市场调查报告书
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1492231
防毒软体市场:按平台、收益模式、部署类型、最终用户划分 - 2024-2030 年全球预测Antivirus Software Market by Platform (Desktop Antivirus, Mobile Antivirus, Server Antivirus), Revenue Model (Freemium Software, Paid Software), Deployment Mode, End-User - Global Forecast 2024-2030 |
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预计2023年防毒软体市场规模为38.4亿美元,预计2024年将达40.4亿美元,2030年将达55.9亿美元,复合年增长率为5.52%。
防毒软体是一类旨在预防、侦测和删除个人电脑装置、网路和 IT 系统上的恶意软体的程式。防毒软体透过即时扫描、启发式分析和定期更新病毒定义,确保针对病毒、蠕虫、木马、勒索软体和广告软体等各种网路威胁提供主动和广告程式的保护。推动防毒软体市场的主要推动因素包括网路犯罪的日益猖獗、每个部门产生的资料量的增加以及网路安全意识的提高。物联网 (IoT) 设备的激增扩大了网路威胁的攻击面,因此强大的防毒解决方案至关重要。此外,更严格的资料保护法规和远端工作的激增增加了对全面网路安全措施的需求。相反,防毒软体市场面临一些障碍,包括可以逃避传统检测方法的复杂恶意软体变体的出现。然而,越来越多地采用云端基础的解决方案,使防毒供应商能够提供高度扩充性、可更新且经济高效的产品。此外,人工智慧(AI)和机器学习(ML)技术的整合可实现更复杂的侦测和预防能力,满足自适应和主动安全解决方案的需求,并为防毒软体提供可开闢新的成长途径。市场。
主要市场统计 | |
---|---|
基准年[2023] | 38.4亿美元 |
预测年份 [2024] | 40.4亿美元 |
预测年份 [2030] | 55.9亿美元 |
复合年增长率(%) | 5.52% |
区域洞察
由于网路安全威胁不断增加以及个人和企业意识的提高,美国防毒软体市场正在经历强劲成长。由于精通技术的消费者和企业在网路安全解决方案上的高支出,美国是该市场成长的主要贡献者。在数位化努力和网路普及不断上升的推动下,拉丁美洲国家的需求也在增加。欧洲、中东和非洲(EMEA)防毒软体市场在已开发经济体和新兴经济体均表现出强烈的需求。欧洲市场受益于严格的资料保护法,迫使企业大力投资全面的网路安全解决方案。同时,由于网路威胁的增加以及政府加强网路防御的努力,中东市场正在快速成长。在非洲,公民和企业的网路安全意识不断增强,市场也逐渐扩大。由于数位基础设施的快速扩张和网路用户的快速成长,亚太地区的防毒软体市场正在经历最快的成长。中国、印度和日本等国对防毒软体的需求强劲,人口众多且网路普及不断上升,刺激了对网路安全产品的需求。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在防毒软体市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检查了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对防毒软体市场中供应商的现状进行深入而详细的评估。对供应商贡献的彻底比较和分析可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在防毒软体市场中的地位进行全面评估,使企业能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[193 Pages Report] The Antivirus Software Market size was estimated at USD 3.84 billion in 2023 and expected to reach USD 4.04 billion in 2024, at a CAGR 5.52% to reach USD 5.59 billion by 2030.
