市场调查报告书
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1497797
全球休閒个人护理市场:按产品、类型、性别、分销管道 - 预测(2024-2030)Athleisure Personal Care Market by Product (Hair Care, Skin Care), Type (Conventional, Organic), Gender, Distribution Channel - Global Forecast 2024-2030 |
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预计2023年全球休閒个人护理市场规模将达336.2亿美元,2024年将达354.6亿美元,复合年增长率为5.80%,2030年将达499.1亿美元。
休閒个人护理是指符合休閒生活方式的一类美容产品,集运动、舒适和时尚于一体。休閒个人保健产品的目标群体是那些寻求支持其积极日常生活的个人护理产品的个人,这些产品具有易用性和多任务功能,并且通常具有天然成分、永续性和以性能为导向的特征。休閒个人护理市场迎合强调健康和功能性的生活方式,提供与积极活动和日常便利相适应的护肤、头髮护理和身体保养等产品。受日益增强的健康意识和对便利性需求的影响,休閒个人护理市场正在快速成长。然而,与化学运动休閒护理产品相关的副作用和仿冒品的出现阻碍了市场的扩张。市场成长机会在于强调环保产品、强大数位支援的个人化体验以及更智慧的包装解决方案。
主要市场统计 | |
---|---|
基准年[2023] | 336.2亿美元 |
预测年份 [2024] | 354.6亿美元 |
预测年份 [2030] | 499.1亿美元 |
复合年增长率(%) | 5.80% |
区域洞察
受健康意识持续提高和休閒时尚日益普及的影响,美洲休閒个人护理市场持续强劲成长。该地区的消费者强烈偏好方便、健康、多功能且符合积极生活方式的产品。在欧洲,由于消费者对健康和福祉的认识以及对天然和有机成分的日益偏好,市场呈现多样化。儘管中东市场规模较小,但由于健身文化和奢侈个人护理行业的兴起,该市场正在迅速扩大。在非洲,该市场尚处于起步阶段,但由于中阶的不断壮大和都市化的加速,其潜力开拓。在可支配收入增加、电子商务行业扩张以及对健康和健身趋势日益关注的推动下,亚太地区休閒个人护理市场有望强劲增长,尤其是在中国、日本、印度和韩国等国家。 。本土品牌透过利用文化洞察力和客製化产品来满足亚太消费者的独特需求和偏好,与国际品牌一起蓬勃发展。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在休閒个人护理市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对休閒个人护理市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在休閒个人护理市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[197 Pages Report] The Athleisure Personal Care Market size was estimated at USD 33.62 billion in 2023 and expected to reach USD 35.46 billion in 2024, at a CAGR 5.80% to reach USD 49.91 billion by 2030.
Athleisure personal care refers to a category of grooming products that align with the athleisure lifestyle, which blends exercise, comfort, and fashion. The athleisure personal care products target individuals who seek personal care items that support active daily routines while offering ease of use and multitasking benefits and often incorporating attributes such as natural ingredients, sustainability, and performance-oriented features. The athleisure personal care market caters to a lifestyle that emphasizes health and functionality, providing products such as skincare, haircare, and body care that accommodate vigorous activities and everyday ease. Influenced by the growing health consciousness and the need for convenience, the athleisure personal care market is growing rapidly. However, side effects associated with chemical-based athleisure care products and the availability of counterfeit products hinder the scope of the market. Opportunities for market growth lie in offering eco-conscious offerings, personalized experiences bolstered by a robust digital presence, and focused on smarter packaging solutions.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 33.62 billion |
Estimated Year [2024] | USD 35.46 billion |
Forecast Year [2030] | USD 49.91 billion |
CAGR (%) | 5.80% |
Regional Insights
The athleisure personal care market in the Americas continues to show robust growth, influenced by a consistent rise in health consciousness and the increasing adoption of athleisure fashion. Consumers in this region exhibit a strong preference for products that offer convenience, wellness, and multifunctionality, aligning with their active lifestyles. In Europe, the market presents a diverse landscape attributed to consumer awareness regarding health and well-being and a growing inclination towards natural and organic ingredients. The Middle Eastern market, while smaller in comparison, is rapidly expanding with the rise of fitness culture and the luxury personal care segment. In Africa, the market is in a nascent stage but presents untapped potential due to a growing middle class and increased urbanization. The Asia-Pacific region is experiencing robust growth in the athleisure personal care market, fueled by rising disposable incomes, an expanding e-commerce industry, and an increasing focus on health and fitness trends, particularly in countries including China, Japan, India, and South Korea. Local brands are flourishing alongside international players by leveraging cultural insights and tailoring products to meet the specific needs and preferences of APAC consumers.
Market Insights
The market dynamics represent an ever-changing landscape of the Athleisure Personal Care Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Athleisure Personal Care Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Athleisure Personal Care Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Sunday II Sunday Launches Wash Day System to Support Active Women with Hair Care from Workout to Recovery Day
Sunday II Sunday unveiled the Wash Day System, an innovative collection crafted to rejuvenate and offer comprehensive scalp care during the wash day routine. The new assortment features a carefully formulated Shampoo and Conditioner and the highly anticipated Signature Scalp Balancing Scrub. [Published On: 2022-06-23]
Nykaa acquires stakes in Earth Rhythm, Nudge Wellness and Kica
FSN E-Commerce Ventures Ltd, trading as Nykaa, acquired an 18.51% equity in Earth Rhythm to expand its investment portfolio, with an investment of INR 41.65 crores. These acquisitions align with Nykaa's commitment to fostering a sustainable and inclusive beauty and lifestyle ecosystem and diversifying its offerings to meet evolving consumer trends. [Published On: 2022-04-22]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Athleisure Personal Care Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Athleisure Personal Care Market, highlighting leading vendors and their innovative profiles. These include Alo Yoga, Amber Marie & Company, Clariant AG, Clinique Cosmetics, Crop Shop Boutique, Gap Inc., Girlfriend Collective, Givaudan SA, Hustle Beauty, Infinite Looks, Inc., Kao Corporation, Lululemon athletica Inc., Maybelline New York, Native Deodorant, NYKAA E-RETAIL LIMITED, OGX Beauty, Reliance Industries Limited, Sephora, Shiseido, Sports HAI, TALA Limited, The Procter & Gamble Company, Under Armour, and YUNI Beauty.
Market Segmentation & Coverage