市场调查报告书
商品编码
1519390
2024-2032 年按连接类型、解析度(高清、超高清)、相机类型、垂直、应用、配销通路和地区分類的 360 度相机市场报告360-Degree Camera Market Report by Connectivity Type, Resolution (High-definition, Ultra-high-definition ), Camera Type, Vertical, Application, Distribution Channel, and Region 2024-2032 |
2023年,全球360度摄影机IMARC Group规模达到13.54亿美元。虚拟和扩增实境(VR/AR)在各种视讯游戏中的日益普及、创建和共享内容的社交网路平台数量的增加以及与行动装置的日益整合是推动市场发展的一些关键因素。
对改善安全保障措施的需求不断增长,促进了市场成长
各种公共、商业空间和住宅区中安全漏洞事件的不断增加以及威胁和入室盗窃案件的增加正在推动 360 度摄影机市场的成长。除此之外,主要市场参与者正在将技术先进和智慧的方面整合到监视摄影机中,以提高其效率和功能。此外,越来越多地在各种设施和工业区域安装 360 度监视器,用于监控装卸区、仓库、停车场、零售场所和仓库等开放区域,这也推动了市场的成长360 度摄影机。
报告涵盖了市场结构、主要参与者的市场份额、参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外,也提供了所有主要公司的详细资料。市场结构由数量有限的全球和区域参与者巩固,这些参与者拥有与竞争对手的创新相匹配的资源。随着供应商采用先进技术以获得竞争优势,市场竞争预计将加剧。由于360度摄影机市场具有相当大的成长潜力,该行业的新进入者数量较多,而由于市场参与者正在製造、开发、设计、规划和扩建其现有设施,因此产品差异化率较低。
什么是 360 度摄影机?
360度摄影机是指能够捕捉360度视野的小型手提式全向摄影机。它包括相机机身、下镜和上镜、光圈、玻璃外壳和盖子。它的功能是利用多个以圆形排列的广角镜头在一次拍摄中捕捉整个场景。它用于需要广泛视野覆盖的领域,例如全景摄影、机器人、影片以及生动的照片和影片。它还可以拍摄单视野和立体视频,为行销提供客製化的虚拟实境 (VR) 体验。它还发现水下应用程式可以为教育和娱乐目的创建逼真的内容。它通常与基于智慧型手机的 VR 耳机集成,放置在体育和活动场地周围,使球迷能够观看现场比赛和音乐会。它还可以透过无线保真度(Wi-Fi)或蓝牙连接到智慧型手机,这使得在各种社交媒体平台上的编辑、传输、后製和共享变得更加容易和快速。 360度摄影机广泛用于监控和侦测大范围的可疑活动、追踪公共场所和住宅区的人员活动、加强安全系统以及进行室内外监控。
新型冠状病毒的爆发对360度摄影机产业造成了负面影响,导致整个市场产销量大幅下滑。由于封锁和社交距离,人们无法走出家门进行任何商业或专业活动、拍摄、旅行和美食视频博客,这导致对相机的需求减少。除此之外,生产工厂的关闭、供应链中断和运输限制阻碍了全球 360 度摄影机的製造过程。此外,由于疫情期间实施运输限制和航班取消,半导体、电容器、处理器等原料无法运送到生产单位,导致市场供应流失。此外,感测器、晶片等各类整体原料进口大幅减少,加上疾病发生导致生产工厂劳动力短缺,对市场成长产生负面影响。
目前,对 360 度相机的需求不断增长,因为它们非常有效且能产生高解析度影像,是对市场产生正面影响的主要因素之一。除此之外,虚拟和扩增实境(VR/AR)在各种视讯游戏和其他形式的互动娱乐中的使用不断增加正在推动市场的成长。此外,由于人们越来越喜欢即时 4K 和高动态范围 (HDR) 内容,360 度相机越来越多地整合到行动装置中,这提供了良好的市场前景。除此之外,越来越多的社群网路平台(例如 YouTube 和 Facebook)使用户能够创建和分享 360 度相机内容,这正在加强市场的成长。此外,汽车行业越来越多地使用 360 度摄影机来帮助驾驶员更好地了解周围环境、障碍物意识和整体道路安全,这也支持了市场的成长。
The global 360-degree camera market size reached US$ 1,354.0 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 9,132.4 Million by 2032, exhibiting a growth rate (CAGR) of 22.9% during 2024-2032. The rising prevalence of virtual and augmented reality (VR/AR) in various video games, increasing number of social networking platforms to create and share content, and the growing integration into mobile devices represent some of the key factors driving the market.
Growing Demand for Improved Safety and Security Measures Fostering Market Growth
The growing incidences of security breaches and the increasing number of threat and burglary cases in various public and commercial spaces and residential complexes are driving the growth of the 360-degree camera market. Besides this, key market players are integrating technologically advanced and intelligent aspects into surveillance cameras to improve their efficiency and functionality. In addition, the increasing installation of 360-degree surveillance cameras in various facilities and industrial areas for surveillance of wide-open areas, such as loading bays, warehouses, parking lots, retail locations, and storehouses, is propelling the growth of the market of 360-degree cameras.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is consolidated with a limited number of global and regional players that have the resources to match the innovations of their competitors. The competition in the market is expected to intensify as vendors adopt advanced technologies to gain competitive advantages. The number of new entrants in the industry is high as the 360-degree camera market possesses a considerable growth potential and the rate of product differentiation is low as market players are manufacturing, developing, designing, planning, and expanding their existing facilities.
What is 360-Degree Camera?
360-degree camera refers to a small portable omnidirectional camera that can capture a 360-degree field view. It comprises a camera body, lower and upper mirror, aperture, glass housing, and cover. It functions by capturing an entire scene in a single shot by utilizing multiple wide-angle lenses arranged in a circular form. It is used in areas wherein extensive visual field coverage is required, such as panoramic photography, robotics, films, and vivid photos and videos. It can also film both monoscopic and stereoscopic videos to offer customized virtual reality (VR) experiences for marketing. It also finds applications underwater to create realistic content for educational and entertainment purposes. It is often integrated with smartphone-based VR headsets and placed around the sports and events arenas to enable fans to watch live games and concerts. It can also be connected to smartphones via wireless fidelity (Wi-Fi) or Bluetooth, which makes editing, transferring, post-processing, and sharing on various social media platforms easier and faster. A 360-degree camera is extensively utilized for monitoring and detecting suspicious activities in large areas, tracking the movement of people in public places and residential areas, strengthening security systems, and conducting indoor and outdoor surveillance.
The outbreak of the coronavirus negatively impacted the 360-degree camera industry, causing a heavy dip in production and sales in the overall market. Due to lockdowns and social distancing, people could not move out of their houses to perform any business or professional event, shooting, and travel and food vlogging, which caused a decrement in demand for cameras. Besides this, the shutdown of production plants, supply chain disruptions, and transport restrictions hampered the 360-degree camera manufacturing process worldwide. Moreover, due to the implementation of transport restrictions and cancellation of flights during the pandemic, raw materials like semiconductors, capacitors, and processors could not be transported to the manufacturing units, which led to the loss of supply in the market. Furthermore, there was a considerable reduction in the import of various integral raw materials, such as sensors and chips, along with the shortage of labor in the production plants due to the occurrence of diseases, which negatively impacted the growth of the market.
At present, the increasing demand for 360-degree cameras, as they are extremely effective and produce high-resolution images, represents one of the major factors influencing the market positively. Besides this, the rising utilization of virtual and augmented reality (VR/AR) in various video games and other forms of interactive entertainment is propelling the growth of the market. In addition, the growing integration of 360-degree cameras into mobile devices on account of the increasing preference for real-time 4K and high dynamic range (HDR) content is offering a favorable market outlook. Apart from this, the increasing number of social networking platforms, such as YouTube and Facebook, enabling users to create and share 360-degree camera content is strengthening the growth of the market. Additionally, the rising employment of 360-degree cameras in the automotive sector to provide drivers with a better understanding of their surroundings, obstruction awareness, and overall road safety is supporting the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the global 360-degree camera market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on connectivity type, resolution, camera type, vertical, application, and distribution channel.
