市场调查报告书
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1462739
到 2030 年 FaaS(农业即服务)市场预测:按服务、交付模式、最终用户和地区进行全球分析Farming As a Service Market Forecasts to 2030 - Global Analysis By Service (Production Assistance, Access to Markets, Farm Management Solutions and Other Services), Delivery Model, End User and By Geography |
根据Stratistics MRC预测,2023年全球FaaS(农业即服务)市场规模将达36.3亿美元,2030年将达到88.1亿美元,预测期内复合年增长率为13.5%。
农业即服务 (FaaS) 是一种透过订阅或付费向个人或组织提供土地、设备和专业知识等农业资源的模式。 FaaS 整合了物联网感测器和资料分析等技术,以优化作物生产、监控环境条件并有效管理资源。
政府支持及政策
许多政府已经认识到农业现代化对于应对粮食安全、环境永续性和农村发展等挑战的重要性。这些努力可能包括财政奖励,例如为农民投资 FaaS 解决方案提供赠款和津贴,以及为农业科技新兴企业提供税收奖励。此外,透过奖励农民采用这些做法,政府旨在提高农业生产力,减少对环境的影响,从而促进市场成长。
初始投资成本
对许多农民,尤其是新兴市场的农民来说,高昂的初始投资成本是进入 FaaS 市场的主要障碍。初始投资成本包括多种因素,包括购买或租赁感测器、无人机和精密农业设备等硬体。此外,不确定的投资回收期和较长的投资回收期可能会阻止农民采用 FaaS 解决方案,从而阻碍市场规模。
技术进步
物联网 (IoT) 感测器、人工智慧 (AI)、机器人技术和资料分析等农业技术创新正在推动精密农业技术的采用。使用先进的分析和机器学习演算法对这些资料进行分析,以提供可操作的见解来优化农业运作。此外,精密农业技术的开拓使农民能够调整他们的投入,这进一步推动了这个市场。
教育的缺失
许多农民,特别是农村和发展中地区的农民,可能无法获得有关最新农业技术和实践的正规教育和培训。这种教育差距阻碍了理解 FaaS 解决方案潜在优势的能力。此外,缺乏教育可能会阻碍农民有效利用 FaaS 技术提供的资料和见解的能力。
COVID-19 的影响
COVID-19 大流行对全球 FaaS(农业即服务)市场产生了负面影响。疫情影响了劳动力的供应,特别是在依赖移工从事农业工作的地区。旅行限制和健康问题限制了工人的流动,导致播种和收穫季节等关键时期出现劳动力短缺。此外,流动限制和边境关闭阻碍了货物流动,阻碍了该市场的扩张。
农场管理解决方案部门预计将在预测期内成为最大的部门
农地管理解决方案部门将占据最大份额,因为它在为农民提供这些先进工具和功能方面发挥着重要作用,而无需对技术基础设施进行大量前期投资。关键组成部分包括卫星影像和无人机作物监测、土壤健康分析、天气预报和精准灌溉系统。此外,这些工具利用资料分析和机器学习演算法为决策提供可操作的见解,从而推动这一细分市场的发展。
预计订阅细分市场在预测期内复合年增长率最高
预计订阅细分市场在预测期内的复合年增长率最高。该部门围绕着提供全面的一揽子计划,包括获取现代农业实践所必需的各种资源和技术。基于订阅的 FaaS 服务通常涵盖土地租赁、设备租赁、作物监测和资料分析等多种服务。此外,这些技术使农民能够监测作物健康并降低风险,从而推动该领域的成长。
由于人口增长、都市化以及对粮食安全和永续性的需求不断增加等多种因素,亚太地区在预测期内占据了最大的市场占有率。亚太地区对农场管理解决方案和农业咨询服务的需求正在激增,以提高生产力和盈利。此外,智慧农业措施和政府对农业现代化的支持力度不断加大,进一步推动了亚太地区 FaaS 市场的成长。
由于对永续农业的需求、消费者对食品生产可追溯性和透明度的需求不断增加以及农业技术的进步,预计欧洲在预测期内将呈现最高的复合年增长率。此外,欧盟的通用农业政策 (CAP) 和促进永续农业、生物多样性和农村发展的倡议正在推动 FaaS 解决方案在全部区域的采用。
According to Stratistics MRC, the Global Farming as a Service Market is accounted for $3.63 billion in 2023 and is expected to reach $8.81 billion by 2030 growing at a CAGR of 13.5% during the forecast period. Farming as a Service (FaaS) is a model where agricultural resources, such as land, equipment, and expertise, are provided to individuals or organizations on a subscription or pay-per-use basis. FaaS integrates technology, like IoT sensors and data analytics, to optimize crop production, monitor environmental conditions, and manage resources efficiently.
