视讯点播市场规模、份额和收益分析（按收益模式、类型、内容类型、应用和地区）- 产业预测 2025-2032

预计到 2023 年视讯点播市场规模将达到 1,194.2 亿美元，并从 2024 年的 1,356.6 亿美元成长到 2032 年的 3,762.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 13.6%。

受网路快速扩张和智慧型手机普及率上升的推动，全球随选视讯（VoD）市场预计将经历显着成长。不断变化的消费者偏好和观看习惯是推动全球 VoD 需求的关键因素。订阅模式的普及以及区域和国际内容的日益普及预计将在未来几年推动市场的发展。同时，价格实惠的高速网路方案使得 VoD 平台更容易存取。新型 VoD 服务的出现和日益增长的便利性需求将为企业创造额外的商机。然而，内容获取成本上升、盗版、服务碎片化以及发展中地区频宽限制等挑战可能会阻碍该行业在此期间的发展。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 专利分析
• 技术分析

按收益模式分類的视讯点播市场规模

• 市场概况
• 订阅视讯点播 (SVoD)
• 交易型视讯点播 (T​​VoD)
• 基于广告的视讯点播 (AVoD)
• 杂交种

按类型分類的视讯点播市场规模

• 市场概况
• 网际网路通讯协定电视（IPTV）
• Over-The-Top(OTT)
• 付费电视
• 视讯点播 (VoD)

按内容类型分類的视讯点播市场规模

• 市场概况
• 运动的
• 音乐
• 电视娱乐
• 孩子们
• 电影
• 其他的

按设备分類的视讯点播市场规模

• 市场概况
• 智慧型手机
• 药片
• 笔记型电脑
• 智慧电视
• 其他的

按应用分類的视讯点播市场规模

• 市场概况
• 教育和培训
• 健康与健身
• 媒体和娱乐

视讯点播市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Netflix, Inc.（USA）
• Amazon.com, Inc.（USA）
• Hulu LLC（USA）
• Apple, Inc.（USA）
• Google LLC（USA）
• Comcast Corporation（USA）
• Facebook, Inc.（USA）
• AT&T, Inc.（USA）
• The Walt Disney Company（USA）
• Verizon Communications Inc.（USA）
• Sony Corporation（Japan）
• Rakuten, Inc.（Japan）
• Tencent Holdings Ltd.（China）
• iQIYI, Inc.（China）
• Alibaba Group Holding Limited（China）
• Telefonaktiebolaget LM Ericsson（Sweden）
• Deutsche Telekom AG（Germany）
• Vivendi SE（France）
• Sky Group（UK）
• BBC iPlayer（UK）

结论和建议

Video on Demand Market size was valued at USD 119.42 billion in 2023 and is poised to grow from USD 135.66 billion in 2024 to USD 376.25 billion by 2032, growing at a CAGR of 13.6% during the forecast period (2025-2032).

The global video on demand (VoD) market is poised for significant growth, fueled by rapid internet expansion and rising smartphone adoption. Evolving consumer preferences and shifting viewing habits are pivotal in driving VoD demand worldwide. The increasing availability of both regional and international content, alongside a surge in subscription-based models, is expected to enhance market development in the coming years. Meanwhile, affordable high-speed internet plans are making VoD platforms more accessible. The emergence of new VoD services and the growing demand for convenience present further opportunities for companies. However, challenges such as high content acquisition costs, piracy, service fragmentation, and bandwidth limitations in developing regions may hinder progress in the industry during this period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video On Demand market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video On Demand Market Segments Analysis

Global Video on Demand Market is segmented by Revenue Model, Type, Content Type, Device, Application and region. Based on Revenue Model, the market is segmented into Subscription Video on Demand (SVoD), Transactional Video on Demand (TVoD), Advertisement-Based Video on Demand (AVoD) and Hybrid. Based on Type, the market is segmented into Internet Protocol Television (IPTV), Over-the-Top (OTT), Pay-TV and Video on Demand (VoD). Based on Content Type, the market is segmented into Sports, Music, TV Entertainment, Kids, Movies and Others. Based on Device, the market is segmented into Smartphones, Tablets, Laptops, Smart TVs and Others. Based on Application, the market is segmented into Education & Training, Health & Fitness and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video On Demand Market

The increasing availability of high-speed internet and the widespread adoption of smartphones globally have significantly amplified the demand for various forms of video and audio content. With the rise of affordable data plans and enhanced network connectivity, access to video on demand platforms has become more convenient than ever, paving the way for new growth opportunities within the market. This trend indicates a clear shift in consumer behavior towards on-demand content consumption, as users seek more tailored experiences. As a result, the video on demand market is poised for continued expansion as it caters to the evolving preferences of audiences worldwide.

Restraints in the Video On Demand Market

Digital piracy continues to be a significant challenge for the video on demand (VOD) sector, reminiscent of issues faced in the past. The unauthorized distribution of content and illicit access to VOD platforms contribute to substantial revenue losses for companies, which in turn dissuades potential investments in new content creation. This ongoing threat not only affects company profits but also hinders the overall growth and potential of the global VOD market. As a result, the long-term forecasts for the industry may face considerable impediments due to the persistent struggle against piracy and its adverse effects on content production.

Market Trends of the Video On Demand Market

The Video on Demand (VOD) market is increasingly characterized by a burgeoning demand for original content, as companies pivot from merely acquiring pre-existing media to developing exclusive programming. This strategic shift allows VOD platforms to enhance their competitive edge by providing unique and engaging entertainment that resonates with viewers. Successful original series and films serve dual purposes: they attract new subscribers eager for fresh, diverse content and foster brand loyalty among existing users. As consumers seek distinct viewing experiences, the investment in original content is becoming a crucial trend, shaping the future dynamics of the VOD landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis
• Technology Analysis

Global Video on Demand Market Size by Revenue Model & CAGR (2025-2032)

• Market Overview
• Subscription Video on Demand (SVoD)
• Transactional Video on Demand (TVoD)
• Advertisement-Based Video on Demand (AVoD)
• Hybrid

Global Video on Demand Market Size by Type & CAGR (2025-2032)

• Market Overview
• Internet Protocol Television (IPTV)
• Over-the-Top (OTT)
• Pay-TV
• Video on Demand (VoD)

Global Video on Demand Market Size by Content Type & CAGR (2025-2032)

• Market Overview
• Sports
• Music
• TV Entertainment
• Kids
• Movies
• Others

Global Video on Demand Market Size by Device & CAGR (2025-2032)

• Market Overview
• Smartphones
• Tablets
• Laptops
• Smart TVs
• Others

Global Video on Demand Market Size by Application & CAGR (2025-2032)

• Market Overview
• Education & Training
• Health & Fitness
• Media & Entertainment

Global Video on Demand Market Size & CAGR (2025-2032)

• North America (Revenue Model, Type, Content Type, Device, Application)
  • US
  • Canada
• Europe (Revenue Model, Type, Content Type, Device, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Revenue Model, Type, Content Type, Device, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Revenue Model, Type, Content Type, Device, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Revenue Model, Type, Content Type, Device, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Netflix, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hulu LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Facebook, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Walt Disney Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group Holding Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telefonaktiebolaget LM Ericsson (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deutsche Telekom AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivendi SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sky Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BBC iPlayer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations