婴儿擦拭巾市场规模、份额和成长分析（按类型、包装、分销管道和地区）- 2025-2032 年行业预测

预计 2023 年全球婴儿擦拭巾市场规模将达到 59 亿美元，并从 2024 年的 62 亿美元成长到 2032 年的 92.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.1%。

由于父母对婴儿护理和卫生的兴趣日益浓厚，全球婴儿擦拭巾市场预计将大幅增长。婴儿人口的不断增长，特别是在出生率高的地区，为婴儿擦拭巾供应商创造了充足的商机。对便携式解决方案的需求进一步提升了市场潜力。技术创新和新产品的推出将有助于推动收益成长，而电子商务的出现将扩大消费者的选择。然而，对环境影响的担忧、优质擦拭巾的高成本、潜在的皮肤刺激以及来自传统替代品的竞争可能会成为市场扩张的障碍。因此，婴儿擦拭巾公司必须克服这些障碍，才能在不断发展的市场中取得成功，同时利用新趋势和消费者偏好。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 客户和购买标准分析
• 原料分析
• 专利分析

婴儿擦拭巾市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 干湿擦拭巾
• 湿纸巾

婴儿擦拭巾市场规模（按包装和复合年增长率） (2025-2032)

• 市场概况
• 袋/盒
• 管/罐

婴儿擦拭巾市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 大卖场和超级市场
• 药局
• 网路商店
• 其他的

婴儿擦拭巾市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Kimberly-Clark（USA）
• Unicharm（Japan）
• Essity（Sweden）
• Reckitt（UK）
• Hengan International（China）
• Natracare（UK）
• Procter & Gamble（USA）
• Johnson & Johnson（USA）
• The Honest Company（USA）
• WaterWipes（Ireland）
• Pigeon Corporation（Japan）
• Seventh Generation（USA）
• Nice-Pak Products（USA）
• Ontex Group（Belgium）
• Svenska Cellulosa Aktiebolaget（Sweden）
• Kao Corporation（Japan）
• MamyPoko（Japan）
• Babisil Products（China）
• Farlin Infant Products（Taiwan）
• Mustela（France）

结论和建议

Global Baby Wipes Market size was valued at USD 5.9 billion in 2023 and is poised to grow from USD 6.2 billion in 2024 to USD 9.23 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The global baby wipes market is poised for significant growth, driven by a rising focus on baby care and hygiene among parents. The increasing infant population, particularly in regions experiencing higher birth rates, presents ample opportunities for baby wipe suppliers. Demand for convenient, on-the-go solutions further enhances market potential. Innovations and new product launches contribute to revenue growth, while e-commerce accessibility widens consumer choices. However, concerns regarding environmental impact, high costs of premium wipes, potential skin irritation, and competition from traditional alternatives may challenge market expansion. As such, baby wipe companies must navigate these hurdles while capitalizing on emerging trends and consumer preferences to thrive in the evolving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Wipes Market Segments Analysis

Global Baby Wipes Market is segmented by Type, Packaging, Distribution Channel and region. Based on Type, the market is segmented into Dry wipes and Wet wipes. Based on Packaging, the market is segmented into Pouch/Box and Tubes/Tin. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacy, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Wipes Market

The global baby wipes market is anticipated to expand due to an increasing awareness of hygiene's significance for infants and the rising commitment from parents to enhance their baby's care. As parents worldwide prioritize cleanliness, the practicality and efficiency of baby wipes underscore their appeal. These wipes offer a convenient solution for maintaining hygiene, making them a favored option for caregiving. This growing recognition of the necessity for hygiene products tailored for babies reflects changing consumer behaviors, ultimately driving market growth and shaping a positive outlook for the industry in the coming years.

Restraints in the Global Baby Wipes Market

The global baby wipes market faces significant challenges due to the sensitive nature of infant skin, which is thinner and more prone to irritation. Many baby wipes include chemicals, fragrances, or preservatives that can trigger allergic reactions or rashes in babies. These potential adverse effects may lead to negative feedback from consumers, ultimately hindering the growth and development of the baby wipes industry through 2032. As parents become increasingly aware of the ingredients in products used for their children, concerns over skin reactions could limit market expansion and affect purchasing decisions, posing a restraint on the overall market trajectory.

Market Trends of the Global Baby Wipes Market

The global baby wipes market is witnessing a significant trend towards sustainability, as consumers increasingly demand eco-friendly and biodegradable options. Manufacturers are responding by adopting sustainable practices, utilizing plant-based and natural fibers instead of conventional synthetic materials. This shift not only caters to environmentally conscious parents but also aligns with broader sustainability goals across industries. Companies that incorporate sustainable materials and practices into their product offerings may gain a competitive edge, tapping into a growing segment of the market that prioritizes environmental responsibility. As awareness around sustainability continues to rise, this trend is expected to reshape the baby wipes landscape in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Baby Wipes Market Size by Type & CAGR (2025-2032)

• Market Overview
• Dry wipes
• Wet wipes

Global Baby Wipes Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Pouch/Box
• Tubes/Tin

Global Baby Wipes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacy
• Online Stores
• Others

Global Baby Wipes Market Size & CAGR (2025-2032)

• North America (Type, Packaging, Distribution Channel)
  • US
  • Canada
• Europe (Type, Packaging, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Packaging, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Packaging, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Packaging, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natracare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WaterWipes (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seventh Generation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ontex Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MamyPoko (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babisil Products (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farlin Infant Products (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mustela (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations