市场调查报告书
商品编码
1423198
2024-2032 年按技术、产品类型、配销通路和地区分類的婴儿湿纸巾市场报告Baby Wipes Market Report by Technology, Product Type, Distribution Channel, and Region 2024-2032 |
2023年,全球婴儿湿纸巾市场规模达到49亿美元。展望未来, IMARC Group预计到2032年市场规模将达到63亿美元,2024-2032年复合年增长率(CAGR)为2.8%。婴儿和幼儿人口的不断增长、父母卫生和健康意识的提高、工作父母数量的增加和忙碌的生活方式是推动市场的一些主要因素。
婴儿湿纸巾是由优质原料製成的一次性湿布,专为清洁婴儿皮肤而设计。它们通常由不织布或棉质材料製成,对娇嫩的皮肤温和柔软。婴儿湿纸巾预先用溶液润湿,溶液通常含有水、温和的清洁剂,有时还含有保湿剂或香料等添加剂。这些湿纸巾用于在换尿布时清洁婴儿的臀部,去除尿液和粪便残留物,并为保持卫生提供快速便捷的解决方案。它们还可以轻鬆清洁婴儿身体的其他部位,例如手和脸,并且可以在旅途中用于一般清洁。婴儿湿纸巾提供了一种实用且有效的方法,可以让婴儿保持清洁和清新,最大限度地减少刺激和不适。
全球婴幼儿人口的成长是重要因素。随着越来越多的父母寻求方便、省时的婴儿护理方案,对婴儿湿纸巾的需求不断增加。此外,父母对健康和卫生意识的日益增强,也导致更加重视保持婴儿的清洁。婴儿湿纸巾为快速清洁和更换尿布提供了方便有效的解决方案。除此之外,职业女性数量的增加及其忙碌的生活方式也推动了对婴儿湿纸巾的需求,作为实用且便携式的行动清洁选择。此外,产品创新的进步,例如环保和可生物降解擦拭巾的推出,扩大了消费者基础。此外,製造商的广告和促销活动,以及具有竞争力的价格和各种分销管道的可用性,在推动市场方面发挥着至关重要的作用。
婴幼儿人口不断增加
婴幼儿人口的成长创造了更大的消费群,直接影响婴儿湿纸巾市场。随着婴儿数量的增加,对满足其特定需求的产品的需求也在增加。婴儿湿纸巾为换尿布和一般清洁过程中保持卫生提供了便捷高效的解决方案。随着婴幼儿数量的增加,父母寻求节省时间且实用的解决方案,使婴儿湿纸巾成为日常护理中必备的物品。此外,製造商认识到这一需求,并继续开发和推广婴儿湿纸巾,以满足这个不断扩大的消费群体不断增长的需求。
提高家长的健康和卫生意识
随着父母越来越意识到保持婴儿的清洁,他们寻求能够有效、安全地解决他们的卫生问题的产品,从而推动婴儿湿纸巾等个人护理产品的市场。婴儿湿纸巾为快速彻底的清洁提供了便捷的解决方案,尤其是在换尿布期间。父母非常重视婴儿湿纸巾的便利性、便携性和维持婴儿卫生的有效性。随着卫生对于预防感染和促进整体健康的重要性日益增加,製造商正在开发配方温和的婴儿湿纸巾,优先考虑婴儿的健康和安全。
产品创新的进步
产品创新的进步,例如引入新功能和改进配方,满足了父母和婴儿不断变化的需求。除此之外,製造商还推出了可生物降解湿纸巾,不断努力提高婴儿湿纸巾的品质、功能和环保性。此外,创新产品,例如用于更好清洁的纹理湿巾、针对敏感皮肤的低过敏配方,或具有保湿或舒缓特性等护肤功效的湿巾,创造了差异化并吸引了寻求专业解决方案的消费者。
The global baby wipes market size reached US$ 4.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.3 Billion by 2032, exhibiting a growth rate (CAGR) of 2.8% during 2024-2032. The growing population of infants and toddlers, increasing awareness of hygiene and health among parents, and rising number of working parents and busy lifestyles are some of the major factors propelling the market.
Baby wipes are disposable, moistened cloths produced from high-quality raw materials specifically designed for cleaning infants' skin. They are typically made of non-woven fabric or cotton-like materials that are gentle and soft on delicate skin. Baby wipes are pre-moistened with a solution that usually contains water, mild cleansers, and sometimes additives like moisturizers or fragrance. These wipes are used during diaper changes to cleanse the baby's bottom, removing urine and feces residues, and providing a quick and convenient solution for maintaining hygiene. They are also handy for cleaning other parts of the baby's body, such as hands and face, and can be used for general clean-ups while on the go. Baby wipes offer a practical and efficient way to keep babies clean and fresh, minimizing irritation and discomfort.
The growing population of infants and toddlers globally is a significant factor. As more parents seek convenient and time-saving solutions for their baby care routines, the demand for baby wipes increases. Additionally, the increasing awareness regarding health and hygiene among parents has led to a greater emphasis on maintaining cleanliness for babies. Baby wipes provide a convenient and effective solution for quick clean-ups and diaper changes. Besides this, the rising number of working women and their busy lifestyles contribute to the demand for baby wipes as a practical and portable on-the-go cleaning option. Moreover, advancements in product innovation, such as the introduction of eco-friendly and biodegradable wipes, have expanded the consumer base. Furthermore, advertising and promotional activities by manufacturers, along with competitive pricing and availability in various distribution channels, play a vital role in driving the market.
Growing Population of Infants and Toddlers
The growing population of infants and toddlers directly impacts the baby wipes market by creating a larger consumer base. As the number of babies increases, so does the demand for products that cater to their specific needs. Baby wipes provide a convenient and efficient solution for maintaining hygiene during diaper changes and general clean-ups. With a larger population of infants and toddlers, parents seek time-saving and practical solutions, making baby wipes an essential item in their caregiving routine. Moreover, manufacturers recognize this demand and continue to develop and promote baby wipes to meet the growing needs of this expanding consumer segment.
Increasing awareness about health and hygiene among parents
As parents become more conscious of maintaining cleanliness for their infants, they seek products that can effectively and safely address their hygiene concerns, thus propelling the market for personal care products like baby wipes. Baby wipes provide a convenient solution for quick and thorough clean-ups, particularly during diaper changes. Parents value the convenience, portability, and effectiveness of baby wipes in maintaining their baby's hygiene. With the growing importance of hygiene in preventing infections and promoting overall well-being, manufacturers are developing baby wipes with gentle formulations that prioritize the health and safety of infants.
Advancements in product innovation
The advancements in product innovation, such as the introduction of new features and improved formulations, cater to the evolving needs of parents and infants. Other than this, manufacturers are launching biodegradable wipes that constantly strive to enhance the quality, functionality, and eco-friendliness of baby wipes. Furthermore, innovations, such as textured wipes, for better cleaning, hypoallergenic formulations for sensitive skin, or wipes with added skincare benefits like moisturizing or soothing properties, create differentiation and attract consumers seeking specialized solutions.
IMARC Group provides an analysis of the key trends in each segment of the global baby wipes market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on technology, product type, and distribution channel.
Spunlace
Airlaid
Coform
Needlepunch
Composite
Others
The report has provided a detailed breakup and analysis of the baby wipes market based on technology. This includes spunlace, airlaid, coform, needlepunch, composite, and others.
Spunlace is a nonwoven fabric manufacturing process that involves entangling fibers together through high-pressure water jets. It creates a fabric with a soft, cloth-like texture, high strength, and excellent absorbency. Spunlace fabrics are commonly used in baby wipes due to their gentle and non-irritating properties.
Airlaid is another nonwoven fabric production method. It involves blending pulp fibers with air and a binder to form a loose web-like structure. Heat and pressure are then applied to bond the fibers together. Airlaid fabrics are known for their high absorbency, softness, and bulkiness. They are often used in baby wipes to provide superior absorbency and a cushiony feel.
Coform, also known as composite formation, combines two or more types of fibers, typically pulp and synthetic fibers, using a combination of air and water jets. This process creates a nonwoven fabric with enhanced strength, absorbency, and softness. Coform fabrics are commonly used in baby wipes to provide a balance between strength and absorbency while maintaining a soft and gentle touch on the baby's skin.
Dry Wipes
Wet Wipes
A detailed breakup and analysis of the baby wipes market based on the product has also been provided in the report. This includes dry wipes and wet wipes.
Dry wipes refer to nonwoven or woven fabric sheets that are used without any added moisture or solution. They are versatile and can be used for various purposes, including as baby wipes. Dry wipes are typically soft and gentle, making them suitable for sensitive baby skin. They can be used for dry cleaning, such as wiping away excess moisture or residue during diaper changes or for general cleaning purposes. Dry wipes offer convenience and can be customized by adding water or a preferred cleaning solution, allowing parents to control the level of wetness or choose a specific cleansing agent.
Wet wipes, on the other hand, are pre-moistened with a solution, usually water-based and containing mild cleansers and additives. They are ready-to-use and provide a convenient and efficient way to clean the baby's skin. Wet wipes are specifically designed for gentle cleansing during diaper changes and for wiping sensitive areas, such as the face and hands. The moistened fabric helps to remove dirt, impurities, and residue effectively while maintaining the skin's moisture balance. Wet wipes often come in resealable packaging to prevent drying out and ensure freshness. They offer quick and hygienic cleaning, especially when access to water and soap is limited.
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online Stores
Others
Supermarkets and hypermarkets dominate the baby wipes market
The report has provided a detailed breakup and analysis of the baby wipes market based on the distribution channel. This includes supermarkets and hypermarkets, pharmacies, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
Hypermarkets and supermarkets are large retail stores that provide a wide range of baby care products, including baby wipes, under one roof. Their extensive shelf space and variety of brands and options make it convenient for parents to find and purchase baby wipes during their routine shopping trips. These stores are one-stop shopping destinations where parents can find a wide range of products, including baby supplies. They also often offer competitive pricing, discounts, and promotional offers, attracting price-conscious consumers. Moreover, their strategic location and accessibility ensure that baby wipes are readily available to a large customer base. The presence of baby wipes in these retail outlets helps create awareness, drive sales, and meet the demand of parents seeking convenient and reliable solutions for their baby care needs.
North America
Asia-Pacific
Europe
Latin America
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest baby wipes market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa. According to the report, North America was the largest market for baby wipes.
North America has a large population of infants and toddlers, creating a substantial consumer base for baby care products. Additionally, the parents across this region are increasingly focused on convenience and hygiene, leading to a high demand for baby wipes. Additionally, North America has a strong retail infrastructure, including supermarkets, hypermarkets, and online platforms, providing easy accessibility to baby wipes. This along with the strong emphasis on hygiene and cleanliness in North American culture, including when it comes to caring for babies and young children, the product sales have been accelerated. Furthermore, North America is home to several major manufacturers and brands in the baby care industry, contributing to product innovation, advertising, and distribution.
The key players focus on continuous product innovation to enhance features and cater to specific needs. This includes developing eco-friendly and biodegradable wipes, introducing hypoallergenic and dermatologically tested options, and incorporating additional benefits like moisturizing or soothing properties. Additionally, they invest in marketing and advertising campaigns to create awareness and promote their products. This includes targeted advertisements, collaborations with influencers or parenting communities, and social media engagement. Besides this, key players expand their distribution networks by partnering with retail chains, supermarkets, and online platforms to ensure wide availability of their products. Other than this, they engage in strategic pricing, competitive offers, and discounts to attract consumers and drive sales. By combining these efforts, key players actively contribute to the growth and expansion of the baby wipes market.
Johnson & Johnson Services Inc.
Procter & Gamble Co (P&G)
Kimberly-Clark Corporation
Unicharm Corporation
SCA Group
Proctor & Gamble Co (P&G) has stepped forward toward environmental sustainability by using recycled material in the packaging of baby care and feminine care packaging that will reduce usage of 500MT virgin plastic annually.
Johnson & Johnson Consumer Health brands will use 100% recyclable, reusable or compostable plastic packaging and certified/post-consumer recycled paper- and pulp-based packaging by 2025.
Kimberly-Clark have introduced more sustainable products to market using advantaged technology, including 100% biodegradable baby wipes made with plant derived fibers, bath tissue made with 100% bamboo fiber and wrapped in recycled paper packaging, and reusables including new swim pants and period undies.