婴儿擦拭巾市场规模、份额和成长分析（按类型、包装、通路和地区划分）—2026-2033年产业预测

预计到 2024 年，全球婴儿擦拭巾市场规模将达到 62 亿美元，到 2025 年将达到 65.2 亿美元，到 2033 年将达到 97 亿美元，预测期（2026-2033 年）的复合年增长率为 5.1%。

全球父母对婴儿护理和卫生日益增长的关注预计将显着推动婴儿擦拭巾的销售。各地出生率的上升带动了婴儿数量的成长，为供应商创造了新的机会。此外，父母对婴儿擦拭巾便利性和便携性的需求进一步提升了其全球吸引力。具有独特功能的创新产品的推出有望在长期内提升婴儿擦拭巾公司的收入。此外，透过电子商务平台拓展多样化的婴儿擦拭巾产品选择，可望促进更多父母的购买。然而，诸如环境问题（如废弃物）、高端产品的高昂价格、潜在的皮肤刺激以及来自传统替代品的竞争等挑战，可能会在短期内阻碍市场成长。

全球婴儿擦拭巾市场驱动因素

全球婴儿擦拭巾市场预计将迎来显着成长，这主要得益于人们卫生意识的提高以及父母对提升育儿品质的日益重视。父母们越来越意识到保持婴幼儿清洁的重要性，而婴儿擦拭巾的高效性和便利性也带动了市场需求的激增。这种将婴儿擦拭巾视为实用卫生解决方案的趋势，凸显了其在全球育儿负责人中的受欢迎程度，最终推动了婴儿擦拭巾市场的积极发展。

全球婴儿擦拭巾市场限制因素

由于婴儿皮肤娇嫩敏感，全球婴儿擦拭巾市场面临许多挑战。许多婴儿擦拭巾含有化学物质、香精和防腐剂等成分，这些成分可能会刺激婴儿皮肤或引发过敏反应。这些不良反应会导致皮疹和不适，促使父母寻找替代品。因此，负面的消费者体验和评价会阻碍婴儿擦拭巾市场的成长和普及。这个问题凸显了製造商优先研发温和配方的重要性，以确保产品安全，并在竞争激烈的行业中维护消费者的信任。

全球婴儿擦拭巾市场趋势

全球婴儿擦拭巾市场正加速向永续性转型，製造商优先考虑在其产品中使用环保和可生物降解的材料。这一趋势反映了消费者对环保替代品的需求日益增长，促使企业以植物来源和天然材料取代合成纤维。人们对环境影响的日益关注，促使各大品牌不断创新，开发出不仅满足功能需求，也符合环保意识强的父母价值观的擦拭巾。这种向永续的转变预计将重塑市场动态，加剧竞争，并推动婴儿擦拭巾配方和包装的进一步发展。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 客户和购买标准分析
• 原料分析
• 专利分析

全球婴儿擦拭巾市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 干湿擦拭巾
• 擦拭巾

全球婴儿擦拭巾市场规模（按包装和复合年增长率划分）（2026-2033 年）

• 袋子/盒子
• 管/罐

全球婴儿擦拭巾市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 大卖场和超级市场
• 药局
• 网路商店
• 其他的

全球婴儿擦拭巾市场规模（按地区划分）及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Kimberly-Clark（USA）
• Unicharm（Japan）
• Essity（Sweden）
• Reckitt（UK）
• Hengan International（China）
• Natracare（UK）
• Procter & Gamble（USA）
• Johnson & Johnson（USA）
• The Honest Company（USA）
• WaterWipes（Ireland）
• Pigeon Corporation（Japan）
• Seventh Generation（USA）
• Nice-Pak Products（USA）
• Ontex Group（Belgium）
• Svenska Cellulosa Aktiebolaget（Sweden）
• Kao Corporation（Japan）
• MamyPoko（Japan）
• Babisil Products（China）
• Farlin Infant Products（Taiwan）
• Mustela（France）

结论与建议

Global Baby Wipes Market size was valued at USD 6.2 Billion in 2024 and is poised to grow from USD 6.52 Billion in 2025 to USD 9.7 Billion by 2033, growing at a CAGR of 5.1% during the forecast period (2026-2033).

A heightened focus on baby care and hygiene among parents worldwide is expected to significantly drive baby wipe sales. The rising infant population, fueled by increasing birth rates in various regions, presents new opportunities for suppliers. Additionally, parents' demand for convenience and the portability of baby wipes further enhance their global appeal. The introduction of innovative products with unique features is anticipated to boost revenue for baby wipe companies over time. Moreover, the growing availability of diverse baby wipe options through e-commerce platforms is likely to foster greater adoption among parents. However, challenges such as environmental concerns regarding waste, the high cost of premium options, potential skin irritation, and competition from traditional alternatives may hinder market growth in the foreseeable future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Wipes Market Segments Analysis

Global Baby Wipes Market is segmented by Type, Packaging, Distribution Channel and region. Based on Type, the market is segmented into Dry wipes and Wet wipes. Based on Packaging, the market is segmented into Pouch/Box and Tubes/Tin. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacy, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Wipes Market

The global baby wipes market is anticipated to experience significant growth driven by the rising awareness of hygiene and the increasing commitment of parents toward better baby care. Parents are increasingly recognizing the vital role of maintaining cleanliness for their infants, which is leading to a surge in demand for baby wipes due to their effectiveness and convenience. This preference for baby wipes as a practical solution for hygiene management highlights their popularity among caregivers across the globe, ultimately supporting the positive trajectory of the baby wipes market.

Restraints in the Global Baby Wipes Market

The global baby wipes market faces challenges due to the delicate and sensitive nature of infants' skin. Many baby wipes contain ingredients such as chemicals, fragrances, and preservatives that have the potential to irritate or provoke allergic reactions in babies. Such adverse reactions can lead to skin rashes and discomfort, prompting parents to seek alternatives. Consequently, negative consumer experiences and reviews may hinder the growth and acceptance of baby wipes in the market. This concern underscores the importance of manufacturers prioritizing skin-friendly formulations to ensure safety and maintain consumer trust in this competitive industry.

Market Trends of the Global Baby Wipes Market

The Global Baby Wipes market is increasingly shifting towards sustainability, with manufacturers prioritizing the use of eco-friendly and biodegradable materials in their products. This trend reflects a growing consumer demand for environmentally conscious alternatives, prompting companies to replace synthetic fibers with plant-based and natural options. As awareness about environmental impact rises, brands are innovating to create wipes that not only meet functional needs but also align with the values of eco-conscious parents. This movement towards sustainable practices is expected to reshape market dynamics, driving competition and prompting further advancements in the formulation and packaging of baby wipes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Baby Wipes Market Size by Type & CAGR (2026-2033)

• Market Overview
• Dry wipes
• Wet wipes

Global Baby Wipes Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Pouch/Box
• Tubes/Tin

Global Baby Wipes Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacy
• Online Stores
• Others

Global Baby Wipes Market Size & CAGR (2026-2033)

• North America (Type, Packaging, Distribution Channel)
  • US
  • Canada
• Europe (Type, Packaging, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Packaging, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Packaging, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Packaging, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natracare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WaterWipes (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seventh Generation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ontex Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MamyPoko (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babisil Products (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farlin Infant Products (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mustela (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations