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市场调查报告书
商品编码
1792278
2025 年至 2033 年 360 度相机市场报告(按连接类型、解析度(高清、超高清)、相机类型、垂直行业、应用、配销通路和地区)360-Degree Camera Market Report by Connectivity Type, Resolution (High-definition, Ultra-high-definition ), Camera Type, Vertical, Application, Distribution Channel, and Region 2025-2033 |
2024年,全球360度全景相机市场规模达16.643亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到106.591亿美元,2025-2033年期间的复合年增长率(CAGR)为21.77%。虚拟实境(VR)和扩增实境(AR)应用中沉浸式内容的需求日益增长,产品在社群媒体和直播中的使用率不断提高,相机技术的显着进步,以及360度全景相机在安防、监控和房地产领域的广泛应用,都是推动市场成长的主要因素。
对沉浸式内容的需求不断增长
虚拟实境 (VR) 和扩增实境 (AR) 的日益普及推动了 360 度全景相机的需求,因为这些装置对于在游戏、娱乐和教育领域打造沉浸式体验至关重要。例如,索尼公司于 2024 年 8 月宣布推出“Gaming Virtualiser by 360 Reality Audio”,这是一款插件应用程序,旨在帮助游戏製作人轻鬆为其作品创建可透过耳机收听的空间音讯。为了在各种平台上创建动态和空间感的游戏音效,该软体连接到 Wwise(R)(Audiokinetic Inc.),这是全球游戏开发商都在使用的跨平台音讯中介软体解决方案。这使得为低负载和低延迟耳机製作逼真的空间游戏音讯成为可能。根据 360 度全景相机市场预测,消费者和企业都在寻求吸引观众的创新方式,而 360 度内容提供了一种独特的互动方式,预计将进一步推动市场成长。
科技的重大进步
科技进步显着提升了360度全景相机的品质与普及性。影像解析度、稳定性和用户友好型软体的提升,使这些相机对业余和专业用户更具吸引力。因此,进入门槛正在降低,从而促进了更广泛的普及。例如,2024年4月,家用电器公司Versuni宣布推出飞利浦5,000系列室内3,600度全景相机。这款飞利浦室内相机可360度全方位俯瞰您的居家环境。这款相机配备离线录製功能,并采用用户友好的设计。飞利浦5000系列室内3600度全景相机售价8,995卢比,可在飞利浦家用电器网站和其他主要零售平台上购买。
拓展各行各业的应用
360度全景摄影机在房地产、旅游和安防等各行各业的应用日益广泛,成为市场成长的重要驱动力。在安防产业,它们提供全面的监控功能。 360度全景摄影机在这些领域的多功能性正在扩大其市场份额,并推动整体成长。例如,2024年1月,已将自己重塑为智慧型手机 x AIOT 公司的小米推出了360家庭安防相机2K。这款智慧安防相机配备300万画素相机和2K高画质影片拍摄功能,专为新手父母和宠物主人设计。
有线占据大部分市场份额
市场对有线连线的需求源自于对稳定高速资料传输的需求,尤其是在直播、广播和监控等专业环境中。有线连接可确保稳定的电源供应并降低延迟,这对于即时应用至关重要。在无线基础设施有限或不可靠的环境中,有线解决方案因其可靠性而受到青睐,使其成为那些需要不间断高品质资料传输的行业的首选。
高清 (HD) 占据业界最大份额
市场对高清解析度的需求源自于虚拟实境 (VR)、专业摄影和安防等应用对细节丰富、沉浸式视觉效果的需求。高清解析度能够提供更清晰、更逼真的图像,从而提升观看体验,这对于房地产、旅游和娱乐等行业至关重要。随着消费者和专业人士对更高品质内容的追求,对更高解析度相机的需求持续增长,从而刺激了该市场的产品需求。
专业代表领先的细分市场
市场对专业相机的需求源于电影製作、虚拟实境 (VR) 和广播等行业对高品质沉浸式内容的需求。专业人士需要诸如卓越的解析度、强大的影像稳定性和丰富的编辑功能等高级功能来製作顶级内容。 360 度内容在行销、房地产和旅游业的应用日益广泛,这进一步扩大了对可靠性、精度和卓越视觉输出的专业级相机的需求。
媒体和娱乐在市场上占据明显主导地位
消费者对虚拟实境 (VR) 和扩增实境 (AR) 等沉浸式体验的兴趣日益浓厚,推动了媒体和娱乐垂直领域对 360 度全景相机的需求。这些相机使内容创作者能够创造引人入胜的互动媒体,从而吸引观众。 YouTube 和社群媒体等支援 360 度内容的平台的兴起进一步刺激了这一需求。相机技术的进步,提供了更高的解析度和更好的稳定性,提升了沉浸式内容的质量,使其对创作者和观众都更具吸引力。
空中风景占据市场主导地位
无人机摄影和摄影技术日益普及,带来独特的沉浸式视角,推动了360度全景相机在空拍场景中的需求。这些相机能够拍摄令人惊嘆的全景照片,在房地产、旅游和电影製作等行业备受推崇。无人机技术的进步,包括更高的稳定性和更长的飞行时间,提升了360度相机捕捉细节丰富、高品质空拍画面的效率,进一步提升了其对创作引人入胜的空拍内容的需求。
单一品牌店是主要的细分市场
推动单一品牌店成长的关键因素之一是其能够提供高度可控的品牌体验和卓越的客户服务。这些门市营造出沉浸式的购物环境,让顾客能够直接与品牌互动,进而培养忠诚度并提升整体购物体验。单一品牌店也充分利用产品独家性,通常会推出新品、特别版或其他地方买不到的高端产品。此外,它们还会在各个平台上同步行销策略,以保持品牌形象的一致性,从而更好地吸引和留住消费者。
北美引领市场,占 360 度相机最大市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告指出,北美是360度全景相机最大的区域市场。
