市场调查报告书
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1497805
专属式门户市场:按产品、最终用户划分 - 2024-2030 年全球预测Captive Portal Market by Offering (Platform, Services), End-Use (Coworking Spaces, Entertainment, Hospitality & Leisure) - Global Forecast 2024-2030 |
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预计 2023 年专属式 Portal 市场规模为 9.1605 亿美元,2024 年将达到 10.1545 亿美元,预计 2030 年将达到 20.1744 亿美元,复合年增长率为 11.93%。
专属式门户是使用者的网页或网路网关,要求使用者在被授予存取网际网路或其他网路资源的权限之前完成验证程序。此功能在饭店、机场和咖啡馆等公共Wi-Fi 网路中实施,以规范使用并确保安全。智慧型手机使用量的快速增长以及支援 Wi-Fi 的装置的普及增加了对安全可靠的公共网路存取点的需求。然而,糟糕的网路连线或低频宽可能会对使用者体验产生负面影响,并限制企业专属式入口网站的有效性。然而,云端处理技术的进步预计将为透过软体即服务 (SaaS) 模式寻求经济高效解决方案的企业带来新的前景。
主要市场统计 | |
---|---|
基准年[2023] | 91605万美元 |
预测年份 [2024] | 1,015,450,000 美元 |
预测年份 [2030] | 201744万美元 |
复合年增长率(%) | 11.93% |
区域洞察
由于强制门户市场在酒店、零售、教育和公司办公室等各个领域的广泛采用,美洲的专属式门户市场正在不断发展。美国公司依靠专属式门户进行资料分析和针对性的行销宣传活动。在欧盟国家,严格遵守隐私法规和无缝连接的需求日益增长。中东地区的网路普及正在迅速增长,这增加了对高效 Wi-Fi 管理系统(包括专属式入口网站)的需求。在非洲,智慧型手机使用的增加和网路存取的便利性导致使用专属式门户的无线热点部署的增加。由于快速的数位创新和进一步开发 5G 基础设施的外国投资,推动了对专属式门户的需求,亚太地区的专属式门户市场正在成长。此外,世界各地对智慧倡议的投资增加创造了独特的机会,可以提供适合当地偏好的专属式入口网站解决方案,同时确保资料隐私和安全。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在专属式 Portal 市场中的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对专属式门户市场中供应商的当前状态进行深入而详细的评估。对供应商贡献的彻底比较和分析可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在专属式门户市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[181 Pages Report] The Captive Portal Market size was estimated at USD 916.05 million in 2023 and expected to reach USD 1,015.45 million in 2024, at a CAGR 11.93% to reach USD 2,017.44 million by 2030.
A captive portal is a user-facing web page or network gateway that requires users to complete an authentication process before they are granted access to the internet or other network resources. This functionality is implemented in public Wi-Fi networks, such as hotels, airports, and cafes, to regulate usage and ensure security. The rapid increase in smartphone usage and pervasive adoption of Wi-Fi-enabled devices has created a demand for secure and reliable public internet access points. However, inadequate internet connectivity or low bandwidth can impact the user experience adversely, limiting the effectiveness of captive portals for businesses. Nevertheless, advancements in cloud computing technologies are expected to create new prospects for businesses seeking cost-effective captive portal solutions through software-as-a-service (SaaS) models.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 916.05 million |
Estimated Year [2024] | USD 1,015.45 million |
Forecast Year [2030] | USD 2,017.44 million |
CAGR (%) | 11.93% |
Regional Insights
The captive portal market is evolving in the Americas due to its extensive adoption in various sectors, such as hospitality, retail, education, and corporate offices. American businesses are leveraging captive portals for data analytics and targeted marketing campaigns. EU countries have witnessed an increasing need for seamless connectivity with strict adherence to privacy regulations. The Middle East region represents rapid growth in internet penetration rates, pushing demand for efficient Wi-Fi management systems, including captive portals. In Africa, there has been a rise in smartphone usage and internet accessibility, which has led to increased adoption of wireless hotspots utilizing captive portals. The APAC region's captive portal market is growing with rapid digital innovation and foreign investments to further develop the 5G infrastructure, raising demand for captive portals. Besides, increasing investments in smart city initiatives worldwide creates the immense opportunity to provide tailored captive portal solutions that cater to regional preferences while ensuring data privacy and security.
Market Insights
The market dynamics represent an ever-changing landscape of the Captive Portal Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Captive Portal Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Captive Portal Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Carrier-Grade Wi-Fi Service Delivery In Minutes Now Possible With Launch Of New Cloud Wi-Fi Platform By Globalreach Technology
Captive Portal GlobalReach Technology launched Trusted WiFi, a cloud-based Wi-Fi platform designed to provide customized, large-scale Wi-Fi portal services. This platform specifically caters to MSPs and broadband carriers, enabling them to swiftly deploy personalized Wi-Fi services. Trusted WiFi offers a wide range of features, including a brandable captive portal, multiple authentication methods, anonymized data capture and analytics, as well as hardware support and management. [Published On: 2023-05-23]
3i Infotech in partnership with RailTel bring NuRe Bharat Network for WiFi Monetizing Project
3i Infotech launched NuRe Bharat Network, a consortium entity in partnership with RailTel Corporation of India, to provide free captive WiFi service across the Indian Railway network. The consortium comprises Forensics Intelligence Surveillance and Security Technologies Private Limited (FISST) and Yellow Integrated Content & Communication LLP (Yellow Inc). NuRe Bharat Network plays a crucial role in connecting urban, semi-urban, and rural regions to the digital medium, facilitating the connection of 1.8 million users per day on 6,108+ railway networks. [Published On: 2023-04-20]
GoZone WiFi Launches First Enterprise-Grade Application Suite for Telecom Infra Project (TIP) OpenWiFi; First Advanced Captive Portal/Analytics Company to Work with TIP
GoZone WiFi has launched an enterprise-grade application suite for TIP OpenWiFi. This innovative solution empowers network owners and venues to enhance the value of their services. By seamlessly integrating with the OpenWiFi stack, GoZone's robust solutions offer a wide range of capabilities. These include data capture, terms of service approvals, paid/voucher access, advertising, and social login. [Published On: 2022-11-10]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Captive Portal Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Captive Portal Market, highlighting leading vendors and their innovative profiles. These include Arista Networks, Inc., Cisco Systems Inc.,, Cloud4Wi, GoZone WiFi LLC., Grandstream Networks, Inc., Juniper Networks, Inc., Juniper Systems Inc., Kalungi, Inc., Keenetic Limited, NETGEAR, Inc., Network Solutions LLC, Nibblecomm, Inc., ONE BCG, Palo Alto Networks, Inc., Performance Network, Purple Wifi Ltd., Robustel, Satcom Direct, Inc., Skyfii Limited, and WatchGuard Technologies, Inc..
Market Segmentation & Coverage