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市场调查报告书
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1438124

到 2030 年 HMD（头戴式显示器）市场预测：按产品类型、类型、技术、组件、连接性、应用和区域进行的全球分析

Head Mounted Display (HMD) Market Forecasts to 2030 - Global Analysis By Product Type (Head Mounted and Eyewear), Type, Technology, Component, Connectivity, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC预测，2023年全球HMD（头戴式显示器）市场规模将达到57亿美元，预计在预测期内将以30.8%的复合年增长率成长，到2030年达到375亿美元。

HMD 是一种可穿戴设备，结合了显示单元和光学系统，为使用者提供虚拟环境。头戴装置通常用于虚拟实境 (VR) 和扩增实境(AR) 应用，透过直接在使用者眼前呈现数位内容来提供身临其境的视觉体验。这些设备可以连接到电脑或无线操作，并具有追踪头部运动的感测器，以实现更真实的互动。

技术进步不断进步

显示解析度、感测器技术和光学元件的不断改进进一步改善了 HMD 提供的沉浸式体验。这项进步正在刺激游戏、医疗保健和企业等各个领域的采用。随着头显整合了扩增实境、手势控制和人工智慧等尖端功能，它们变得更加通用，对消费者也更具吸引力。此外，5G 连接的发展有助于无缝资料传输并为高级应用铺平道路，从而推动市场发展。

製造成本高

製造成本上升导致最终产品昂贵，限制了消费者的普及并阻碍了市场成长。成本障碍在价格敏感的市场中尤其明显，限制了更广泛的采用。此外，高昂的製造成本可能会阻碍技术进步和增强功能，并减缓 HMD 领域的创新步伐。

游戏和娱乐应用程式增加

游戏产业需要更身临其境的体验，头戴式显示器已成为玩虚拟实境游戏的必需品。对头戴装置的需求激增不仅限于游戏，还包括电影和娱乐中的虚拟体验。这一趋势将刺激创新并导致显示技术和功能的增强。製造商正在开发具有更高解析度、更宽视野和先进追踪功能的头显。因此，HMD 市场正在经历显着成长。

技术挑战

延迟、显示解析度限制和追踪不准确等问题会阻碍无缝 HMD 效能并影响使用者体验。这些挑战可能会导致功能欠佳，并限制 HMD 在整个产业的普及。解决技术障碍需要大量的研发投资，并且可能会减慢创新的步伐。这些挑战的持续存在也可能影响消费者信心，降低潜在购买意愿，并限制市场扩张。

COVID-19 的影响

供应链中断、工厂关闭和消费者支出减少导致生产延迟和短缺。远端工作和虚拟通讯的快速成长增加了对虚拟会议和沈浸式体验的 HMD 的需求。这场流行病加速了 HMD 领域的创新，随着世界在大流行后的格局中前进，凸显了对增强远端协作和虚拟解决方案的需求，HMD 市场即将成长。

预计在预测期内，头戴式设备将成为最大的细分市场

头戴式设备市场预计将出现利润丰厚的成长，因为它是一种紧凑的设备，像耳机一样佩戴，并提供身临其境的虚拟实境和扩增实境体验。透过直接投射到使用者眼睛中的视觉介面，HMD 改变了娱乐、游戏和专业应用程式。影响是巨大的，让用户沉浸在一个迷人的互动式环境中。从互动游戏体验到实现真实的训练模拟，HMD 正在重新定义我们查看数位内容和与数位内容互动的方式，为各个领域前所未有的参与和创新水平铺平道路。

预计集成 HMD 产业在预测期内复合年增长率最高

整合 HMD 透过无缝结合硬体和软体功能来增强使用者互动。这种协同效应优化了效能，让使用者体验更直觉、更真实的虚拟环境。整合 HMD 的统一设计减少了体积，增加了舒适度，并且更加人性化。整合不仅简化了用户体验，还为从游戏、教育到医疗保健等各种应用程式铺平了道路。

占比最大的地区：

由于中国、日本和印度等国家广泛采用 AR 和 VR 技术，预计亚太地区将在预测期内占据最大的市场占有率。促成这一增长的因素包括该地区庞大且不断增长的人口、对游戏和娱乐日益增长的兴趣以及经济高效且轻便的头戴式显示器的可用性。此外，HMD在游戏、娱乐、教育、零售等领域的消费应用的开拓也刺激了市场的扩张。

复合年增长率最高的地区：

预计北美在预测期内的复合年增长率最高。这是因为消费者对增强连接性和便携性的需求不断增长预计将成为主要的成长动力。此外，军事和国防领域是北美头戴式显示器的主要最终用户之一。由于疫情期间政府实施的限制，北美国家的日常业务面临诸多挑战。

提供免费客製化：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 调查来源
    • 主要调查来源
    • 二次调查来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 技术分析
  • 应用分析
  • 新兴市场
  • 新型冠状病毒感染疾病（COVID-19）的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球 HMD 市场：依产品类型

  • 头戴式
  • 眼镜

第六章全球 HMD 市场：依类型

  • 融合的
  • 滑上
  • 离散的

第七章全球 HMD 市场：依技术分类

  • 虚拟实境（VR）
  • 扩增实境（AR）
  • 混合实境（MR）

第八章全球 HMD 市场：按组成部分

  • 展示
  • 镜片
  • 感应器
  • 控制器
  • 相机
  • 处理器和记忆体
  • 外壳和连接器
  • 其他的

第九章全球 HMD 市场：依连结性分类

  • 无线的
  • 有线

第十章全球 HMD 市场：依应用分类

  • 商业的
  • 消费者
  • 卫生保健
  • 工程设计
  • 航太/国防
  • 教育
  • 其他的

第十一章全球 HMD 市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十二章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十三章 公司简介

  • Sony
  • ByteDance
  • DPVR
  • Dynabook Americas
  • Everysight
  • Google LLC
  • HTC
  • Lynx
  • Magic Leap, Inc.
  • Meta
  • Microsoft
  • Nimo Planet
  • Oculus VR
  • Optinvent
  • Panasonic
  • Samsung
  • Sieko Epson Corporation
  • Thales
  • Ultraleap
  • Vuzix
Product Code: SMRC25093

According to Stratistics MRC, the Global Head Mounted Display (HMD) Market is accounted for $5.7 billion in 2023 and is expected to reach $37.5 billion by 2030 growing at a CAGR of 30.8% during the forecast period. A Head Mounted Display (HMD) is a wearable device that combines a display unit with optics to create a virtual environment for the user. Typically used in virtual reality (VR) and augmented reality (AR) applications, HMDs provide immersive visual experiences by presenting digital content directly in front of the user's eyes. These devices can be tethered to a computer or operate wirelessly, featuring sensors to track head movements for a more realistic interaction.

Market Dynamics:

Driver:

Growing technological advancements

Continuous improvements in display resolutions, sensor technologies, and optics enhance the immersive experiences offered by HMDs. This progress fuels increased adoption across diverse sectors, including gaming, healthcare, and enterprise. As HMDs integrate cutting-edge features like augmented reality, gesture controls, and AI, they become more versatile and appealing to consumers. Additionally, advancements in 5G connectivity contribute to seamless data transmission; opening avenues for sophisticated applications drive the market.

Restraint:

High manufacturing costs

Elevated production expenses result in expensive end-products, limiting widespread consumer adoption and hindering market growth. The cost barrier is particularly pronounced in price-sensitive markets, restricting accessibility for a broader demographic. Additionally, high manufacturing costs can impede advancements in technology and feature enhancements, slowing down the pace of innovation within the HMD sector.

Opportunity:

Rise in gaming and entertainment applications

As the gaming industry demands increasingly immersive experiences, HMDs become pivotal for virtual reality game play. The surge in demand for HMDs extends beyond gaming, encompassing virtual experiences in movies and entertainment. This trend propels innovation, leading to enhanced display technologies and features. Manufacturers respond by developing HMDs with improved resolutions, wider fields of view, and advanced tracking capabilities. Consequently, the HMD market experiences substantial growth.

Threat:

Technical challenges

Issues such as latency, display resolution limitations, and tracking inaccuracies hinder the seamless performance of HMDs, impacting user experience. These challenges can result in suboptimal functionality, limiting the widespread adoption of HMDs across industries. Addressing technical hurdles requires significant research and development investments, potentially slowing down the pace of innovation. The persistence of these challenges may also affect consumer confidence and deter potential buyers, restricting the market's expansion

Covid-19 Impact

Supply chain disruptions, factory closures, and reduced consumer spending led to production delays and shortages. With remote work and virtual communication surging, there was an increased demand for HMDs for virtual meetings and immersive experiences. The pandemic accelerated innovation in the HMD sector emphasizing the need for enhanced remote collaboration and virtual solutions as the world navigates the post-pandemic landscape, the HMD market is poised for growth

The head mounted segment is expected to be the largest during the forecast period

The head mounted segment is estimated to have a lucrative growth, because these compact devices, worn like a headset, offer immersive virtual and augmented reality encounters. With a visual interface directly projected onto the user's eyes, HMDs transform entertainment, gaming, and professional applications. The effect is profound, engaging users in a captivating, interactive environment. From enhancing gaming escapades to enabling realistic training simulations, HMDs redefine how we perceive and interact with digital content, opening avenues for unprecedented levels of engagement and innovation in diverse fields.

The integrated HMD segment is expected to have the highest CAGR during the forecast period

The integrated HMD segment is anticipated to witness the highest CAGR growth during the forecast period; integrated HMDs enhance user interaction by seamlessly combining hardware and software functionalities. This synergy optimizes performance, offering users a more intuitive and realistic encounter with virtual environments. The unified design of integrated HMDs reduces bulkiness and enhances comfort, making them more user-friendly. The integration not only streamlines the user experience but also opens avenues for diverse applications, from gaming and education to healthcare and beyond.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to the widespread adoption of AR and VR technologies in countries like China, Japan, and India. The region's large and expanding population, rising interest in gaming and entertainment, and the availability of cost-effective and lightweight HMDs are all contributing to this growth. Additionally, the ongoing development of consumer applications for HMDs in gaming, entertainment, education, and retail is fueling market expansion.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to increasing consumer demand for enhanced connectivity and portability is expected to be the primary growth driver. In addition, the Military and defense sectors are one of the major end users of the head mounted display devices in North America. North American countries have faced so many challenges in their day-to-day operations due to the restrictions imposed by respective governments during pandemic.

Key players in the market

Some of the key players in the Head Mounted Display (HMD) Market include Sony, ByteDance, DPVR, Dynabook Americas, Everysight, Google LLC, HTC, Lynx, Magic Leap, Inc., Meta , Microsoft, Nimo Planet, Oculus VR, Optinvent, Panasonic , Samsung, Sieko Epson Corporatio, Thales, Ultraleap and Vuzix

Key Developments:

In January 2024, Sony Corporation has reached an agreement with World Athletics for sponsorship of their World Athletics Series events from 2024 to 2026. Based on this sponsorship, Sony will support all World Athletics Series events from the World Athletics Indoor Championships Glasgow 24, which will start on March 1st of this year.

In January 2024, Sony Corporation announced development of an immersive spatial content creation system, which includes an XR head-mounted display equipped with high-quality 4K OLED Microdisplays*2.

In January 2024, TikTok owner ByteDance looks to expand in US, Canada and Australia amid rising competition and political headwinds. ByteDance is also transferring existing employees from other regions to some of the new locations.

Product Types Covered:

  • Head Mounted
  • Eyewear

Types Covered:

  • Integrated HMD
  • Slide-on HMD
  • Discrete HMD

Technologies Covered:

  • Virtual Reality (VR)
  • Augmented Reality (AR)
  • Mixed Reality (MR)

Components Covered:

  • Displays
  • Lenses
  • Sensors
  • Controllers
  • Cameras
  • Processors & Memory
  • Cases & Connectors
  • Other Components

Connectivities Covered:

  • Wireless
  • Wired

Applications Covered:

  • Commercial
  • Consumer
  • Healthcare
  • Enterprise
  • Engineering & Design
  • Aerospace & Defence
  • Education
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Technology Analysis
  • 3.8 Application Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Head Mounted Display (HMD) Market, By Product Type

  • 5.1 Introduction
  • 5.2 Head Mounted
  • 5.3 Eyewear

6 Global Head Mounted Display (HMD) Market, By Type

  • 6.1 Introduction
  • 6.2 Integrated HMD
  • 6.3 Slide-on HMD
  • 6.4 Discrete HMD

7 Global Head Mounted Display (HMD) Market, By Technology

  • 7.1 Introduction
  • 7.2 Virtual Reality (VR)
  • 7.3 Augmented Reality (AR)
  • 7.4 Mixed Reality (MR)

8 Global Head Mounted Display (HMD) Market, By Component

  • 8.1 Introduction
  • 8.2 Displays
  • 8.3 Lenses
  • 8.4 Sensors
  • 8.5 Controllers
  • 8.6 Cameras
  • 8.7 Processors & Memory
  • 8.8 Cases & Connectors
  • 8.9 Other Components

9 Global Head Mounted Display (HMD) Market, By Connectivity

  • 9.1 Introduction
  • 9.2 Wireless
  • 9.3 Wired

10 Global Head Mounted Display (HMD) Market, By Application

  • 10.1 Introduction
  • 10.2 Commercial
  • 10.3 Consumer
  • 10.4 Healthcare
  • 10.5 Engineering & Design
  • 10.6 Aerospace & Defence
  • 10.7 Education
  • 10.8 Other Applications

11 Global Head Mounted Display (HMD) Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Sony
  • 13.2 ByteDance
  • 13.3 DPVR
  • 13.4 Dynabook Americas
  • 13.5 Everysight
  • 13.6 Google LLC
  • 13.7 HTC
  • 13.8 Lynx
  • 13.9 Magic Leap, Inc.
  • 13.10 Meta
  • 13.11 Microsoft
  • 13.12 Nimo Planet
  • 13.13 Oculus VR
  • 13.14 Optinvent
  • 13.15 Panasonic
  • 13.16 Samsung
  • 13.17 Sieko Epson Corporation
  • 13.18 Thales
  • 13.19 Ultraleap
  • 13.20 Vuzix

List of Tables

  • Table 1 Global Head Mounted Display (HMD) Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Head Mounted Display (HMD) Market Outlook, By Product Type (2021-2030) ($MN)
  • Table 3 Global Head Mounted Display (HMD) Market Outlook, By Head Mounted (2021-2030) ($MN)
  • Table 4 Global Head Mounted Display (HMD) Market Outlook, By Eyewear (2021-2030) ($MN)
  • Table 5 Global Head Mounted Display (HMD) Market Outlook, By Type (2021-2030) ($MN)
  • Table 6 Global Head Mounted Display (HMD) Market Outlook, By Integrated HMD (2021-2030) ($MN)
  • Table 7 Global Head Mounted Display (HMD) Market Outlook, By Slide-on HMD (2021-2030) ($MN)
  • Table 8 Global Head Mounted Display (HMD) Market Outlook, By Discrete HMD (2021-2030) ($MN)
  • Table 9 Global Head Mounted Display (HMD) Market Outlook, By Technology (2021-2030) ($MN)
  • Table 10 Global Head Mounted Display (HMD) Market Outlook, By Virtual Reality (VR) (2021-2030) ($MN)
  • Table 11 Global Head Mounted Display (HMD) Market Outlook, By Augmented Reality (AR) (2021-2030) ($MN)
  • Table 12 Global Head Mounted Display (HMD) Market Outlook, By Mixed Reality (MR) (2021-2030) ($MN)
  • Table 13 Global Head Mounted Display (HMD) Market Outlook, By Component (2021-2030) ($MN)
  • Table 14 Global Head Mounted Display (HMD) Market Outlook, By Displays (2021-2030) ($MN)
  • Table 15 Global Head Mounted Display (HMD) Market Outlook, By Lenses (2021-2030) ($MN)
  • Table 16 Global Head Mounted Display (HMD) Market Outlook, By Sensors (2021-2030) ($MN)
  • Table 17 Global Head Mounted Display (HMD) Market Outlook, By Controllers (2021-2030) ($MN)
  • Table 18 Global Head Mounted Display (HMD) Market Outlook, By Cameras (2021-2030) ($MN)
  • Table 19 Global Head Mounted Display (HMD) Market Outlook, By Processors & Memory (2021-2030) ($MN)
  • Table 20 Global Head Mounted Display (HMD) Market Outlook, By Cases & Connectors (2021-2030) ($MN)
  • Table 21 Global Head Mounted Display (HMD) Market Outlook, By Other Components (2021-2030) ($MN)
  • Table 22 Global Head Mounted Display (HMD) Market Outlook, By Connectivity (2021-2030) ($MN)
  • Table 23 Global Head Mounted Display (HMD) Market Outlook, By Wireless (2021-2030) ($MN)
  • Table 24 Global Head Mounted Display (HMD) Market Outlook, By Wired (2021-2030) ($MN)
  • Table 25 Global Head Mounted Display (HMD) Market Outlook, By Application (2021-2030) ($MN)
  • Table 26 Global Head Mounted Display (HMD) Market Outlook, By Commercial (2021-2030) ($MN)
  • Table 27 Global Head Mounted Display (HMD) Market Outlook, By Consumer (2021-2030) ($MN)
  • Table 28 Global Head Mounted Display (HMD) Market Outlook, By Healthcare (2021-2030) ($MN)
  • Table 29 Global Head Mounted Display (HMD) Market Outlook, By Engineering & Design (2021-2030) ($MN)
  • Table 30 Global Head Mounted Display (HMD) Market Outlook, By Aerospace & Defence (2021-2030) ($MN)
  • Table 31 Global Head Mounted Display (HMD) Market Outlook, By Education (2021-2030) ($MN)
  • Table 32 Global Head Mounted Display (HMD) Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.