360 度相机市场规模、份额、成长分析、按连接类型、按解析度、按相机类型、按行业、按应用、按分销管道、按地区、行业预测 2025-2032

预计 2023 年全球 360 度相机市场规模将达到 20 亿美元，从 2024 年的 25.1 亿美元成长到 2032 年的 152.3 亿美元，预计在预测期内（2025-2032 年）的复合年增长率为 25.3%。

由于扩增实境(AR) 和虚拟实境 (VR) 技术的进步，尤其是在游戏和互动娱乐领域，360 度相机市场正在经历显着成长。这些全向相机能够从各个角度捕捉高解析度影像，从而提升视觉体验。即时 4K 和 HDR 视讯观看趋势，加上 360 度相机与行动装置的集成，正在推动需求成长。此外，日益增长的安全担忧以及国防领域用于监控的应用也促进了销售成长。然而，由于社会认知度较低以及在有限空间内拍摄的挑战，360 度相机的普及率有限。随着各大厂商推出各种功能更强大的相机型号，例如智慧型手机连接和高级功能，市场需要解决软硬体相容性以及高定价问题，以推动普及和成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

360 度相机市场规模（依连接类型和复合年增长率） (2025-2032)

• 市场概览
• 有线
• 无线的
• 360 度相机市场规模（按解析度和复合年增长率） (2025-2032)
• 市场概览
• 高画质（HD）
• 超高清（UHD）

360 度相机市场规模（按相机类型和复合年增长率） (2025-2032)

• 市场概览
• 单身的
• 专业的

360 度相机市场规模（按行业划分）及复合年增长率（2025-2032 年）

• 市场概览
• 媒体和娱乐
• 消费者
• 军事和国防
• 旅行和旅游
• 车
• 商用
• 卫生保健
• 其他的

360 度相机市场规模（按应用划分）及复合年增长率（2025-2032 年）

• 市场概览
• 流量监控
• 网格布局
• 鸟瞰图
• 其他的

360 度相机市场规模（依通路划分）及复合年增长率（2025-2032 年）

• 市场概览
• 网路商店
• 单一品牌店
• 多品牌店

360 度相机市场规模及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

    主要企业简介

    • 理光株式会社（日本）
    • GoPro公司（美国）
    • Insta360（中国）
    • 三星电子有限公司（韩国）
    • 佳能公司（日本）
    • 尼康公司（日本）
    • 索尼公司（日本）
    • LG电子公司（韩国）
    • HumanEyes Technologies Ltd.（以色列）
    • 看到科技有限公司 (中国)
    • Z CAM（中国）
    • 德图科技（中国）
    • Vuze（美国）
    • Sphericam公司（美国）
    • 柯达（美国）
    • Garmin Ltd.（瑞士）
    • 小米集团（中国）
    • 黑曜石（美国）

结论和建议

Global 360-degree Camera Market size was valued at USD 2.0 billion in 2023 and is poised to grow from USD 2.51 billion in 2024 to USD 15.23 billion by 2032, growing at a CAGR of 25.3% during the forecast period (2025-2032).

The 360-degree camera market is experiencing significant growth due to advancements in augmented and virtual reality technologies, particularly in gaming and interactive entertainment. These omnidirectional cameras capture high-resolution imagery from all angles, enhancing visual experiences. The trend towards real-time 4K and HDR video viewing, coupled with the integration of 360 cameras into mobile devices, is driving demand. Furthermore, rising security concerns and their applications in defense for monitoring purposes are also propelling sales. However, low public awareness and challenges in shooting within confined spaces limit adoption. As various companies release diverse models with improved functionalities, such as smartphone connectivity and advanced features, the market must address hardware-software compatibility and high pricing to boost accessibility and growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global 360-degree Camera market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global 360-degree Camera Market Segments Analysis

