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到 2030 年汽车人机介面 (HMI) 市场预测:按产品、存取类型、车辆类型、操作类型、技术、显示尺寸、最终用户和区域进行的全球分析Automotive Human Machine Interface Market Forecasts to 2030 - Global Analysis By Product, Access Type, Vehicle Type, Operation Type, Technology, Display Size, End User and by Geography |
根据Stratistics MRC预测,2024年全球汽车人机介面(HMI)市场规模将达到280.8亿美元,预测期内复合年增长率为13.0%,到2030年将达到584.7亿美元。
汽车人机介面 (HMI) 是车辆中的整合系统,可让服务人员与车辆的高级功能进行互动和通讯。这些介面结合了语音控制、触控萤幕、手势姿态辨识触觉回馈系统等多种技术,借助这些介面,服务人员可以轻鬆操作安全功能、娱乐、气候控制和导航。现代汽车变得越来越复杂,特别是在连网型和自动驾驶方面,HMI 已成为最大限度地减少干扰并确保轻鬆存取数位系统的关键。
据世界经济论坛称,到 2030 年,联网汽车预计将占新车销售的 96%,驱动因素提高了这些高度互联环境的有效性,同时保持 HMI 系统的安全性和舒适性至关重要。 。
人们对联网汽车的兴趣日益浓厚
联网汽车的兴起正在迅速改变汽车产业,主要依靠先进的人机介面 (HMI) 来实现车辆和乘客之间的顺畅通讯。消费者对资讯娱乐、即时导航和车辆诊断等连接功能的需求日益增长,推动了对高端 HMI 的需求。汽车製造商被迫改进其 HMI 产品,以满足消费者日益增长的将汽车与智慧型手机和其他小工具整合的需求。此外,最近的技术趋势,例如将汽车连接到外部网路并改善功能和用户体验的物联网(IoT),进一步强化了这一趋势。
昂贵的先进HMI系统
复杂HMI系统的高价是汽车HMI市场的最大障碍之一。语音辨识、触觉回馈和高解析度显示器等先进技术需要对专用硬体和软体进行大量投资以进行开发和部署。对于利润率有限的中低檔汽车製造商来说,这些成本可能难以负担。此外,许多复杂的 HMI 功能仅适用于豪华车,这限制了它们接触更广泛的购买群体。对价格敏感的细分市场的客户可能无法获得最新技术,这可能会阻碍整体市场的成长。
越来越关注使用者体验 (UX)
随着汽车产业的竞争变得更加激烈,製造商越来越关注使用者体验(UX)作为差异化因素。透过在驾驶时提供简单的操作和方便的资讯访问,精心设计的 HMI 可以显着提高客户满意度和品牌忠诚度。汽车製造商正在投入资金进行研究,以更好地了解消费者的偏好,并实现以用户为中心的设计,以满足各种需求。此外,对使用者体验的关注使得介面设计创新、个人化选择和提高使用者参与度的互动元素成为可能。
复杂性导致用户困惑
随着汽车 HMI 不断发展以包含更多功能,过度复杂的介面使用户感到困惑的风险也在增加。当导航或车辆诊断等多种功能组合在一起时,结果可能是混乱的设计,让驾驶员感到困惑,而不是帮助驾驶员。由于新技术的复杂性,消费者可能会犹豫是否要接受新技术,因为他们可能更喜欢更易于理解和使用且不会影响驾驶安全的系统。此外,製造商必须平衡复杂性和易用性,考虑不同客户的喜好,同时保持介面的易用性。
由于 COVID-19 大流行,汽车行业经历了重大破坏,对汽车人机介面 (HMI) 市场产生了重大影响。由于封锁和旅行限制导致製造业务陷入停顿,汽车产量和销售量大幅下降,HMI 开发商和汽车製造商遭受了重大经济损失。全球汽车销售的暂时下降是由于疫情的不确定性造成的,特别是对乘用车市场的影响。此外,由于该行业的主要企业关闭了设施以减缓病毒的传播,整个供应链的延迟和困难使恢復工作变得更加复杂。
抬头显示器领域预计在预测期内成为最大的领域
汽车人机介面(HMI)市场由抬头显示器(HUD)领域主导。该细分市场在豪华和中型汽车中越来越受欢迎,因为重要的驾驶资讯可以直接投射到挡风玻璃上,将驾驶员的注意力集中在道路上。 HUD 可以减少干扰并提高安全性,因为速度、导航方向和警告等重要资讯都会显示在驾驶者的视野内。此外,随着汽车製造商更加重视使用者体验和安全作为驱动因素,对 HUD 技术的需求预计将激增。 HUD 是现代车辆设计的关键要素,而减少驾驶分心并提高车辆整体安全性的监管压力进一步强化了这一趋势。
视觉介面领域预计在预测期内复合年增长率最高
汽车人机介面(HMI)市场的视觉介面部分预计将以最高复合年增长率成长。此类别包括内建于汽车中以改善使用者体验和互动的各种显示技术,例如触控萤幕、仪表板抬头显示器。消费者对使用者友善且有吸引力的介面的需求不断增长,推动了视觉介面的采用。可视化介面最大限度地减少干扰,同时以易于理解的方式提供重要资讯。
亚太地区目前占据汽车人机介面市场的最大份额,部分原因是中国、日本、韩国和印度等国家的强劲需求。到2023年,光是中国和日本就将占据近78%的市场占有率。该地区电动车和联网汽车汽车 (EV) 的使用量正在迅速增加,这需要先进的 HMI 系统来实现流畅的连接和有效的功能管理。此外,亚太地区顶级汽车技术公司的存在促进了尖端人机介面的创建和创新,从而加强了该地区的市场主导地位。
由于美国和加拿大尖端 HMI 技术的使用不断增加,预计北美地区将在汽车 HMI 市场中呈现最高的复合年增长率。该地区的许多豪华汽车製造商正在采用先进的 HMI 系统,以提高安全功能和使用者体验。随着消费者寻求更多连网型和互动的驾驶体验,对语音辨识和触控萤幕显示器等尖端介面的需求不断增加。此外,北美的法规环境促进了尖端安全功能的使用,并加速了 HMI 技术的采用。
According to Stratistics MRC, the Global Automotive Human Machine Interface (HMI) Market is accounted for $28.08 billion in 2024 and is expected to reach $58.47 billion by 2030 growing at a CAGR of 13.0% during the forecast period. Automotive Human Machine Interface (HMI) describes the integrated systems in cars that allow the driver to interact and communicate with the advanced features of the car. With the help of these interfaces, which combine a variety of technologies like voice controls, touchscreens, gesture recognition, and haptic feedback systems, drivers can easily control safety features, entertainment, climate control, and navigation. The increasing complexity of contemporary automobiles, especially in connected and autonomous driving, makes HMI essential for minimizing distractions and guaranteeing easy access to digital systems.
