2024 年至 2031 年 360 度相机市场规模（按解析度、分销管道、连接类型、相机类型、垂直和地区划分）

2024 年至 2031 年 360 度相机市场评估

360度相机已成为房地产、旅游、虚拟实境等许多领域不可或缺的一部分。360度摄影机的全面捕捉功能可提供完整的全景视图，显着增强了使用者的参与度和互动性。360 度相机市场预计将大幅成长，到 2024 年将达到 19.3 亿美元以上，到 2031 年估值将达到 108.1 亿美元。

360 度相机的技术进步，例如影像解析度和资料处理能力的提升，正在刺激其在更广泛的应用范围内被采用。这些增强功能将实现更高品质的视讯体验和更有效率的内容创作。因此，预计 2024 年至 2031 年期间 360 度相机市场将以 24% 的复合年增长率稳定成长。

360 度相机市场定义/概述

360 度相机是一种用于捕捉环境球形视图的成像设备，包括水平和垂直方向的所有 360 度。与记录有限视野的传统相机不同，360 度相机使用多个镜头或单个全景镜头来捕捉完整的全景图像或视频，提供身临其境的交互式视频体验。

这些摄影机广泛应用于各个领域，例如房地产领域（用于创建虚拟房产游览）、旅游和景点旅行（用于展示旅游目的地）、虚拟实境（VR）和扩增实境（AR）领域（用于增强沉浸式体验）。它们也用于录製音乐会和会议等现场活动，让观众彷佛身临其境般获得全面的视角。360 度摄影机用于监控和安全，可完全覆盖监控区域。当需要全面的视觉呈现时，这尤其有利，例如创建虚拟旅游或互动式媒体时，为使用者提供周围环境的完整背景。

技术进步如何影响 360 度相机市场的推动因素？

技术进步对 360 度相机市场的推动因素产生了重大影响。一个关键因素是相机解析度和影像品质的持续提升。随着製造商采用更高解析度的感光元件和先进的影像处理技术进行创新，360 度相机能够提供更清晰、更详细的全景影像。这种增强对于虚拟实境 (VR) 和扩增实境 (AR) 应用至关重要，因为高解析度影像对于沉浸式体验至关重要。

推动市场的技术进步是人工智慧（AI）和机器学习演算法的融合。这些技术实现了即时物件侦测、自动影像拼接和增强稳定等功能。人工智慧驱动的分析还能提供更智慧的洞察力，并增强 360 度摄影机的功能，以改善使用者体验。

更紧凑和用户友好的设计也促进了市场的发展。随着相机变得更便携且更易于操作，它们吸引了广泛的消费者和专业人士，他们将其用于从房地产到体育和活动等各种应用。

360 度相机市场製造商面临的主要课题是什么？

先进的 360 度摄影系统成本很高。高解析度成像、拼接和即时处理所需的技术价格昂贵，限制了注重预算的消费者和小型企业的采用。

课题在于储存和处理资料的成本很高。360 度相机会产生大量数据，需要强大的储存解决方案和强大的处理能力。这意味着资料管理和基础设施成本的增加。市场技术进步的快速步伐意味着製造商必须不断创新才能保持竞争力。这种不断创新的需求可能会造成资源紧张并增加开发成本。解决这些课题对于维持 360 度摄影机技术的成长和扩大应用至关重要。

目录

第 1 章 全球 360 度相机市场：简介

• 市场概况
• 调查范围
• 先决条件

第 2 章 执行摘要

第3章 VERIFIED MARKET RESEARCH研究方法

• 数据挖掘
• 验证
• 一次资料
• 数据源列表

第4章 360度相机全球市场展望

• 概述
• 市场动态
  • 促进因素
  • 阻碍因素
  • 机会
• 波特的五力模型
• 价值链分析

第5章 全球 360 度相机市场（依解析度）

• 概述
• 高画质 (HD)
• 超高画质 (UHD)

第6章 全球 360 度相机市场依通路划分

• 概述
• 单一品牌专卖店
• 多品牌商店
• 网上商城

第 7 章 全球 360 度相机市场（依连接类型）

• 概述
• 有线摄影机
• 无线摄像头

第 8 章 全球 360 度相机市场（按相机类型）

• 概述
• 单眼
• 专业

第 9 章 全球 360 度相机市场（依垂直产业划分）

• 概述
• 媒体与娱乐
• 军事/国防
• 旅游/观光
• 汽车
• 商业的
• 卫生保健
• 其他

第 10 章 全球 360 度相机市场（按区域）

• 概述
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 亚太其他地区
• 世界其他地区
  • 拉丁美洲
  • 中东/非洲