Antivirus software is a category of programs designed to prevent, detect, and remove malware on personal computing devices, networks, and IT systems. Through real-time scanning, heuristic analysis, and regular updates of virus definitions, antivirus software ensures proactive and reactive measures against a wide range of cyber threats, including viruses, worms, trojans, ransomware, and adware. The principal catalysts propelling the antivirus software market include the escalating prevalence of cybercrime, the growing volume of data generated across sectors, and heightened awareness regarding cybersecurity. The proliferation of Internet-of-Things (IoT) devices has expanded the attack surface for cyber threats, mandating robust antivirus solutions. Moreover, stringent regulatory mandates for data protection and the surge in remote work have bolstered the demand for comprehensive cybersecurity measures. Conversely, the antivirus software market faces several hurdles, such as the emergence of sophisticated malware variants that can bypass traditional detection methods. However, the increasing adoption of cloud-based solutions offers a pathway for antivirus vendors to deliver scalable, updateable, and cost-effective products. Furthermore, integrating artificial intelligence (AI) and machine learning (ML) technologies allows for more sophisticated detection and prevention capabilities, catering to the need for adaptive and proactive security solutions and opening new growth avenues for the antivirus software market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 3.84 billion |
Estimated Year [2024] | USD 4.04 billion |
Forecast Year [2030] | USD 5.59 billion |
CAGR (%) | 5.52% |
Regional Insights
The American antivirus software market is witnessing robust growth, driven by heightened cybersecurity threats and increased awareness among individuals and businesses. The United States contributes majorly to this market growth owing to its large base of tech-savvy consumers and substantial corporate expenditure on cybersecurity solutions. The demand in Latin American countries is also rising, fueled by digitization efforts and growing internet penetration. EMEA's antivirus software market is marked by strong demand in both developed and emerging economies, where the European market benefits from stringent data protection laws, which compel businesses to invest heavily in comprehensive cybersecurity solutions. Meanwhile, the Middle East sees rapid market growth attributed to increasing cyber threats and government initiatives to enhance cyber defenses. In Africa, the market is gradually expanding, with awareness about cybersecurity growing among the populace and enterprises. The Asia-Pacific region is experiencing the fastest growth in the antivirus software market, owing to rapidly expanding digital infrastructure and a burgeoning internet user base. Countries including China, India, and Japan are demonstrating robust demand for antivirus software, with their large populations and escalating internet penetration rates fueling demand for cybersecurity products.
Market Insights
The market dynamics represent an ever-changing landscape of the Antivirus Software Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Antivirus Software Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Antivirus Software Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
OPSWAT, Bkav Partner to Boost Effectiveness of Virus Prevention, Optimize Cybersecurity Solutions
OPSWAT has partnered with Bkav, a Vietnamese cybersecurity technology firm, to enhance cyber defense, particularly for critical infrastructure, by integrating Bkav Pro antivirus software into OPSWAT's pioneering Multiscanning technology. This integration aims to elevate protection levels against sophisticated cyber threats, leveraging the strength of more than 30 antivirus solutions to achieve a detection rate surpassing 99%. [Published On: 2024-01-31]
Kion and Cloud Storage Security Announce Partnership
Cloud Storage Security (CSS), a provider of data security software for AWS storage services, has partnered with Kion, a cloud enablement solution firm. This partnership marks a pivotal integration of CSS's advanced data discovery and antivirus protection with Kion's comprehensive platform, designed to streamline cloud management and governance. This collaboration empowers customers to fortify their security across various layers of the AWS Shared Responsibility Model. [Published On: 2023-11-10]
McAfee and Samsung Extend Partnership for Enhanced Protection
McAfee, LLC has extended its partnership with Samsung to fortify consumers against cyber threats effectively. This collaboration brings McAfee's advanced antivirus solutions pre-installed on Samsung's latest devices, including the Galaxy S23 and Galaxy Book3 series, alongside extending protective measures to Samsung tablets and PCs. [Published On: 2023-04-11]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Antivirus Software Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Antivirus Software Market, highlighting leading vendors and their innovative profiles. These include AO Kaspersky Lab, Aura Sub, LLC, Avast Software s.r.o. by Gen Digital Inc., Beijing Qihu Keji Co. Ltd., Cheetah Mobile Group, Cisco Systems, Inc., Comodo Security Solutions, Inc., ESET, spol. s r.o., Fortinet, Inc., Fortra, LLC, F-Secure, G DATA CyberDefense AG, K7 Computing Private Limited, Malwarebytes Inc., McAfee, LLC, Microsoft Corporation, Net Protector (Biz Secure Labs Pvt Ltd), Panda Security, S.L.U., PC Matic, Inc., Quick Heal Technologies Limited, S.C. BitDefender S.R.L., Surfshark B.V., Total Security Limited, Trend Micro Incorporated, Verizon Communications Inc., and Webroot by Open Text Corporation.
Market Segmentation & Coverage