Wired
Wireless
The report has provided a detailed breakup and analysis of the 360-degree camera market based on the connectivity type. This includes wired and wireless. According to the report, wired represented the largest segment as it assists in connecting the camera with any portable devices, such as smart phones, laptops, and tablets. In addition, wired connectivity assists in transferring, editing, and sharing files on social media easier and faster, which is propelling the growth of the respective segment.
High-definition (HD)
Ultra-high-definition (UHD)
A detailed breakup and analysis of the 360-degree camera market based on the resolution has also been provided in the report. This includes high-definition (HD) and ultra-high-definition (UHD). According to the report, high-definition accounted for the largest market share as it offers increased pixel density and enables cameras to record images in a widescreen aspect ratio. In addition, the increasing integration of high-definition (HD) cameras in mobiles to record real-time HD content is strengthening the market growth.
Single
Professional
A detailed breakup and analysis of the 360-degree camera market based on the camera type has also been provided in the report. This includes single and professional. According to the report, professional accounted for the largest market share as it requires minimum installation time and costs. In addition, the growing utilization of professional cameras for sports photography and event photography is bolstering the market growth.
Media and Entertainment
Consumer
Military and Defense
Travel and Tourism
Automotive
Commercial
Healthcare
Others
A detailed breakup and analysis of the 360-degree camera market based on the vertical has also been provided in the report. This includes media and entertainment, consumer, military and defense, travel and tourism, automotive, commercial, healthcare, and others. According to the report, media and entertainment accounted for the largest market share due to the introduction of technologically advanced virtual reality (VR) devices, along with the increasing number of professional gamers. In addition, the growing popularity of 3-dimensional (3D) animated movies and emerging trend of recording adventure activities is propelling the growth of the market.
Traffic-Monitoring
Grid Layout
Aerial Scenery
Others
A detailed breakup and analysis of the 360-degree camera market based on the application has also been provided in the report. This includes traffic-monitoring, grid layout, aerial scenery, and others. According to the report, aerial scenery accounted for the largest market share as it provides complete view of an extensive property. In addition, the increasing utilization of 360-degree cameras in aerial scenery to map small ecosystems and dine-scale landscape features is contributing to the growth of the respective segment.
Online Stores
Single-Brand Stores
Multi-Brand Stores
A detailed breakup and analysis of the 360-degree camera market based on the distribution channel has also been provided in the report. This includes online stores, single-brand stores, and multi-brand stores. According to the report, single-brand stores accounted for the largest market share on account of the rising number of single-brand stores offering innovative 360-degree cameras that are convenient and easy to use. Besides this, the increasing number of relaxations in regulations for single-brand retailers, along with the thriving e-commerce industry, is propelling the growth of the market.
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for 360-degree camera. Some of the factors driving the North America 360-degree camera market included the rising adoption of technologically advanced virtual and augmented reality (VR/AR) systems for various forms of interactive entertainment, increasing utilization of 360-degree cameras for creating immersive and interactive gaming and viewing experience for various users, and the growing integration of innovative panamorph lens technology in surveillance cameras for enhancing the functionality, etc.
360fly, Inc.
Bubl Technology Inc.
Gopro Inc.
Insta360 (Arashi Vision Inc.)
Eastman Kodak Company
LG Electronics Inc.
Nikon Corporation
Nokia Corporation
Professional360 GmbH (Panono)
Ricoh Company Ltd.
Rylo Inc.
Samsung Electronics Co. Ltd.
Sony Corporation
Xiaomi Group
Please note that this only represents a partial list of companies, and the complete list has been provided in the report.