Global 360-degree Camera Market is segmented by Connectivity Type, Resolution, Camara Type, Vertical, Application, Distribution Channel and region. Based on Connectivity Type, the market is segmented into Wired, Wireless. Based on Resolution, the market is segmented into High-definition (HD) and Ultra-high-definition (UHD). Based on Camara Type, the market is segmented into Single and Professional. Based on Vertical, the market is segmented into Media and Entertainment, Consumer, Military and Defense, Travel and Tourism, Automotive, Commercial, Healthcare and Others. Based on Application, the market is segmented into Traffic-Monitoring, Grid Layout, Aerial Scenery and Others. Based on Distribution Channel, the market is segmented into Online Stores, Single-Brand Stores and Multi-Brand Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global 360-degree Camera Market

The global market for 360-degree cameras is being propelled by various factors. These innovative cameras make it possible to capture events from all angles, enhancing the viewing experience for audiences. As the prices for 360-degree cameras have become more affordable, more consumers are able to invest in them, allowing access to immersive imaging capabilities. Additionally, the seamless integration of these cameras with smartphones, coupled with a growing interest in viewing real-time content in 4K and HDR quality, is further fueling the demand for 360-degree cameras, making them increasingly popular among tech-savvy users.

Restraints in the Global 360-degree Camera Market

The Global 360-degree Camera market faces significant challenges, particularly in sectors such as media, sports, and entertainment, where there is an increasing demand for high-resolution monitoring and enhanced frame rates to achieve superior image quality. The advent of 360-degree films necessitates a substantial bandwidth for transmission, which is anywhere from four to five times greater than traditional 2D videos. This substantial bandwidth demand arises from the omnidirectional capabilities of 360-degree cameras, capturing images from all angles simultaneously. As a result, the limitations in bandwidth can restrain the widespread adoption and accessibility of high-quality 360-degree content across various platforms.

Market Trends of the Global 360-degree Camera Market

The global 360-degree camera market is witnessing significant growth, driven by the rising adoption of virtual reality (VR) headsets and the increasing demand for immersive augmented reality content. The surge in 360-degree films and photos for security and surveillance purposes in public spaces is a primary catalyst for this expansion. As consumer interest grows, manufacturers are innovating by producing user-friendly cameras with easily shareable features across social media platforms, coupled with high-resolution capabilities. The integration of advanced image sensors, expandable memory, and their application in autonomous vehicles are further propelling market momentum, positioning 360-degree cameras as essential tools in various sectors including automotive and security.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global 360-degree Camera Market Size by Connectivity Type & CAGR (2025-2032)

• Market Overview
• Wired
• Wireless
• Global 360-degree Camera Market Size by Resolution & CAGR (2025-2032)
• Market Overview
• High-definition (HD)
• Ultra-high-definition (UHD)

Global 360-degree Camera Market Size by Camara Type & CAGR (2025-2032)

• Market Overview
• Single
• Professional

Global 360-degree Camera Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• Media and Entertainment
• Consumer
• Military and Defense
• Travel and Tourism
• Automotive
• Commercial
• Healthcare
• Others

Global 360-degree Camera Market Size by Application & CAGR (2025-2032)

• Market Overview
• Traffic-Monitoring
• Grid Layout
• Aerial Scenery
• Others

Global 360-degree Camera Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Stores
• Single-Brand Stores
• Multi-Brand Stores

Global 360-degree Camera Market Size & CAGR (2025-2032)

• North America (Connectivity Type, Resolution, Camara Type, Vertical, Application, Distribution Channel)
  • US
  • Canada
• Europe (Connectivity Type, Resolution,Camara Type, Vertical, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Connectivity Type, Resolution, Camara Type, Vertical, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Connectivity Type, Resolution, Camara Type, Vertical, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Connectivity Type, Resolution, Camara Type, Vertical, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ricoh Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoPro, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insta360 (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canon Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nikon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HumanEyes Technologies Ltd. (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kandao Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Z CAM (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Detu Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vuze (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sphericam, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kodak (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Obsidian (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations