![]() |
市场调查报告书
商品编码
1833542
2032 年休閒和健康服装市场预测:按产品、材料、价格、分销管道、最终用户和地区进行的全球分析Athleisure and Wellness-Oriented Apparel Market Forecasts to 2032 - Global Analysis By Product, Material Type, Price, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球休閒和健康服饰市场预计在 2025 年达到 4,727 亿美元,到 2032 年将达到 7,597 亿美元,预测期内的复合年增长率为 9.5%。
休閒与健康服饰是指旨在将运动功能与日常休閒服饰融合的服饰,注重舒适性、性能和时尚感。这包括贴身裤、慢跑裤、运动胸罩、连帽衫和百搭运动鞋等服装类别。此领域强调多功能性,适用于健身活动、休閒和职业休閒场合。以健康为导向的服饰通常采用透气布料、符合人体工学的剪裁和永续的纺织品。休閒反映了一种以生活方式主导的时尚潮流,将健康、运动和时尚前卫的设计融入一件消费性产品中。
根据 WGSN 洞察报告,休閒市场正朝着时尚与功能融合的方向发展,优先考虑具有体温调节和减压等健康益处的技术布料。
远距办公的增加促进了服装的舒适度
随着远距办公的兴起,休閒和健康服装市场对舒适百搭、适合居家和休閒环境的服饰的需求激增。在弹性工作政策、都市化和生活方式转变的推动下,消费者在兼顾时尚感的同时,更注重舒适性。运动服、家居服和多功能服装正日益流行。社群媒体趋势和网红代言进一步提升了这些服装的受欢迎程度。这种转变促使品牌在布料、剪裁和设计方面不断创新,以满足全球消费者不断变化的偏好。
高级产品高成本
高端休閒和健康服饰的高成本是市场成长的主要限制因素。品牌运动服、高科技材料和智慧服装通常价格不菲,限制了价格敏感市场的普及。来自低成本替代品和快时尚零售商的竞争,迫使一些消费者选择更便宜的商品,从而削弱了品牌忠诚度。此外,高级产品需要在先进材料和永续製造方面进行投资,这可能会进一步推高成本。这些定价挑战可能会减缓市场渗透,尤其是在新兴地区。
与智慧型穿戴装置集成
休閒服饰与智慧穿戴科技的融合,为市场带来了无限商机。健身追踪感应器、温度调节材质和姿势监测服饰提升了功能性和吸引力。在消费者对健康、健康监测和连网型设备兴趣的推动下,各大品牌正不断创新,将效能与科技完美结合。与科技公司的合作以及物联网解决方案正在帮助这一成长趋势。智慧休閒产品能够提供个人化的健康洞察,鼓励积极的生活方式,并增强品牌差异化,为健康服饰领域带来巨大的全球成长潜力。
快时尚竞争导致利润率下降
快时尚竞争对手正以更低的价格提供类似款式,威胁休閒市场,侵蚀高端品牌的利润率。在快速生产週期、高性价比材料和积极行销的推动下,快时尚零售商抓住了注重价格的消费者。这种竞争压力迫使老牌企业在维护品牌形象的同时,兼顾品质、创新和价格负担能力。此外,快速变化的消费者偏好也增加了库存风险。这些动态为全球范围内维持收益和盈利带来了挑战,尤其对高端、注重健康的服装製造商而言。
新冠疫情衝击了休閒和健康服饰市场,加速了对居家服、休閒服和运动服的需求。封锁和远距办公增加了对舒适服装的需求,健身房的关闭也使消费者的偏好转向了功能性居家服装。在电商、数位行销和网红主导趋势的推动下,销售管道积极响应线上需求。供应链中断暂时影响了生产和物流。整体而言,疫情强化了舒适和健康服装的趋势,塑造了全球长期的市场成长和消费行为。
预计预测期内衬衫和 T 恤细分市场将成为最大的细分市场。
由于对多功能舒适休閒服饰的强劲需求,预计衬衫和T恤细分市场将在预测期内占据最大的市场份额。受在家工作文化、不断变化的生活方式以及休閒时尚潮流的推动,T恤和休閒衬衫在家中和都市区的穿着越来越普遍。透气、有弹性、吸湿排汗的创新布料正日益吸引消费者。零售店和电商通路的广泛供应也推动了这些布料的普及,使其成为休閒和健康服装市场的主导类别。
预估预测期内合成纤维领域复合年增长率最高
预计在预测期内,合成纤维领域将实现最高成长率,这主要得益于市场对高性能布料的需求。聚酯纤维、尼龙和氨纶等材质具有吸湿排汗、弹性好、耐用等特点,是休閒服饰的理想选择。健身趋势、积极的生活方式以及功能性穿戴装置正推动人们对合成纤维而非天然纤维的青睐。再生和环保合成纤维的创新正在提升永续性的吸引力。该领域的扩充性、技术多样性和时尚适应性正在推动全球健康服装市场的快速成长。
由于城市人口成长、可支配收入提高以及休閒和积极生活方式的兴起,预计亚太地区将在预测期内占据最大的市场份额。中国、印度、日本和韩国等国对休閒服饰的需求强劲。在电子商务、社群媒体影响力和品牌渗透率成长的推动下,国内外企业正在该地区拓展业务。亚太地区仍然是主要的收入来源,这反映出生活方式、时尚和健康趋势的融合正在推动休閒的流行。
在预测期内,北美预计将见证最高的复合年增长率,这得益于高消费支出、健康意识以及对高端智慧偏好的偏好。居家健身趋势、远距办公和数位行销宣传活动正在推动多功能和技术整合服饰的普及。品牌正在利用零售、电子商务和订阅模式有效地接触消费者。强大的品牌忠诚度、时尚意识和技术创新使北美成为全球休閒和健康服饰市场的高成长地区。
According to Stratistics MRC, the Global Athleisure and Wellness-Oriented Appare Market is accounted for $472.7 billion in 2025 and is expected to reach $759.7 billion by 2032 growing at a CAGR of 9.5% during the forecast period. Athleisure and Wellness-Oriented Apparel is defined as clothing designed to merge athletic functionality with casual everyday wear, focusing on comfort, performance, and style. It includes apparel categories such as leggings, joggers, sports bras, hoodies, and multi-purpose sneakers. This segment emphasizes versatility, enabling use in fitness activities, leisurewear, and professional casual settings. Wellness-oriented apparel often integrates breathable fabrics, ergonomic fits, and sustainable textiles. Athleisure reflects lifestyle-driven fashion trends that combine wellness, physical activity, and fashion-forward design into a single consumer offering.
According to a WGSN insight report, the athleisure market is evolving to prioritize technical fabrics with wellness benefits, such as temperature regulation and stress-reducing properties, merging fashion with functionality.
Increased remote work boosting comfort wear
The Athleisure and Wellness-Oriented Apparel Market is driven by the rising prevalence of remote work, which has increased demand for comfortable, versatile clothing suitable for home and casual settings. Fueled by flexible work policies, urbanization, and lifestyle changes, consumers are prioritizing comfort without compromising style. Activewear, lounge sets, and multifunctional apparel are gaining popularity. Social media trends and influencer endorsements further strengthen adoption. This shift encourages brands to innovate in fabrics, cuts, and designs to meet evolving consumer preferences globally.
High cost of premium products
High costs of premium athleisure and wellness-oriented apparel act as a key restraint to market growth. Branded activewear, technical fabrics, and smart apparel often carry elevated prices, limiting adoption in price-sensitive markets. Spurred by competition from low-cost alternatives and fast-fashion retailers, some consumers opt for cheaper options, reducing brand loyalty. Additionally, premium products require investment in advanced materials and sustainable manufacturing, which can further increase costs. These pricing challenges may slow market penetration, particularly in emerging regions.
Integration with smart wearables
The market presents opportunities through the integration of athleisure apparel with smart wearable technology. Fitness-tracking sensors, temperature-regulating fabrics, and posture-monitoring garments enhance functionality and appeal. Fueled by consumer interest in wellness, health monitoring, and connected devices, brands are innovating to combine performance and technology. Collaborations with tech companies and IoT solutions support this growth trend. Smart athleisure products enable personalized health insights, encourage active lifestyles, and strengthen brand differentiation, offering significant global growth potential in the wellness apparel segment.
Fast-fashion competition reducing margins
Fast-fashion competition poses a threat to the athleisure market by offering similar styles at lower prices, reducing profit margins for premium brands. Spurred by rapid production cycles, cost-effective materials, and aggressive marketing, fast-fashion retailers capture price-sensitive consumers. This competitive pressure forces established players to balance quality, innovation, and affordability while maintaining brand image. Additionally, rapid trend changes in consumer preferences increase inventory risk. Such dynamics create challenges in sustaining revenue and profitability, particularly for high-end wellness-oriented apparel manufacturers globally.
The Covid-19 pandemic influenced the athleisure and wellness apparel market by accelerating demand for home-friendly, casual, and activewear. Lockdowns and remote work increased the need for comfortable clothing, while gym closures shifted consumer preference toward functional home-based apparel. Fueled by e-commerce growth, digital marketing, and influencer-driven trends, sales channels adapted to meet online demand. Supply chain disruptions temporarily affected production and logistics. Overall, the pandemic reinforced comfort-oriented and wellness-focused apparel trends, shaping long-term market growth and consumer behavior globally.
The shirts & T-shirts segment is expected to be the largest during the forecast period
The shirts and T-shirts segment is expected to account for the largest market share during the forecast period, resulting from strong demand for versatile and comfortable casual wear. Fueled by work-from-home culture, lifestyle shifts, and athleisure fashion trends, T-shirts and casual shirts are increasingly worn in both home and urban settings. Innovative fabrics offering breathability, stretch, and moisture-wicking properties enhance consumer appeal. Wide availability across retail and e-commerce channels further supports adoption, positioning this segment as the dominant category in the athleisure and wellness-oriented apparel market.
The synthetic segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the synthetic segment is predicted to witness the highest growth rate, propelled by demand for performance-oriented fabrics. Materials such as polyester, nylon, and spandex provide moisture-wicking, stretch, and durability benefits ideal for athleisure apparel. Spurred by fitness trends, active lifestyles, and functional wearables, synthetic fabrics are increasingly preferred over natural fibers. Innovations in recycled and eco-friendly synthetics enhance sustainability appeal. The segment's scalability, technical versatility, and fashion adaptability make it a high-growth driver globally in the wellness-oriented apparel market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to growing urban populations, rising disposable incomes, and adoption of casual and active lifestyles. Countries like China, India, Japan, and South Korea show strong demand for athleisure clothing. Fueled by e-commerce growth, social media influence, and brand penetration, both local and international players are expanding regional operations. Asia Pacific remains a key revenue contributor, reflecting a blend of lifestyle, fashion, and wellness trends driving athleisure adoption.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with high consumer spending, wellness awareness, and preference for premium and smart apparel. Spurred by home-based fitness trends, remote work, and digital marketing campaigns, adoption of multifunctional and tech-integrated clothing is accelerating. Brands are leveraging retail, e-commerce, and subscription models to reach consumers effectively. Strong brand loyalty, fashion-consciousness, and technological innovation position North America as a high-growth region in the global athleisure and wellness-oriented apparel market.
Key players in the market
Some of the key players in Athleisure and Wellness-Oriented Appare Market include Nike, Inc., Adidas AG, Puma SE, Under Armour, Inc., Lululemon Athletica Inc., VF Corporation, Columbia Sportswear Company, ASICS Corporation, New Balance Athletics, Inc., Skechers U.S.A., Inc., Anta Sports Products Limited, Li Ning Company Limited, FILA Korea Ltd., Reebok International Limited, Descente Ltd., Patagonia, Inc., Decathlon S.A., and Mizuno Corporation.
In March 2025, Puma launched its "Go Wild" campaign focusing on sustainable sportswear innovations targeted at younger consumers, combining bold branding with eco-friendly materials to capture growing demand for ethical athleisure fashion.
In March 2025, Nike deepened its partnership with Apple by opening a dedicated R&D lab in San Francisco to enhance wearable tech software, expanding NikeFuel ecosystem integration across Apple devices for a seamless athlete experience.
In January 2025, Adidas partnered with Parley for the Oceans to launch a new athleisure collection featuring high-performance products made from ocean-sourced recycled materials, reinforcing commitment to sustainability and innovation in activewear.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.