市场调查报告书
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1497761
360 度相机市场:按连接性、解析度、分销管道和最终用户划分 - 2024-2030 年全球预测360-Degree Camera Market by Connectivity (Wired, Wireless), Resolution (High-defination, Ultra-high-definition), Distribution Channel, End User - Global Forecast 2024-2030 |
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360度摄影机市场规模预计2023年为15.2亿美元,2024年达到16.4亿美元,预计2030年将达到26.2亿美元,复合年增长率为8.11%。
360度相机旨在覆盖360度视野并捕捉周围环境的完整全景。这款相机利用多个镜头(通常是两个相对的鱼眼镜头)来记录相机周围的整个环境。每个镜头拍摄的影像和影片透过软体拼接在一起,创造单一球形全景影像。 360度摄影机比传统摄影机能提供更身临其境的拍摄和体验,因此可用于多种应用,包括虚拟实境体验、房地产游览、旅游、活动报告和安全系统。对高解析度相机的需求不断增长以及消费者可支配收入的增加正在推动 360 度相机的成长。 360度摄影机提供全面的全景影像,并透过提供大范围无盲点的覆盖区域来增强安全性。这使得 360 度摄影机对希望增强家庭安全或商业安全系统的个人具有吸引力。然而,由于需要高频宽来支援大檔案的高画质视讯内容,360 度摄影机市场的成长受到限制。这项要求可能会限制有效储存和串流这些影片的能力,从而影响市场扩张。将 360 度摄影机整合到行动装置中以观看 HDR 内容代表着巨大的市场成长机会,因为它满足了消费者对可携式平台上沉浸式高清影像体验不断增长的需求。
主要市场统计 | |
---|---|
基准年[2023] | 15.2亿美元 |
预测年份 [2024] | 16.4亿美元 |
预测年份 [2030] | 26.2亿美元 |
复合年增长率(%) | 8.11% |
区域洞察
由于对高科技产品的高度兴趣以及主要市场参与者的强大影响力,美洲,特别是美国和加拿大,360 度相机的采用量显着增加。美洲的成长是由娱乐业推动的,特别是身临其境型故事讲述和虚拟实境。此外,安全性和监控系统中的应用正在增加,以加强公共措施。支援性技术基础设施的可用性和消费者的高消费能力正在推动该地区市场的稳健性。受中国、日本和韩国等国家技术进步和可支配收入增加的推动,亚太地区的 360 度相机市场成长最快。亚太地区正在透过大量生产能力和大量研发投资来降低生产成本并推动当地需求。由于虚拟实境内容在年轻人中日益流行,汽车、消费性电子产品和旅游业越来越多地采用这些相机。欧洲、中东和非洲地区(尤其是欧洲)非常重视使用 360 度摄影机进行文化遗产和旅游宣传,从而实现历史和文化景点的虚拟游览。此外,在欧盟 (EU) 更严格的安全法规的支持下,汽车和安全应用中 360 度摄影机的采用正在推动市场发展。随着旅游业的不断扩大和整合先进监控技术的智慧城市计划,中东和非洲正在呈现成长。此外,这些地区的安全问题促使人们采用先进的监视工具,包括 360 度摄影机。
FPNV定位矩阵
FPNV定位矩阵对于评估供应商在360度相机市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检查了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对 360 度相机市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在 360 度相机市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[193 Pages Report] The 360-Degree Camera Market size was estimated at USD 1.52 billion in 2023 and expected to reach USD 1.64 billion in 2024, at a CAGR 8.11% to reach USD 2.62 billion by 2030.
A 360-degree camera is designed to capture a complete panoramic view of its surroundings, covering a 360-degree field of view. The camera utilizes multiple lenses, commonly two fisheye lenses on opposite sides, to record the entire environment around the camera. The images or videos captured by each lens are then stitched together by software to create a single, spherical panorama, allowing viewers to look around in all directions from a single point of view. 360-degree cameras are used for various applications, including virtual reality experiences, real estate tours, tourism, event coverage, and security systems, by offering a more immersive way to capture and experience a scene compared to traditional cameras. The growing demand for high-resolution cameras among consumers and increased disposable income fuel the growth of the 360-degree cameras. 360-degree cameras offer comprehensive panoramic imaging, which enhances security by providing broad coverage areas without blind spots. This makes 360-degree cameras appealing for individuals looking to enhance their home or business security systems. However, the growth of the 360-degree camera market is limited by the need for higher bandwidth to support the large file sizes of high-quality video content. This requirement can limit the ability to store and stream these videos efficiently, affecting market expansion. Integrating 360-degree cameras with mobile devices for viewing HDR content represents a significant opportunity for market growth, as it aligns with increasing consumer demand for immersive and high-quality video experiences on portable platforms.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 1.52 billion |
Estimated Year [2024] | USD 1.64 billion |
Forecast Year [2030] | USD 2.62 billion |
CAGR (%) | 8.11% |
Regional Insights
In the Americas, particularly in the United States and Canada, the adoption of 360-degree cameras has increased considerably due to the high interest in advanced technological gadgets and the robust presence of key market players. The growth in the Americas is propelled by the entertainment industry, especially in immersive storytelling and virtual reality. Furthermore, there is a rising application in security systems and surveillance, enhancing public safety measures. The availability of supportive technological infrastructure and high consumer spending capability fuels regional market robustness. The Asia-Pacific region is showcasing the fastest growth in the 360-degree camera market, driven by technological advancements and increasing disposable incomes in countries including China, Japan, and South Korea. The Asia-Pacific region benefits from mass production capabilities and significant investments in research and development, which lower production costs and drive local demand. There is a noteworthy uptake in adopting these cameras in the automotive, consumer electronics, and tourism sectors, fueled by the growing popularity of virtual reality content among the younger demographic. In the EMEA region, particularly In Europe, there is a strong focus on leveraging 360-degree cameras for cultural heritage and tourism promotion, enabling virtual tours of historical and cultural sites. The market is also driven by the adoption of 360-degree cameras in automotive and security applications, supported by a heightened emphasis on safety regulations in the European Union. The Middle East and Africa showcase growth owing to the expanding tourism sector and smart city initiatives integrating advanced surveillance technologies. Security concerns in these regions also fuel the adoption of sophisticated monitoring tools, including 360-degree cameras.
Market Insights
The market dynamics represent an ever-changing landscape of the 360-Degree Camera Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the 360-Degree Camera Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the 360-Degree Camera Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Xiaomi's Strategic Expansion into AIoT with the Launch of the 360 Home Security Camera 2K
Xiaomi broadened its portfolio in the AIoT sector by launching the 360 Home Security Camera 2K, marking a strategic move towards integrated smart devices. This new device is strategically targeted at new parents and pet owners, providing them with enhanced security and monitoring solutions. This move reflects Xiaomi's commitment to incorporating advanced technology in everyday home products. [Published On: 2024-01-17]
Strategic Partnership Enhances 3D Spatial Imaging with Integration of RICOH THETA X and Cupix Technology
Ricoh Company, Ltd. entered into a strategic partnership with Cupix, a player in AI-driven 4D as-built platforms. This partnership ensures that Ricoh's new RICOH THETA X 360-degree camera seamlessly integrates with CupixWorks and CupixVista, providing advanced 3D spatial digital twin imaging solutions. This integration is designed to enhance the capabilities available to construction and real estate professionals, improving how they capture and utilize detailed spatial data. [Published On: 2023-11-07]
Insta360 Launches Ultra-Compact Go 3 Action Camera with Advanced Stabilization Features
Insta360 launched the Go 3, touted as the smallest action camera in the world, weighing a mere 35 grams. Despite its diminutive size, the Go 3 boasts impressive capabilities, including recording videos at 2.7K resolution. It offers a standalone runtime of 45 minutes, which extends to 170 minutes using the accompanying Action Pod. Its standout features are gimbal-like stabilization and comprehensive 360-degree horizon leveling, enhancing its utility in capturing smooth and stable footage across diverse environments. [Published On: 2023-06-28]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the 360-Degree Camera Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the 360-Degree Camera Market, highlighting leading vendors and their innovative profiles. These include 360fly, Inc., Arashi Vision Inc., Digital Domain Holdings Limited, Eastman Kodak Company, Freedom360 LLC, Fujitsu Ltd., GoPro, Inc., Immervision, Kandao, Koninklijke Philips NV, LG Corporation, Nikon Corporation, Panasonic Holdings Corporation, Professional360 GmbH, Ricoh Company, Ltd., Samsung Electronics Co., Ltd., Shenzhen Hatoa Technology Co., Ltd, Sony Group Corporation, STONKAM CO., LTD., Wodsee Electronics Limited, and Xiaomi Corporation.
Market Segmentation & Coverage