市场调查报告书
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1496726
汽车 HMI 市场:按产品、技术、存取类型、车辆、分布划分 - 2024-2030 年全球预测Automotive HMI Market by Product (Central Display, Head-Up Display, Instrument Cluster), Technology (Gesture-based, Touch-based, Voice-controlled), Access Type, Vehicle, Distribution - Global Forecast 2024-2030 |
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预计2023年汽车HMI市场规模为302亿美元,预计2024年将达330.6亿美元,2030年将达到589.6亿美元,复合年增长率为10.02%。
汽车HMI(人机介面)是指汽车内部允许汽车和驾驶之间资讯交流的系统。此介麵包括驾驶员与车辆互动的所有控制、显示器和触控点,例如仪表板、方向盘控制、轮圈、语音命令和其他类型的输入装置。汽车 HMI 的主要目的是使车辆操作更简单、更安全、更直观,从而透过最大限度地减少可能损害驾驶员安全驾驶能力的干扰来改善驾驶体验。豪华小客车销量的成长以及对复杂车上娱乐系统和资讯娱乐系统不断增长的需求正在推动汽车市场的成长。现代消费者对车内舒适性、连接性和娱乐性的高要求正在透过付加乘客体验的价值和提高车辆的整体吸引力来推动汽车领域的持续成长。然而,随着车辆变得更加互联并依赖数位接口,它们变得更容易受到网路安全漏洞的影响,从而损害用户的安全和隐私并阻碍市场扩张。这些违规行为削弱了消费者信心,加强了监管审查并减缓了市场成长。人工智慧 (AI) 和物联网 (IoT) 的进步为汽车 HMI 市场的扩张提供了利润丰厚的机会。人工智慧实现了更直观和自适应的介面,可以学习和预测用户行为并改善用户体验。物联网使汽车能够与各种设备和基础设施连接,透过更好的资讯流改善驾驶体验。
主要市场统计 | |
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基准年[2023] | 302亿美元 |
预测年份 [2024] | 330.6亿美元 |
预测年份 [2030] | 589.6亿美元 |
复合年增长率(%) | 10.02% |
区域洞察
由于对配备先进 HMI 系统的联网汽车和自动驾驶车辆的需求不断增长,美洲(尤其是美国和加拿大)的汽车 HMI 市场正在经历显着增长。这些地区的消费者对功能齐全且易于使用的车辆有着强烈的偏好,这促使汽车製造商整合先进的 HMI 技术。汽车安全标准的普及和电动车 (EV) 的普及对美洲 HMI 市场的扩张做出了重大贡献。在亚太地区,多种因素正在推动汽车HMI市场的成长,包括快速的都市化、可支配收入的增加以及蓬勃发展的汽车製造业。该地区对配备高端 HMI 的豪华汽车的需求不断增长。汽车HMI市场在欧洲、中东和非洲不断扩大,特别是在欧洲,由于严格的安全和废气法规以及主要汽车製造商的存在,先进技术具有很高的普及。中东的豪华汽车产业对创新的 HMI 系统需求量大,经常采用 OLED 显示器和互动式表面等先进技术。此外,非洲(尤其是南非)对采用基本 HMI 系统的兴趣日益浓厚。重点主要在于经济性和基本功能,并逐步整合更先进的系统。
FPNV定位矩阵
FPNV定位矩阵对于评估供应商在汽车HMI市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一款综合工具,可对汽车 HMI 市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该细分市场竞争力的宝贵见解,包括研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在汽车 HMI 市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[195 Pages Report] The Automotive HMI Market size was estimated at USD 30.20 billion in 2023 and expected to reach USD 33.06 billion in 2024, at a CAGR 10.02% to reach USD 58.96 billion by 2030.
Automotive human-machine interface refers to the system within a vehicle that allows for the exchange of information between the vehicle and the driver. This interface encompasses all the controls, displays, and touchpoints, such as the dashboard, steering wheel controls, touchscreens, voice commands, and other types of input devices through which a driver interacts with the car. The primary goal of an automotive HMI is to enhance the driving experience by making vehicle operation simpler, safer, and more intuitive, minimizing distractions that may impair the driver's ability to operate the vehicle safely. The rise in luxury passenger car sales and the growing demand for sophisticated in-vehicle entertainment and infotainment systems drive the growth of the automotive market. The high demand for comfort, connectivity, and entertainment within their vehicles from modern consumers drives continual growth in the automotive sector by adding value to the passenger experience and elevating the overall vehicle appeal. However, as vehicles become more connected and reliant on digital interfaces, they become increasingly vulnerable to cybersecurity breaches, compromising user safety and privacy and hindering market expansion. These breaches erode consumer trust and increase regulatory scrutiny, slowing market growth. The ongoing advancements in artificial intelligence (AI) and the Internet of Things (IoT) offer lucrative opportunities for the expansion of the automotive HMI market. AI enables more intuitive and adaptive interfaces that can learn from and predict user behaviors, enhancing the user experience. IoT enables vehicles to connect with various devices and infrastructure, improving the driving experience with better information flow.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 30.20 billion |
Estimated Year [2024] | USD 33.06 billion |
Forecast Year [2030] | USD 58.96 billion |
CAGR (%) | 10.02% |
Regional Insights
The automotive HMI market is witnessing substantial growth in the Americas, particularly in the United States and Canada, driven by the rising demand for connected and autonomous vehicles equipped with advanced HMI systems. Consumers in these regions strongly prefer vehicles that provide functionality and ease of use, influencing automakers to integrate sophisticated HMI technologies. The rise in automotive safety standards and the adoption of electric vehicles (EVs) are significant factors contributing to the expansion of the HMI sector in the Americas. In the Asia-Pacific region, the growth of the automotive HMI market is attributed to several factors, including rapid urbanization, increasing disposable incomes, and a strong automotive manufacturing industry. The desire for luxury vehicles, often equipped with high-end HMIs, is growing in this region. The automotive HMI market is expanding in the EMEA region, particularly in Europe, with a high penetration of advanced technologies due to stringent safety and emissions regulations and a strong presence of leading automotive manufacturers. The Middle East's luxury automotive sector exhibits a high demand for innovative HMI systems, frequently featuring advanced technologies such as OLED displays and interactive surfaces. Moreover, there is growing interest in adopting basic HMI systems in Africa, particularly South Africa. The focus is primarily on affordability and basic functionality, with gradual advancements toward integrating more sophisticated systems.
Market Insights
The market dynamics represent an ever-changing landscape of the Automotive HMI Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Automotive HMI Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Automotive HMI Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Unity and Mazda Forge Partnership to Innovate Automotive Cockpit Interfaces
Unity Technologies and Mazda formed a significant partnership to redefine human-machine interfaces (HMI) in Mazda vehicles. This collaboration aims to incorporate Unity's advanced real-time 3D rendering capabilities into Mazda cockpits' HMI systems, enhancing these interfaces' functional aspects. [Published On: 2024-04-17]
Basemark Secures USD 23 million in Series B Funding to Advance AR Solutions in Automotive Industry
Basemark successfully raised USD 23 million in series B funding. The company plans to utilize this investment to enhance its AR software offerings and aims to improve the driving experience by boosting safety, navigation, and vehicle control, thereby setting new standards in the automotive HMI sector. [Published On: 2024-04-10]
Spyrosoft and Candera Form Strategic Alliance to Enhance Automotive HMI Solutions
Spyrosoft S.A. Capital Group, partnered with Candera GmbH. to develop advanced human-machine interface solutions tailored for the automotive industry. This collaboration aims to leverage Spyrosoft's software development expertise and Candera's experience in HMI tools and services to generate more intuitive and user-friendly interfaces for vehicle users, addressing the increasing complexity of automotive systems and enhancing overall user experience. [Published On: 2024-04-03]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Automotive HMI Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Automotive HMI Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Adigo Drives AB, Alps Alpine Co., Ltd., Altia Inc., Aptiv PLC, AUO Corporation, Capgemini SE, Continental AG, Denso Corporation, DXC Technology Company, EAO AG, Embitel by Cariad Group, eShocan LLC, Faurecia SE, Forciot Oy, Harman International by Samsung Electronics Co., Ltd., Immersion Corporation, In2tec Ltd., Intellias LLC, Magna International Inc., Marelli Holdings Co., Ltd., Nuvoton Technology Corporation, Orangemantra Technology Pvt. Ltd., Panasonic Holdings Corporation, Polestar Performance AB, Robert Bosch GmbH, Spyrosoft S.A., Synaptics Incorporated, The DiSTI Corporation, Thunder Software Technology Co., Ltd., Unity Software Inc., Valeo SA, and Visteon Corporation.
Market Segmentation & Coverage