市场调查报告书
商品编码
1496747
头戴式显示器市场:按类型、技术、组件、连接性、应用划分 - 2024-2030 年全球预测Head Mounted Display Market by Type (Discrete, Integrated, Slide-on), Technology (Augmented Reality, Mixed Reality, Virtual Reality), Component, Connectivity, Application - Global Forecast 2024-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计2023年头戴式显示器市场规模为62.5亿美元,预计2024年将达79亿美元,2030年将达到333.3亿美元,复合年增长率为26.99%。
头戴式显示器 (HMD) 是一种在单眼或双眼前方具有小型显示光学元件的可穿戴装置。 HMD 由萤幕或投影装置以及耳机或眼镜组成,并配有必要的电子设备和镜头,可向配戴者呈现高品质的视觉资讯。 HMD 旨在提供身临其境型观看体验,可用于各种应用,包括虚拟实境 (VR)、扩增实境 (AR)、混合实境(MR) 和其他身临其境型运算体验。游戏和娱乐领域对沉浸式体验的需求不断增加,军事和航太领域的应用不断扩大,以及手术和诊断所需的精确影像处理的医学进步,将增加头戴式显示器 (HMD) 的采用。然而,与 HMD 显示器相关的电池寿命、视角、解析度和高成本等技术限制限制了市场的扩张。与教育领域的互动学习合作、结合 VR、AR 和 MR 的扩增实境 (XR) 的出现,以及新型先进显示技术的创新和集成,预计将为 HMD 应用创造新的机会。
主要市场统计 | |
---|---|
基准年[2023] | 62.5亿美元 |
预测年份 [2024] | 79亿美元 |
预测年份 [2030] | 333.3亿美元 |
复合年增长率(%) | 26.99% |
区域洞察
随着对HMD(虚拟实境(VR)和扩增实境(AR))技术的大力投资、先进训练工具的大量军事支出以及渴望采用最新技术的娱乐业,头戴式显示器(HMD)市场正在发展在美洲。此外,与支援各种 HMD 应用的改进显示技术和用户介面相关的专利申请,以及高科技公司和大学之间针对先进 HMD 研究的联合研究,正在推动美洲头戴式显示器市场的需求可能会增加。亚太地区的 HMD 大规模製造能力正在成长,政府对 AR/VR倡议的大力支持,以及采用这些技术进行娱乐和工业应用的庞大消费者基础。此外,不断壮大的中阶和快速成长的精通技术的年轻人也推动了亚太地区对经济实惠的 HMD 解决方案的需求不断增长。欧洲、中东和非洲地区,包括欧盟国家以及中东和非洲,都有严格的法规,这增加了对高品质和高度相容的头显的需求。此外,欧盟资助的研究计划专注于开发优先考虑使用者舒适度和能源效率的下一代 HMD,可能为欧盟国家的 HMD 成长创造潜力。中东正在经历数位转型,对结合 AR/VR 应用的智慧城市计划进行了大量投资。随着高端消费者群体对高阶设备表现出兴趣,HMD 市场有望成长。
FPNV定位矩阵
FPNV定位矩阵对于评估头戴式显示器市场供应商的市场定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对头戴式显示器市场中供应商的当前状态进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该细分市场竞争力的宝贵见解,包括研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对头戴式显示器市场当前地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[180 Pages Report] The Head Mounted Display Market size was estimated at USD 6.25 billion in 2023 and expected to reach USD 7.90 billion in 2024, at a CAGR 26.99% to reach USD 33.33 billion by 2030.
