头戴式显示器市场:现状分析与预测(2024-2032年)

由于游戏、企业和医疗保健应用对沉浸式 AR/VR 体验的需求不断增长，头戴式显示器市场预计在预测期内将以 24.7% 的强劲复合年增长率增长。最近，HMD 市场出现了许多策略活动。 2022 年 3 月，Snap Inc. 收购了神经科技公司 NextMind，透过脑机介面功能测试扩增实境。同样地，苹果在 2020 年收购了 Spaces，将其从 AR/VR 中分离出来，建立自己的生态系统，这一举动意义重大。此外，该领域的投资正在激增，各种新创公司都在率先开发轻量级 AR 耳机，例如 Magic Leap 和 Nreal，为消费者和企业提供 AR 服务。此外，Varjo 和 MindMaze 等新创公司也已成立，利用尖端技术将企业级 HMD 和医疗保健应用推向市场。随着公司面临越来越严峻的挑战，需要开发先进、价格实惠的设备来满足日益增长的消费者和企业需求，市场整合随之而来。

HMD 快速成长的市场包括中国、印度和韩国。其强大的製造生态系统、政府对 AR/VR 创新的支持以及在游戏和工业培训中的应用正在推动其成长。据了解，由于印度科技普及人口不断增长、平价智慧型手机的普及以及 AR/VR 在教育和远距培训领域的日益普及，印度已成为我们的重要市场。最引人注目的是包括 5G 基础设施在内的发展，它将实现令人难以置信的无缝 VR 体验，以及在技术创新（尤其是在游戏领域）的领导地位。预计这些国家将快速发展 AR/VR 生态系统，这将在未来几年推动全球 HMD 市场的成长率。

头戴式显示器市场依技术分为扩增实境和虚拟实境。虚拟实境领域占据头戴式显示器市场的大部分占有率，预计在预测期内将呈现显着成长。虚拟实境（VR）的成长主要受到游戏、娱乐和培训对沉浸式体验的需求所推动。虚拟实境 (VR) 为游戏产业带来了革命。玩家将有机会使用 Meta Quest、PlayStation VR 和 HTC Vive 等高阶耳机在高度互动和逼真的环境中玩游戏。但 VR 的用途不仅仅在于游戏：教育工作者和医疗保健专业人士都将其用于基于模拟的培训，医学生和专业人士可以在虚拟环境中练习手术过程。此外，企业在远端协作、产品原型设计和员工培训中使用 VR 的现像也日益增加。此外，VR 技术的进一步进步，例如更高解析度的显示器、更好的运动追踪和更低的 5G 网路延迟，正在推动 VR 的更广泛应用，同时改善用户体验。因此，VR 领域将继续透过消费者应用和企业应用的结合来向前发展。

头戴式显示器市场根据应用细分为消费者、航空航太和国防、医疗保健、企业和工业、商业等。预计预测期内消费领域将呈现显着成长。对沉浸式游戏和娱乐体验的需求激增是 HMD 市场消费领域成长的主要驱动力。虚拟实境（VR）和扩增实境（AR）改变了消费者与数位内容互动的方式。具有分形图形设计的沉浸式环境，使用者可以与栩栩如生的互动世界进行互动。流行的设备包括 Meta Quest、PlayStation VR 和 HTC Vive，它们因其先进的功能、价格和动态内容库而变得流行。此外，HMD 与串流媒体服务、健身应用程式和社交平台的日益融合，将目标市场从游戏扩展到了每个人群。设备技术的发展，包括显示解析度、运动追踪和独立功能，使得这些设备越来越实惠且具有吸引力，从而推动了消费市场的强劲成长。

头戴式显示器市场根据组件细分为：显示器、处理器和记忆体、感测器、镜头、控制器等。显示器目前是头戴式显示器市场最大的部分。 OLED、Micro-LED 和 AMOLED 等显示器技术的不断进步是头戴式显示器 (HMD) 市场显示器领域发展的主要驱动力。这些技术的结合可以实现更高的解析度、更准确的色彩、更快的刷新率和更少的延迟，从而改善 VR 和 AR 情况下的视觉体验。作为回应，超小型、轻巧、明亮且节能的显示器市场需要微显示技术的创新，该技术目前已用于消费者和企业级 HMD。此外，由于 HMD 采用 4K 和 8K 解析度提供超逼真的视觉化效果，游戏和模拟业务中 HMD 的采用率不断提高，这也刺激了显示器领域的成长。随着消费者对更好视觉性能的需求以及製造成本的下降，显示技术的进步变得更加平稳，从而带来了更小、更高解析度和更好的萤幕影像品质。

为了更了解头戴式显示器产业的市场采用情况，我们根据北美（美国、加拿大和北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利和欧洲其他地区）、亚太地区（中国、日本、印度、韩国和亚太地区其他地区）和世界其他地区的全球影响力对市场进行了分析。由于製造生态系统强大、AR/VR 技术的采用日益增加以及对技术创新的投资增加，亚太地区 (APAC) 地区的头戴式显示器 (HMD) 正在显着增长。但这些变化正使中国、日本、韩国和印度等国家走到前台。中国凭藉其大规模的製造能力、政府支持的 AR/VR 计划以及游戏、教育和工业领域对 AR/VR 的日益普及而处于领先地位。日本和韩国的先进技术和 5G 基础设施推动了游戏、医疗保健和企业培训领域对沉浸式体验的需求。印度正处于领先地位，而该市场继续受到精通技术的公民数量的爆炸式增长、平价设备的广泛普及以及 AR/VR 在教育和远程培训中的日益广泛的应用的推动。全球 HMD 消费量预计将以 13.7% 的复合年增长率成长，亚太地区的多样化应用和对技术与创新的关注将成为全球 HMD 市场的主要成长动力。

市场的主要参与者包括Meta Platforms，Microsoft Corporation，Sony Group Corporation，Magic Leap, Inc.，Seiko Epson Corp.，三星电子株式会社，HTC Corporation，Pico Technology Co.

目录

第1章 市场简介

• 市场定义
• 主要目的
• 相关利益者
• 限制事项

第2章 调查手法或前提条件

• 调查流程
• 调查手法
• 受访者简介

第3章 摘要整理

• 产业摘要
• 各市场区隔预测
  • 市场成长的强度
• 地区展望

第4章 市场动态

• 促进因素
• 机会
• 阻碍因素
• 趋势
• PESTEL分析
• 需求面分析
• 供给面分析
  • 合併和收购
  • 投资情势
  • 产业考察:大Start-Ups企业与其独自的策略

第5章 价格分析

• 各地区价格分析
• 价格的影响因素

第6章 全球头戴式显示器市场收益 , 2022-2032年

第7章 市场洞察:各技术

• 扩增实境
• 虚拟实境

第8章 市场洞察:各用途

• 消费者
• 航太·防卫
• 医疗保健
• 企业·产业
• 商业
• 其他

第9章 市场洞察:各零件

• 显示器
• 处理器和记忆体
• 感测器
• 镜头
• 控制器
• 其他

第10章 市场洞察:各地区

• 北美
  • 美国
  • 加拿大
  • 其他北美地区
• 欧洲
  • 德国
  • 英国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 全球其他地区

第11章 价值链分析

• 限制分析
• 市场参与企业一览

第12章 竞争情形

• 竞争仪表板
• 竞争市场定位分析
• 波特的五力分析

第13章 企业简介

• Meta Platforms
  • Company Overview
  • Key Financials
  • SWOT Analysis
  • Product Portfolio
  • Recent Developments
• Microsoft Corporation
• Sony Group Corporation
• Magic Leap, Inc.
• Seiko Epson Corporation
• Samsung Electronics Co., Ltd.
• HTC Corporation
• Pico Technology Co., Ltd.
• DPVR
• Vuzix Corporation

第14章 缩写与前提条件

第15章 附录

Devices worn on the head, or fit into helmets, offering users an immersive experience in virtual reality (VR), augmented reality (AR), or mixed reality (MR) are included in the Head Mounted Display (HMD) market. Applications range across gaming, healthcare, education, enterprise, military, and entertainment sectors for these devices. The main driver of such a market is the increasing demand for immersive gaming experiences, quick adoption of AR/VR technologies in enterprise-based applications, new display technologies such as OLED and Micro LED, and the growing deployment of 5G networks that facilitate AR/VR experience connectivity. Government initiatives and private sector investments in AR/VR are accelerating the HMD adoption in industrial training, virtual collaboration, remote healthcare , and others.

The Head Mounted Display Market is expected to grow at a robust CAGR of 24.7% during the forecast period, owing to the rising demand for immersive AR/VR experiences across gaming, enterprise, and healthcare applications. Recently, the strategic activities in the HMD market have been tremendous. In March 2022, Snap Inc. bought neurotech company NextMind to put augmented reality to the test via brain-computer interface capabilities. In a similar vein, Apple's acquisition of Spaces in 2020 aside from its AR/VR for its ecosystem was significant. Additionally, the sector is seeing a surge in investments, with all sorts of startups pioneering the development of lightweight AR headsets, in Magic Leap and Nreal for instance, which promise AR for consumers and enterprises. In addition, startups such as Varjo and MindMaze are established, leveraging cutting-edge technologies to bring enterprise-grade HMDs as well as healthcare applications to the market. The market consolidation responds to the growing rigor in developing advanced and inexpensive devices to respond to escalating consumer and enterprise demand.

Among the fastest-growing markets for HMDs are countries such as China, India, and South Korea. Its strong manufacturing ecosystem fueled by its strong manufacturing ecosystem, government support for AR/VR innovation, and adoption in gaming and industrial training drives its growth. It's on record that India is emerging as a key market for us given its blossoming tech-savvy people, affordable smartphone penetration, and growing adoption of AR/VR for education and remote training. The stand out is its development including 5G infrastructure, enabling a very seamless VR experience and the leadership in technology innovation, especially gaming. Due to the rapid enrichment of the AR/VR ecosystems from these countries and their consequent growth rate of the global HMD market in years to come.

Based on Technology, the Head Mounted Display Market is segmented into Augmented Reality and Virtual Reality. The Virtual Reality segment acquired a majority share in the Head Mounted Display Market and is expected to showcase a substantial growth rate during the forecast period. The main reason for the growth of Virtual Reality (VR) is the demand for immersive experiences in the games, entertainment as well as training segments. The gaming industry has had a revolution thanks to VR (virtual reality): players have the chance to play in highly interactive, lifelike environments using top-end headsets like Meta Quest, PlayStation VR, or HTC Vive. However, VR is being used beyond gaming: Educators and healthcare professionals alike are using VR for simulation-based training through which medical students and professionals can practice procedures in a virtual environment. Enterprise also gives growth from the use of VR for remote collaboration, product prototyping, and employee training. Additionally, more advancements in VR technology including higher resolution displays, better motion tracking as well as less latency on 5G networks are broadening the adoption of VR while improving user experience. The VR segment continues to progress with this combination of consumer and enterprise applications.

Based on Application, the Head head-mounted display market is divided into Consumer, Aerospace & Defense, Healthcare, Enterprise & Industry, Commercial, and Others. The Consumer segment is expected to showcase a substantial growth rate during the forecast period. The surge in demand for immersive gaming and entertainment experiences is the main force responsible for the growth of the consumer segment in the Head Mounted Display (HMD) market. Virtual reality (VR) and augmented reality (AR) have changed how consumers play with digital content: immersive environments with fractal graphical designs that allow users to interact with fully lifelike, interactive worlds. Popular devices include Meta Quest, PlayStation VR, and HTC Vive which are commonly popular because of their advanced feature, price, and moving content library. Furthermore, the increasing incorporation of HMDs with streaming services, fitness apps, and social platforms has expanded the target market beyond gaming, as well as demographics across each of these demographic verticals. The development of device technology, including advances in display resolution, motion tracking, and standalone capabilities, has made these devices increasingly attainable and attractive, resulting in strong growth in the consumer market.

Based on Component, the Head Mounted Display market is divided into Display, Processors & Memory, Sensors, Lenses, Controllers, and Others. The display is currently the largest segment in the Head Mounted Display Market. The continuous taking place advancements in display technologies, such as OLED, Micro-LED, and AMOLED are the main drivers behind the display segment in the Head Mounted Display (HMD) market. The combination of these technologies allows for a higher resolution, more accurate colors, a faster refresh rate, and less latency, which improves the visual experience in VR and AR cases. In response, the market for super compact, lightweight, highly bright, and power-efficient displays has necessitated microdisplay technology innovations and they are now utilized in consumer and enterprise-grade HMDs. Moreover, the advancement in HMDs adoption in gaming and simulation businesses for providing ultra-realistic visualizations with the use of 4K and 8K resolutions further adds to the growth of the display segment. Advances in display technologies are coming, albeit more slowly, as a result of consumer demand for better visual performance and falling manufacturing costs to shrink the size, increase the resolution, and improve the image quality of the screen.

For a better understanding of the market adoption of the Head Mounted Display industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S.A., Canada, and Rest of North America), Europe (Germany, United Kingdom, France, Spain, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and Rest of Asia-Pacific), Rest of World. Significant growth is observed in the Head Mounted Displays (HMD) by the Asia Pacific (APAC) region due to the robust manufacturing ecosystem, rising adoption of AR/VR technologies, and stimulating investments in innovation. However, these changes are leading countries such as China, Japan, South Korea, and India to the forefront. With large-scale production capability, government-supportive AR/VR initiatives, and growing adoption of gaming, education, and industrial AR/VR, China is the leader. The need for immersive experiences in gaming, healthcare, and enterprise training is fuelled through advanced technologies and 5G infrastructure in Japan and South Korea. Ahead, India's explosive tech-savvy public, affordable device penetration, and rising use of AR/VR in education and remote training continue to fuel the market. With global consumption of HMDs expected to grow at a compound annual growth rate of 13.7 percent, APAC's diverse applications along with its focus on technology and innovation make it an important driver of growth in the Global HMD market.

Some of the major players operating in the market include Meta Platforms, Microsoft Corporation, Sony Group Corporation, Magic Leap, Inc., Seiko Epson Corporation, Samsung Electronics Co., Ltd., HTC Corporation, Pico Technology Co., Ltd., DPVR, and Vuzix Corporation.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Head Mounted Display Market
• 2.2. Research Methodology of the Head Mounted Display Market
• 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.MARKET DYNAMICS

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. PESTEL Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Investment Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.Pricing Analysis

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.GLOBAL HEAD MOUNTED DISPLAY MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY TECHNOLOGY

• 7.1. Augmented Reality
• 7.2. Virtual Reality

8.MARKET INSIGHTS BY APPLICATION

• 8.1. Consumer
• 8.2. Aerospace & Defense
• 8.3. Healthcare
• 8.4. Enterprise & Industry
• 8.5. Commercial
• 8.6. Others

9.MARKET INSIGHTS BY COMPONENT

• 9.1. Display
• 9.2. Processors & Memory
• 9.3. Sensors
• 9.4. Lenses
• 9.5. Controllers
• 9.6. Others

10.MARKET INSIGHTS BY REGION

• 10.1. North America
  • 10.1.1. USA
  • 10.1.2. Canada
  • 10.1.3. Rest of NA
• 10.2. Europe
  • 10.2.1. Germany
  • 10.2.2. United Kingdom
  • 10.2.3. Spain
  • 10.2.4. France
  • 10.2.5. Italy
  • 10.2.6. Rest of Europe
• 10.3. Asia Pacific
  • 10.3.1. China
  • 10.3.2. India
  • 10.3.3. Japan
  • 10.3.4. South Korea
  • 10.3.5. Rest of APAC
• 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

• 11.1. Marginal Analysis
• 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

• 12.1. Competition Dashboard
• 12.2. Competitor Market Positioning Analysis
• 12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

• 13.1. Meta Platforms
  • 13.1.1. Company Overview
  • 13.1.2. Key Financials
  • 13.1.3. SWOT Analysis
  • 13.1.4. Product Portfolio
  • 13.1.5. Recent Developments
• 13.2. Microsoft Corporation
• 13.3. Sony Group Corporation
• 13.4. Magic Leap, Inc.
• 13.5. Seiko Epson Corporation
• 13.6. Samsung Electronics Co., Ltd.
• 13.7. HTC Corporation
• 13.8. Pico Technology Co., Ltd.
• 13.9. DPVR
• 13.10. Vuzix Corporation

14.ACRONYMS & ASSUMPTION

15.ANNEXURE