头戴式显示器市场:各产品类型，各零件，连接性别，各地区，2024年～2031年

头戴式显示器市场，2024-2031年

各大公司增加了对 HMD 开发的投资，由于 COVID-19，人们对 AR 和 VR 技术的接受度提高，低成本 HMD 的可用性，技术开发和数位化的扩展。因此，领先企业加大对HMD开发的投资将促使市场规模快速成长，预计2024年估值将超过436.4亿美元，2031年将达到4,890亿美元。

低成本头戴式显示器因其经济性和灵活性而在发展中国家和小型工业中很受欢迎。因此，低成本头显在新兴国家越来越受欢迎，2024年至2031年市场复合年增长率可能达到38.90%。

头戴式显示器市场定义/概述

头戴式显示器是可穿戴设备，旨在直接在使用者视野内显示视觉资讯。它由一个像眼镜或头盔一样戴在头上的显示单元组成，并提供扩增实境（AR）或虚拟实境（VR）体验。数位资讯可以迭加在现实世界 (AR) 上或创建完全沉浸式的数位环境 (VR)，以供娱乐、培训或专业用途。

透过创造逼真的环境和提高使用者参与度来提供沉浸式体验。提供 VR 体验的能力扩展了娱乐选择，从互动式讲故事到虚拟导览和现场活动。随着消费者对更身临其境、更真实的体验的需求不断增加，头戴式显示器对于游戏玩家和娱乐追求者来说变得越来越重要，从而推动了市场的扩张。

扩增实境 (AR) 和虚拟实境 (VR) 应用日益增长的需求将如何影响头戴式显示器市场的成长？

AR和VR技术在不同领域的日益使用将带来HMD需求。整合 AR 和 VR 技术的行业包括游戏、医疗保健、汽车等。因此，由于这些技术提供的沉浸感和互动性，在这些应用中使用 HMD 变得非常重要。在医疗保健领域，AR和VR用于医疗培训、模拟手术和患者护理，而HMD是这项技术的核心。同样，AR 正被应用于平视显示器和虚拟展厅等设计，而 VR 则被应用于虚拟原型製作。随着AR和VR在多个领域的应用，对这些设备的需求不断增加。

游戏和娱乐领域的扩张对视觉效果提出了很高的要求，尤其是在游戏中，人们总是希望看到更好的游戏。 HMD 的使用变得越来越普遍，因为它们引入了一种个性化且引人入胜的方式来呈现内容并为游戏玩家和艺人提供真实的观看体验。 HMD 在 VR 游戏中很受欢迎，玩家希望获得完全的沉浸感，因此出现了特定类型的 HMD。然而，近年来，娱乐产业也开始使用 HMD 进行虚拟音乐会、电影和活动，扩大了这些耳机的应用和用途。

创新和设备小型化也是决定HMD市场的主要因素。显示技术在解析度、更新率和视野方面的不断进步正在对 HMD 性能产生积极影响。然而，这些进步正在提高视觉体验的整体质量，同时增加头戴式显示器对消费者和专业人士的吸引力。此外，更高的整合度带来了更大的小型化，使 HMD 更容易製造、更舒适、更便携。这使得最初主要为游戏和娱乐而开发的 HMD 应用于医疗保健和教育等必须长时间佩戴而不会感到不适的其他领域尤其有效。由于小型化、改进的技术解决方案和对新机会的追求，HMD 市场预计将继续经历高速成长。

高昂的初始成本会阻碍头戴式显示器市场的成长吗？

高昂的初始成本阻碍了头戴式显示器市场的成长。特别是，具有高清萤幕、精确追踪机制和舒适结构等顶级功能的重要且复杂的头戴式显示器的成本很高。这种成本因素不仅对个人消费者来说是令人望而却步的，对于无力投资此类技术的中小型组织也是如此。在消费市场中，头戴式显示器的最大缺点之一是其相对较高的价格，这阻止了许多愿意花费大量金钱购买最多只能被视为小玩意、奢侈品或外围设备的产品的消费者。对于一些小型组织来说，取得和部署 HMD 技术的成本可能是一个重大障碍，特别是在 AR 和/或 VR 应用可以提供竞争优势的领域。在市场下游领域尤其如此，该领域的成长受到客户和企业客户青睐的廉价产品进口的限制。因此，与头戴式显示器相关的高固定成本可能会阻碍采用并抑制市场成长。

与设备使用相关的健康和安全问题，长期使用时风险会变得更加明显。头显将使用者置于虚拟实境或扩增实境环境中，但长时间佩戴可能会感到不舒服，并对健康产生负面影响。使用者抱怨包括眼睛疲劳、头痛，极端情况下还包括晕动病。这些问题是由于显示器离眼睛太近、亮度太高以及虚拟环境中视觉和前庭资讯不匹配等原因造成的。有关头戴式显示器使用安全性的问题不断出现，促使消费者和行业专业人士采取适当措施接受这项技术。这些健康问题在医院和学校等拥挤的地方成为一个问题，在这些地方必须长时间佩戴头显。人们对人体工学的兴趣日益浓厚，并且需要技术进步来消除这些后果。

目录

第1章 全球头戴式显示器市场:简介

• 市场概要
• 调查范围
• 前提条件

第2章 摘要整理

第3章 VERIFIED MARKET RESEARCH的调查手法

• 资料探勘
• 检验
• 主要采访
• 资料来源一览

第4章 头戴式显示器的全球市场展望

• 概要
• 市场动态
  • 促进因素
  • 阻碍因素
  • 机会
• 波特的五力分析
• 价值链分析

第5章 头戴式显示器的全球市场:各产品类型

• 概要
• 头戴
• 眼镜产品

第6章 头戴式显示器的全球市场:各零件

• 概要
• 处理器和记忆体
• 显示器
• 镜头
• 感测器
• 控制器
• 相机

第7章 头戴式显示器的全球市场:连接性别

• 概要
• 有线
• 无线

第8章 头戴式显示器的全球市场:各地区

• 概要
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 全球其他地区
  • 南美
  • 中东·非洲

第9章 头戴式显示器的全球市场:竞争情形

• 概要
• 各公司的市场排行榜
• 主要的发展策略

第10章 企业简介

• Sony(Japan)
• Google(US)
• Microsoft(US)
• Oculus(US)
• HTC(Taiwan)
• Seiko Epson(Japan)
• Samsung(South Korea)
• 联想(China)
• Magic Leap(US)
• Vuzix(US)

第11章 主要发展

• 产品上市/开发
• 合併和收购
• 事业扩大
• 伙伴关係和合作

第12章 相关报告

Head Mounted Display Market - 2024-2031

The increase in investments by major players in HMD development, higher acceptance of AR and VR technologies due to COVID-19, the availability of low-cost HMDs, technological developments, and expanding digitalisation. Thus, the growing investment by major players in HMD development leads to a surge in the growth of market size surpassing USD 43.64 Billion in 2024 to reach a valuation of USD 489 Billion by 2031.

The availability of low-cost HMDs has become more popular in developing countries and small-scale industries due to their affordability, and flexibility. Thus, lost-cost HMDs are gaining popularity in emerging countries enabling the market to grow at a CAGR of 38.90% from 2024 to 2031.

Head Mounted Display Market: Definition/ Overview

Head-mounted display is a wearable device designed to present visual information directly within the user's field of view. It consists of a display unit worn on the head, resembling glasses or a helmet, it offers Augmented Reality (AR) or Virtual Reality (VR) experiences. Digital information can be overlaid onto the real world (AR), or entirely immersive digital environments can be created (VR) for entertainment, training, or professional applications.

Immersive experiences are provided by creating lifelike environments and enhancing user engagement. The ability to deliver VR experiences has broadened the range of entertainment options, from interactive storytelling to virtual tours and live events. As consumer demand for more immersive and realistic experiences grows, the importance of HMDs for gaming enthusiasts and entertainment seekers is increasing, driving market expansion.

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How Does the Rising Demand for Augmented Reality (AR) and Virtual Reality (VR) Applications Have Implications for the Growth of the Head Mounted Display Market?

Increase in usage of use of AR and VR technologies in different fields to provide HMD demand. Industries that integrate AR and VR technology include gaming, healthcare, and automotive among others since it has improved the interaction of users. The use of HMDs for these kinds of applications has therefore become very critical because of the immersion and interactivity offered by these technologies. In the healthcare sector AR and VR are in use for medical training, simulated surgeries, and patient care and the HMDs are at the heart of this technology. Similarly, automotive application for AR is applied as heads-up displays and virtual showrooms and for VR it is applied in designs with virtual prototyping. The massive application of AR and VR across these numerous fields led to a higher demand for the equipment.

Expansion of the gaming and entertainment sectors has caused high demand for visuals, especially in gaming where there is always the desire to have a better view of the game. The use of HMDs has become more fashionable due to their introduction to a personal and engaging manner of presenting content and providing gamers and entertainers with an actual viewing experience. One specific type that that has emerged is HMDs owing to the popularity in VR gaming in which players desire complete immersion. However, in recent years, the entertainment industry has also been using HMDs for virtual concerts, movies and events, which expand the application and usage of this headset.

Innovation and reduction in the size of the devices have been other major factors that have helped determine the HMD market. The display technologies' continuous advancements in aspects such as Resolution, Refresh Rates, and Field of View have impacted HMD's performance positively. However, these advancements have also enhanced the overall quality of the visual experience and at the same time increased the appeal of HMDs for consumers and professionals. Furthermore, increased integration has also called for miniaturization, an aspect that has enhanced HMD manufacturing, comfort and portability. This has been especially useful in taking the HMDs, which were initially developed mainly for gaming and entertainment, to other sectors such as healthcare and education where the device has to be worn for a long time without any discomfort resulting from the wear. Miniaturisation and the pursuit of improved technological solutions and new opportunities are expected to generate continued high levels of growth in the HMD market, for the devices are becoming more attainable.

Whether High Initial Cost Impedes the Growth of the Head-Mounted Display Market?

High Initial Cost impedes the growth of the head-mounted display market. Crucial and sophisticated HMDs specifically those with top-shelf features such as high-definition screens, accurate tracking mechanisms, and comfortable constructions entail massive spending. This cost factor can indeed be very expensive for individual consumers as well as small business organizations that may not afford to invest in such a technology. In the consumer market, one of the biggest drawbacks is the relatively high cost of HMDs which will turn away many consumers willing to spend a considerable amount of money on a product that they will see as a gadget, a luxury product or a peripheral device at best. The expense of obtaining and deploying HMD technology may prove to be a significant barrier for several small organizations, specifically in sectors in which AR and/or VR applications might confer a competitive edge. This is particularly so because growth in the downstream sectors of the market is kept in check in the interest of importing less expensive products that customers and corporate clients prefer. Consequently, the high fixed costs relating to HMDs can prevent their uptake, hence hampering market growth.

Health and safety issues linked with equipment use, its risks being more prominent if it is used for long periods. HMDs place users in virtual or augmented reality environments, which can become uncomfortable or even negatively affect a person's health if they are worn for an extended period. Some of the user complaints are eye strain, headaches and in extreme cases motion sickness. These problems are provoked by the proximity of the display to the eyes, high luminance, and sometimes inconsistency of visual and vestibular information in virtual environments. The safety questions that have been raised concerning the use of HMDs have made consumers as well as industry professionals take appropriate measures to embrace this technology. In busy areas such as a hospital or school where HMDs might need to be worn for extended periods, these health issues become problematic. There is a growing concern about ergonomics and the evolution of technologies that could eliminate such consequences.

Category-Wise Acumens

How Does the Increasing Acceptance Without Compromising the Wearer's Regular Range of Vision Popularity Foster the Growth of the Eyewear Segment?

The eyewear segment is dominating the head-mounted display (HMD) market, driven by the increase in acceptance of devices that do not compromise the wearer's regular range of vision. The eyewear segment, particularly in the context of Augmented Reality (AR) applications, has benefited significantly from this trend. Devices that seamlessly integrate digital information with the physical world while maintaining the user's natural field of view have gained popularity. This design approach has enhanced user comfort and functionality, making HMDs more appealing for everyday use.

The ability to overlay digital content onto the real world without obstructing vision has made these devices more practical for various applications, including navigation, work tasks, and social interactions. This practicality has fostered greater acceptance among consumers and professionals alike, driving growth in the eyewear segment of the HMD market. As demand for AR experiences continues to rise, the focus on maintaining the wearer's regular range of vision without compromise is expected to further propel the expansion of this segment. XYS's leadership in this area underscores the importance of user-centric design in the ongoing growth of the HMD market.

How Does the Usage of Screens in Head Mounted Display Gadgets Sector Surge the Growth of Display Segment?

The display segment is significantly dominating in the head-mounted display market owing to the screen being a significant element of HMD tech gadgets. Modern Augmented Reality (AR) and Virtual Reality (VR) applications present the need for better-quality screens to provide the consumer high-quality visual experience that is clear and vivid. These screens are essential for achieving the desired level and quality of presence which users may need in gaming, training or any other professional context.

Over time, with the development of HMD technology, the importance of screen resolution, refresh rates, and colour accuracy has grown fast and propels the display segment's growth. It has been seen that for users to receive content in real-time and, especially, without distortion, certain progress has been made in the field of displays. To meet these increasing demands of consumers, manufacturers have come up with new generations of screen technologies such as OLED and micro leds, which are brighter and more energy efficient as compared to the previous generation. This has benefited the users through better experiences and product quality and driven the applications of HMDs in a boundless manner to drive the growth of the display segment in the broad HMD market.

Head Mounted Display Market

Report Methodology

Country/Region-wise Acumens

How the Well-Advanced Technology Surges the Growth of the Head-Mounted Display Market in North America?

North America is the dominating region in head-mounted displays due to its well-developed technology and the presence of many vendors in this region. This region has enjoyed the massive implementation of technologies such as Augmented Reality and Virtual Reality in diverse industries and domains like gaming, healthcare, automotive, and defence. The US is more advanced in this type of technology, especially through companies like Microsoft, Google and Oculus which is owned by Meta.

The high levels where people seek to be engaged in games and other entertainment formats. The big consumer audience, affordability and continuously increasing disposable income have enabled the Mn region's populace to use and afford premium HMD devices, particularly from computer and video game users. Furthermore, the usage of HMDs in professional activity including medical education, robotic operations, and combat training has also enhanced the growth of the market across the North American region.

Other factors have placed the region in this position and they include the availability of hi-tech research and development centres as well as relatively liberal regulatory standards. Subsidized by the government in terms of funding and initial implementation of AR and VR technologies in the defence and healthcare industry, North America is the leading continent in the HMD market.

How does the Rapidly Growing IT Industry Foster the Growth of the Head Mounted Display Market in Asia Pacific?

Asia-Pacific is the fastest-growing region in the head-mounted display market as the region has a rapidly growing IT industry resulting in the high demand for sophisticated electronic gadgets. With large investments in AR and VR technologies, companies from nations such as China, Japan, South Korea, and a few other countries in East Asia continue to shape the industry's growth. The availability of Smartphones has boosted the market of mobile gaming and this has been a major factor which has led to the increased use of HMDs in the Asia-Pacific region.

The population of the region is relatively big and has been experiencing an increase in the middle-income population who can afford to purchase consumer products like HMDs. The Chinese government has greatly supported the adoption of digital technology in Chinese industries and many industries like education, manufacturing, and entertainment are already employing HMDs as a result of the government's awareness campaigns. In South Korea and Japan, especially, numerous video games and e-sports enthusiasts have been recently demanding more realism in games, which are Major players in the region's market.

Furthermore, a major concentration of electronics manufacturing companies is in the Asia-Pacific region including Sony, Samsung, HTC and others who are continuously investing in new HMD products. The pressure to make new products has led to a more significant number of advanced HMD device manufacturers, thereby increasing the rate of market expansion through competitive prices.

Furthermore, growth strategies such as government promotion of AR and VR technologies coupled with increased foreign investment in the region's technology start-ups are some of the factors that have provided a conducive market for HMD in Asia-Pacific. Therefore, the region is now growing at the fastest rate and is now seen as an HMD market participant.

Competitive Landscape

The Head Mounted Display Market continues to change and evolve with innovations and also new technologies. There is a continuous promotion of new materials and the improvement of sensors. Cloud-based delivery by companies needs to meet new requirements and demands of industries. The market share for pharmacovigilance and drug safety software is an intense and consistently evolving field where new and old players are still fighting for occupation.

Some of the key players operating in the head-mounted display market include:

Sony

Google

Microsoft

Oculus

HTC

Seiko Epson

Samsung

Lenovo

Magic Leap

Vuzix

Latest Developments

In April 2021, Microsoft Corporation announced a partnership with the United States Army for the supply of augmented reality headsets. These headsets, based on Microsoft's HoloLens products, are supported by Azure cloud computing services. The deal was signed for USD 21.9 billion.

In January 2021, Google Cloud announced a multi-year, multi-phase strategic cooperation agreement with Magic Leap. This partnership was established to address the needs of businesses by offering spatial computing solutions to consumers.

In July 2021, Vuzix, a leading supplier of wearable AR, virtual reality, and display technology, announced an agreement with TeleVU for the supply of M400 Smart Glasses. These devices, designed to be user-friendly, facilitate remote-based medical assistance by providing an audio-visual link between remote experts and frontline clinicians.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL HEAD-MOUNTED DISPLAY MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL HEAD-MOUNTED DISPLAY MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Head-mounted
• 5.3 Eyewear

6 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY COMPONENT

• 6.1 Overview
• 6.2 Processors and Memory
• 6.3 Displays
• 6.4 Lenses
• 6.5 Sensors
• 6.6 Controllers
• 6.7 Cameras

7 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY CONNECTIVITY

• 7.1 Overview
• 7.2 Wired
• 7.3 Wireless

8 GLOBAL HEAD-MOUNTED DISPLAY MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL HEAD-MOUNTED DISPLAY MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Sony (Japan)
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Google (US)
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Microsoft (US)
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Oculus (US)
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 HTC (Taiwan)
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Seiko Epson (Japan)
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Development
• 10.7 Samsung (South Korea)
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Lenovo (China)
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Magic Leap (US)
  • 10.9.1 Overview
  • 10.9.1 Financial Performance
  • 10.9.2 Product Outlook
  • 10.9.3 Key Development
• 10.10 Vuzix (US)
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Development

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Related Reports

• 12.1 Global Automotive Head-Up Display Market
• 12.2 Global Head-Mounted Display Market
• 12.3 Global Automotive Display System Market
• 12.4 Global Display Market
• 12.5 Global Screen Less Display Market
• 12.6 Global Smart Display in Automotive Market
• 12.7 Global Automotive Smart Antenna Market
• 12.8 Global Automotive Infotainment System Market
• 12.9 Global Automotive Holographic Display Market
• 12.10 Global Automotive Digital Cockpit Market
• 12.11 Global Automotive Software Market
• 12.12 Global Automotive Camera Market
• 12.13 Global Display Controllers Market
• 12.14 Global Automotive Artificial Intelligence Market
• 12.15 Global Aircraft Cabin Interiors Market
• 12.16 Global Rugged Display Market
• 12.17 Global Aviation MRO Market
• 12.18 Global Aerospace And Defense Telemetry Market
• 12.19 Global Auto Parts and Accessories Market
• 12.20 Global Automotive Interiors Market