市场调查报告书
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1495481
教育和学习分析市场:按组件、部署模式、应用程式和最终用户划分 - 2024-2030 年全球预测Education & Learning Analytics Market by Component (Services, Software), Deployment Mode (Cloud, On-premises), Application, End-user - Global Forecast 2024-2030 |
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2023年教学分析市场规模预计为69.3亿美元,预计2024年将达到80.8亿美元,2030年将达到206.2亿美元,复合年增长率为16.84%。
教学分析是指收集、分析和报告与学习者及其情况相关的资料,以了解和优化学习及其环境。该领域与教育、心理学和资料科学等各种学科交叉,旨在改善教育成果和学习者体验。学习分析市场代表了教育领域的关键转变,其特征是策略性地收集、分析和使用资料来改善学习环境和成果。其核心是个人化教育体验、提高学业成绩、简化不同教育环境中的管理流程。这个市场是由技术创新(特别是人工智慧和机器学习)、教育模式的数位转型、对客製化学习体验不断增长的需求以及政府支援政策所推动的。该市场为学生、教育工作者、机构和政策制定者提供了宝贵的工具,帮助他们做出明智的决策,从而提高整体教育品质。儘管潜力巨大,但该市场面临资料隐私问题、教育领域缺乏资料分析专家以及传统教育机构的抵制等挑战。然而,丰富学习之旅的机会比比皆是,特别是透过整合虚拟实境等最尖端科技和新兴市场的未知领域。此外,专注于道德资料使用、开发用户友好的分析工具以及促进跨学科合作正在成为有希望的创新途径。
主要市场统计 | |
---|---|
基准年[2023] | 69.3亿美元 |
预测年份 [2024] | 80.8亿美元 |
预测年份 [2030] | 206.2亿美元 |
复合年增长率(%) | 16.84% |
区域洞察
在美洲,尤其是美国和加拿大,非常重视个人化的学习经验。教育机构越来越多地采用分析来了解学生的行为、偏好和结果。这种资料主导的方法有助于我们根据个别学生的需求客製化教学内容和方法。此外,由于其灵活性和可访问性,分析在线上学习平台中的使用越来越多并越来越受欢迎。该地区的技术采用率也很高,使得复杂分析工具的整合更加可行。由于每个国家经济、文化和教育体系的多样性,欧洲、中东和非洲地区也呈现多样性。在欧洲,人们非常重视实施高阶分析以增强学生的学习体验和成果,尤其是在高等教育机构。欧盟 (EU) 也资助和支持使用学习分析来提高教育品质的计划。在中东,特别是海湾地区,重点是扩大数位学习平台并利用分析来监控和提高学生的参与度和表现。非洲正处于采用学习分析的早期阶段,其大部分努力都集中在解决受教育机会方面的挑战以及利用技术来改善教育内容的提供。以中国、印度、澳洲和韩国等国家为首的亚太地区正快速崛起,成为教育和学习分析的强大采用者。人们越来越关注结合人工智慧和机器学习技术来提供客製化的学习体验。教育系统日益数位化以及教育作为经济发展手段的高度重视也推动了该地区的招募。此外,该地区庞大且多样化的学生群体促进了可扩展解决方案的开发,以满足多样化的需求。
FPNV定位矩阵
FPNV 定位矩阵对于评估教育和学习分析市场供应商的市场定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对教育和学习分析市场中供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在教育和学习分析市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[184 Pages Report] The Education & Learning Analytics Market size was estimated at USD 6.93 billion in 2023 and expected to reach USD 8.08 billion in 2024, at a CAGR 16.84% to reach USD 20.62 billion by 2030.