第 11 章 全球 360 度相机市场：竞争格局

• 概述
• 各公司市场排名
• 主要发展策略

第12章 公司简介

• Go Pro
• Nikon
• Rylo Inc.
• Samsung Electronics
• Nokia
• Sony Corporation
• Xiaomi Group
• Humaneyes Technologies
• Panasonic
• Kodak

第13章 重大进展

• 产品发布/开发
• 併购
• 业务拓展
• 伙伴关係和联盟

第14章 附录

• 相关研究

360 Degree Camera Market Valuation - 2024-2031

These cameras have become integral to various sectors such as real estate, tourism, and virtual reality. The comprehensive capture capability of 360-degree cameras, which provide a full panoramic view, has significantly enhanced user engagement and interaction. The market for 360-degree cameras experienced substantial growth, surpassing USD 1.93 Billion in 2024, and is projected to reach a valuation of USD 10.81 Billion by 2031.

The technological advancements in 360-degree cameras, including improvements in image resolution and data processing capabilities, have fueled their adoption across diverse applications. These enhancements allow for higher-quality visual experiences and more effective content creation. Consequently, the market for 360-degree cameras is expected to grow at a robustCAGR of 24% from 2024 to 2031.

360 Degree Camera Market: Definition/ Overview

A 360-degree camera is an imaging device designed to capture a full spherical view of an environment, encompassing all 360 degrees of horizontal and vertical angles. Unlike traditional cameras that record in a limited field of view, 360-degree cameras use multiple lenses or a single panoramic lens to capture a complete panoramic image or video, offering an immersive and interactive visual experience.

These cameras are widely used across various fields, including real estate for creating virtual property tours, tourism and engaging travel for showcasing destinations, and virtual reality (VR) and augmented reality (AR) for enhancing immersive experiences. They are also employed in documenting live events, such as concerts and conferences, providing viewers with a comprehensive perspective as if they were physically present. The 360-degree cameras are utilized in surveillance and security to ensure complete coverage of monitored areas. They are particularly advantageous when a comprehensive visual representation is required, such as during virtual tours or interactive media creation, providing users with a full-context view of their surroundings.

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How are Advancements in Technology Influencing the Drivers of the 360-degree Camera Market?

Advancements in technology have significantly influenced the drivers of the 360-degree camera market. One key factor is the continuous improvement in camera resolution and image quality. As manufacturers innovate with higher-resolution sensors and advanced imaging technologies, 360-degree cameras can deliver clearer and more detailed panoramic images. This enhancement is crucial for applications in virtual reality (VR) and augmented reality (AR), where high-definition visuals are essential for an immersive experience.

The technological advancement driving the market is the integration of artificial intelligence (AI) and machine learning algorithms. These technologies enable features like real-time object detection, automated stitching of images, and enhanced stabilization. AI-driven analytics also improve user experience by providing smarter insights and enhancing the functionality of 360-degree cameras.

The development of more compact and user-friendly designs has also contributed to market growth. As cameras become more portable and easier to operate, they attract a broader range of consumers and professionals who use them for various applications, from real estate to sports and events.

What are the Key Challenges Faced by Manufacturers in the 360-degree Camera Market, And How Do These Challenges Impact the Market Growth?

The high cost of advanced 360-degree camera systems. The technology required for high-resolution imaging, stitching, and real-time processing can be expensive, which limits adoption among budget-conscious consumers and small businesses.

The challenge is the substantial data storage and processing requirements. 360-degree cameras generate large volumes of data that require robust storage solutions and powerful processing capabilities. This leads to increased costs for data management and infrastructure. The rapid pace of technological advancements in the market means that manufacturers must continuously innovate to stay competitive. This constant need for innovation can strain resources and increase development costs. Addressing these challenges is crucial for sustaining growth and expanding the adoption of 360-degree camera technology.

Category-Wise Acumens

How Is the Increasing Demand for Ultra-High-Definition (UHD) Content Impacting the Adoption and Development of UHD Displays in the Consumer Electronics Market?

In the 360-degree camera market, ultra-high-definition (UHD) emerges as a dominant segment owing to the increasing demand for UHD displays in the consumer electronics market. As consumers seek higher resolution and better image quality for their viewing experiences, the demand for UHD content, which offers greater detail and clarity compared to traditional High-Definition (HD) content, is driving the growth of UHD displays. UHD displays, with their higher pixel density and resolution, provide a more immersive and visually appealing experience, making them increasingly popular among consumers. This heightened demand encourages manufacturers to invest in the development of advanced UHD technologies, such as OLED and QLED panels, which offer superior color accuracy, contrast, and brightness. Content providers and streaming services are expanding their UHD offerings to cater to the growing consumer preference, further fueling the adoption of UHD displays. This synergistic growth between content availability and display technology is accelerating the market penetration of UHD displays and fostering innovation in the consumer electronics sector.

How Are Advancements in Wireless Technology Impacting the Performance and Adoption of Wireless Cameras?

In the 360-degree camera market, wireless cameras have emerged as a dominant technology due to increasing demand for wireless cameras significantly influencing their technological advancements and market adoption. As consumers and businesses seek greater convenience and flexibility in surveillance solutions, wireless cameras have become increasingly popular due to their ease of installation and ability to operate without complex wiring. This trend has driven manufacturers to enhance wireless camera technologies, focusing on improvements such as higher resolution, longer battery life, and advanced connectivity features like Wi-Fi and Bluetooth. The advancements in cloud storage and remote access capabilities have further boosted the appeal of wireless cameras, allowing users to monitor their properties from anywhere in real-time.

The increasing integration of artificial intelligence and motion detection technologies in wireless cameras is also contributing to their market growth, as these features provide enhanced security and automation. Consequently, the evolving needs and preferences of consumers are accelerating innovations and expanding the adoption of wireless camera systems in various sectors.

Country/Region-wise Acumens

How is the Growth of the 360-degree Camera Market in North America Being Influenced by Technological Advancements and Consumer Demand for Immersive Experiences?

North America significantly dominates the 360-degree camera market and it is expected to maintain throughout the forecast period driven by the United States, the largest economy in North America, which generates the majority of the market's revenue. The region's robust technology infrastructure and high adoption rates of cutting-edge devices drive the demand for advanced 360-degree cameras. Innovations in camera technology, such as higher resolutions, improved stitching algorithms, and enhanced VR compatibility, have made these cameras more appealing for both consumer and professional use. The rise in content creation for social media, virtual reality (VR), and augmented reality (AR) has fueled the need for high-quality, immersive video capture. Major players in the North American market, including tech giants and startups, are continuously developing new features to meet evolving consumer preferences. This technological innovation and consumer enthusiasm for immersive content are propelling the growth of the 360-degree camera market in North America.

How is the Increasing Adoption of 360-degree Cameras In the Asia Pacific Region Influencing Market Growth and Consumer Behavior?

The Asia-Pacific region is anticipated to witness substantial growth in the 360-degree camera market during the forecast period, driven by the increasing adoption of 360-degree cameras in the Asia-Pacific region is significantly boosting market growth and shaping consumer behavior. This surge is driven by the expansion of virtual reality (VR) applications and social media content creation, where 360-degree cameras offer enhanced visual engagement. The region's booming tourism and real estate markets are leveraging these cameras to provide virtual tours and immersive experiences, attracting more customers and investors.

The proliferation of affordable and high-quality 360-degree camera models has further facilitated their adoption among both professionals and hobbyists. Consequently, this growing interest and accessibility are accelerating market growth, leading to increased investments from key players and further innovations in camera technology within the Asia Pacific region.

Competitive Landscape

The competitive landscape of the 360 Degree Camera Market is dynamic and constantly evolving. New players are entering the market, and existing players are investing in research and development to maintain their competitive edge. The market is characterized by intense competition, rapid technological advancements, and a growing demand for innovative and efficient solutions.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the 360-degree camera market include:

• Go Pro
• Nikon
• Rylo Inc.
• Samsung Electronics
• Nokia
• Sony Corporation
• Xiaomi Group
• Humaneyes Technologies
• Panasonic
• Kodak
• Ricoh (Japan)
• Insta360 (China)

360fly (US)

• LG Electronics (South Korea)
• Bubl (Canada)
• YI Technology
• Digital Domain Productions
• Immervision
• AITBOT
• Freedom360
• Jaunt
• Vuze
• Facebook
• Kandao

