    • 7.6.7. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Google LLC
  • 9.2. AT&T
  • 9.3. Amazon.com Inc.
  • 9.4. Netflix Inc.
  • 9.5. Apple Inc.
  • 9.6. Youtube
  • 9.7. Hulu LLC
  • 9.8. Meta
  • 9.9. Zee Entertainment Enterprises Limited
  • 9.10. Rakuten Group, Inc.

10. APPENDIX

  • 10.1. Currency
  • 10.2. Assumptions
  • 10.3. Base and Forecast Years Timeline
  • 10.4. Key Benefits for the Stakeholders
  • 10.5. Research Methodology
  • 10.6. Abbreviations