随选视讯市场规模、份额和成长分析（按收入模式、类型、内容类型、应用和地区划分）－2026-2033年产业预测

预计到 2024 年，视讯点播 (VoD) 市场规模将达到 1356.6 亿美元，到 2025 年将达到 1541.1 亿美元，到 2033 年将达到 4274.3 亿美元，在预测期（2026-2033 年将达到 4274.3 亿美元，在预测期（2026-2033 年），复合年增长率为 13.6%。

受网路普及率和智慧型手机使用率不断提高的推动，全球视讯点播 (VoD) 市场预计将迎来显着成长。消费者偏好的变化和观看习惯的演变正显着影响着全球 VoD 需求。本地和国际内容的显着增加以及订阅模式的日益普及预计将推动市场扩张。此外，价格合理的高速网路的普及也使得 VoD 平台更加便捷易用。新平台的涌现和对便利性的高需求将为市场参与者创造更多机会。然而，高昂的内容获取成本、盗版问题、服务碎片化以及发展中地区的频宽限制等挑战预计将阻碍 VoD 公司的发展。

视讯点播市场驱动因素

高速网路的日益普及和智慧型手机的全球普及显着提升了各种形式的影片和音讯内容的需求。随着资料通讯流量套餐价格的下降和网路连线的改善，视讯点播平台也变得更加触手可及。这种便利的访问不仅满足了观众不断变化的偏好，也为市场带来了新的成长和创新机会。因此，内容创作者和服务供应商能够充分利用这一趋势，满足不同受众群体的需求，并在不断发展的数位环境中拓展业务范围。

压制视讯点播市场

数位盗版依然是影片内容面临的一大挑战，一如既往。未经授权的内容分发和对视讯点播平台的未授权存取不仅对营运商造成巨大的收入损失，也阻碍了他们对新内容开发的投资。这种恶性循环最终会扼杀全球随选视讯市场的成长和潜力，影响其整体前景。面对盗版威胁，企业可能会将资源从创新计划转移到打击这些侵权行为上，进一步阻碍市场的扩张和发展。

视讯点播市场趋势

随着竞争日益激烈，各公司纷纷将重点放在原创内容的製作上，以求在竞争中脱颖而出，视讯点播 (VOD) 市场呈现出明显的趋势。这种转变不仅提升了消费者的娱乐体验，也对用户获取和留存起到了关键作用。透过投资独家剧集和电影，VOD 平台正在增强品牌忠诚度，并与观众建立更深的联繫。这种对原创内容的策略性关注，反映了整个产业向个人化和创新方向发展的趋势，也使 VOD 提供者成为娱乐产业的重要参与者。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 客户和购买标准分析
• 专利分析
• 技术分析

全球视讯点播市场规模（按收入模式和复合年增长率划分）（2026-2033 年）

• 订阅视讯点播 (SVoD)
• 交易型视讯点播 (T​​VoD)
• 基于广告的视讯点播（AVoD）
• 杂交种

全球视讯点播市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 网路通讯协定电视（IPTV）
• Over-The-Top（OTT）
• 付费电视
• 视讯点播 (VoD)

全球视讯点播市场规模（依内容类型划分）及复合年增长率（2026-2033 年）

• 运动的
• 音乐
• 电视娱乐
• 适合儿童
• 电影
• 其他的

全球视讯点播市场规模（按设备划分）及复合年增长率（2026-2033 年）

• 智慧型手机
• 药片
• 笔记型电脑
• 智慧电视
• 其他的

全球视讯点播市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 教育和培训
• 健康与健身
• 媒体与娱乐

全球视讯点播市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Netflix, Inc.（USA）
• Amazon.com, Inc.（USA）
• Hulu LLC（USA）
• Apple, Inc.（USA）
• Google LLC（USA）
• Comcast Corporation（USA）
• Facebook, Inc.（USA）
• AT&T, Inc.（USA）
• The Walt Disney Company（USA）
• Verizon Communications Inc.（USA）
• Sony Corporation（Japan）
• Rakuten, Inc.（Japan）
• Tencent Holdings Ltd.（China）
• iQIYI, Inc.（China）
• Alibaba Group Holding Limited（China）
• Telefonaktiebolaget LM Ericsson（Sweden）
• Deutsche Telekom AG（Germany）
• Vivendi SE（France）
• Sky Group（UK）
• BBC iPlayer（UK）

结论与建议

Video on Demand Market size was valued at USD 135.66 Billion in 2024 and is poised to grow from USD 154.11 Billion in 2025 to USD 427.43 Billion by 2033, growing at a CAGR of 13.6% during the forecast period (2026-2033).

