市场调查报告书
商品编码
1471439
纯素化妆品市场:依产品、销售管道- 2024-2030 年全球预测Vegan Cosmetics Market by Product (Hair Care, Makeup, Skin Care), Sales Channels (Offline, Online) - Global Forecast 2024-2030 |
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预计2023年纯素化妆品市场规模为173.4亿美元,预计2024年将达186.7亿美元,2030年将达292.9亿美元,复合年增长率为7.77%。
纯素化妆品包括各种不含任何动物性成分或产品的美容和个人保健产品,特别强调可重复使用或可回收的包装。该市场针对的是日常护肤和化妆过程中寻求无农药且环保替代品的最终用户。消费者对动物福利意识的提高以及越来越多的人采用纯素生活方式正在推动纯素化妆品的使用增加。对植物来源产品的需求不断增长,以及名人和社群媒体影响者对纯素化妆品的认可不断增加,正在推动市场成长。由于昂贵的原材料和製造过程以及纯素化妆品有限的保质期而导致的製造成本上升阻碍了市场的成长。供应商增加对产品线多样化、采购非传统植物来源材料以及为延长产品寿命进行深入研究和开发的投资,预计将为市场成长创造机会。生物技术和绿色化学的适当进步预计将为市场成长奠定基础。
主要市场统计 | |
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基准年[2023] | 173.4亿美元 |
预测年份 [2024] | 186.7亿美元 |
预测年份 [2030] | 292.9亿美元 |
复合年增长率(%) | 7.77% |
产品越来越多地使用纯素护肤品作为无捲曲护肤解决方案
过去几年,随着消费者对护髮产品中使用的成分越来越了解,对纯素护髮产品的偏好迅速增长。除了优先考虑有机和天然成分外,纯素护髮产品还消除了所有动物性成分。在纯素化妆品产业,化妆品产业正在见证向纯素产品的转变,对零残忍和纯素化妆品的需求激增。根据您的需求,您的偏好会有所不同,从使用粉底和遮瑕膏的日常自然妆容到使用大胆口红和明亮眼影的特殊场合妆容。纯素护肤是一个快速发展的领域,有各种各样的产品可供选择,从洁面乳、化妆水、爽肤水到去角质剂。人们对某些化妆品成分危险性的认识不断提高,推动了消费者对纯素和无添加剂护肤解决方案的需求。
销售管道:纯素化妆品越来越多地在线上平台购买,这些平台很容易获得,并且可以宅配。
传统实体店占据纯素化妆品市场的很大一部分。这包括超级市场、大卖场、专卖店、药局等。这些商店的优点是能够亲自看到产品,从而更容易做出购买决定。基于需求的偏好是即时做出决策,并受到产品的触觉、感觉和气味的影响。随着网路的普及和电子商务的普及,线上通路无疑成为纯素化妆品的主要销售平台。由于便利、选择广泛和详细的产品资讯等因素,品牌和消费者越来越被网路购物所吸引。该管道的大多数基于需求的偏好包括易于存取、方便和宅配服务。
区域洞察
美洲地区纯素化妆品市场高度发达,主要企业众多,市场竞争加剧。製造商努力根据消费者的评论和要求推出适合他们需求的创新产品。美洲对纯素化妆品的需求增加是由于损害身体的污染增加,因为女性越来越意识到自我护理的重要性,并且更有可能在社群媒体平台上使用产品。在欧盟国家,严格的动物测试法规和道德消费主义的显着上升是纯素化妆品成长的主要动力。此外,中东国家也逐渐改变了对这些残忍产品的偏好,这主要是因为它们的清真特性。亚太地区是几个人口稠密的新兴经济体的所在地,为纯素化妆品市场的显着增长提供了充足的机会。韩国、日本产品在全球市场的品牌价值非常高,成为纯素化妆品的平台。
FPNV定位矩阵
FPNV定位矩阵对于评估纯素化妆品市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对纯素化妆品市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.纯素化妆品市场的市场规模和预测是多少?
2.纯素化妆品市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3.纯素化妆品市场的技术趋势和法规结构是什么?
4.纯素化妆品市场主要供应商的市场占有率为何?
5.进入纯素化妆品市场的适当型态和策略手段是什么?
[193 Pages Report] The Vegan Cosmetics Market size was estimated at USD 17.34 billion in 2023 and expected to reach USD 18.67 billion in 2024, at a CAGR 7.77% to reach USD 29.29 billion by 2030.
Vegan cosmetics encompasses various beauty and personal care products that do not use any animal-derived ingredients or by-products in their composition, with a particular focus on reusable or recyclable packaging. This market aims at end-users seeking cruelty-free, eco-friendly alternatives in their daily skincare and makeup routine. Spiraling customer awareness about animal welfare, along with an increasing number of people adopting vegan lifestyles, is primarily fueling the increase in the usage of vegan cosmetics. Rising demand for plant-based products and increasing endorsements by celebrities and social media influencers for vegan cosmetics drive the market growth. Higher production costs due to the expensive raw materials and manufacturing processes and limited shelf-life of vegan cosmetics hamper the market growth. Rising investments by market vendors in thorough R&D for diversifying their product range, sourcing unconventional plant-based materials, and improving the longevity of their products are expected to create opportunities for market growth. Pertinent advancements in biotechnology and green chemistry are expected to create a platform for the growth of the market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 17.34 billion |
Estimated Year [2024] | USD 18.67 billion |
Forecast Year [2030] | USD 29.29 billion |
CAGR (%) | 7.77% |
Product: Growing usage of vegan skincare products as a cruelty-free skincare solutions
The preference for vegan hair care products has grown tremendously in the last few years as consumers become increasingly conscious about the ingredients used in their hair care products. Vegan hair care products exclude any kind of animal-derived components, in addition to prioritizing organic and natural ingredients. Within the vegan cosmetics industry, the makeup segment has witnessed a shift towards vegan products with a sharp surge in the demand for cruelty-free and vegan makeup. The need-based preference varies from foundations and concealers for an everyday natural look to bold lipsticks and vibrant eyeshadows for special occasions. Vegan skincare is a rapidly growing segment, with varied choices of products ranging from cleansers, moisturizers, and toners, to exfoliators. The growing understanding of the possible hazards of certain cosmetic ingredients has fueled consumer demand for vegan and cruelty-free skincare solutions.
Sales Channel: Growing purchasing of vegan cosmetics across online platforms for ease of access and home delivery
The traditional brick-and-mortar stores account for a significant proportion of the vegan cosmetics market. These include supermarkets, hypermarkets, specialty stores, and drug stores. They offer the advantage of facilitated purchase decision-making due to the physical inspection of the product. Need-based preferences here characteristically include immediacy and hands-on decision-making influenced by product touch, feel, and smell. With the increase in internet penetration and a surge in e-commerce, online channels have undoubtedly become a leading sales platform for vegan cosmetics. Brands and consumers are gravitating towards online shopping due to factors such as convenience, broader selection, and detailed product information. The bulk of the need-based preferences for this channel include ease of access, convenience, and home delivery services.
Regional Insights
The vegan cosmetics market in the Americas region is highly developed, with a large number of prominent players making the market highly competitive. The manufacturers strive to launch innovative products based on consumer reviews and requirements to fit the needs. The increasing demand for vegan cosmetics in the Americas is attributed to women being more aware of the importance of self-care with rising pollution that harms the body and the rising trend of using the products on social media platforms. In the EU countries, strict regulations against animal testing and a significant increase in ethical consumerism are significant driving factors for the rise in vegan cosmetics. Moreover, Middle Eastern countries are also gradually shifting their preference towards such cruelty-free products, primarily due to their Halal properties. The Asia-Pacific region contains several emerging economies with large population densities, which provides plenty of opportunities for the vegan cosmetics market to grow profusely. The brand value of South Korean and Japanese products in the global market is considerably high, creating a platform for vegan cosmetics.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Vegan Cosmetics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Vegan Cosmetics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Vegan Cosmetics Market, highlighting leading vendors and their innovative profiles. These include ADORN IP PTY LTD., AROMATICA, ASA Beauty Private Limited, AU NATURALE COSMETICS, Axiology, Beauty Without Cruelty by Lotus Brands, Inc., BEIGIC, Benton Inc., Billy Jealousy LLC, BlushBee Organic Beauty, BYENA Beauty GmbH, Daughter Earth by Eternite Elements Pvt Ltd., Debenhams Brands Limited, e.l.f. Beauty Inc., Ecco Bella, Emma Jean Cosmetics, Inc., Ethical Elephant, Ethique Limited, Gabriel Cosmetics Inc., Hiro Cosmetics, INIKA Organic, Jillian Dempsey, Lethal Cosmetics GmbH & Co. KG., LOGOCOS Naturkosmetik GmbH & Co. KG by L'Oreal S.A., Lush Limited, MO MI Beauty, Monave, MuLondon LTD, New Milani Group LLC, Nui Cosmetics, Nykaa E-Retail Pvt. Ltd., Organic Harvest, PURE U. Cosmetics, The Body Shop International Limited, Und Gretel, and Unilever PLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Vegan Cosmetics Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Vegan Cosmetics Market?
3. What are the technology trends and regulatory frameworks in the Vegan Cosmetics Market?
4. What is the market share of the leading vendors in the Vegan Cosmetics Market?
5. Which modes and strategic moves are suitable for entering the Vegan Cosmetics Market?