永续休閒市场报告：2031 年趋势、预测与竞争分析

全球永续休閒市场的未来很可能在线下和线上市场都充满机会。预计 2025 年至 2031 年间，全球永续休閒市场将以 4.8% 的复合年增长率成长。该市场的主要驱动因素是人们对舒适而时尚的服装的偏好日益增长、对开发高性能材料的重视以及千禧世代对整装仪容的日益关注。

• Lucintel 预测，在预测期内，大众产品将在产品类型方面经历最高的成长。
• 在分销通路方面，线下通路仍占较大比重。
• 根据地区，预计北美在预测期内仍将是最大的地区。

永续休閒市场的策略性成长机会

永续休閒市场在关键应用领域提供了多种策略成长机会。利用这些机会将帮助您扩大市场范围并满足消费者对环保产品日益增长的需求。

• 扩展到新兴市场：东南亚和拉丁美洲等新兴市场具有巨大的成长潜力，这些市场对永续产品的兴趣日益浓厚。透过扩展到这些地区，我们可以接触到新的消费群体并加速市场扩张。
• 开发新的永续材料：投资创新永续材料（如生物基和环保材料）的研发，可以帮助品牌实现差异化并回应不断变化的消费者偏好。我们专注于材料创新，有助于创造高性能、环保的休閒产品。
• 整合技术以增强永续性：采用区块链等技术来提高供应链透明度和人工智慧来优化生产流程将提供成长机会。这些技术可以提高可追溯性，减少废弃物，并提高休閒生产的整体永续性。
• 扩大直接面向消费者的管道：透过电子商务平台扩大直接面向消费者（DTC）管道，使品牌能够直接与消费者联繫。这种方法可以提高客户参与，提供个人化的体验，并推动永续休閒产品的销售。
• 与永续的影响者和大使合作：与倡导永续发展的影响者和大使合作可以帮助提高品牌知名度和可信度。这些合作有助于将永续的休閒产品带给更广泛的受众，并使品牌与其环境价值观保持一致。

这些策略性成长机会正在透过满足新兴消费者需求和推动创新来塑造永续休閒市场的未来前景。扩张新兴市场、开发永续材料、技术整合以及利用直接面向消费者的管道可以增加市场占有率并支持环保休閒产品的成长。

永续休閒市场的驱动因素与挑战

永续休閒市场受到影响其成长和发展的各种驱动因素​​和挑战的影响。了解这些因素对于驾驭市场和抓住机会至关重要。

永续休閒市场的驱动因素包括：

1. 消费者对永续性的需求不断增加：对环境议题的认识和关注日益增强，推动了消费者对永续产品的需求。休閒品牌正在透过提供符合消费者价值和负责任消费偏好的环保选择来回应。

2. 材料技术进步：永续材料和製造流程的创新正在提高产品性能并减少对环境的影响。再生材料和低影响染料等发展正在推动高品质、环保运动休閒产品的发展。

3. 支持性法规环境：政府和监管机构正在实施促进时尚产业永续性的政策和奖励。支持性法规将鼓励品牌采用环保做法，促进整体永续休閒市场的成长。

4. 更重视品牌透明度：消费者越来越希望他们所支持的品牌具有透明度。提供有关其供应链、采购和生产实践的详细资讯的休閒品牌正在赢得消费者的信任并推动市场成长。

5. 循环经济的成长：循环经济的兴起强调材料的回收和再利用，正在推动永续休閒的创新。该品牌实施循环时尚实践，例如回收计划和服装回收，以减少废弃物并延长其产品的生命週期。

永续休閒市场面临的挑战包括：

1. 生产成本更高：永续材料和环保製造流程通常伴随着更高的生产成本。这些增加的成本可能会影响定价和盈利，使得品牌难以平衡永续性和可负担性。

2. 供应链复杂性：确保整个供应链的永续性非常复杂，而且需要大量资源。品牌必须克服采购、生产和物流方面的挑战，以维持永续的做法并满足消费者的期望。

3. 消费者意识有限：儘管人们对永续性的兴趣日益浓厚，但一些消费者对永续休閒的好处仍然认识不足。教育消费者和宣传环保产品的价值对于推动市场成长和采用至关重要。

影响永续休閒市场的驱动因素和挑战反映出一个动态发展的产业。虽然消费者需求的不断增长、技术进步和支持性法规正在推动成长，但生产成本的上升、复杂的供应链和有限的消费者意识带来了挑战。有效解决这些因素对于在永续休閒市场取得成功至关重要。

目录

第一章执行摘要

第 2 章 全球永续休閒市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动因素与挑战

第 3 章 2019 年至 2031 年的市场趋势与预测分析

• 宏观经济趋势（2019-2024）与预测（2025-2031）
• 全球永续休閒市场趋势（2019-2024 年）及预测（2025-2031 年）
• 全球永续休閒市场（按类型）
  • 大规模生产
  • 优质的
• 全球永续休閒市场（依产品划分）
  • 衬衫
  • 瑜珈裤
  • 贴身裤
  • 短裤
  • 其他的
• 全球永续休閒市场，性别
  • 男性
  • 女士
• 全球永续休閒市场，依通路划分
  • 离线
  • 在线的

第 4 章 2019 年至 2031 年市场趋势与预测分析 - 按地区

• 全球永续休閒市场（按地区）
• 北美永续休閒市场
• 欧洲永续休閒市场
• 亚太永续休閒市场
• 其他地区的永续休閒市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球永续休閒市场成长机会（按类型）
  • 全球永续休閒市场成长机会（依产品划分）
  • 全球永续休閒市场成长机会、性别
  • 全球永续休閒市场成长机会（依分销管道划分）
  • 全球永续休閒市场成长机会（按地区划分）
• 全球永续休閒市场的新兴趋势
• 战略分析
  • 新产品开发
  • 扩大全球永续休閒市场的容量
  • 全球永续休閒市场的合併、收购与合资企业
  • 认证和许可

第七章主要企业公司简介

• Vuori
• PANGAIA
• Outerknown
• ABLE
• Hanesbrands Inc.
• EILEEN FISHER
• Patagonia

The future of the global sustainable athleisure market looks promising with opportunities in the offline and online markets. The global sustainable athleisure market is expected to grow with a CAGR of 4.8% from 2025 to 2031. The major drivers for this market are the increasing trend toward comfortable yet stylish clothing options, the rising focus on creating high-performance fabrics, and the growing concern about personal grooming among millennials.

• Lucintel forecasts that, within the type category, mass products are expected to witness the highest growth over the forecast period.
• Within the distribution channel category, offline channels will remain a larger segment.
• In terms of regions, North America will remain the largest region over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Sustainable Athleisure Market

The sustainable athleisure market is evolving with several key trends shaping its future. These trends reflect broader consumer preferences for environmental responsibility and innovation in the fashion industry.

• Use of Recycled Materials: Increasingly, athleisure brands are using recycled materials, such as recycled polyester and nylon, to reduce waste and lower the environmental impact of production. This trend helps to address concerns about resource depletion and promotes a circular economy in the fashion industry.
• Eco-Friendly Manufacturing Practices: Manufacturers are adopting more sustainable production methods, including energy-efficient technologies and water-saving processes. These practices minimize the environmental footprint of athleisure production and appeal to eco-conscious consumers.
• Transparent Supply Chains: Transparency in supply chains is becoming a significant trend, with brands providing detailed information about their sourcing, production, and labor practices. This transparency helps build consumer trust and supports ethical and sustainable business practices.
• Innovations in Sustainable Fabrics: The development of new, sustainable fabrics, such as those made from bamboo, hemp, and organic cotton, is gaining traction. These materials offer eco-friendly alternatives to traditional fabrics and contribute to the overall sustainability of athleisure products.
• Circular Fashion Initiatives: Circular fashion initiatives, such as take-back schemes and garment recycling programs, are being increasingly implemented. These programs aim to extend the lifecycle of athleisure products and reduce textile waste, aligning with the principles of a circular economy.

These emerging trends are transforming the sustainable athleisure market by driving innovation and addressing environmental concerns. The focus on recycled materials, eco-friendly manufacturing, and transparent supply chains is meeting consumer demands for sustainability, while circular fashion initiatives are promoting responsible consumption and production.

Recent Developments in the Sustainable Athleisure Market

The sustainable athleisure market has seen several significant developments recently. These advancements reflect the industry's growing focus on environmental responsibility and innovation, driving changes in product offerings and market dynamics.

• Adoption of Recycled Fabrics: Many athleisure brands are now incorporating recycled fabrics into their product lines. This shift helps reduce the reliance on virgin materials and lowers the overall environmental impact of production. Brands are utilizing recycled polyester, nylon, and other materials to create high-performance and eco-friendly products.
• Implementation of Eco-Friendly Manufacturing Processes: Advances in manufacturing processes are making production more sustainable. Techniques such as waterless dyeing and energy-efficient machinery are being adopted to minimize environmental impact. These practices reduce resource consumption and emissions, aligning with the growing emphasis on sustainability.
• Expansion of Circular Fashion Programs: Companies are increasingly launching circular fashion programs that focus on recycling and reusing materials. Initiatives include take-back schemes where customers return old garments for recycling or refurbishing, promoting a closed-loop system, and reducing waste in the fashion industry.
• Growth in Sustainable Material Innovations: Innovations in sustainable materials are advancing, with new options such as biodegradable fabrics and plant-based fibers becoming more prevalent. These materials offer alternatives to conventional textiles and contribute to reducing the environmental footprint of athleisure products.
• Enhanced Transparency and Certifications: Brands are enhancing transparency in their supply chains and obtaining certifications for their sustainable practices. Certifications such as Global Organic Textile Standard (GOTS) and OEKO-TEX are being used to verify the environmental and ethical claims of athleisure products, building consumer trust.

These developments are driving growth and innovation in the sustainable athleisure market. The shift towards recycled materials, eco-friendly manufacturing, and circular fashion programs reflects the industry's commitment to sustainability. Enhanced transparency and material innovations further support the market's evolution towards more responsible and environmentally friendly practices.

Strategic Growth Opportunities for Sustainable Athleisure Market

The sustainable athleisure market presents several strategic growth opportunities across key applications. Leveraging these opportunities can enhance market reach and meet the increasing consumer demand for eco-friendly products.

• Expansion into Emerging Markets: Growing interest in sustainable products in emerging markets, such as Southeast Asia and Latin America, offers significant growth potential. Expanding into these regions can capture new consumer segments and drive market expansion.
• Development of New Sustainable Materials: Investing in research and development of innovative sustainable materials, such as bio-fabricated and low-impact fabrics, can differentiate brands and meet evolving consumer preferences. This focus on material innovation supports the creation of high-performance, eco-friendly athleisure products.
• Integration of Technology for Enhanced Sustainability: Incorporating technology, such as blockchain for supply chain transparency and AI for optimizing production processes, presents growth opportunities. These technologies can improve traceability, reduce waste, and enhance overall sustainability in athleisure production.
• Expansion of Direct-to-Consumer Channels: Growing direct-to-consumer (DTC) channels through e-commerce platforms allows brands to connect directly with consumers. This approach can enhance customer engagement, offer personalized experiences, and drive sales of sustainable athleisure products.
• Collaboration with Sustainable Influencers and Ambassadors: Partnering with influencers and ambassadors who advocate for sustainability can enhance brand visibility and credibility. These collaborations can help promote sustainable athleisure products to a broader audience and align the brand with environmental values.

These strategic growth opportunities are shaping the future of the sustainable athleisure market by addressing emerging consumer needs and driving innovation. Expanding into new markets, developing sustainable materials, integrating technology, and leveraging direct-to-consumer channels can enhance market presence and support the growth of eco-friendly athleisure products.

Sustainable Athleisure Market Driver and Challenges

The sustainable athleisure market is influenced by various drivers and challenges that affect its growth and development. Understanding these factors is crucial for navigating the market and capitalizing on opportunities.

The factors responsible for driving the sustainable athleisure market include:

1. Rising Consumer Demand for Sustainability: Growing awareness and concern about environmental issues are driving consumer demand for sustainable products. Athleisure brands are responding by offering eco-friendly options that align with consumers' values and preferences for responsible consumption.

2. Technological Advancements in Materials: Innovations in sustainable materials and manufacturing processes are enhancing product performance and reducing environmental impact. Advances such as recycled fabrics and low-impact dyes are driving the development of high-quality, eco-friendly athleisure products.

3. Supportive Regulatory Environment: Governments and regulatory bodies are implementing policies and incentives that promote sustainability in the fashion industry. Supportive regulations encourage brands to adopt environmentally friendly practices and contribute to the overall growth of the sustainable athleisure market.

4. Increased Focus on Brand Transparency: Consumers are increasingly seeking transparency in the brands they support. Athleisure brands that provide detailed information about their supply chains, sourcing, and production practices are gaining consumer trust and driving growth in the market.

5. Growth of the Circular Economy: The rise of the circular economy, which emphasizes recycling and reusing materials, is driving innovations in sustainable athleisure. Brands are implementing circular fashion practices, such as take-back schemes and garment recycling, to reduce waste and extend product lifecycles.

Challenges in the sustainable athleisure market are:

1. Higher Production Costs: Sustainable materials and eco-friendly manufacturing processes often come with higher production costs. These increased costs can impact pricing and profitability, making it challenging for brands to balance sustainability with affordability.

2. Supply Chain Complexity: Ensuring sustainability throughout the supply chain can be complex and resource-intensive. Brands must navigate challenges related to sourcing, production, and logistics to maintain sustainable practices and meet consumer expectations.

3. Limited Consumer Awareness: Despite growing interest in sustainability, some consumers may still lack awareness of the benefits of sustainable athleisure. Educating consumers and promoting the value of eco-friendly products is essential for driving market growth and adoption.

The drivers and challenges impacting the sustainable athleisure market reflect a dynamic and evolving industry. Rising consumer demand, technological advancements, and supportive regulations are driving growth, while higher production costs, supply chain complexity, and limited consumer awareness present challenges. Addressing these factors effectively is crucial for success in the sustainable athleisure market.

List of Sustainable Athleisure Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies sustainable athleisure companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the sustainable athleisure companies profiled in this report include-

• Vuori
• PANGAIA
• Outerknown
• ABLE
• Hanesbrands Inc.
• EILEEN FISHER
• Patagonia

Sustainable Athleisure by Segment

The study includes a forecast for the global sustainable athleisure market by type, product, gender, distribution channel, and region.

Sustainable Athleisure Market by Type [Analysis by Value from 2019 to 2031]:

• Mass
• Premium

Sustainable Athleisure Market by Product [Analysis by Value from 2019 to 2031]:

• Shirt
• Yoga Pant
• Leggings
• Shorts
• Others

Sustainable Athleisure Market by Gender [Analysis by Value from 2019 to 2031]:

• Men
• Women

Sustainable Athleisure Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Offline
• Online

Sustainable Athleisure Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Sustainable Athleisure Market

The sustainable athleisure market is witnessing significant advancements as consumers increasingly prioritize eco-friendly products. This shift is driving innovation across the United States, China, Germany, India, and Japan. Key developments include improvements in material sourcing, manufacturing practices, and market accessibility, reflecting a growing commitment to sustainability in the athleisure sector.

• United States: In the U.S., there has been a notable increase in the adoption of recycled and organic materials in athleisure wear. Major brands are investing in eco-friendly technologies and transparent supply chains. Companies are also focusing on reducing their carbon footprint and promoting circular fashion through take-back programs and upcycling initiatives.
• China: China's sustainable athleisure market is expanding with a surge in local brands prioritizing eco-friendly practices. Innovations include the use of biodegradable fabrics and lower-impact dyes. Government regulations are also encouraging sustainable practices, with incentives for companies that implement green technologies and processes in their manufacturing.
• Germany: Germany is leading the way in sustainable athleisure with a strong emphasis on high-quality, durable products. The market is seeing increased use of organic cotton and recycled polyester. German brands are also adopting rigorous environmental certifications and focusing on reducing waste through innovative design and production techniques.
• India: In India, the sustainable athleisure market is emerging as consumers become more environmentally conscious. Brands are introducing products made from natural fibers and sustainable materials. The market is also experiencing growth in eco-friendly manufacturing practices, such as water and energy-efficient processes, driven by both consumer demand and regulatory pressures.
• Japan: Japan's sustainable athleisure sector is characterized by a blend of traditional craftsmanship and modern eco-friendly materials. Innovations include the use of recycled ocean plastics and advanced fabric technologies. Japanese brands are also incorporating sustainable practices into their supply chains and promoting minimal waste through design and production.

Features of the Global Sustainable Athleisure Market

Market Size Estimates: Sustainable athleisure market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Sustainable athleisure market size by various segments, such as by type, product, gender, distribution channel, and region in terms of value ($B).

Regional Analysis: Sustainable athleisure market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, products, genders, distribution channels, and regions for the sustainable athleisure market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the sustainable athleisure market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this market or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the sustainable athleisure market by type (mass and premium), product (shirt, yoga pant, leggings, shorts, and others), gender (men and women), distribution channel (offline and online), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Sustainable Athleisure Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Sustainable Athleisure Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Sustainable Athleisure Market by Type
  • 3.3.1: Mass
  • 3.3.2: Premium
• 3.4: Global Sustainable Athleisure Market by Product
  • 3.4.1: Shirt
  • 3.4.2: Yoga Pant
  • 3.4.3: Leggings
  • 3.4.4: Shorts
  • 3.4.5: Others
• 3.5: Global Sustainable Athleisure Market by Gender
  • 3.5.1: Men
  • 3.5.2: Women
• 3.6: Global Sustainable Athleisure Market by Distribution Channel
  • 3.6.1: Offline
  • 3.6.2: Online

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Sustainable Athleisure Market by Region
• 4.2: North American Sustainable Athleisure Market
  • 4.2.1: North American Market by Type: Mass and Premium
  • 4.2.2: North American Market by Distribution Channel: Offline and Online
• 4.3: European Sustainable Athleisure Market
  • 4.3.1: European Market by Type: Mass and Premium
  • 4.3.2: European Market by Distribution Channel: Offline and Online
• 4.4: APAC Sustainable Athleisure Market
  • 4.4.1: APAC Market by Type: Mass and Premium
  • 4.4.2: APAC Market by Distribution Channel: Offline and Online
• 4.5: ROW Sustainable Athleisure Market
  • 4.5.1: ROW Market by Type: Mass and Premium
  • 4.5.2: ROW Market by Distribution Channel: Offline and Online

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Sustainable Athleisure Market by Type
  • 6.1.2: Growth Opportunities for the Global Sustainable Athleisure Market by Product
  • 6.1.3: Growth Opportunities for the Global Sustainable Athleisure Market by Gender
  • 6.1.4: Growth Opportunities for the Global Sustainable Athleisure Market by Distribution Channel
  • 6.1.5: Growth Opportunities for the Global Sustainable Athleisure Market by Region
• 6.2: Emerging Trends in the Global Sustainable Athleisure Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Sustainable Athleisure Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Sustainable Athleisure Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Vuori
• 7.2: PANGAIA
• 7.3: Outerknown
• 7.4: ABLE
• 7.5: Hanesbrands Inc.
• 7.6: EILEEN FISHER
• 7.7: Patagonia