休閒市场规模、份额和成长分析（按产品、类别、最终用户、分销管道和地区）—2025-2032 年产业预测

预计休閒市场规模在 2023 年将达到 3,145 亿美元，并从 2024 年的 3,406 亿美元成长到 2032 年的 6,445.8 亿美元，在预测期内（2025-2032 年）的复合年增长率为 8.3%。

由于消费者对瑜珈裤、贴身裤和短裤等舒适而时尚的运动服的需求不断增长，休閒市场正在经历显着增长。运动服装製造商的技术创新使得这些服装更加实用，透气、防水、轻盈。休閒的这种双重用途特性与人们越来越注重健康的生活方式以及健身服装的流行趋势完美契合。消费者越来越要求具有湿度管理和温度调节功能的更高品质的材料，并且往往愿意为这些功能支付额外费用。新冠疫情带来了健身房关闭等挑战，但市场正在復苏，尤其是随着越来越多的女性开始从事体育运动并在家运动。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

休閒市场规模（依产品及复合年增长率） (2025-2032)

• 市场概况
• 瑜珈服
  • 最高额
  • 裤子
  • 短裤
  • 紧身衣
  • 卡普里裤
  • 其他的
• 衬衫和 T 恤
• 贴身裤
• 短裤
• 其他的

休閒市场规模（按类别和复合年增长率） (2025-2032)

• 市场概况
• 大规模生产
• 优质的

休閒市场规模（依最终用户和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士
• 孩子

休閒市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 大卖场和超级市场
• 运动用品零售商
• 在线的
• 其他的

休閒市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nike（US）
• Adidas（Germany）
• Lululemon Athletica（Canada）
• Under Armour（US）
• Puma SE（Germany）
• Reebok（US）
• New Balance（US）
• ASICS（Japan）
• Anta Sports（China）
• Li Ning（China）
• Skechers（US）
• Columbia Sportswear（US）
• VF Corporation（US）
• PVH Corp.（US）
• Hanesbrands Inc.（US）
• LVMH（France）
• Kering（France）
• Fast Retailing Co., Ltd.（Uniqlo）（Japan）
• JD Sports Fashion plc（UK）
• Foot Locker, Inc.（US）

结论和建议

Athleisure Market size was valued at USD 314.5 billion in 2023 and is poised to grow from USD 340.6 billion in 2024 to USD 644.58 billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).

The athleisure market is witnessing significant growth driven by a surge in consumer demand for comfortable yet stylish activewear, such as yoga pants, leggings, and shorts. Innovations by sports apparel manufacturers have enhanced the functionality of these garments, making them breathable, waterproof, and lightweight, thereby increasing their appeal for both exercise and casual wear. This dual-purpose nature of athleisure aligns well with the rising trend of health-conscious lifestyles and the desire for fitness-oriented apparel. Consumers are increasingly seeking high-quality materials that offer moisture management and temperature regulation, often willing to pay a premium for such features. Although COVID-19 has presented challenges, including gym closures, the market is poised for recovery, especially with more women engaging in home-based sports and physical activities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Athleisure market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Athleisure Market Segments Analysis

Global Athleisure Market is segmented by Product, Category, End User, Distribution Channel and region. Based on Product, the market is segmented into Yoga Apparel, Shirts & T-Shirts, Leggings, Shorts and Others. Based on Category, the market is segmented into Mass and Premium. Based on End User, the market is segmented into Men, Women and Children. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Sporting Goods Retailers, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Athleisure Market

The athleisure market is witnessing significant growth, driven primarily by the rising interest in outdoor sports and fitness among the youth demographic. As health consciousness becomes more prevalent, consumers are increasingly seeking stylish yet comfortable apparel, making athleisure a popular choice. Companies worldwide are focusing on specialized athletic products, prioritizing exceptional customer satisfaction by offering tailored options that cater to diverse preferences. Additionally, sustainability is emerging as a pivotal trend, with consumers actively pursuing high-quality, eco-friendly materials. Notably, the senior demographic is also gravitating towards athleisure, further expanding the market opportunities for established brands globally, particularly among women who value both functionality and fashion.

Restraints in the Athleisure Market

The Athleisure market faces significant restraints due to its perception as a luxury segment, which often results in higher prices compared to standard athletic wear. This steep pricing could hinder the market's growth potential in the future. Additionally, many consumers are unaware of the benefits of quality athleisure products and tend to favor cheaper, lower-quality alternatives. This trend poses challenges for the global market, as these inferior products not only fail to provide durability and performance but also raise sustainability concerns that may tarnish the market's reputation and appeal among environmentally-conscious shoppers.

Market Trends of the Athleisure Market

The athleisure market is experiencing a significant shift with the rising acceptance of denim athleisure, leading to a fusion of comfort and style in everyday wear. Major denim manufacturers, like Levi Strauss, are capitalizing on this trend by developing luxurious stretch jeans that incorporate elastin and Lycra for maximum flexibility. This innovative approach has spurred collaborations within the industry, as brands aim to meet consumer demand for more versatile options that blend traditional denim aesthetics with the practicality of activewear. As the appetite for comfortable yet fashionable clothing continues to grow, denim athleisure is poised to become a key driver of market expansion over the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Athleisure Market Size by Product & CAGR (2025-2032)

• Market Overview
• Yoga Apparel
  • Tops
  • Pants
  • Shorts
  • Unitards
  • Capris
  • Others
• Shirts & T-Shirts
• Leggings
• Shorts
• Others

Global Athleisure Market Size by Category & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Athleisure Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Athleisure Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Sporting Goods Retailers
• Online
• Others

Global Athleisure Market Size & CAGR (2025-2032)

• North America (Product, Category, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product, Category, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kering (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fast Retailing Co., Ltd. (Uniqlo) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD Sports Fashion plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations