市场调查报告书
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1497774
婴儿湿纸巾市场:按产品、一次性、类型、技术、分销管道 - 全球预测 2024-2030Baby Wipes Market by Product (Dry Wipes, Wet Wipes), Disposability (Flushable, Non-Flushable), Type, Technology, Distribution Channel - Global Forecast 2024-2030 |
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预计2023年婴儿湿纸巾市场规模为54.5亿美元,预计2024年将达57.4亿美元,2030年将达到80.1亿美元,复合年增长率为5.66%。
婴儿湿纸巾是潮湿的一次性布,主要用于清洗婴幼儿的皮肤。这些湿巾经过精心设计,考虑到宝宝皮肤的娇嫩特性。它通常在更换尿布时使用,但也可用于多种其他目的,包括擦拭宝宝的手和脸。人们对婴幼儿护理和清洁的兴趣日益浓厚,以及透过线上平台购买婴儿湿纸巾的便利性正在推动市场成长。然而,市场面临限制,包括消费者对婴儿湿纸巾中化学物质的日益担忧。为了满足消费者对永续和温和产品日益增长的偏好,市场开拓和越来越多地采用亲肤和环保的婴儿湿纸巾预计将为市场成长创造机会。
主要市场统计 | |
---|---|
基准年[2023] | 54.5亿美元 |
预测年份 [2024] | 57.4亿美元 |
预测年份 [2030] | 80.1亿美元 |
复合年增长率(%) | 5.66% |
区域洞察
在美国,婴儿湿纸巾的需求旺盛,人们对婴儿卫生的意识很高,各大婴儿护理品牌占有率很高,而且人们对育儿便利性有强烈的偏好。对优质、低过敏性和天然婴儿湿纸巾的投资意愿不断增强,进一步推动了美洲市场的成长。专注于有机和无化学成分的广告和创新产品也在该市场的成长中发挥重要作用。由于可支配收入的增加、婴儿卫生意识的增强以及都市化进程的加快,亚太地区的婴儿湿纸巾市场正在快速成长。中国和印度等国家人口众多,职业母亲数量不断增加,对方便、省时的婴儿护理产品的需求不断增加。此外,零售业的扩张和网路购物的激增使该地区的消费者更容易获得婴儿湿纸巾。欧洲、中东和非洲婴儿湿纸巾市场多元化,既有西欧的成熟市场,也有中东和非洲的新兴市场。欧洲消费者倾向于优先考虑含有天然和有机成分的产品,这反映了永续性和皮肤健康的更广泛趋势。这就是为什么生物分解性且环保的婴儿湿纸巾在该地区正在兴起。同时,中东和非洲的成长是由都市化的加速、零售基础设施的改善以及儿童健康和卫生意识的提高所推动的。
FPNV定位矩阵
FPNV定位矩阵对于评估供应商在婴儿湿纸巾市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检查了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对婴儿湿纸巾市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对婴儿湿纸巾市场当前地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[195 Pages Report] The Baby Wipes Market size was estimated at USD 5.45 billion in 2023 and expected to reach USD 5.74 billion in 2024, at a CAGR 5.66% to reach USD 8.01 billion by 2030.
Baby wipes are moistened, disposable cloths used primarily for cleaning the skin of infants. These wipes are designed for sensitivity, considering the delicate nature of babies' skin. They are commonly used during diaper changes but are also versatile enough for a variety of cleansing purposes, such as cleaning a baby's hands and face. Increased focus on infant care and cleanliness, along with the convenience of purchasing baby wipes through online platforms, are propelling market growth. However, the market faces restraints, including concerns over the chemical content in baby wipes, which has heightened scrutiny among consumers. The rising development and adoption of skin-friendly and eco-friendly baby wipes which cater to a growing consumer preference for sustainable and gentle products are expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 5.45 billion |
Estimated Year [2024] | USD 5.74 billion |
Forecast Year [2030] | USD 8.01 billion |
CAGR (%) | 5.66% |
Regional Insights
America showcases a robust demand for baby wipes with a high awareness of baby hygiene, a significant presence of leading baby care brands, and a strong preference for convenience in childcare practices. The rising parents' willingness to invest in premium, hypoallergenic, and natural baby wipes further creates market growth in the Americas. Advertising and innovative product offerings, focusing on organic and chemical-free ingredients, have also played a vital role in this market's growth. The Asia-Pacific region is experiencing rapid growth in the baby wipes market due to rising disposable incomes, increasing awareness of baby hygiene, and growing urbanization. Countries including China and India are pivotal, primarily due to their large population base and increasing number of working mothers, which boosts the demand for convenient and time-saving baby care products. Moreover, the expanding retail sector and surge in online shopping have made baby wipes more accessible to consumers in this region. The baby wipes market in EMEA is diverse, with well-established markets in Western Europe and emerging markets in the Middle East and Africa. European consumers tend to prioritize products with natural and organic ingredients, reflecting a broader trend towards sustainability and skin health. This has led to the emergence of biodegradable and eco-friendly baby wipes in this region. In contrast, the Middle East and Africa are witnessing growth fueled by rising urbanization, improved retail infrastructure, and increasing awareness of child health and hygiene.
Market Insights
The market dynamics represent an ever-changing landscape of the Baby Wipes Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Baby Wipes Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Baby Wipes Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Terra Launched Revolutionary Organic Biodegradable Baby Wipes in India
Terra launched its premium, certified organic biodegradable baby wipes in India. These wipes, developed in New Zealand, represent a significant advancement in baby care products, prioritizing the well-being of infants and environmental sustainability. Terra's initiative aligns with the growing consumer trend toward eco-conscious products, setting a new standard for baby care essentials in the Indian market. [Published On: 2023-09-25]
Ginni Filaments Launched Ultra-Pure Water Baby Wipes for Sensitive Skin
Ginni Filaments launched innovative ultra-pure water wipes to offer exceptional gentleness and safety for babies sensitive skin. These wipes are meticulously made using advanced spun-lace nonwoven fabric technology, ensuring superior softness and durability. This launch addresses the growing consumer demand for pure and gentle baby care solutions. [Published On: 2023-06-12]
VEOCEL and Akachan Honpo Partnered for Sustainability to Revolutionize Baby Wipes With Biodegradable Fibers
VEOCEL and Akachan Honpo partnered to elevate sustainability within the baby wipes market. This collaboration integrates VEOCEL branded lyocell fibers into Akachan Honpo's product line. The collaboration is set to deliver gentle baby wipes on the skin and the planet by harnessing VEOCEL's innovative biodegradable fibers. This effort signifies a meaningful step forward in the journey toward more sustainable daily care products, reflecting a broader industry trend toward environmental responsibility and innovation. [Published On: 2023-05-18]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Baby Wipes Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Baby Wipes Market, highlighting leading vendors and their innovative profiles. These include American Hygienics Corporation, Artsana SpA, Boogie Brands by Eleeo Brands, LLC, Comark International Corporation, Cotton Babies, Inc, Diamond Wipes International, Inc., Farlin Corporation, Hello Bello, Hengan International Group Company Ltd., Himalaya Wellness Company, InSpec Solutions, LLC, Johnson & Johnson Consumer Inc., Kimberly-Clark Corporation, Linette Hellas SA, Little Toes, Neva Global Group, Nice-Pak International Ltd., NOX BELLCOW Cosmetics Co., Ltd, Premier Care Industries, Procter & Gamble Company, Quanzhou Unicare Hygiene Products Co., Ltd., Shaoxing Elite Bio-Tech Co., Ltd., The Honest Company, Inc., Unicharm Corporation, Young Living Essential Oils, LC, and Zhejiang Youni Care Products Technology Co., Ltd..
Market Segmentation & Coverage