360 Degree Camera Latest Developments:

• In June 2023, Vuze, a significant player in the 360-camera market, announced the launch of the VR360 3D. Unlike typical 360 videos, this camera's true 3D 180° VR film provided a more realistic and immersive viewing experience. It was designed for VR enthusiasts and content creators.
• In September 2023, Insta360 a pioneer in consumer 360-degree cameras released the ONE RS Twin Edition. This unique camera came with two interchangeable lens modules: a 360-degree mod and a premium 1-inch sensor mod developed in collaboration with Leica. Its versatility allowed filmmakers to use the same camera body to capture both stunning traditional cinematic footage and immersive 360-degree content.
• In October 2023, GoPro, a well-known action camera brand, rolled out a significant update for its Max 360 camera. The update included several new features, such as improved low-light performance, Max SuperView-digitally extending the field of view beyond its native 360 degrees for an ultra-wide perspective-and in-camera horizon leveling for stable footage regardless of tilt.
• In July 2023, Kandao announced the launch the Meeting 360, a product aimed at the fast-growing video conferencing sector. This AI-powered 360-degree camera automatically focused on the speaker and adjusted its field of view, ensuring everyone in the meeting was visible. It also featured echo cancellation and noise reduction for clear audio.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL 360-DEGREE CAMERA MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL 360-DEGREE CAMERA MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL 360-DEGREE CAMERA MARKET, BY RESOLUTION

• 5.1 Overview
• 5.2 High-Definition(HD)
• 5.3 Ultra-high-Definition(UHD)

6 GLOBAL 360-DEGREE CAMERA MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Single Brand Stores
• 6.3 Multi Brand Stores
• 6.4 Online Stores

7 GLOBAL 360-DEGREE CAMERA MARKET, BY CONNECTIVITY TYPE

• 7.1 Overview
• 7.2 Wired Camera
• 7.3 Wireless Camera

8 GLOBAL 360-DEGREE CAMERA MARKET, BY CAMERA TYPE

• 8.1 Overview
• 8.2 Single
• 8.3 Professional

9 GLOBAL 360-DEGREE CAMERA MARKET, BY VERTICAL

• 9.1 Overview
• 9.2 Media & Entertainment
• 9.3 Military & Defense
• 9.4 Travel & Tourism
• 9.5 Automotive
• 9.6 Commercial
• 9.7 Healthcare
• 9.8 Others

10 GLOBAL 360-DEGREE CAMERA MARKET, BY GEOGRAPHY

• 10.1 Overview
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 U.K.
  • 10.3.3 France
  • 10.3.4 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 Japan
  • 10.4.3 India
  • 10.4.4 Rest of Asia Pacific
• 10.5 Rest of the World
  • 10.5.1 Latin America
  • 10.5.2 Middle East and Africa

11 GLOBAL 360-DEGREE CAMERA MARKET COMPETITIVE LANDSCAPE

• 11.1 Overview
• 11.2 Company Market Ranking
• 11.3 Key Development Strategies

12 COMPANY PROFILES

• 12.1 Go Pro
  • 12.1.1 Overview
  • 12.1.2 Financial Performance
  • 12.1.3 Product Outlook
  • 12.1.4 Key Developments
• 12.2 Nikon
  • 12.2.1 Overview
  • 12.2.2 Financial Performance
  • 12.2.3 Product Outlook
  • 12.2.4 Key Developments
• 12.3 Rylo Inc.
  • 12.3.1 Overview
  • 12.3.2 Financial Performance
  • 12.3.3 Product Outlook
  • 12.3.4 Key Developments
• 12.4 Samsung Electronics
  • 12.4.1 Overview
  • 12.4.2 Financial Performance
  • 12.4.3 Product Outlook
  • 12.4.4 Key Developments
• 12.5 Nokia
  • 12.5.1 Overview
  • 12.5.2 Financial Performance
  • 12.5.3 Product Outlook
  • 12.5.4 Key Developments
• 12.6 Sony Corporation
  • 12.6.1 Overview
  • 12.6.2 Financial Performance
  • 12.6.3 Product Outlook
  • 12.6.4 Key Developments
• 12.7 Xiaomi Group
  • 12.7.1 Overview
  • 12.7.2 Financial Performance
  • 12.7.3 Product Outlook
  • 12.7.4 Key Developments
• 12.8 Humaneyes Technologies
  • 12.8.1 Overview
  • 12.8.2 Financial Performance
  • 12.8.3 Product Outlook
  • 12.8.4 Key Developments
• 12.9 Panasonic
  • 12.9.1 Overview
  • 12.9.2 Financial Performance
  • 12.9.3 Product Outlook
  • 12.9.4 Key Developments
• 12.10 Kodak
  • 12.10.1 Overview
  • 12.10.2 Financial Performance
  • 12.10.3 Product Outlook
  • 12.10.4 Key Developments

13 KEY DEVELOPMENTS

• 13.1 Product Launches/Developments
• 13.2 Mergers and Acquisitions
• 13.3 Business Expansions
• 13.4 Partnerships and Collaborations

14 Appendix

• 14.1 Related Research