According to the World Economic Forum, connected vehicles are projected to make up 96% of new cars sold by 2030, and HMI systems will be crucial in ensuring drivers can effectively interact with these highly connected environments while maintaining safety and comfort.
Growing interest in connected automobiles
The rise of connected cars, which mainly rely on sophisticated Human Machine Interfaces (HMIs) to enable smooth communication between the car and its occupants, is swiftly changing the automotive industry. High-end HMIs are in high demand due to consumers' increasing desire for connectivity features like infotainment, real-time navigation, and car diagnostics. Automobile manufacturers are forced to improve their HMI products in order to satisfy consumers' growing demands that their cars integrate with smartphones and other gadgets. Moreover, recent developments in technology, like the Internet of Things (IoT), which allows cars to connect to external networks and improve functionality and user experience, further reinforce this trend.
Expensive advanced HMI systems
The high price of complex HMI systems is one of the biggest barriers to the automotive HMI market. Advanced technologies like voice recognition, haptic feedback, and high-resolution displays require significant investments in specialized hardware and software for development and deployment. For manufacturers focusing on low- and mid-range vehicles, where profit margins are more constrained, these expenses may be unaffordable. Additionally, a large number of sophisticated HMI features are only available in luxury cars, which restricts their accessibility to a wider range of buyers. Customers in price-sensitive segments might not have access to the newest technologies, which could impede market growth overall.
Growing attention to user experience (UX)
Manufacturers are focusing more on user experience (UX) as a crucial differentiator as the automotive industry becomes more competitive. By offering simple controls and convenient access to information while driving, a well-designed HMI can greatly increase customer satisfaction and brand loyalty. In order to better understand consumer preferences and create user-centric designs that meet a range of needs, automakers are spending money on research. Furthermore, innovation in interface design, personalization choices, and interactive elements that improve user engagement are made possible by this emphasis on user experience.
Complexity resulting in user perplexity
The risk of overly complicated interfaces that could confuse users is increasing as automotive HMIs develop to incorporate a greater range of features. When several features are combined, such as navigation and car diagnostics, the result can be cluttered designs that confuse rather than help drivers. Because they may prefer more straightforward, user-friendly systems that don't jeopardize their driving safety, consumers may be discouraged from embracing new technologies due to their complexity. Moreover, manufacturers must maintain interfaces' usability while taking into account the varied preferences of their customers by striking a balance between sophisticated functionality and usability.
The automotive industry experienced major disruptions as a result of the COVID-19 pandemic, which had a profound effect on the automotive human machine interface (HMI) market. HMI developers and automakers suffered significant financial losses as a result of the lockdowns and movement restrictions that led to the suspension of manufacturing operations and a precipitous drop in vehicle production and sales. A brief decline in worldwide auto sales was caused by the pandemic's uncertainty, which especially affected the passenger car market. Furthermore, recovery efforts were further complicated by delays and difficulties encountered throughout the entire supply chain as major industry players closed their facilities to slow the spread of the virus.
The Head-Up Display segment is expected to be the largest during the forecast period
The automotive human machine interface (HMI) market is dominated by the Head-Up Display (HUD) segment. Because it projects crucial driving information straight onto the windshield, enabling drivers to keep their attention on the road, this segment is becoming more and more popular in luxury and mid-sized cars. Because vital information like speed, navigational directions, and alerts are shown within the driver's line of sight, the HUD improves safety by reducing distractions. Moreover, the demand for HUD technology is anticipated to rise sharply as automakers place a higher priority on user experience and driver safety. HUD is a key element of contemporary automotive design, and this trend is further reinforced by regulatory pressures to lower driver distraction and enhance overall vehicle safety.
The Visual Interfaces segment is expected to have the highest CAGR during the forecast period
The Automotive Human Machine Interface (HMI) market's Visual Interfaces segment is anticipated to grow at the highest CAGR. This category includes a range of display technologies that are being incorporated into automobiles to improve user experience and interaction, such as touch screens, instrument clusters, and head-up displays. The adoption of visual interfaces is being driven by the growing consumer demand for user-friendly and captivating interfaces. This is because visual interfaces minimize driver distraction while providing essential information in an easily comprehensible manner.
Due in large part to strong demand from nations like China, Japan, South Korea, and India, the Asia Pacific region currently holds the largest share of the automotive human-machine interface market. China and Japan alone accounted for almost 78% of the market share in 2023 because of their strong auto manufacturing and sales. The region is seeing a sharp increase in the use of electric and connected vehicles (EVs), which necessitate advanced HMI systems for smooth connectivity and effective feature management. Furthermore, the existence of top automotive technology firms in Asia Pacific fosters the creation and innovation of state-of-the-art HMIs, thereby reinforcing the region's market dominance.
Due to the growing use of cutting-edge HMI technologies in the US and Canada, the North American region is anticipated to exhibit the highest CAGR in the automotive HMI market. Luxury car manufacturers are well-represented in the area and are incorporating advanced HMI systems to improve safety features and user experience. As consumers look for more connected and interactive driving experiences, there is an increasing demand for cutting-edge interfaces like voice recognition and touch-screen displays. Moreover, the North American regulatory environment promotes the use of cutting-edge safety features, which accelerates the uptake of HMI technologies.
Key players in the market
Some of the key players in Automotive Human Machine Interface (HMI) market include Alpine Electronics, Inc., Continental AG, Visteon Corporation, Clarion Co., Ltd., Denso Corporation, Yazaki Corporation, Bosch, Magneti Marelli S.P.A., Valeo S.A., Panasonic, Tata Elxsi, Nuance Communications Inc., Harman International and Delphi Automotive plc.
In August 2024, DENSO Corporation announced that it has signed a manufacturing license agreement with Ceres Power Holdings (CWR.L), a leading developer of solid oxide cell stack technology. DENSO aims to advance the early practical application of Solid Oxide Electrolysis Cells (SOECs)*1 that produce hydrogen through water electrolysis.
In May 2024, Yazaki Corporation and Toray Industries have jointly developed a recycled polybutylene terephthalate (PBT) resin grade that uses scrap materials from manufacturing processes to make connectors for automotive wire harnesses.
In May 2024, Continental has acquired the mold manufacturing specialist EMT s.r.o. based in Puchov, Slovakia. All shares of Continental's long-standing supplier were transferred to Continental effective April 2. The tire manufacturer had entered into a respective agreement with EMT's shareholders, Dynamic Design (Romania) being the majority shareholder.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.