Education and learning analytics refer to the practice of collecting, analyzing, and reporting data related to learners and their contexts to understand and optimize learning and the environments in which it occurs. This field intersects with various disciplines including education, psychology, and data science, aiming to enhance educational outcomes and learner experiences. The learning analytics market represents a pivotal shift in the educational landscape, characterized by the strategic collection, analysis, and application of data to enhance learning environments and outcomes. At its core, it aims to personalize educational experiences, boost academic performance, and streamline administrative processes across various educational settings. This market is driven by technological innovations, particularly AI and machine learning, the digital transformation of educational models, a growing demand for tailored learning experiences, and supportive governmental policies. It offers invaluable tools for students, educators, institutions, and policymakers to make informed decisions, thereby improving the overall quality of education. Despite its potential, the market faces challenges such as concerns over data privacy, a shortage of specialized data analysis professionals in education, and resistance from traditional educational institutions. Nonetheless, opportunities abound, especially in integrating cutting-edge technologies like VR and the uncharted territories of emerging markets to enrich learning journeys. Moreover, the emphasis on ethical data use, the development of user-friendly analytical tools, and the fostering of interdisciplinary collaborations emerge as promising avenues for innovation.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.93 billion |
Estimated Year [2024] | USD 8.08 billion |
Forecast Year [2030] | USD 20.62 billion |
CAGR (%) | 16.84% |
Regional Insights
In the Americas, particularly in the United States and Canada, there's a significant emphasis on personalized learning experiences. Educational institutions are increasingly adopting analytics to understand student behaviors, preferences, and outcomes. This data-driven approach helps in tailoring educational content and teaching methodologies to suit individual student needs. Furthermore, there's a growing trend of utilizing analytics in online learning platforms, which have gained significant traction due to the flexibility and accessibility they offer. The region also witnesses a high rate of technological adoption, making the integration of complex analytics tools more feasible. The EMEA region presents a varied picture due to the diversity of countries' economic, cultural, and educational systems. Europe strongly focuses on adopting advanced analytics to enhance student learning experiences and outcomes, especially in higher education institutions. The European Union has also been supportive, funding projects that leverage learning analytics to improve education quality. In the Middle East, the emphasis is on expanding digital learning platforms and using analytics to monitor and improve student engagement and performance, particularly in the Gulf countries. Africa is in the early stages of adopting learning analytics, with initiatives mostly centered on addressing challenges in access to education and improving educational content delivery through technology. The APAC region is rapidly emerging as a strong adopter of education and learning analytics, driven by countries like China, India, Australia, and South Korea. There's a notable focus on incorporating artificial intelligence and machine learning technologies to provide customized learning experiences. The adoption in this region is also fueled by the growing digitization of education systems and a high value placed on education as a means to economic development. Furthermore, the area has a large and diverse student population, leading to the development of scalable solutions that can address varied needs.
Market Insights
The market dynamics represent an ever-changing landscape of the Education & Learning Analytics Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Education & Learning Analytics Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Education & Learning Analytics Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Teachmint's Strategic Alliance with Google Cloud
Teachmint has entered a strategic partnership with Google to utilize its cloud platform to develop, deploy, and optimize its all-encompassing integrated school platform. This collaboration focuses on enhancing educational experiences by leveraging cutting-edge technologies such as AI, machine learning, and data analytics, all underpinned by Google Cloud's robust security and data protection measures. [Published On: 2023-06-22]
The Strategic Partnership Between Nuvepro and Genpact to Enhance Workforce Skills in Data Analytics
Bengaluru-based educational technology startup Nuvepro has teamed up with Genpact, a global professional services firm dedicated to business transformation, to elevate the data analytics capabilities of its India-based workforce. Nuvepro is expected to extend its innovative Playgrounds Labs, a simulated, real-world environment for hands-on learning of critical software tools such as PowerBI, Tableau, R, Python, and various cloud technologies, to Genpact, ensuring practical experience alongside technical education in vital areas, including cloud computing and digital technologies. [Published On: 2023-04-26]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Education & Learning Analytics Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Education & Learning Analytics Market, highlighting leading vendors and their innovative profiles. These include Alteryx, Inc., Blackboard Inc., Civitas Learning, Inc., Cloud Software Group, Inc., D2L Corporation, Ellucian Company L.P., G-Cube by MRCC Group, InetSoft Technology Corporation, Instructure, Inc., International Business Machines Corporation, Jenzabar, Inc., Latitude CG, LLC, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Pearson Inc., PowerSchool, QlikTech International AB, SAP SE, SAS Institute, SkyPrep Inc., Tableau Software, LLC by Salesforce, Inc., Watershed Systems, Inc. by Learning Technologies Group PLC, Yellowfin, Inc. by Idera, Inc., and Zogo Technologies LLC.
Market Segmentation & Coverage