市场调查报告书
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国内旅游市场:按类型、预订模式、旅游类型、年龄组别划分 - 2024-2030 年世界预测Domestic Tourism Market by Type (Interstate Travel, Local or Regional Travel), Booking Mode (Direct Booking, OTA Platform), Tour Type, Age Group - Global Forecast 2024-2030 |
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预计2023年国内旅游市场规模为25.7亿美元,预计2024年将达29.1亿美元,2030年将达66.2亿美元,复合年增长率为14.45%。
国内旅游是一个国家的居民在同一国家境内进行的不跨越国境的旅游活动。它们透过创造收入、创造就业机会和保护文化和历史遗产,在促进当地经济发展方面发挥着至关重要的作用。交通设施和接待设施的改善,将使国内出行更加便利舒适,促进国内旅游业的发展。此外,折扣和特别套餐等经济政策和奖励鼓励更多人前往自己的国家。然而,过度依赖季节性旅游可能会导致淡季收益波动和资源利用不足,从而阻碍市场成长。此外,政府鼓励当地旅游业的措施将显着促进市场成长。此外,环境保护意识的增强为环保旅游产品和服务提供了机会。
主要市场统计 | |
---|---|
基准年[2023] | 25.7亿美元 |
预测年份 [2024] | 29.1亿美元 |
预测年份 [2030] | 66.2亿美元 |
复合年增长率(%) | 14.45% |
区域洞察
在美洲,美国正致力于升级旅游基础设施并整合数位技术,以增强国家公园和城市文化中心等多个目的地的游客体验。然而,加拿大的自然景观和多元文化的城市中心促进了其国内旅游业的发展。在南美洲,由于健康意识的提高,人们对自然旅游和养生旅游的兴趣日益浓厚,越来越多的游客开始寻找拥有丰富自然风光和户外活动的目的地,支撑了市场的成长。在欧洲,人们越来越关註生态旅游和历史保护,并得到欧盟政策的支持,这些政策资助永续实践并促进鲜为人知的地区均匀分布旅游活动。在中东,政府正在加强开发旅游创新技术和解决方案以及促进国内旅游业。非洲透过主导强调野生动物保护和文化节庆、改善安全和基础设施以吸引当地游客的倡议,继续发展国内旅游业。在亚太地区,中国庞大的国内旅游市场正在利用其历史遗产,并大力投资以数位方式增强其文化机构。然而,日本正在利用每个季节的魅力,透过「探索日本」等措施鼓励乡村和偏远地区的旅游业。在印度,国内旅游着重于精神和文化活动,政府宣传活动支持节庆和瑜珈静修活动,以培养民族探索精神。
FPNV定位矩阵
FPNV定位矩阵对于评估供应商在国内旅游市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检查了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对国内旅游市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对当前国内旅游市场地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[189 Pages Report] The Domestic Tourism Market size was estimated at USD 2.57 billion in 2023 and expected to reach USD 2.91 billion in 2024, at a CAGR 14.45% to reach USD 6.62 billion by 2030.
Domestic tourism is the activity in which residents of a country travel within the same country without crossing international borders. It plays a crucial role in boosting the local economy by generating income, creating jobs, and the preservation of cultural and historical heritage. Enhanced transportation and better hospitality facilities make local travel more accessible and comfortable, increasing domestic tourism. Moreover, economic policies and incentives such as discounts and special packages encourage more people to explore their country. However, over-reliance on seasonal tourism can lead to revenue fluctuations and underutilization of resources in off-peak times, hindering market growth. Furthermore, government initiatives to encourage local tourism significantly increase market growth. Additionally, Increasing awareness about environmental conservation presents opportunities for eco-friendly tourism products and services.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 2.57 billion |
Estimated Year [2024] | USD 2.91 billion |
Forecast Year [2030] | USD 6.62 billion |
CAGR (%) | 14.45% |
Regional Insights
In the Americas, the United States emphasizes upgrading tourist infrastructure and integrating digital technology to enhance visitor experiences across its diverse destinations, including national parks and urban cultural centers. However, Canada's natural landscapes and multicultural urban centers boost its domestic tourism. In South America, increased public interest in nature and wellness tourism, driven by heightened health consciousness, has raised tourists to seek destinations endowed with natural landscapes and outdoor activities, fueling the market growth. In Europe, the focus tends toward eco-tourism and historical preservation, supported by EU policies that finance sustainable practices and foster lesser-known regions to distribute tourist activities evenly. In the Middle East, there has been an increase in government initiatives to develop innovative technologies and solutions for tourism to foster domestic tourism. Africa continues to grow its domestic tourism by leading initiatives spotlighting wildlife conservation and cultural festivals, thus improving safety and infrastructure to attract local travelers. In Asia-Pacific, China's expansive domestic tourism market leverages its historical heritage with significant investments in digital enhancements at cultural sites. However, Japan capitalizes on seasonal attractions, encouraging local and remote areas to explore through initiatives including discover Japan. In India, domestic tourism thrives on spiritual and cultural engagements, prominently featuring festivals and yoga retreats supported by governmental campaigns to foster national exploration
Market Insights
The market dynamics represent an ever-changing landscape of the Domestic Tourism Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Domestic Tourism Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Domestic Tourism Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Launch of IRCTC Ramayana Circuit Tourist Train A Strategic Initiative to Enhance Domestic Pilgrimage Tourism
IRCTC introduced a new tourist train, tailored explicitly to pilgrimage tourism, focusing on locations significant to the epic Ramayana. Operated by the Bharat Gaurav Deluxe AC tourist train, this service provides varying accommodation options and leverages special interest tourism to promote cultural heritage sites, aligning with broader efforts to enhance domestic travel. [Published On: 2024-02-06]
Pioneering Regenerative Tourism Goa's Innovative Strategy for Sustainable Growth
The Goa government has recently initiated a pioneering model of regenerative tourism, positioning itself as the first state in India to adopt this approach. This strategic model focuses on environmental rejuvenation, cultural conservation, and community enhancement. These efforts collectively aim to boost the state's economy, enhance its global cultural footprint. [Published On: 2024-01-11]
Strategic Collaboration between MakeMyTrip and the Ministry of Tourism to Promote Over 600 Undiscovered Indian Destinations
MakeMyTrip partnered with India's Ministry of Tourism to promote more than 600 lesser-known travel destinations across the country. This initiative aligns with the Government's DekhoApnaDesh campaign, which aims to encourage Indians to explore their homeland's diverse attractions. The initiative highlights the rich tapestry of India's cultural and geographical landscapes and supports the broader vision of positioning India as a premier global tourism hub. [Published On: 2023-08-13]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Domestic Tourism Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Domestic Tourism Market, highlighting leading vendors and their innovative profiles. These include Abercrombie & Kent Group of Companies S.A., Airbnb Inc., Booking Holdings, Inc., China CYTS Tours Holding, China Travel, Despegar.com, Corporation, eDreams International Network, S.L., Expedia, Inc., GoZayaan Ltd., Hostelworld Group, HURB CO, SA, MakeMyTrip Limited, OYO Group, Tourwriter Limited, Trafalgar Tours West, Inc., TripAdvisor LLC, trivago N.V, Via.com, and Yatra Online Private Limited.
Market Segmentation & Coverage