市场调查报告书
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农业技术即服务市场:按技术、服务类型和应用划分 - 2024-2030 年全球预测Agriculture Technology-as-a-Service Market by Technology (Data Analytics & Intelligence, Guidance Technology, Sensing Technology), Service Type (Equipment-as-a-Service (EaaS), Software-as-a-Service (SaaS)), Application - Global Forecast 2024-2030 |
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农业即服务市场规模预计2023年为15.4亿美元,2024年达到17.2亿美元,预计2030年将达到35亿美元,复合年增长率为12.44%。
农业技术即服务(ATaaS)市场包括利用先进技术向农民和农业部门的其他相关人员提供基于订阅、计量收费或基于绩效的农业创新服务和解决方案。这些服务通常包括资料分析、精密农业工具、云端基础的监控系统以及各种软体解决方案,以协助农场管理、作物健康监测和产量优化。 ATaaS 可应用于农业的多个子区隔,包括作物监测、牲畜管理、设备租赁和农业金融服务。农民正在利用这些技术来提高田间活动的准确性、动物健康和运作效率。这些服务的主要最终用户是农民、农学家、作物顾问和农业公司。此外,政府机构和研究机构可以使用 ATaaS 来改善保护工作并促进永续农业。生物技术和供应链营业单位等产业也受惠于这些服务。 ATaaS 市场的成长受到以下因素的影响:对精密农业的需求不断增长、对提高作物产量的需求不断增长、水等自然资源的稀缺以及农业运营中越来越多地采用物联网和人工智慧。这些技术增强了决策能力,降低了技术的初始资本投资,并降低了农民的风险。然而,ATaaS 解决方案面临一定的挑战和限制,例如资料管理高成本、小农的技术无知以及对资料隐私和安全的担忧。此外,对网路连线的依赖和技术中断的不可预测性等因素也可能阻碍市场成长。同时,区块链的可追溯性、机器人自动化和农业预测分析等新趋势为 ATaaS 市场提供了新的机会。此外,垂直农业和都市农业的兴起为空间有限的地区的技术服务开闢了新的途径。
主要市场统计 | |
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基准年[2023] | 15.4亿美元 |
预测年份 [2024] | 17.2亿美元 |
预测年份 [2030] | 35亿美元 |
复合年增长率(%) | 12.44% |
区域洞察
在先进技术基础设施和主要产业参与者的支持下,北美农业技术即服务(ATaaS) 市场正在显着成长。美国和加拿大处于数位农业采用的前沿,利用物联网、人工智慧和云端运算等技术来优化农场运作。随着农民寻求提高作物产量并减少对环境的影响,南美洲对 ATaaS 的需求正在增加。越来越多的新兴企业和合作伙伴正在推动农业实践的创新,其中巴西和阿根廷等国家处于领先地位。用于作物监测和农场管理服务的卫星影像、无人机和遥感探测技术的整合正在推动 ATaaS 市场的发展。在欧洲,优先考虑永续性和可追溯性的法律规范正在强烈影响消费者的需求。欧盟 (EU)通用农业政策 (CAP) 支持整合技术,促进智慧、有弹性和多样化的农业系统。投资和研究集中在作物监测和管理系统上,卫星影像在精密农业中的使用正在显着增加。在中东,ATaaS 市场处于相对早期阶段,但正在兴起,主要是由优化用水和加强粮食安全的需求所推动的。在气候干旱、水资源稀缺的背景下,ATaaS供应商专注于智慧灌溉系统、水耕和土壤感测技术,以促进高效农业。在非洲,儘管受到经济限制,人们对行动技术的兴趣日益浓厚,以改善农业流程和加强价值链。亚太地区的 ATaaS 市场呈现出巨大的成长前景,其中中国、印度和澳洲等国家贡献显着。采用行动技术、遥感探测和地理资讯系统 (GIS) 进行即时监控和决策正在改变农业面貌。尤其是印度,农业技术新兴企业,为小农提供负担得起且可扩展的服务,使先进技术的取得更加民主化。
FPNV定位矩阵
FPNV 定位矩阵对于评估农业技术即服务市场供应商的市场定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对农业技术即服务市场中供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在农业技术即服务市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[186 Pages Report] The Agriculture Technology-as-a-Service Market size was estimated at USD 1.54 billion in 2023 and expected to reach USD 1.72 billion in 2024, at a CAGR 12.44% to reach USD 3.50 billion by 2030.
The Agriculture Technology-as-a-Service (ATaaS) market encompasses services and solutions that leverage advanced technologies to offer subscription-based, pay-as-you-go, or performance-based agricultural innovations to farmers and other stakeholders in the agricultural sector. These services typically include data analysis, precision farming tools, cloud-based monitoring systems, and various software solutions aiding in farm management, crop health monitoring, and yield optimization. ATaaS can be applied to multiple sub-segments of agriculture, including crop monitoring, livestock management, equipment leasing, and agricultural financial services. Farmers use these technologies to enhance field activity accuracy, livestock health, and operational efficiency. The primary end-users of such services are farmers, agronomists, crop consultants, and agricultural enterprises. Additionally, government bodies and research institutions can employ ATaaS to improve conservation practices and foster sustainable farming. Industries such as biotechnology and supply chain entities also benefit from these services. The growth of the ATaaS market is influenced by factors including the increasing demand for precision agriculture, the growing need for enhanced crop yields, the scarcity of natural resources such as water, and the rise in adoption of IoT and AI in farming practices. These technologies offer enhanced decision-making capabilities, lower initial capital investment in technology, and reduced risk for farmers. However, ATaaS solutions face certain challenges and limitations, such as the high cost of data management, technological ignorance amongst small-scale farmers, and concerns over data privacy and security. Moreover, factors such as dependency on internet connectivity and the unpredictability of technological disruptions can hinder market growth. On the other hand, emerging trends such as blockchain for traceability, robotic automation, and predictive analytics in farming practices provide new opportunities in the ATaaS market. Additionally, the rise of vertical farming and urban agriculture is opening up new avenues for technology services in regions with space constraints.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 1.54 billion |
Estimated Year [2024] | USD 1.72 billion |
Forecast Year [2030] | USD 3.50 billion |
CAGR (%) | 12.44% |
Regional Insights
The Agriculture Technology-as-a-Service (ATaaS) market in North America is experiencing significant growth, aided by advanced technological infrastructure and the presence of major industry players. The United States and Canada are at the forefront of the adoption of digital agriculture, leveraging technologies such as IoT, AI, and cloud computing to optimize farming practices. In South America, the demand for ATaaS is expanding as farmers seek to improve crop yields and reduce environmental impact. Countries such as Brazil and Argentina are at the forefront, with a growing number of startups and partnerships fostering innovation in agricultural practices. The integration of satellite imagery, drones, and remote sensing technology for crop monitoring and farm management services is propelling the ATaaS market. In Europe, consumer demand is strongly influenced by the stringent regulatory framework prioritizing sustainability and traceability. The European Union's Common Agricultural Policy (CAP) supports the integration of technology to promote smart, resilient, and diversified agricultural systems. Investment and research are focused on crop monitoring and management systems, with a remarkable increase in satellite imagery usage for precision farming. The Middle East exhibits a relatively nascent yet budding ATaaS market, driven primarily by the need to optimize water usage and enhance food security. With arid climates and scarce water resources, ATaaS providers focus on smart irrigation systems, hydroponics, and soil sensing technologies to facilitate efficient agriculture. In Africa, despite economic constraints, there is a growing interest in mobile technologies for enhancing agricultural processes and strengthening the value chain. The APAC region demonstrates remarkable growth prospects in the ATaaS market, with countries such as China, India, and Australia contributing significantly. The adoption of mobile technologies, remote sensing, and geographic information systems (GIS) for real-time monitoring and decision-making is transforming the agricultural landscape. In particular, India is witnessing a surge in agri-tech startups providing affordable and scalable services to smallholder farms, thus democratizing access to advanced technologies.
Market Insights
The market dynamics represent an ever-changing landscape of the Agriculture Technology-as-a-Service Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Agriculture Technology-as-a-Service Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Agriculture Technology-as-a-Service Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
AGCO Acquires FarmFacts GmbH & Launches AGCO Ventures
AGCO Corporation acquired FarmFacts GmbH to enhance AGCO's portfolio of farm management information systems (FMIS) and bolster its software development proficiency to better fulfill the data management needs of the modern farmer. [Published On: 2023-11-11]
EOSDA Enters France With Its Crop Monitoring Platform
EOS Data Analytics introduced EOSDA crop monitoring, a cutting-edge, web-based precision agriculture tool that enables effective field oversight from the skies above. In a strategic move to penetrate the French market, EOSDA is extending an exclusive offer to local farmers, permitting them to leverage this advanced platform for the complimentary monitoring of up to 300 hectares of cropland. [Published On: 2023-07-25]
Intelinair to Acquire Aker Technologies
IntelinAir, Inc. has acquired Aker Technologies, Inc. to intensify its presence in the agritech market and enrich its service offerings with state-of-the-art drone-based digital agronomy tools. These new capabilities are anticipated to bolster the AGMRI platform, delivering enhanced value to farmers throughout the growing season. [Published On: 2023-04-04]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Agriculture Technology-as-a-Service Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Agriculture Technology-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include 365FarmNet GmbH, Accenture PLC, AG Leader Technology, AGCO Corporation, AgEagle Aerial Systems Inc., AgJunction, Inc. by Kubota Corp., AgriData Incorporated, AGRIVI d.o.o., Aker Technologies by IntelinAir, Inc., ATMOS UAV, Corteva Agriscience, Cropin Technology Solutions Pvt Ltd, Deere & Company, Delair SAS, Dickey-John Corporation, DroneDeploy, Inc., Farmers Edge Precision Consulting Inc., Hexagon AB, Kubota Corporation, Lockheed Martin Corporation, Microdrones GmbH by mdGroup GmbH, Nileworks Inc., Parrot Drone S.A.S, PrecisionHawk, Inc., Prospera Technologies Ltd. by Valmont Industries, Inc., Raven Industries, Inc. by CNH Industrial N.V., SZ DJI Technology Co., Ltd., Teejet Technologies, Topcon Positioning Systems, and Yamaha Motor Co., Ltd..
Market Segmentation & Coverage