婴儿湿纸巾市场、机会、成长动力、产业趋势分析与预测，2024-2032

2023 年，全球婴儿湿纸巾市场规模达 124 亿美元，由于卫生意识不断增强和可支配收入增加，2024 年至 2032 年复合年增长率将达到 5.6%。随着父母越来越意识到保持婴儿的高卫生标准，对提供有效且方便的清洁解决方案的婴儿湿纸巾的需求不断增加。此外，随着可支配收入的增加，父母更愿意投资于优质、专业的婴儿湿纸巾，以确保更好的品质和皮肤护理。由于消费者优先考虑婴儿的清洁度和舒适度，这些综合因素正在推动市场成长。

婴儿湿纸巾产业根据产品类型、材料、用途、价格范围、配销通路和地区进行分类。

干巾细分市场累计产值达 80 亿美元，由于其多功能性和便利性，到 2032 年将以 5.3% 的复合年增长率增长。与预先湿湿纸巾不同，干湿纸巾具有可客製化湿度等级的优点，使其适合各种用途，包括清洁和换尿布。它们更长的保质期和更低的污染风险也使其受到父母的欢迎。随着消费者寻求兼具实用性和卫生性的产品，干巾细分市场将主导市场，满足这些不断变化的需求。

有机材料细分市场在 2023 年将占据 66.8% 的份额，在消费者对天然和环保产品的需求不断增长的推动下，2024 年至 2032 年的复合年增长率将达到 6%。有机婴儿湿纸巾由竹子或棉花等材料製成，不含刺激性化学物质，受到注重健康、为婴儿敏感皮肤寻求更安全选择的父母的青睐。对永续性的重视和避免合成成分的愿望促使有机湿纸巾越来越受欢迎。这种向有机材料的转变符合生态意识和注重健康的消费者行为的更广泛趋势。

在消费者意识高、医疗保健标准先进以及对优质婴儿护理产品的强烈偏好的推动下，北美婴儿湿纸巾市场到 2023 年将达到 40 亿美元，到 2032 年将保持 5.9% 的复合年增长率。该地区可观的可支配收入使父母能够投资于更高品质、通常更昂贵的湿纸巾，包括有机和特殊湿纸巾。此外，广泛的零售和电子商务管道增强了产品的可及性。北美对卫生和品质的关注，加上强大的市场基础设施​​，使其成为全球婴儿湿纸巾行业成长的重要贡献者。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析。
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 产业影响力
  • 成长动力
    • 提高卫生和健康意识
    • 可支配所得和消费能力不断上升
    • 扩大产品种类与创新
  • 产业陷阱与挑战
    • 环境问题和法规
    • 市场饱和，竞争激烈
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：婴儿湿纸巾市场估计与预测：按产品类型，2021-2032 年

• 主要趋势
• 干湿纸巾
• 湿纸巾

第 6 章：婴儿湿纸巾市场估计与预测：按材料划分，2021-2032 年

• 主要趋势
• 有机材料
• 合成材料

第 7 章：婴儿湿纸巾市场估计与预测：按用途划分，2021-2032 年

• 主要趋势
• 一次性的
• 可重复使用的

第 8 章：婴儿湿纸巾市场估计与预测：按价格范围，2021-2032

• 主要趋势
• 低的
• 中等的
• 高的

第 9 章：婴儿湿纸巾市场估计与预测：按配销通路划分，2021-2032 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 大型超市和超级市场
  • 药品和药局
  • 其他零售店

第 10 章：婴儿湿纸巾市场估计与预测：按地区，2021-2032 年

• 主要动向：按地区
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非
  • MEA 的其余部分

第 11 章：公司简介

• Burt's Bees, Inc.
• Earth's Best
• Johnson and Johnson Services, Inc.
• Kimberly-Clark Corporation
• Kirkland Signature
• Laboratoires Expanscience
• Luvs
• Naty AB
• Nice-Pak Products, Inc.
• Pigeon Corporation
• Procter and Gamble Co.
• Seventh Generation, Inc.
• The Honest Company, Inc.
• Unicharm Corporation
• Water Wipes UC

The Global Baby Wipes Market captured USD 12.4 billion in 2023 and will record a 5.6% CAGR between 2024 and 2032 due to growing awareness of hygiene and increased disposable income. As parents become more conscious of maintaining high hygiene standards for their infants, the demand for baby wipes, which offer effective and convenient cleaning solutions, rises. Besides, with higher disposable incomes, parents are more willing to invest in premium and specialized baby wipes that promise better quality and skin care. These combined factors are fueling the market growth as consumers prioritize both cleanliness and comfort for their babies.

The baby wipes industry is segregated based on product type, material, utility, price range, distribution channel, and region.

The dry wipes segment accumulated USD 8 billion and will grow at a 5.3% CAGR through 2032, owing to their versatility and convenience. Unlike pre-moistened wipes, dry wipes offer the advantage of customizable moisture levels, making them suitable for various uses, including cleaning and diaper changes. Their longer shelf life and reduced risk of contamination also contribute to their popularity among parents. As consumers seek products that combine practicality with hygiene, the dry wipes segment will dominate the market, catering to these evolving needs.

The organic material segment secured 66.8% share in 2023 and will experience 6% CAGR from 2024 to 2032, fueled by increasing consumer demand for natural and eco-friendly products. Organic baby wipes, made from materials such as bamboo or cotton and free from harsh chemicals, are favored by health-conscious parents seeking safer options for their infants' sensitive skin. The emphasis on sustainability and the desire to avoid synthetic ingredients contribute to the growing popularity of organic wipes. This shift towards organic materials aligns with broader trends in eco-conscious and health-focused consumer behavior.

North America baby wipes market achieved USD 4 billion in 2023 will uphold 5.9% CAGR throughout 2032, spurred by high consumer awareness, advanced healthcare standards, and a strong preference for premium baby care products. The region's substantial disposable income allows parents to invest in higher quality, often more expensive wipes, including organic and specialty options. Additionally, extensive retail and e-commerce channels enhance product accessibility. North America's focus on hygiene and quality, combined with robust market infrastructure, positions it as a significant contributor to the global baby wipes industry growth.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing awareness of hygiene and health
    • 3.2.1.2 Rising disposable income and spending power
    • 3.2.1.3 Expansion of product variety and innovation
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Environmental concerns and regulations
    • 3.2.2.2 Market saturation and intense competition
• 3.3 Growth potential analysis
• 3.4 Porter's analysis
• 3.5 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Baby Wipes Market Estimates and Forecast, By Product Type, 2021-2032 (USD Billion)

• 5.1 Key trends
• 5.2 Dry wipes
• 5.3 Wet wipes

Chapter 6 Baby Wipes Market Estimates and Forecast, By Material, 2021-2032 (USD Billion)

• 6.1 Key trends
• 6.2 Organic materials
• 6.3 Synthetic materials

Chapter 7 Baby Wipes Market Estimates and Forecast, By Utility, 2021-2032 (USD Billion)

• 7.1 Key trends
• 7.2 Disposable
• 7.3 Reusable

Chapter 8 Baby Wipes Market Estimates and Forecast, By Price Range, 2021-2032 (USD Billion)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Baby Wipes Market Estimates and Forecast, By Distribution Channel, 2021-2032 (USD Billion)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Hypermarket and supermarket
  • 9.3.2 Pharmaceutical and drug stores
  • 9.3.3 Others retail stores

Chapter 10 Baby Wipes Market Estimates and Forecast, By Region, 2021-2032 (USD Billion)

• 10.1 Key trends, by regions
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
  • 10.5.4 Rest of Latin America
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 South Africa
  • 10.6.4 Rest of MEA

Chapter 11 Company Profiles

• 11.1 Burt's Bees, Inc.
• 11.2 Earth's Best
• 11.3 Johnson and Johnson Services, Inc.
• 11.4 Kimberly-Clark Corporation
• 11.5 Kirkland Signature
• 11.6 Laboratoires Expanscience
• 11.7 Luvs
• 11.8 Naty AB
• 11.9 Nice-Pak Products, Inc.
• 11.10 Pigeon Corporation
• 11.11 Procter and Gamble Co.
• 11.12 Seventh Generation, Inc.
• 11.13 The Honest Company, Inc.
• 11.14 Unicharm Corporation
• 11.15 Water Wipes UC