查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1361152

全球运动休閒市场 - 2018-2028 年全球产业规模、份额、趋势、机会和预测，按类型、产品、配销通路、地区、竞争预测和机会细分

Global Athleisure Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type, By Product, By Distribution Channel, By Region, By Competition Forecast & Opportunities
出版日期: | 出版商: TechSci Research | 英文 190 Pages | 商品交期: 2-3个工作天内

价格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

简介目录

2022年全球运动休閒市场估值为3,285.6亿美元，预计在预测期内将出现强劲增长，预计到2028年复合年增长率(CAGR)为6.85%。全球运动休閒市场出现显着增长近年来，通过将运动服和休閒装风格无缝融合，从根本上重塑了时尚业。人们对健康生活方式的日益关注以及对舒适时尚服装的渴望推动了这一趋势，吸引了全球消费者的注意。运动休閒包括各种各样的服装，包括瑜伽裤、紧身裤、连帽衫、运动鞋和运动胸罩，专为从健身房无缝过渡到日常活动而设计。市场的快速扩张可归因于消费者偏好的变化，人们越来越多地寻求与繁忙的日程相协调的多功能和功能性服装。领先的运动服饰品牌、高檔时装公司和新兴的利基市场参与者都在争夺市场份额，从而产生了大量涵盖不同价位的运动休閒产品。

主要市场驱动因素

生活方式向健康方向转变：

市场概况
预测期 2024-2028
2022 年市场规模 3285.6亿美元
2028 年市场规模 4924.5亿美元
2023-2028 年复合年增长率 6.85%
成长最快的细分市场 在线的
最大的市场 北美洲

运动休閒市场背后的主要动力是全球向健康和保健的转变。随着人们健康意识的增强，他们积极寻求将体育活动融入日常生活的方法。这种转变催生了对能够轻鬆地从锻炼课程过渡到其他活动的服装的需求，使人们能够在保持时尚外观的同时维持积极的生活方式。运动休閒服提供舒适性、功能性和多功能性，迎合了寻求保持活力而又不影响时尚的消费者。对全面健康生活方式的渴望将运动休閒推向了时尚潮流的前沿，对消费者行为和行业产品产生了影响。

休閒着装规范的兴起：

正装和休閒装之间曾经明显的界线近年来变得明显模糊，部分原因是远距工作的兴起和服装规范更加宽鬆。随着越来越多的公司采取休閒或灵活的服装政策，人们正在寻找能够轻鬆弥合舒适性和专业性之间差距的服装。运动休閒装强调舒适和时尚，对于那些寻求适合各种场合的服装的人来说是自然的选择。工作场所规范的转变不仅提高了对运动休閒的需求，也促使时尚品牌创新并创造出兼具性能导向属性和美学吸引力的运动休閒单品。

影响者文化与名人代言：

社群媒体影响者和名人代言在推动运动休閒市场成长方面的巨大影响不容小觑。有影响力的人和名人经常在 Instagram、TikTok 和 YouTube 等平台上展示他们的运动休閒套装，扩大了这一趋势的知名度和吸引力。消费者被这些影响者和名人理想的生活方式所吸引，从而对他们认可的品牌和产品产生了更高的兴趣。透过社群媒体与消费者建立个人联繫的能力使运动休閒品牌能够培养强大的社群并培养品牌忠诚度。此外，与知名运动员、名人和时尚品牌的合作进一步巩固了运动休閒作为时尚且与文化相关的服装类别的地位。

布料和设计的技术创新：

布料技术的进步在推动运动休閒市场的成长中发挥了关键作用。吸湿排汗、可拉伸和透气材料的发展增强了运动休閒服的性能，使其适合各种体育活动。具有压缩、紫外线防护和气味控制功能的布料增强了运动休閒服装的功能吸引力。此外，智慧纺织品和可穿戴技术的集成为融合温度调节和活动追踪等功能的创新设计铺平了道路。这些技术进步将运动休閒从单纯的时尚趋势提升为满足当代消费者不断变化的需求和偏好的领域。

主要市场挑战

饱和度和分化度：

随着运动休閒趋势越来越受关注，市场逐渐饱和，品牌和产品也太多。这种饱和对努力脱颖而出的新进入者和寻求保持竞争优势的老牌参与者提出了挑战。面对无数的选择，消费者变得挑剔起来，不仅寻找功能性运动服，还寻找独特的设计、高品质和独特的品牌形象。品牌必须投资于使自己与众不同的策略，无论是透过创新设计、永续实践或独家合作，以吸引并留住消费者的兴趣。未能建立差异化可能会导致商品化，侵蚀利润率并削弱运动休閒市场的整体吸引力。

永续性问题：

运动休閒市场的成长引起了人们对永续性的高度关注。许多运动休閒服装都是由合成材料製成的，这些材料会造成塑胶污染并留下巨大的环境足迹。随着消费者的环保意识越来越强，他们需要环保的替代方案和供应链的透明度。忽视这些永续性议题的品牌可能会疏远重要且有影响力的消费者群体。采用永续实践，例如利用回收材料、减少浪费和采用道德生产方法，对于运动休閒产业与不断变化的消费者价值观和全球永续发展目标保持一致变得越来越重要。

主要市场趋势

永续运动休閒：

永续性已发展成为当代消费者购买决策中不可协商的考量因素，运动休閒市场也不例外。随着人们对环境问题的认识不断增强，消费者对运动休閒领域的永续选择的要求越来越高。这一趋势催生了采用回收材料、有机材料製成的环保运动休閒系列。

织物和低影响的生产过程。品牌透过设计注重寿命、可修復性和可回收性的产品，融入循环经济原则。此外，供应链的透明度和道德製造实践正在成为塑造消费者品牌偏好的关键因素。永续运动休閒趋势不仅解决了环境问题，而且符合具有社会意识的消费者的价值观，培养品牌忠诚度并对行业声誉产生积极影响。

包容性尺寸和身体积极性：

包容性和身体积极性的运动引发了时尚界的一场革命，运动休閒也紧随其后。品牌正在认识到体型和尺寸的多样性，并扩大尺寸范围以适应更广泛的消费者群体。包容性尺寸不仅可以增强身体信心，还可以开拓服务不足的市场区隔。此外，行销活动中对不同身体的描绘以及使用真实​​的个人作为模特儿正在瓦解传统的美容标准并引起消费者的共鸣。在运动休閒产品中优先考虑包容性的品牌正在为长期被传统时尚规范边缘化的消费者培养归属感。

时尚与功能的融合：

不断发展的运动休閒趋势超越了健身房的范围；它已成为日常衣柜中不可或缺的一部分。为了满足消费者追求风格与性能的需求，品牌越来越注重时尚与功能的融合。运动休閒设计变得更加精緻，融合了优质面料、复杂的细节和创新的廓形，可以轻鬆地从锻炼过渡到社交活动。这一趋势催生了「athflow」的概念，将运动休閒单品升级为精緻舒适的套装，适合各种场合。随着运动休閒服饰的发展超越了传统的运动服饰，它模糊了时尚与运动服饰之间的界限，迎合了一种既重视舒适性又注重美学吸引力的生活方式。

科技注入的运动休閒：

科技与运动休閒服饰的融合正在重塑消费者与服装的互动方式。穿戴式科技和智慧纺织品正变得越来越普遍，增强了运动休閒服装的功能和性能。创新包括调节体温、监测心率和提供肌肉支撑的布料。整合到运动休閒服装中的可穿戴设备可以追踪健身指标、提供即时回馈，甚至与智慧型手机同步以获得无缝的数位体验。时尚与科技的融合不仅增强了运动休閒的价值主张，而且将其定位为消费者生活中充满活力和互动的一个面向。

总之，全球运动休閒市场正在经历一场由新趋势推动的变革，这些新趋势反映了不断变化的消费者价值、生活方式和技术突破。对永续发展的拥抱、对包容性和身体积极性的推动、时尚与功能的融合以及技术的整合，所有这些都共同塑造了运动休閒产业的发展轨迹。透过满足消费者期望和利用创新来熟练地驾驭这些趋势的品牌将能够捕捉市场不断变化的需求，确保运动休閒保持其在时尚领域的主导地位和持久影响力。

细分市场洞察

类型见解：

大规模运动休閒生产因其能够满足人们对经济高效、时尚和功能性运动服的广泛需求而在全球运动休閒市场中占据主导地位。这种方法强调大规模製造和分销，使品牌能够以具有竞争力的价格生产运动休閒服装，同时保持一致的品质和风格。大规模生产利用规模经济来降低生产成本，使运动休閒服饰能够为广大消费者所接受，其中包括精打细算的购物者以及寻求多功能日常服装替代品的消费者。此外，大众运动休閒生产的主导地位因这一趋势在当代生活各个方面（从轻鬆的工作场所到休閒追求）的盛行而得到加强。这个细分市场与人们对舒适、运动风格服装的日益增长的偏好产生了共鸣，这些服装与不断变化的生活方式相一致。因此，大规模生产的运动休閒服透过在全球范围内提供价格实惠、款式多样且功能齐全的产品，呈现出令人信服的价值主张。然而，在这种优势中，品牌也认识到解决永续发展问题和扩展多样化尺寸选择以确保包容性的重要性，从而在大规模生产和认真实践之间取得平衡。

产品见解：

服装在全球运动休閒市场中占有重要地位，是这一趋势的基本元素。运动休閒服装已经超越了其在运动和健身中的传统角色，成为日常时尚不可或缺的一部分。运动休閒服装的流行源自于其将舒适性、功能性和风格无缝融合的能力。此类别涵盖广泛的服装，包括针对各种活动和生活方式量身定制的紧身裤、瑜伽裤、连帽衫、慢跑裤和运动胸罩。运动休閒服装的吸引力在于其适应性，使人们能够轻鬆地从锻炼课程过渡到休閒郊游，同时又不牺牲时尚前卫的美感。社群媒体影响者的出现、名人代言以及不断变化的工作场所着装规范都促进了对运动休閒服装的需求不断增长。因此，老牌运动服装品牌和时装公司以及新兴的利基市场参与者都致力于设计和生产创新的运动休閒服装系列，以满足这个不断扩大的市场的需求。

区域见解：

北美在全球运动休閒市场中占有举足轻重的地位，对其成长轨迹和方向产生重大影响。该地区的突出地位归因于多种因素，包括以健康和保健为中心的强大文化、蓬勃发展的时尚产业以及休閒服装与积极生活方式的融合。尤其是美国，利用名人代言、普遍的健身文化以及影响力驱动的时尚的崛起，在推动运动休閒潮流走向最前沿方面发挥了关键作用。北美运动休閒的主导地位显而易见，总部位于该地区的主要运动服装品牌都巧妙地利用了这一趋势的流行。运动休閒的魅力不仅限于健身房，也渗透到日常生活、工作场所和社交场合。该地区快节奏的生活方式和对便利性的重视与运动休閒的多功能和舒适设计完美契合。此外，北美先进的零售基础设施和数位平台加速了运动休閒产品在国内和国际上的快速传播。随着趋势的发展，北美的影响力将推动运动休閒设计、永续性和技术整合的创新，进而塑造全球市场的发展轨迹。

主要市场参与者

  • 恆尼斯品牌公司
  • 阿迪达斯公司
  • 沃里
  • 潘加亚
  • 安德玛公司
  • 外部已知
  • 艾琳·费雪
  • 巴塔哥尼亚公司
  • 磨耗契约有限责任公司
  • 露露柠檬运动

报告范围：

在本报告中，除了以下详细介绍的产业趋势外，全球运动休閒市场也分为以下几类：

全球运动休閒市场，依类型：

  • 大众运动休閒
  • 高级运动休閒

全球运动休閒市场，依产品分类：

  • 衣服
  • 鞋类
  • 其他的

全球运动休閒市场，依配销通路：

  • 在线的
  • 线下

全球运动休閒市场（按地区）：

  • 北美洲
  • 欧洲
  • 南美洲
  • 中东和非洲
  • 亚太地区

竞争格局

公司概况：全球运动休閒市场主要公司的详细分析。

可用的客製化：

全球运动休閒市场报告根据给定的市场资料，技术科学研究根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项：

公司资讯

  • 其他市场参与者（最多五个）的详细分析和概况分析。

目录

第 1 章：简介

  • 产品概述
  • 报告的主要亮点
  • 市场覆盖范围
  • 涵盖的细分市场
  • 考虑研究任期

第 2 章：研究方法

  • 研究目的
  • 基线方法
  • 主要产业伙伴
  • 主要协会和二手资料来源
  • 预测方法
  • 数据三角测量与验证
  • 假设和限制

第 3 章：执行摘要

  • 市场概况
  • 市场预测
  • 重点地区
  • 关键环节

第 4 章：客户之声

  • 品牌意识
  • 影响购买决策的因素
  • 意识来源

第 5 章：全球运动休閒市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依类型市占率分析（大众运动休閒、高级运动休閒）
    • 依产品市占率分析（服装、鞋类及其他）
    • 依配销通路市场占有率分析（线上线下）
    • 按区域市占率分析
    • 按前 5 名的公司市占率分析，其他 (2022)
  • 全球运动休閒市场测绘与机会评估
    • 按类型市场测绘和机会评估
    • 按产品市场测绘和机会评估
    • 按配销通路市场测绘和机会评估
    • 透过区域市场测绘和机会评估

第 6 章：北美运动休閒市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按产品市占率分析
    • 按配销通路市场占有率分析
    • 按国家市占率分析

第 7 章：欧洲运动休閒市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按产品市占率分析
    • 按配销通路市场占有率分析
    • 按国家市占率分析

第 8 章：亚太运动休閒市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按产品市占率分析
    • 按配销通路市场占有率分析
    • 按国家市占率分析

第 9 章：中东与非洲运动休閒市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按产品市占率分析
    • 按配销通路市场占有率分析
    • 按国家市占率分析

第 10 章：南美洲运动休閒市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按类型市占率分析
    • 按产品市占率分析
    • 按配销通路市场占有率分析
    • 按国家市占率分析

第 11 章：市场动态

  • 司机
  • 挑战

第 12 章：COVID-19 对全球运动休閒市场的影响

  • 影响评估模型
    • 受影响的关键领域
    • 受影响的主要地区
    • 受影响的主要国家

第 13 章：市场趋势与发展

第14章：竞争格局

  • 公司简介
    • Hanes Brands, Inc
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Adidas AG
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Vuori
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • PANGAIA
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Under Armour, Inc.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Outerknown
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Eileen Fisher
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Patagonia, Inc.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Wear Pact, LLC
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Lululemon Athletica
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员

第 15 章：策略建议/行动计划

  • 重点关注领域
  • 目标类型
  • 目标配销通路

第 16 章：关于我们与免责声明

简介目录
Product Code: 15989

The Global Athleisure Market achieved a valuation of USD 328.56 billion in 2022 and is projected to experience robust growth in the forecast period, boasting an anticipated Compound Annual Growth Rate (CAGR) of 6.85% through 2028. The global athleisure market has witnessed a remarkable upsurge in recent years, fundamentally reshaping the fashion industry by seamlessly merging athletic and leisurewear styles. This trend, fueled by the burgeoning focus on health-conscious lifestyles and the aspiration for comfortable yet stylish clothing, has captured the attention of consumers worldwide. Athleisure encompasses a diverse array of garments, including yoga pants, leggings, hoodies, sneakers, and sports bras, specifically designed to transition seamlessly from the gym to everyday activities. The market's rapid expansion can be attributed to shifting consumer preferences, where individuals increasingly seek versatile and functional attire that harmonizes with their busy schedules. Leading sportswear brands, upscale fashion houses, and emerging niche players are all contending for a share of the market, resulting in a plethora of athleisure offerings spanning various price points.

Key Market Drivers

Lifestyle Shift Toward Health and Wellness:

Market Overview
Forecast Period2024-2028
Market Size 2022USD 328.56 Billion
Market Size 2028USD 492.45 Billion
CAGR 2023-20286.85%
Fastest Growing SegmentOnline
Largest MarketNorth America

A primary driving force behind the athleisure market is the global shift towards health and wellness. As people become more health-conscious, they actively seek ways to integrate physical activity into their daily routines. This shift has engendered a demand for clothing that effortlessly transitions from workout sessions to other activities, allowing individuals to sustain an active lifestyle while maintaining a stylish appearance. Athleisure wear offers comfort, functionality, and versatility, catering to consumers seeking to remain active without compromising on fashion. The desire to embrace a comprehensive wellness lifestyle has propelled athleisure to the forefront of fashion trends, exerting influence over both consumer behavior and industry offerings.

Rise of Casual Dress Codes:

The once-distinct boundaries between formal and casual attire have significantly blurred in recent times, partly due to the rise of remote work and a more relaxed approach to dress codes. As more companies adopt casual or flexible dress policies, individuals are in search of clothing that bridges the gap between comfort and professionalism with ease. Athleisure wear, with its emphasis on comfort and style, emerges as a natural choice for those seeking attire adaptable to various settings. This shift in workplace norms has not only elevated the demand for athleisure but has also prompted fashion brands to innovate and create athleisure pieces that encompass both performance-oriented attributes and aesthetic allure.

Influencer Culture and Celebrity Endorsements:

The formidable impact of social media influencers and celebrity endorsements cannot be underestimated in propelling the growth of the athleisure market. Influencers and celebrities frequently showcase their athleisure ensembles on platforms such as Instagram, TikTok, and YouTube, amplifying the trend's visibility and desirability. Consumers are drawn to the aspirational lifestyles of these influencers and celebrities, resulting in heightened interest in the brands and products they endorse. The ability to establish personal connections with consumers through social media has enabled athleisure brands to cultivate robust communities and foster brand loyalty. Furthermore, collaborations involving high-profile athletes, celebrities, and fashion brands have further cemented athleisure's status as a stylish and culturally pertinent clothing category.

Technological Innovations in Fabric and Design:

Advancements in fabric technology have played a pivotal role in propelling the athleisure market's growth. The development of moisture-wicking, stretchable, and breathable materials has bolstered the performance aspect of athleisure wear, rendering it suitable for a spectrum of physical activities. Fabrics offering compression, UV protection, and odor control have contributed to the functional allure of athleisure clothing. Additionally, the integration of smart textiles and wearable technology has paved the way for innovative designs incorporating features like temperature regulation and activity tracking. These technological strides have elevated athleisure from merely a fashion trend to a sector that caters to the evolving needs and preferences of contemporary consumers.

Key Market Challenges

Saturation and Differentiation:

As the athleisure trend gains ever more traction, the market has progressively become saturated with a plethora of brands and products. This saturation poses a challenge for new entrants striving to distinguish themselves and for established players seeking to maintain a competitive edge. With a myriad of choices at their disposal, consumers have become discerning, searching not only for functional activewear but also for distinct designs, high quality, and distinctive brand identities. Brands must invest in strategies that set them apart, whether through innovative designs, sustainable practices, or exclusive collaborations, to capture and retain consumer interest. Failing to establish differentiation can lead to commoditization, eroding profit margins and diluting the overall appeal of the athleisure market.

Sustainability Concerns:

The growth of the athleisure market has given rise to heightened concerns regarding sustainability. Many athleisure garments are crafted from synthetic materials that contribute to plastic pollution and leave a substantial environmental footprint. As consumers grow more environmentally conscious, they demand eco-friendly alternatives and transparency in supply chains. Brands that overlook these sustainability concerns risk alienating a significant and influential consumer segment. Adopting sustainable practices, such as utilizing recycled materials, reducing waste, and embracing ethical production methods, is increasingly critical for the athleisure industry to align with evolving consumer values and global sustainability objectives.

In conclusion, while the athleisure market has experienced remarkable growth and success, it faces challenges stemming from market saturation and the imperative for sustainable practices. Brands that adeptly navigate these challenges by offering distinct value propositions and prioritizing environmental responsibility are more likely to sustain their relevance and captivate the enduring interest of consumers within the evolving fashion landscape.

Key Market Trends

Sustainable Athleisure:

Sustainability has evolved into a non-negotiable consideration in the contemporary consumer's purchasing decisions, and the athleisure market is no exception. As awareness of environmental issues grows, consumers are increasingly demanding sustainable options within the athleisure segment. This trend has given rise to the emergence of eco-friendly athleisure collections crafted from recycled materials, organic

fabrics, and low-impact production processes. Brands are incorporating circular economy principles by designing products focused on longevity, repairability, and recyclability. Additionally, transparency in supply chains and ethical manufacturing practices are becoming pivotal factors in shaping consumers' brand preferences. The sustainable athleisure trend not only addresses environmental concerns but also aligns with the values of socially conscious consumers, nurturing brand loyalty and positively impacting the industry's reputation.

Inclusive Sizing and Body Positivity:

The movement towards inclusivity and body positivity has sparked a revolution in the fashion industry, and athleisure is following suit. Brands are recognizing the diversity of body shapes and sizes and expanding their size ranges to accommodate a wider consumer base. Inclusive sizing not only fosters body confidence but also taps into an underserved market segment. Furthermore, the portrayal of diverse bodies in marketing campaigns and the use of authentic individuals as models are dismantling traditional beauty standards and resonating with consumers. Brands that prioritize inclusivity in their athleisure offerings are cultivating a sense of belonging among consumers who have long been marginalized by conventional fashion norms.

Fusion of Fashion and Functionality:

The evolving athleisure trend transcends the confines of the gym; it has become an integral facet of daily wardrobes. To meet the demands of consumers seeking both style and performance, brands are increasingly focusing on the fusion of fashion and functionality. Athleisure designs are becoming more refined, incorporating premium fabrics, intricate details, and innovative silhouettes that transition effortlessly from workouts to social engagements. This trend has given rise to the concept of "athflow," where athleisure pieces are elevated to create sophisticated and comfortable ensembles suitable for diverse occasions. As athleisure evolves beyond traditional activewear, it blurs the boundaries between fashion and sports attire, addressing a lifestyle that values both comfort and aesthetic allure.

Technology-Infused Athleisure:

The integration of technology into athleisure wear is reshaping the manner in which consumers engage with their clothing. Wearable technology and smart textiles are becoming increasingly pervasive, enhancing the functionality and performance of athleisure garments. Innovations encompass fabrics regulating body temperature, monitoring heart rate, and providing muscular support. Wearable devices integrated into athleisure attire can track fitness metrics, deliver real-time feedback, and even synchronize with smartphones for a seamless digital experience. This convergence of fashion and technology not only enhances the value proposition of athleisure but also positions it as a dynamic and interactive facet of consumers' lives.

In conclusion, the global athleisure market is undergoing a transformation propelled by novel trends reflective of evolving consumer values, lifestyles, and technological breakthroughs. The embrace of sustainability, the push for inclusivity and body positivity, the fusion of fashion and functionality, and the integration of technology all converge to shape the trajectory of the athleisure industry. Brands adeptly navigating these trends by aligning with consumer expectations and harnessing innovation are poised to capture the evolving demands of the market, ensuring that athleisure maintains its position as a dominant and enduring influence in the realm of fashion.

Segmental Insights

Type Insights:

Mass athleisure production commands a preeminent position in the global athleisure market, owing to its capacity to fulfill the widespread demand for cost-effective, fashionable, and functional activewear. This approach accentuates large-scale manufacturing and distribution, enabling brands to create athleisure garments at competitive prices while upholding consistent quality and style. Mass production leverages economies of scale to curtail production costs, rendering athleisure accessible to a broad spectrum of consumers, encompassing budget-conscious shoppers as well as those in search of versatile and day-to-day clothing alternatives. Furthermore, the dominance of mass athleisure production is fortified by the trend's prevalence across diverse facets of contemporary life, ranging from relaxed workplaces to leisure pursuits. This market segment resonates with the escalating preference for comfortable, athletically inspired attire that aligns with shifting lifestyles. Consequently, mass-produced athleisure presents a compelling value proposition by delivering affordability, variety in style, and functionality on a global scale. However, amid this ascendancy, brands are also acknowledging the importance of addressing sustainability concerns and extending diverse sizing options to ensure inclusivity, thus striking a balance between mass production and conscientious practices.

Product Insights:

Clothing occupies a position of eminence in the global athleisure market, serving as the foundational element of this trend. Athleisure clothing has transcended its traditional role in sports and fitness, emerging as an integral component of everyday fashion. The prevalence of athleisure clothing stems from its ability to seamlessly meld comfort, functionality, and style. This category encompasses a broad spectrum of garments, including leggings, yoga pants, hoodies, joggers, and sports bras, tailored to various activities and lifestyles. The appeal of athleisure clothing rests in its adaptability, affording individuals the ability to transition effortlessly from workout sessions to casual outings without sacrificing fashion-forward aesthetics. The emergence of social media influencers, celebrity endorsements, and evolving workplace dress codes have all contributed to the burgeoning demand for athleisure clothing. Consequently, both established sportswear brands and fashion houses, as well as emerging niche players, have channeled efforts into designing and producing innovative lines of athleisure clothing to cater to this expanding market.

Regional Insights:

North America commands a paramount presence in the global athleisure market, exerting substantial influence over its growth trajectory and direction. This region's prominence is attributed to several factors, including a robust culture centered around health and wellness, a thriving fashion industry, and the confluence of casual attire with active lifestyles. The United States, in particular, has played a pivotal role in propelling the athleisure trend to the forefront, leveraging celebrity endorsements, a pervasive fitness culture, and the ascendancy of influencer-driven fashion. North America's athleisure dominance is evident in the presence of major sportswear brands headquartered in the region, which have adeptly harnessed the trend's popularity. The appeal of athleisure extends beyond the gym, permeating daily life, workplaces, and social settings. The region's fast-paced lifestyle and emphasis on convenience align seamlessly with the versatile and comfortable designs of athleisure. Additionally, North America's advanced retail infrastructure and digital platforms have expedited the rapid dissemination of athleisure products, both domestically and internationally. As the trend evolves, North America's influence is poised to drive innovations in athleisure design, sustainability, and the integration of technology, thereby shaping the trajectory of the global market.

Key Market Players

  • Hanes Brands, Inc.
  • Adidas AG
  • Vuori
  • PANGAIA
  • Under Armour, Inc.
  • Outerknown
  • EILEEN FISHER
  • Patagonia, Inc.
  • Wear Pact, LLC
  • Lululemon Athletica

Report Scope:

In this report, the Global Athleisure Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Athleisure Market, By Type:

  • Mass Athleisure
  • Premium Athleisure

Global Athleisure Market, By Product:

  • Clothing
  • Footwear
  • Others

Global Athleisure Market, By Distribution Channel:

  • Online
  • Offline

Global Athleisure Market, By Region:

  • North America
  • Europe
  • South America
  • Middle East & Africa
  • Asia Pacific

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Athleisure Market.

