市场调查报告书
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1492444
休閒旅游市场:依旅游类型、旅游类型划分 - 2024-2030 年全球预测Bleisure Travel Market by Tour Type (Group, Solo), Travel Type (Domestic, International) - Global Forecast 2024-2030 |
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预计2023年休閒旅游市场规模为4,488.1亿美元,预估2024年将达4,922.6亿美元,2030年将达8,947.3亿美元,复合年增长率为10.35%。
休閒旅游是指个人将商务活动与休閒结合起来,在工作期限之外延长在特定目的地的停留时间的行为。这一新趋势代表了旅行行为的变革性转变,专业人士希望优化商务旅行以实现个人享受和探索。透过将工作与放鬆和文化参与融为一体,休閒旅行丰富了旅行体验,有利于当地经济和更广泛的旅游业。全球业务扩张、工作与休閒融合的趋势不断增长、差旅技术的进步、灵活的商务差旅政策以及对工作与生活平衡的日益关注正在推动市场成长。旅游服务的数位化、人工智慧驱动的个人化旅游体验、客製化旅游套餐的企业和旅游合作伙伴关係以及为具有环保意识的旅客提供的绿色旅游解决方案中存在着机会。然而,在平衡工作和休閒、应对不可预测的旅行限制、确保旅行者安全以及规划这些旅行所涉及的高成本和物流复杂性方面存在着显着的挑战。为了引领成长,创新和研究正在建立综合旅行平台以轻鬆永续,探索有利于雇主和员工的新经营模式,利用科技赋予个人化旅行体验,并帮助企业。旅行实践。
主要市场统计 | |
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基准年[2023] | 4488.1亿美元 |
预测年份 [2024] | 4922.6亿美元 |
预测年份 [2030] | 8947.3亿美元 |
复合年增长率(%) | 10.35% |
区域洞察
美洲的休閒旅游受到强调工作与生活平衡的强大企业文化的推动。纽约、芝加哥、拉斯维加斯、多伦多和温哥华等城市是各种会议、会议、商业展览和大量休閒机会的举办地。从自然公园到文化景点,各种各样的景点进一步增强了其对休閒游客的吸引力。欧盟 (EU) 拥有丰富的文化和历史旅游目的地。法国、义大利、德国和西班牙等国家因其最先进的商业设施以及艺术、历史和美食的宝库而成为休閒旅游的热点。跨越欧盟边境的便利旅行满足了休閒旅客近距离体验各种体验的愿望。杜拜、阿布达比和多哈等城市拥有豪华饭店和创新商业中心,中东是寻求奢华和独特体验的休閒旅客的目的地。非洲的休閒旅游持续成长,南非等国家逐渐将狩猎和文化之旅纳入商务旅游行程。亚太地区的休閒旅游正在迅速成长。中国的大城市拥有历史地标和现代化商业区。日本传统与科技的融合吸引了休閒游客,而印度多样的风景和文化遗产则为商务与休閒的结合提供了丰富的背景。这些国家的经济成长在促进休閒活动方面也扮演着重要角色。
FPNV定位矩阵
FPNV定位矩阵对于评估供应商在休閒旅游市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对休閒旅游市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在休閒旅游市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[185 Pages Report] The Bleisure Travel Market size was estimated at USD 448.81 billion in 2023 and expected to reach USD 492.26 billion in 2024, at a CAGR 10.35% to reach USD 894.73 billion by 2030.
Bleisure travel refers to the practice where individuals combine their business trips with leisure activities, extending their stay at a particular destination beyond the tenure of their professional obligations. This emerging trend encapsulates a transformative shift in travel behavior, primarily among professionals seeking to optimize their business trips for personal enjoyment and exploration. Bleisure travel enriches the travel experience by melding work commitments with relaxation and cultural engagement, benefiting local economies and the broader tourism industry. Global business expansion, the rising trend of merging work with leisure, advancements in travel technology, flexible corporate travel policies, and a growing emphasis on work-life balance drive the market growth. Opportunities lie in the digital overhaul of travel services, AI-driven personalized travel experiences, corporate-travel agency collaborations for tailor-made travel packages, and eco-friendly travel solutions for the environmentally conscious traveler. Nonetheless, balancing work and leisure, navigating unpredictable travel restrictions, ensuring traveler security, alongside the high costs and logistical complexities of planning such trips, present notable challenges. To spearhead growth, innovation and research are directed towards creating integrated travel platforms for effortless planning, exploring new business models benefiting employers and employees, enhancing personalized travel experiences with technology, and promoting sustainable travel practices aligning with corporate social responsibility initiatives.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 448.81 billion |
Estimated Year [2024] | USD 492.26 billion |
Forecast Year [2030] | USD 894.73 billion |
CAGR (%) | 10.35% |
Regional Insights
In the Americas, bleisure travel is driven by a strong corporate culture that values work-life balance. The proliferation of conventions, conferences, and business expos in cities including New York, Chicago, Las Vegas, Toronto, and Vancouver creates ample opportunities for bleisure activities. The availability of diverse attractions, from natural parks to cultural landmarks, further enhances the appeal for bleisure travelers. The European Union boasts a rich tapestry of cultural and historical destinations. Countries including France, Italy, Germany, and Spain are hotspots for bleisure travel due to their extensive art, history, and gastronomy offerings alongside state-of-the-art business facilities. The ease of travel across EU borders complements the bleisure traveler's desire for diverse experiences within short distances. With its luxurious hospitality and innovative business hubs in cities such as Dubai, Abu Dhabi, and Doha, the Middle East caters to bleisure travelers looking for opulence and unique experiences. In Africa, bleisure travel is still emerging, with countries including South Africa evolving by integrating safari and cultural tours into the business travel itinerary. The Asia Pacific region is experiencing a surge in bleisure travel. China's expansive cities offer historical sites alongside modern business districts. Japan's blend of tradition and technology attracts bleisure travelers, while India's diverse landscapes and cultural heritage provide a rich backdrop for combining business with leisure. The growing economies of these nations also play a significant role in fostering bleisure activities.
Market Insights
The market dynamics represent an ever-changing landscape of the Bleisure Travel Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Bleisure Travel Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Bleisure Travel Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Emburse Acquires TRIPBAM to Extend Leadership in Business Travel Spend Management
Emburse announced its acquisition of Tripbam to bolster its offerings, with its mission to provide seamless solutions in the business travel sector. Tripbam's innovative platform, known for its hotel rebooking and rate assurance services, coupled with Emburse's comprehensive expense management ecosystem, promises to deliver unparalleled value to customers. This integration is poised to redefine the landscape of corporate travel management, ensuring cost-efficiency and convenience for travelers and corporations alike. [Published On: 2023-07-19]
Inteletravel Acquisition Links Leisure And Business Travel
InteleTravel acquired the Corporate Travel Alliance to expand its footprint in the burgeoning market of 'bleisure' travel, which blends business with leisure. The acquisition marks a pivotal step for InteleTravel, enabling it to leverage the Corporate Travel Alliance's extensive network and expertise. This strategic decision enhances InteleTravel's service offerings and positions the company to better cater to the evolving needs of today's travelers, who increasingly seek to incorporate leisure activities into their business trips. [Published On: 2023-04-12]
Navan Announces Fifth Acquisition with India-Based Tripeur
Navan announced its latest acquisition of the India-based travel-tech company, Tripeur. This pivotal merger marks Navan's fifth acquisition, underscoring its commitment to enhancing and expanding its global footprint in the travel industry. By integrating Tripeur's advanced technological solutions, Navan aims to offer an unprecedented level of service and efficiency, catering to the evolving needs of modern travelers who blend business with leisure. This acquisition signifies a major step forward in Navan's mission to streamline travel management processes, offering individual travelers and corporate clients a seamless, all-encompassing platform for their travel needs. [Published On: 2023-04-06]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Bleisure Travel Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Bleisure Travel Market, highlighting leading vendors and their innovative profiles. These include Airbnb, Inc., American Express Company, BCD Travel Services B.V., Bleisure Travel Company S.p.A, Booking.com B.V., Carlson Wagonlit Travel, Concur Technologies, Inc., Egencia India Pty. Ltd., Expedia Group, Flight Centre Travel Group, Hilton Honors Worldwide, LLC, MARRIOTT INTERNATIONAL, INC., Navan, Inc., TravelPerk S.L.U., and United Corporate Preferred.
Market Segmentation & Coverage