A head-mounted display (HMD) is a wearable device with a small display optic in front of one or both eyes. An HMD consists of a headset or glasses with a screen or projection setup and the necessary electronics and lenses to present high-quality visual information to the wearer. HMDs are designed to provide immersive viewing experiences, and they can be used for various applications, including virtual reality (VR), augmented reality (AR), mixed reality (MR), and other immersive computing experiences. Increased demand for immersive experiences in gaming and entertainment, growing applications in military and aerospace, and advancements in healthcare that require precise imaging for surgeries and diagnostics can increase the adoption of head-mounted displays (HMD). However, the technological limitations regarding battery life, field of view, resolution, and the high cost associated with the HMD display limit the market expansion. Collaborations with educational sectors for interactive learning and the emergence of extended reality (XR) that blends VR, AR, and MR and innovations and integration of new advanced display technology are expected to create new opportunities for HMD applications.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 6.25 billion |
Estimated Year [2024] | USD 7.90 billion |
Forecast Year [2030] | USD 33.33 billion |
CAGR (%) | 26.99% |
Regional Insights
The head mounted display (HMD) market is evolving in the Americas due to strong investments in virtual reality (VR) and augmented reality (AR) technologies, substantial military spending on advanced training tools, and the presence of the entertainment industry keen on adopting the latest technologies. Furthermore, patent filings for improved display technologies and user interfaces catering to diverse HMD usage and collaborations between tech companies and universities for advanced HMD research may increase the demand for the head mounted display market in the Americas. The Asia-Pacific region is showcasing growth in the HMD large-scale manufacturing capabilities and significant government support for AR/VR initiatives, with a vast consumer base adopting these technologies for entertainment and industrial applications. In addition, an expanding middle class and burgeoning tech-savvy youth population contribute to the increasing demand for affordable HMD solutions in the Asia-Pacific region. The EMEA region, including the European Union countries, the Middle East, and Africa, has stringent regulations that drive the need for high-quality, compliant HMDs. Furthermore, EU-funded research projects focused on developing next-generation HMDs that prioritize user comfort and energy efficiency may create the potential for the growth of HMDs in European Union countries. The Middle East is witnessing a digital transformation with significant investments in smart city projects incorporating AR/VR applications. The HMD market is poised to grow, with luxury consumer segments showing interest in high-end devices.
Market Insights
The market dynamics represent an ever-changing landscape of the Head Mounted Display Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Head Mounted Display Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Head Mounted Display Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Vrgineers Unveils New Mixed Reality HMD
Vrgineers unveiled the MR XTAL head-mounted display, advancing the boundaries of mixed reality technology. The XTAL 3 CAVU distinguishes itself by stripping away multiple processing stages, resulting in significantly lower latency and heightened performance. Furthermore, the new mixed reality HMD possesses a lightweight carbon fiber construction and dual image sensors yielding over 24 megapixels of full 12 bit color at over 100 Hz refresh rates. [Published On: 2023-12-07]
HTC files patent for head-mounted display device with two sensors at different angles
HTC filed a patent for its innovation in immersive technology with the introduction of a novel head-mounted display. This cutting-edge device is designed with a pair of strategically positioned sensors located on separate regions of the chassis. Each sensor aligns with a unique central point on a horizontal plane, with the interconnecting lines to these central points forming distinct angles relative to the horizontal. [Published On: 2023-11-29]
Sony Releases New High-Definition 4K OLED Microdisplay for VR & AR Head-Mounted Display Applications
Sony Semiconductor Solutions Corporation unveiled the ECX344, a 1.3 type OLED Microdisplay that offers 4K ultra high definition, setting a new standard for VR and AR head-mounted displays. This product ensures immersive virtual experiences with photo-realistic image quality by leveraging Sony's advancements in miniaturization, pixel drive circuits, and high-speed drivers, allowing for smooth visuals up to 90 fps. [Published On: 2023-11-23]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Head Mounted Display Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Head Mounted Display Market, highlighting leading vendors and their innovative profiles. These include Apple Inc., BAE Systems PLC, Bertec Corporation, ByteDance Ltd., Collins Aerospace by RTX Corporation, Dispelix Oy, Elbit Systems Ltd., Excelitas Technologies Corp., Fujitsu Limited, Garmin Ltd., GE HealthCare Technologies Inc., Hitachi Ltd., Honeywell International Inc., HP Inc., HTC Corporation, Japan Display Inc., JVC KENWOOD Corporation, Konica Minolta, Inc., Lenovo Group Limited, Lynx Mixed Reality, Magic Leap, Inc., Mediview XR, Inc., Meta Platforms, Inc., Microsoft Corporation, NVIDIA Corporation, RealWear, Inc., Samsung Electronics Co., Ltd., Seiko Epson Corp., Sharp Corporation, SONY GROUP CORPORATION, STMicroelectronics N.V., Thales S.A, Varjo Technologies Oy, Virtual Realities, LLC, Vuzix Limited, and Zebra Technologies Corporation.
Market Segmentation & Coverage