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市场调查报告书
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1557337

全球婴儿擦拭巾市场：2024年至2029年预测

Global Baby Wipes Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计2024年婴儿擦拭巾市场规模约52.64亿美元，预计2029年将成长至65.77亿美元，复合年增长率为4.56%。

婴儿擦拭巾市场预计将以与世界总人口成长相似的高成长率成长。按类型细分婴儿湿擦拭巾市场，湿纸巾类别估计占据最大的市场占有率。以销售管道来看婴儿擦拭巾市场，由于全球网路使用量的增加，线上品类预计将快速成长。随着全球互联网使用量的增加，婴儿擦拭巾市场预计将显着增长，推动全球电子商务行业的扩张并增加婴儿产品的市场占有率。

婴儿擦拭巾是用来清洁婴儿娇嫩敏感肌肤的一次性擦拭巾。可支配收入和生活水准的提高正在增加全球对各种婴儿护理产品的需求。中国、印度、巴西和墨西哥等新兴经济体的快速都市化趋势，在婴儿健康和卫生新趋势的支持下，也增加了对婴儿擦拭巾的需求。职业妇女数量的增加也使得婴儿护理产品（包括婴儿擦拭巾）越来越受欢迎。

世界卫生组织 (WHO)、非政府组织和政府等国际组织也透过提高对婴幼儿健康实践和使用婴儿护理产品益处的认识来促进婴儿擦拭巾的需求。全球电子商务产业的成长也是推动婴儿擦拭巾市场成长的主要因素。人们忙碌的生活方式鼓励他们透过网路商店购买婴儿护理产品，从而节省时间、精力和金钱，从而刺激婴儿擦拭巾市场的成长。

全球市场参与者正在使用各种创新技术来生产由生物分解性材料製成的婴儿擦拭巾，为未来几年婴儿擦拭巾市场的进一步扩张提供了巨大的机会。随着产品技术的进步，人们开始转向使用有机成分製成的婴儿擦拭巾。此外，消费者越来越意识到某些成分对婴儿健康和环境的有害影响，这鼓励製造商使用天然成分製成的婴儿擦拭巾来使其产品系列多样化。此外，许多供应商都专注于纯水性婴儿擦拭巾。多个健康组织和健康专家的研究表明，婴儿的皮肤非常娇嫩和敏感，用纯净水清洗更安全，可以减少刺激、过敏和发红的机会。

然而，对塑胶和其他聚合物製成的婴儿擦拭巾的处理日益增长的环境担忧正在阻碍全球婴儿擦拭巾市场的成长。新兴经济体老年人口的增加进一步限制了婴儿擦拭巾市场的成长。根据美国人口普查局的数据，到 2030 年，婴儿潮世代的所有人口都将年满 65 岁，五分之一的居民将达到退休年龄，老年人口规模将进一步扩大。

婴儿擦拭巾市场按类型、销售管道和地区细分。依类型分为干雨刷和湿雨刷。销售管道分为线上和线下。

婴儿湿擦拭巾市场驱动因素：

  • 世界人口和出生人数的成长

据估计，婴儿擦拭巾市场成长的主要驱动力之一是全球人口成长和出生。随着世界人口的增长，出生的儿童数量也会增加。出生总数的增加增加了世界对婴儿护理产品的需求。

根据世界银行的世界总人口资料，2021年记录的总人口约为78.9亿，2022年将增加至约79.5亿。根据记录，世界总人口约 80.2 亿。该组织进一步表示，2021年印度总人口约14.1亿，2023年将增加至14.3亿左右。同样，2021 年美国总人口约 331,526,000 人，2023 年将增加至约 334,917,000 人。

  • 全球网路使用量增加。

全球网路使用量的增加预计也将提振婴儿擦拭巾市场需求。随着全球互联网使用量的增加，全球互联网商务平台（电子商务平台）市场预计将快速成长。近年来，世界各地的网路使用量显着增加。根据电讯（ITU）的全球统计数据，全球约有49亿人使用互联网，到2022年这一数字将增至约51亿，到2023年总合约54亿。

全球电商平台的总需求也大幅成长。美国人口普查局在《季度零售电商销售报告》中表示，2024年第二季度，美国电商零售总额约2,916亿美元，较2024年第一季成长约1.3%。

婴儿擦拭巾市场的地理前景

  • 预计亚太地区将占据婴儿擦拭巾市场的主要份额。

从地区来看，婴儿擦拭巾市场分为北美、南美、欧洲、中东和非洲以及亚太地区。预计亚太地区的婴儿擦拭巾市场在预测期内将以最高的复合年增长率成长。印度和中国等国家购买力、生活水准的提高和高出生率导致每个孩子的支出增加，从而推动了该地区对婴儿擦拭巾的需求。

人们对卫生婴儿护理产品和做法的认识不断提高，导致该全部区域更多地采用婴儿擦拭巾。在印度，国家卫生政策下的儿童健康目标等有利政策也有助于提高婴儿卫生和健康意识，并刺激婴儿擦拭巾市场的成长。由于对人口老化和劳动力萎缩的担忧日益加剧，中国取消了独生子女政策，进一步增加了对婴儿擦拭巾的需求。 PIGEON、强生、宝洁等全球市场参与者的存在也支持了亚太地区婴儿擦拭巾市场的成长。

婴儿擦拭巾市场主要企业提供的产品：

  • 喜马拉雅健康公司是喜马拉雅全球控股有限公司的子公司，是一家印度跨国公司，提供多种产品，涉及药品、个人护理、婴儿护理、健康和动物保健食品等多个领域。婴儿护理产品类别提供液体清洗产品、清洗、浴盐、尿布、儿童口腔清洁用品等。
  • 帮宝适是宝洁公司的子公司，是一家全球婴儿护理产品製造商和分销商。我们为 1 个月至 12 个月及以上的婴幼儿提供多个类别的产品和解决方案，包括尿布、裤子和擦拭巾。婴儿擦拭巾市场提供帮宝适芦荟湿纸巾。

婴儿擦拭巾市场的主要发展：

  • 2021年7月，Unicharm Corp宣布计画在台湾及大中华区推出全新优质擦拭巾「Mamy Poko Premium Baby Wipes」。该公司表示，新的擦拭巾由有机棉复合片製成，并通过了 Oeko-Tex STANDARD 100 认证。

婴儿湿擦拭巾市场細項分析如下：

按类型

  • 干擦拭巾
  • 擦拭巾

按销售管道

  • 在线的
  • 离线

按地区

  • 北美洲
  • 美国
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他的
  • 欧洲
  • 英国
  • 德国
  • 法国
  • 西班牙
  • 义大利
  • 其他中东/非洲 沙乌地阿拉伯 阿拉伯联合大公国 以色列
  • 其他中东/非洲
  • 沙乌地阿拉伯
  • UAE
  • 以色列
  • 其他的
  • 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 台湾
  • 泰国
  • 印尼
  • 其他的

目录

第一章 简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章全球婴儿擦拭巾市场：依类型

  • 介绍
  • 干擦拭巾
  • 湿纸巾

第六章全球婴儿擦拭巾市场：依销售管道

  • 介绍
  • 在线的
  • 离线

第七章全球婴儿擦拭巾市场：按地区

  • 介绍
  • 北美洲
    • 按类型
    • 按销售管道
    • 按国家/地区
  • 南美洲
    • 按类型
    • 按销售管道
    • 按国家/地区
  • 欧洲
    • 按类型
    • 按销售管道
    • 按国家/地区
  • 中东/非洲
    • 按类型
    • 按销售管道
    • 按国家/地区
  • 亚太地区
    • 按类型
    • 按销售管道
    • 按国家/地区

第八章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第九章 公司简介

  • Pampers（Procter & Gamble）
  • Himalaya Wellness Company
  • Mamy Poko Pants（Unicharm Corporation）
  • American Hygienics Corporation
  • Rockline（United Kingdom）
  • Johnson & Johnson Private Limited
  • Codi Group
  • Farlin-Global
  • Pigeon India
  • KCWW（Kimberley-Clark）（Huggies）
  • Albaad
  • Nolken Hygiene Products GmbH
简介目录
Product Code: KSI061613749

The global baby wipes market is estimated to be around US$5.264 billion in 2024 and is anticipated to grow to US$6.577 billion by 2029 at a CAGR of 4.56%.

The global baby wipes market is estimated to grow at a higher rate, as with the growth in the total global population. Under the type segment of the global baby wipes market, the wet wipes category is estimated to attain the maximum market share. The online category in the sales channel segment of the global baby wipes market will grow rapidly, as with the increase in global internet usage. The global baby wipes market is estimated to witness a major increase with the increase in global internet usage, boosting the global e-commerce industry's expansion and increasing the market share of baby products.

Baby wipes are disposable wipes used to clean babies' delicate and sensitive skin. Rising disposable incomes and living standards have increased the demand for various baby care products globally. Rapid urbanization in developing economies such as China, India, Brazil, and Mexico, supported by the emerging trend toward the health and hygiene of babies, also augments the demand for baby wipes. The increasing number of working women is also escalating the popularity of baby care products, including baby wipes.

International organizations such as WHO (World Health Organization), NGOs, and governments are also creating awareness among people about infant child health practices and the benefits of using baby care products, thus fuelling the demand for baby wipes. The ever-growing global e-commerce industry is also a major factor driving the global baby wipes market growth. The busy lifestyle of people is encouraging them to buy baby care products via online stores, which results in saving time, effort, and money, thereby spurring the market growth of baby wipes.

Global market players are using different innovative techniques to make baby wipes made from biodegradable materials, thus providing a great opportunity for the further expansion of the global baby wipes market in the coming years. There has been a rise in product innovation and a shift towards baby wipes made of organic raw materials. Moreover, growing consumer awareness about the harmful impact of certain raw materials on their baby's health and the environment encourages manufacturers to diversify their product portfolio with baby wipes made from natural raw materials. Many vendors are also focusing on purified water-based baby wipes. Studies by several health organizations and health experts have advocated that cleaning with pure water is safer and reduces the chances of irritation, allergy, and redness, as babies have very delicate and sensitive skin.

However, growing environmental concerns regarding the disposal of baby wipes made of plastic and other polymers are currently hindering the global market growth of baby wipes. The growing geriatric population in developed economies is further restraining the market growth of baby wipes. According to the United States Census Bureau, all baby boomers will be older than age 65 by 2030, expanding the size of the older population such that 1 in every 5 residents will be at retirement age.

The global baby wipes market has been segmented by type, sales channel, and geography. By type, it has been divided into dry wipes and wet wipes. By sales channels, it has been segmented into online and offline.

Global Baby Wipes Market Drivers:

  • Expanding global population and births.

One of the major driving factors for the growth of the global baby wipes market is estimated to be the growing population and childbirths worldwide. With the expansion of the global population, the number of children born increases. The total increase in births will increase global demand for baby care products.

The World Bank, in its total global population data, stated that in 2021, the total population recorded was about 7.89 billion, which grew to about 7.95 billion in 2022. The total population of the globe was recorded at about 8.02 billion. Furthermore, the organization further stated that the total population of India was recorded at about 1.41 billion in 2021, which grew to about 1.43 billion in 2023. Similarly, the total population of the United States was recorded at about 331.526 million in 2021, which grew to about 334.917 million in 2023.

  • Growth of Internet usage across the globe.

The increase in the global usage of the internet is also estimated to push the market demand for the global baby wipes market. With the increase in global internet usage, the global internet business platform, or the e-commerce platform market, is estimated to grow rapidly. In recent years, internet usage has witnessed a massive increase worldwide. The International Telecommunication Union (ITU), in its global statistics, stated that the global individual using the internet was recorded at about 4.9 billion, which grew to about 5.1 billion in 2022 and reached a total of about 5.4 billion in 2023.

The global e-commerce platform landscape has also witnessed a massive increase in its total demand. The United States Census Bureau, in its Quarterly Retail E-Commerce Sales report, stated that in the second quarter of 2024, the total US retail sales of e-commerce receded at about US$291.6 billion, which marked an increase of about 1.3% from the first quarter of 2024.

Global Baby Wipes Market Geographical Outlook

  • Asia Pacific is anticipated to hold a significant share of the Global Baby Wipes Market.

Geographically, the global baby wipes market has been segmented into North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. The Asia Pacific regional market for baby wipes is poised to grow at the highest CAGR during the forecast period. Rising purchasing power and living standards in countries like India and China, along with a high birth rate, have resulted in an increased expenditure per child, which, in turn, is significantly driving the demand for baby wipes in this region.

Rising awareness about hygienic baby care products and practices is leading to greater adoption of baby wipes across this region. Favorable policies in India, such as the "Child Health Goal" under the "National Health Policy," also contribute to the rising awareness about infant hygiene and health, thereby spurring the market growth of baby wipes. The lifting of the one-child policy in China due to growing concerns about the aging population and declining workforce has further fueled the demand for baby wipes in the country, thus positively impacting the overall growth of this regional market. The presence of global market players, including PIGEON, Johnson and Johnson, and Procter and Gamble, also supports the market growth of baby wipes in the APAC region.

Global Baby Wipes Market Products Offered by Key Companies:

  • Himalaya Wellness Company, part of Himalaya Global Holding Ltd., is an Indian multinational organization that offers multiple products across various sectors, such as pharmaceuticals, personal care, baby care, wellness, and animal health. In the baby care products category, the company offers liquid cleansers, laundry wash, baths, diapers, and kid oral care products. In the global baby wipes market, the company offers gentle baby wipes.
  • Pampers, a part of Procter & Gamble, is a global baby care product manufacturer and distributor. It offers multiple categories of products and solutions, including diapers, pants, and wipes, for babies and toddlers from birth to 12+ months old. In the global baby wipes market, the company offers Pampers Aloe Wipes.

Global Baby Wipes Market Key Developments:

  • In July 2021, Unicahrm announced that it aims to launch its new premium baby wipes, Mamy Poko Premium Baby Wipes, in the Taiwan and Greater China region. The company stated that its new wipes use organic cotton compound sheets, which are certified as STANDARD100 by OEKO-TEX.

The Global Baby Wipes Market is segmented and analyzed as follows:

By Type

  • Dry Wipes
  • Wet Wipes

By Sales Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. The Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL BABY WIPES MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Dry Wipes
  • 5.3. Wet Wipes

6. GLOBAL BABY WIPES MARKET BY SALES CHANNEL

  • 6.1. Introduction
  • 6.2. Online
  • 6.3. Offline

7. GLOBAL BABY WIPES MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.1. North America
    • 7.1.1. By Type
    • 7.1.2. By Sales Channel
    • 7.1.3. By Country
      • 7.1.3.1. United States
      • 7.1.3.2. Canada
      • 7.1.3.3. Mexico
  • 7.2. South America
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
      • 7.2.3.1. Brazil
      • 7.2.3.2. Argentina
      • 7.2.3.3. Others
  • 7.3. Europe
    • 7.3.1. By Type
    • 7.3.2. By Sales Channel
    • 7.3.3. By Country
      • 7.3.3.1. United Kingdom
      • 7.3.3.2. Germany
      • 7.3.3.3. France
      • 7.3.3.4. Spain
      • 7.3.3.5. Italy
      • 7.3.3.6. Others
  • 7.4. Middle East and Africa
    • 7.4.1. By Type
    • 7.4.2. By Sales Channel
    • 7.4.3. By Country
      • 7.4.3.1. Saudi Arabia
      • 7.4.3.2. UAE
      • 7.4.3.3. Israel
      • 7.4.3.4. Others
  • 7.5. Asia Pacific
    • 7.5.1. By Type
    • 7.5.2. By Sales Channel
    • 7.5.3. By Country
      • 7.5.3.1. China
      • 7.5.3.2. Japan
      • 7.5.3.3. India
      • 7.5.3.4. South Korea
      • 7.5.3.5. Taiwan
      • 7.5.3.6. Thailand
      • 7.5.3.7. Indonesia
      • 7.5.3.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Pampers (Procter & Gamble)
  • 9.2. Himalaya Wellness Company
  • 9.3. Mamy Poko Pants (Unicharm Corporation)
  • 9.4. American Hygienics Corporation
  • 9.5. Rockline (United Kingdom)
  • 9.6. Johnson & Johnson Private Limited
  • 9.7. Codi Group
  • 9.8. Farlin-Global
  • 9.9. Pigeon India
  • 9.10. KCWW (Kimberley-Clark) (Huggies)
  • 9.11. Albaad
  • 9.12. Nolken Hygiene Products GmbH