虚拟实境 (VR) 和扩增实境 (AR) 技术的广泛应用,尤其是在游戏、娱乐和教育领域,正在影响整个东南亚市场的成长。东南亚地区强大的社群媒体影响力和对创新内容的需求,刺激了 360 度全景相机在沉浸式叙事和直播中的应用。此外,相机技术的进步,例如更高的解析度和更佳的影像稳定性,也使这些设备对消费者和专业人士更具吸引力。 360 度全景相机在房地产、旅游和安防领域的应用日益广泛,进一步推动了该地区市场的成长。例如,Kandao 于 2023 年宣布推出 QooCam 3 Ultra,这款相机将沿用 QooCam 3 的概念并进行升级。今年早些时候,Kandao 凭藉 QooCam 3 引起了不小的轰动,其价格比最接近的竞争对手低了不少,在性价比方面占据了绝对优势。
The global 360-degree camera market size reached USD 1,664.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 10,659.1 Million by 2033, exhibiting a growth rate (CAGR) of 21.77% during 2025-2033. The growing demand for immersive content in virtual reality (VR) and augmented reality (AR) applications, increasing product usage in social media and live streaming, significant advancements in camera technology, and widespread adoption of 360-degree cameras for security, surveillance, and real estate purposes are some of the major factors propelling the market growth.
Increasing Demand for Immersive Content
The increasing popularity of virtual reality (VR) and augmented reality (AR) has fueled the demand for 360-degree cameras, as these devices are essential for creating immersive experiences in gaming, entertainment, and education. For instance, in August 2024, Sony Corporation announced the release of "Gaming Virtualiser by 360 Reality Audio," a plug-in application designed to make it simple for game producers to create spatial audio for their creations that can be listened to on headphones. To create dynamic and spatial game sound for a range of platforms, this software connects to Wwise(R) (Audiokinetic Inc.), a cross-platform audio middleware solution utilized by game developers worldwide. This makes it possible to produce realistic spatial gaming audio for low-load and low-latency headphones. According to 360-degree camera market forecast, consumers and businesses alike are seeking innovative ways to engage audiences, and 360-degree content offers a unique, interactive way to do so which is further projected to drive the market growth.
Significant Advancements in Technology
Technological advancements have significantly improved the quality and accessibility of 360-degree cameras. Enhancements in image resolution, stabilization, and user-friendly software have made these cameras more appealing to both amateur and professional users. Consequently, the barriers to entry are lowering, which is encouraging more widespread adoption. For instance, in April 2024, Versuni, the domestic home appliances company, announced the launch of the Philips 5000 series Indoor 3600 Camera. The indoor camera from Philips offers a 3600 view of your home. The camera comes with an offline recording functionality, and it sports a user-friendly design. The Philips 5000 series Indoor 3600 camera is priced at Rs 8,995 and is available on the Philips Domestic Appliances website and other leading retail platforms.
Expanding Applications Across Various Industries
The growing use of 360-degree cameras across various industries, such as real estate, tourism, and security, is acting as a significant driver for the market growth. In the security industry, they provide comprehensive surveillance capabilities. The versatility of 360-degree cameras in these sectors is expanding their market presence and driving overall growth. For instance, in January 2024, Xiaomi, a brand that has rebranded itself as a smartphone x AIOT company launched the 360 Home Security Camera 2K. With its 3-megapixel camera and 2K HD video capabilities, this smart security camera is particularly designed for new parents and pet owners.
Wired accounts for the majority of the market share
The demand for wired connectivity in the market is driven by the need for stable and high-speed data transfer, particularly in professional settings like live streaming, broadcasting, and surveillance. Wired connections ensure consistent power supply and reduce latency, which is crucial for real-time applications. Environments with limited or unreliable wireless infrastructure prefer wired solutions for their reliability, making them a preferred choice in industries where uninterrupted and high-quality data transmission is essential.
High-definition (HD) holds the largest share of the industry
The demand for high-definition resolution in the market is driven by the need for detailed, immersive visuals in applications such as virtual reality (VR), professional videography, and security. High-definition resolution enhances the viewer experience by providing clearer, more lifelike images, which is crucial for industries like real estate, tourism, and entertainment. As consumers and professionals seek higher-quality content, the push for cameras that offer superior resolution continues to grow, fueling the product demand in this market.
Professional represents the leading market segment
The demand for professional camera types in the market is driven by the need for high-quality, immersive content in industries such as filmmaking, virtual reality (VR), and broadcasting. Professionals require advanced features like superior resolution, robust image stabilization, and extensive editing capabilities to produce top-tier content. The growing use of 360-degree content in marketing, real estate, and tourism amplifies the need for professional-grade cameras that offer reliability, precision, and exceptional visual output.
Media and entertainment exhibits a clear dominance in the market
The demand for 360-degree cameras in the media and entertainment vertical is driven by the growing consumer interest in immersive experiences, such as virtual reality (VR) and augmented reality (AR). These cameras enable content creators to produce engaging, interactive media that captivates audiences. The rise of platforms supporting 360-degree content, like YouTube and social media, further fuels this demand. Advancements in camera technology, offering higher resolution and better stabilization, enhance the quality of immersive content, making it more appealing to both creators and viewers.
Aerial scenery dominates the market
The demand for 360-degree cameras in aerial scenery is driven by the growing popularity of drone photography and videography, which offers unique, immersive perspectives. These cameras enable stunning panoramic views that are highly valued in industries such as real estate, tourism, and filmmaking. Advancements in drone technology, including increased stability and longer flight times, enhance the effectiveness of 360-degree cameras in capturing detailed, high-quality aerial footage, further boosting their demand for creating captivating aerial content.
Single-brand stores is the predominant market segment
One of the key factors driving the growth of single-brand stores is their ability to offer a highly controlled brand experience and superior customer service. These stores create an immersive environment where customers can engage directly with the brand, fostering loyalty and enhancing the overall shopping experience. Single-brand stores also capitalize on product exclusivity, often offering new releases, special editions, or premium products not available elsewhere. Furthermore, they synchronize marketing strategies across various platforms to maintain a cohesive brand image, driving greater consumer attraction and retention.
North America leads the market, accounting for the largest 360-degree camera market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for 360-degree camera.
The widespread adoption of virtual reality (VR) and augmented reality (AR) technologies, particularly in the gaming, entertainment, and education sectors is influencing the growth of the market across the region. The region's strong social media presence and demand for innovative content have spurred the use of 360-degree cameras for immersive storytelling and live streaming. Additionally, advancements in camera technology, such as higher resolution and improved image stabilization, have made these devices more appealing to consumers and professionals. The growing use of 360-degree cameras in real estate, tourism, and security further fuels market growth in the region. For instance, in 2023, Kandao announced that the camera's bigger brother, the QooCam 3 Ultra, and it looks to take the same formula and amp it up. Kandao made quite a splash with the QooCam 3 earlier this year, undercutting its nearest competition by quite a few dollars to make a very good case on value versus performance.