Government support and policies
Many governments recognize the importance of modernizing agriculture to address challenges such as food security, environmental sustainability, and rural development. These initiatives may include financial incentives such as subsidies or grants for farmers to invest in FaaS solutions and tax breaks for agri-tech start-ups. Furthermore, by incentivizing farmers to adopt these practices, governments aim to improve agricultural productivity, reduce environmental impact, and thereby drive market growth.
Initial investment costs
For many farmers, especially in developing regions, the high upfront costs pose a significant barrier to entry into the FaaS market. The initial investment costs encompass various factors, including the purchase or lease of hardware such as sensors, drones, and precision agriculture equipment. Moreover, the uncertain return on investment and long payback periods may deter farmers from committing to FaaS solutions and hamper the market size.
Technological advancements
Innovations in agricultural technology, including Internet of Things (IoT) sensors, artificial intelligence (AI), robotics, and data analytics, enable the implementation of precision agriculture techniques. This data is then analyzed using advanced analytics and machine learning algorithms to provide actionable insights for optimizing farming operations. Additionally, the development of precision agriculture technologies allows farmers to apply inputs, which is driving this market further.
Lack of education
Many farmers, particularly in rural and developing regions, may lack access to formal education or training opportunities related to modern agricultural technologies and practices. This educational gap hampers their ability to understand the potential benefits of FaaS solutions. Additionally, a lack of education can hinder farmers' ability to effectively utilize the data and insights provided by FaaS technologies.
Covid-19 Impact
The COVID-19 pandemic has had negative impacts on the Farming as a Service (FaaS) market globally. The pandemic has impacted labor availability, particularly in regions reliant on migrant workers for farm labor. Travel restrictions and health concerns have limited the mobility of workers, leading to labor shortages during critical periods such as planting and harvesting seasons. Moreover, movement restrictions and border closures have hindered the transportation of goods and this market expansion.
The farm management solutions segment is expected to be the largest during the forecast period
The farm management solutions segment is estimated to hold the largest share due to its crucial role in offering farmers access to these advanced tools and capabilities without the need for substantial upfront investment in technology infrastructure. Key components include crop monitoring through satellite imagery or drones, soil health analysis, weather forecasting, and precision irrigation systems. Furthermore, these tools leverage data analytics and machine learning algorithms to provide actionable insights for decision-making and drive this segment.
The subscription segment is expected to have the highest CAGR during the forecast period
The subscription segment is anticipated to have highest CAGR during the forecast period. This segment revolves around offering comprehensive packages that include access to various resources and technologies essential for modern farming practices. Subscription-based FaaS offerings typically encompass a range of services, such as land leasing, equipment rental, crop monitoring, and data analytics. Moreover, these technologies enable farmers to monitor crop health and mitigate risks, which are boosting this segment's growth.
Asia Pacific commanded the largest market share during the extrapolated period owing to various factors, including population growth, urbanization, and the increasing demand for food security and sustainability. The Asia Pacific region is witnessing a surge in demand for farm management solutions and agricultural advisory services to enhance productivity and profitability. Moreover, the rise of smart farming initiatives and government support for agricultural modernization further propel the growth of the FaaS market in Asia Pacific.
Europe is expected to witness highest CAGR over the projection period, owing to the need for sustainable agricultural practices, increasing consumer demand for traceability and transparency in food production, and advancements in agricultural technology. Moreover, the European Union's Common Agricultural Policy (CAP) and initiatives promoting sustainable agriculture, biodiversity, and rural development are driving the adoption of FaaS solutions across the region.
Key players in the market
Some of the key players in the Farming as a Service Market include Accenture, Deere & Company, IBM, Trimble Inc., ITC, AGCO Corporation, CNH Industrial N.V., Bayer AG, Precision Hawk, Apollo Agriculture, Syngenta AG, Taranis and Mahindra & Mahindra Ltd.
In January 2024, The GSMA and IBM announced a new collaboration to support the adoption and skills of generative artificial intelligence (AI) in the telecom industry through the launch of GSMA Advance's AI Training program and the GSMA Foundry Generative AI program.
In October 2023, IBM announced an expansion of its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence (AI).
In January 2023, Taranis announced the official launch of AcreForward, a new solution designed to assist ag retailers in driving more value from each acre of land. The solution was designed to provide unparalleled leaf-level data regarding growers' crops at a higher frequency throughout the season and cash in on the potential in each acre, including new insights into carbon sequestration and soil health.