The global Video on Demand (VoD) market is poised for substantial growth, driven by the widespread availability of the internet and the rising adoption of smartphones. Changing consumer preferences and evolving viewing habits significantly influence VoD demand worldwide. The vast increase in both regional and international content, alongside the popularity of subscription-based models, is expected to enhance market expansion. Additionally, the availability of affordable high-speed internet is making VoD platforms more accessible. The emergence of new platforms and the high demand for convenience further present opportunities for market players. However, challenges such as high content acquisition costs, piracy, fragmentation of services, and bandwidth issues in developing areas are anticipated to hinder the growth of VoD companies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video on Demand market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video on Demand Market Segments Analysis

Global Video on Demand Market is segmented by Revenue Model, Type, Content Type, Device, Application and region. Based on Revenue Model, the market is segmented into Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), Advertisement-Based Video on Demand (AVoD) and Hybrid. Based on Type, the market is segmented into Internet Protocol Television (IPTV), Over-the-Top (OTT), Pay-TV and Video on Demand (VoD). Based on Content Type, the market is segmented into Sports, Music, TV Entertainment, Kids, Movies and Others. Based on Device, the market is segmented into Smartphones, Tablets, Laptops, Smart TVs and Others. Based on Application, the market is segmented into Education & Training, Health & Fitness and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video on Demand Market

The increasing availability of high-speed internet and the widespread adoption of smartphones globally have significantly boosted the demand for various forms of video and audio content. As data plans become more affordable and connectivity improves, consumers have greater access to video on demand platforms. This enhanced accessibility not only meets the evolving preferences of viewers but also fosters new opportunities for growth and innovation within the market. As a result, content creators and service providers are well-positioned to capitalize on this trend, catering to a diverse audience and expanding their reach in an ever-evolving digital landscape.

Restraints in the Video on Demand Market

Digital piracy remains a significant challenge for video content, similar to past eras. The unauthorized distribution of content and illicit access to video on demand platforms not only leads to substantial revenue losses for businesses but also creates a disincentive for investment in new content development. This detrimental cycle ultimately hampers the growth and potential of the global video on demand market, affecting its overall forecast. As companies face the ongoing threat of piracy, their resources may be diverted away from innovative projects toward efforts to combat these infringements, further stifling the market's expansion and evolution over time.

Market Trends of the Video on Demand Market

The Video on Demand (VOD) market is witnessing a significant trend towards the production of original content, as companies increasingly prioritize the creation of unique programming to differentiate themselves in a crowded space. This pivot not only bolsters the entertainment value offered to consumers, but also plays a crucial role in subscriber acquisition and retention. By investing in exclusive series and films, VOD platforms enhance their brand loyalty and foster deeper connections with their audience. This strategic focus on original content reflects a broader shift towards personalization and innovation within the industry, positioning VOD providers as key players in the entertainment landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis
• Technology Analysis

Global Video on Demand Market Size by Revenue Model & CAGR (2026-2033)

• Market Overview
• Subscription Video on Demand (SVoD)
• Transactional Video on Demand (TVoD)
• Advertisement-Based Video on Demand (AVoD)
• Hybrid

Global Video on Demand Market Size by Type & CAGR (2026-2033)

• Market Overview
• Internet Protocol Television (IPTV)
• Over-the-Top (OTT)
• Pay-TV
• Video on Demand (VoD)

Global Video on Demand Market Size by Content Type & CAGR (2026-2033)

• Market Overview
• Sports
• Music
• TV Entertainment
• Kids
• Movies
• Others

Global Video on Demand Market Size by Device & CAGR (2026-2033)

• Market Overview
• Smartphones
• Tablets
• Laptops
• Smart TVs
• Others

Global Video on Demand Market Size by Application & CAGR (2026-2033)

• Market Overview
• Education & Training
• Health & Fitness
• Media & Entertainment

Global Video on Demand Market Size & CAGR (2026-2033)

• North America (Revenue Model, Type, Content Type, Device, Application)
  • US
  • Canada
• Europe (Revenue Model, Type, Content Type, Device, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Revenue Model, Type, Content Type, Device, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Revenue Model, Type, Content Type, Device, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Revenue Model, Type, Content Type, Device, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Netflix, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hulu LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Walt Disney Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group Holding Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telefonaktiebolaget LM Ericsson (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutsche Telekom AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivendi SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sky Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BBC iPlayer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations