市场调查报告书
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1496797
探险旅游市场:按类型、活动、通路划分 - 2024-2030 年全球预测Adventure Tourism Market by Type (Hard, Soft), Activity (Air-based Activity, Land-based Activity, Water-based Activity), Distribution Channel - Global Forecast 2024-2030 |
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预计2023年探险旅游市场规模为6,098.9亿美元,预估2024年将达6,698.5亿美元,2030年将达1,3945.2亿美元,复合年增长率为12.54%。
探险旅游是探索和旅行到偏远和异国风情调的目的地,并要求旅行者期待意想不到的事情。随着旅客寻求与典型海滩度假不同的假期,冒险旅游越来越受欢迎。探险旅游还包括在假期期间参与具有挑战性的体验,例如登山、远足、滑翔伞、蹦极、漂流和攀岩。健身和户外活动的趋势,加上全球可支配收入的增加,正在推动探险旅游市场的成长。然而,不可预测的天气条件和与探险活动相关的高成本可能会严重阻碍探险旅游市场的成长。此外,政府促进旅游业的倡议和社交媒体影响力的出现预计将为市场提供成长机会。
主要市场统计 | |
---|---|
基准年[2023] | 6098.9亿美元 |
预测年份 [2024] | 6698.5亿美元 |
预测年份 [2030] | 1,394,520 百万美元 |
复合年增长率(%) | 12.54% |
区域洞察
在美洲,美国和加拿大是探险旅游的主要市场。这些国家的多样化景观,从落基山脉到大峡谷,使它们成为探险家的有吸引力的目的地。消费者趋势青睐永续和负责任的旅行体验,并强调当地文化和环保做法。对国家公园和保护区的投资以及独特的当地体验的开拓正在推动该地区的市场成长。欧洲、中东、非洲市场状况多元。欧洲拥有热门的探险旅游目的地,例如瑞士阿尔卑斯山的滑雪场、地中海的水上运动场以及各种健行路线。非洲提供狩猎、登山、乞力马扎罗和沙漠探险等活动。中东透过沙漠探险、红海潜水和山地健行等活动吸引冒险家。该地区提供各种冒险活动,可满足各种兴趣和偏好。在亚太地区,中国、日本和印度等国家服务庞大的国内市场和国际游客。中国经济的快速成长带动了出境观光的成长,中国游客越来越多地寻求海外冒险体验。日本融合了传统文化和自然景观,而印度则以其喜马拉雅探险和野生动物之旅而闻名。该地区的探险旅游正在蓬勃发展,人们对健康养生和探险活动相结合的渴望日益增长。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在冒险旅游市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对探险旅游市场中供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对冒险旅游市场当前地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[193 Pages Report] The Adventure Tourism Market size was estimated at USD 609.89 billion in 2023 and expected to reach USD 669.85 billion in 2024, at a CAGR 12.54% to reach USD 1,394.52 billion by 2030.
Adventure tourism involves exploring and traveling to remote and exotic destinations, where the traveler should expect the unexpected. Adventure tourism is gaining popularity as travelers seek unusual holidays, unlike typical beach vacations. Adventure tourism includes challenging experiences during the vacation, such as mountaineering expeditions, trekking, paragliding, bungee jumping, rafting, and rock climbing. The growing trend for fitness and outdoor activities, coupled with rising disposable incomes globally, has encouraged the growth of the adventure tourism market. However, unpredictable weather conditions and high costs associated with adventure activities can significantly hamper the growth of the adventure tourism market. Furthermore, the government initiatives to promote tourism and the emergence of social media influence are expected to offer growth opportunities for the market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 609.89 billion |
Estimated Year [2024] | USD 669.85 billion |
Forecast Year [2030] | USD 1,394.52 billion |
CAGR (%) | 12.54% |
Regional Insights
In the Americas, the United States and Canada are prominent players in adventure tourism. The diverse landscapes, from the Rocky Mountains to the Grand Canyon, make these countries attractive destinations for adventure seekers. Consumer trends prefer sustainable and responsible travel experiences, emphasizing local culture and eco-friendly practices. Investment in national parks and protected areas, as well as the development of unique local experiences, are driving the market growth in the region. The adventure tourism market in Europe, the Middle East, and Africa showcases a diverse landscape. Europe boasts popular adventure destinations such as the Swiss Alps for skiing, the Mediterranean for water sports, and various trekking routes. Africa offers safaris, mountain climbing, Kilimanjaro, and desert expeditions. The Middle East attracts adventure seekers with activities such as desert safaris, diving in the Red Sea, and mountain trekking. This region presents various adventurous activities catering to different interests and preferences. In Asia Pacific, countries including China, Japan, and India cater to a large domestic market and international visitors. China's rapid economic growth has increased outbound tourism, with Chinese tourists seeking adventure experiences abroad. Japan offers a blend of traditional culture and natural landscapes, while India is known for its Himalayan adventures and wildlife tours. Adventure tourism in this region is growing rapidly, with an increasing desire for health and wellness retreats intertwined with adventure activities.
Market Insights
The market dynamics represent an ever-changing landscape of the Adventure Tourism Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Adventure Tourism Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Adventure Tourism Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Kerala Tourism to Launch 'Helitaxi' Project to Boost Adventure Tourism
Kerala Tourism is set to enhance its adventure tourism appeal by launching an innovative Heli taxi service. This initiative aims to provide a thrilling and efficient mode of transport for tourists seeking to explore the diverse and rugged landscape of the region. With the Heli taxi project, travelers will have the opportunity to experience breathtaking aerial views and quick access to remote and picturesque locations, thus significantly enriching their travel experience. [Published On: 2023-12-29]
Italian startup WeRoad Raises EUR 18 Million to Scale Millennial Adventure Travel
Italian startup WeRoad received EUR 18 million in funding, earmarked to elevate the company's presence within the burgeoning millennial adventure travel segment. Specializing in curating unique group travels, WeRoad connects like-minded individuals in their 20s and 30s passionate about exploring new destinations and cultural experiences. This capital influx is anticipated to bolster WeRoad's market reach expansion as the company aligns with the growing trend of experiential travel favored by younger demographics. [Published On: 2023-11-28]
TourRadar Adds 2 Partners for Organized Adventure Tours
TourRadar, a premier online multi-day tour marketplace, partnered strategically with two additional companies to bolster its group adventure tours segment. These collaborations aim to provide consumers with a more expansive selection of curated group travel experiences that cater to the growing interest in adventure tourism. [Published On: 2023-10-02]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Adventure Tourism Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Adventure Tourism Market, highlighting leading vendors and their innovative profiles. These include Abercrombie & Kent Group of Companies S.A., Austin Adventures, Inc. by Active Adventures, Butterfield & Robinson Inc., Contiki, Discovery Nomad, Exodus Travels Limited, Explore Worldwide Ltd, G Adventures, HolidayPirates Limited, International Expeditions, Intrepid Group Ltd., Intrepid Travel by Intrepid Group Pty Limited, KE Adventure Travel, Mountain Travel Sobek, National Geographic Partners, LLC, Natural Habitat Adventures, REI Adventures, Row Adventure, TourRadar GmbH, Travel Talk Adventures LTD., TUI Group, Undiscovered Mountains, WeRoad, and Zegrahm Expeditions.
Market Segmentation & Coverage