Available Customizations:

Global Athleisure Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase Decision
  • 4.3. Sources of Awareness

5. Global Athleisure Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type Market Share Analysis (Mass Athleisure, Premium Athleisure)
    • 5.2.2. By Product Market Share Analysis (Clothing, Footwear and Others)
    • 5.2.3. By Distribution Channel Market Share Analysis (Online and Offline)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. North America Market Share Analysis
      • 5.2.4.2. South America Market Share Analysis
      • 5.2.4.3. Middle East & Africa Market Share Analysis
      • 5.2.4.4. Europe Market Share Analysis
      • 5.2.4.5. Asia-Pacific Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Athleisure Market Mapping & Opportunity Assessment
    • 5.3.1. By Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Product Market Mapping & Opportunity Assessment
    • 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Athleisure Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis
    • 6.2.2. By Product Market Share Analysis
    • 6.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. United States Athleisure Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Type Market Share Analysis
        • 6.2.4.1.2.2. By Product Market Share Analysis
        • 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.2. Canada Athleisure Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Type Market Share Analysis
        • 6.2.4.2.2.2. By Product Market Share Analysis
        • 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.3. Mexico Athleisure Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Type Market Share Analysis
        • 6.2.4.3.2.2. By Product Market Share Analysis
        • 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Athleisure Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Product Market Share Analysis
    • 7.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. France Athleisure Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Type Market Share Analysis
        • 7.2.4.1.2.2. By Product Market Share Analysis
        • 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.2. Germany Athleisure Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Type Market Share Analysis
        • 7.2.4.2.2.2. By Product Market Share Analysis
        • 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.3. Spain Athleisure Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Type Market Share Analysis
        • 7.2.4.3.2.2. By Product Market Share Analysis
        • 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.4. Italy Athleisure Market Outlook
        • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
        • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Type Market Share Analysis
        • 7.2.4.4.2.2. By Product Market Share Analysis
        • 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.5. United Kingdom Athleisure Market Outlook
        • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
        • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Type Market Share Analysis
        • 7.2.4.5.2.2. By Product Market Share Analysis
        • 7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Athleisure Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Product Market Share Analysis
    • 8.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. China Athleisure Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Type Market Share Analysis
        • 8.2.4.1.2.2. By Product Market Share Analysis
        • 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.2. Japan Athleisure Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Type Market Share Analysis
        • 8.2.4.2.2.2. By Product Market Share Analysis
        • 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.3. India Athleisure Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Type Market Share Analysis
        • 8.2.4.3.2.2. By Product Market Share Analysis
        • 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.4. Vietnam Athleisure Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Type Market Share Analysis
        • 8.2.4.4.2.2. By Product Market Share Analysis
        • 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.5. South Korea Athleisure Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Type Market Share Analysis
        • 8.2.4.5.2.2. By Product Market Share Analysis
        • 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Athleisure Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Product Market Share Analysis
    • 9.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. South Africa Athleisure Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Type Market Share Analysis
        • 9.2.4.1.2.2. By Product Market Share Analysis
        • 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.2. Saudi Arabia Athleisure Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Type Market Share Analysis
        • 9.2.4.2.2.2. By Product Market Share Analysis
        • 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.3. UAE Athleisure Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Type Market Share Analysis
        • 9.2.4.3.2.2. By Product Market Share Analysis
        • 9.2.4.3.2.3. By Distribution Channel Market Share Analysis

10. South America Athleisure Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Product Market Share Analysis
    • 10.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Argentina Athleisure Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Type Market Share Analysis
        • 10.2.4.1.2.2. By Product Market Share Analysis
        • 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.2. Colombia Athleisure Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Type Market Share Analysis
        • 10.2.4.2.2.2. By Product Market Share Analysis
        • 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.3. Brazil Athleisure Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Type Market Share Analysis
        • 10.2.4.3.2.2. By Product Market Share Analysis
        • 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Athleisure Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Hanes Brands, Inc
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Adidas AG
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Vuori
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. PANGAIA
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Under Armour, Inc.
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Outerknown
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Eileen Fisher
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Patagonia, Inc.
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Wear Pact, LLC
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Lululemon Athletica
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target Type
  • 15.3. Target Distribution Channel

16. About Us & Disclaimer