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市场调查报告书
商品编码
1866398

休閒市场－2025-2030年预测

Athleisure Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 147 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计休閒市场将从 2025 年的 4,396.18 亿美元快速成长到 2030 年的 6,235.33 亿美元，复合年增长率为 7.24%。

休閒市场正经历强劲成长，这主要得益于消费者对多功能、时尚且功能性服饰的需求不断增长，这类服饰能够轻鬆应对从健身、休閒到商务等各种场合。休閒融合了运动服和休閒的特点，采用柔软透气、吸湿排汗的布料，其设计既适合健身房穿着，也适合日常生活。推动市场成长要素包括：人们健康和健身意识的提升、职场服装规范向更舒适的穿着方式转变，以及社群媒体推荐的影响。消费者对永续材料和创新布料的需求，以及对提升舒适性和功能性的需求，也正在塑造这个市场。然而，挑战依然存在，包括供应链中断和竞争激烈的市场环境。

市场驱动因素

休閒市场的发展主要得益于日益增长的健身文化，尤其是在重视健康和整装仪容的年轻一代。瑜珈和冥想等健康活动的兴起，推动了人们对舒适实用、既适合运动又适合日常穿着的服装的需求。企业环境中对休閒服装的日益接受度也进一步促进了市场成长。 Instagram 和 TikTok 等社群媒体平台透过网红行销扩大了市场需求，健身红们将休閒服饰介绍给广大受众。不断增长的可支配收入（根据美国能源资讯署 (EIA) 预测，到 2030 年人均可支配收入将达到 11,862 美元）使消费者能够投资购买高品质的休閒产品。此外，新兴国家健身中心的扩张和布料技术的进步也为市场带来了新的机会。

市场限制

由于过去供应链中断影响了生产和销售，市场正面临挑战。此外，竞争环境要求品牌持续创新，以实现差异化并满足不断变化的消费者期望，尤其是在永续性和整体性方面。

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 分析范围
  • 市场区隔

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策和法规
  • 策略建议

第四章 技术展望

第五章 全球休閒市场（依产品类型划分）

  • 介绍
  • 上衣
    • T恤
    • 连帽衫
    • 其他的
  • 下装
    • 慢跑裤
    • 贴身裤
    • 短裤
  • 鞋类

第六章 全球休閒市场（依材料划分）

  • 介绍
  • 聚酯纤维
  • 尼龙
  • 棉布
  • 其他的

7. 全球休閒市场（依通路划分）

  • 介绍
  • 在线的
  • 离线

第八章 全球休閒市场（依最终用户划分）

  • 介绍
  • 男士
  • 对女性来说
  • 适合儿童

9. 全球休閒市场（按地区划分）

  • 介绍
  • 北美洲
    • 依产品类型
    • 材料
    • 透过分销管道
    • 最终用户
    • 按国家/地区
      • 美国
      • 加拿大
      • 墨西哥
  • 南美洲
    • 依产品类型
    • 材料
    • 透过分销管道
    • 最终用户
    • 按国家/地区
      • 巴西
      • 阿根廷
      • 其他的
  • 欧洲
    • 依产品类型
    • 材料
    • 透过分销管道
    • 最终用户
    • 按国家/地区
      • 德国
      • 法国
      • 英国
      • 义大利
      • 西班牙
      • 其他的
  • 中东和非洲
    • 依产品类型
    • 材料
    • 透过分销管道
    • 最终用户
    • 按国家/地区
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 以色列
      • 其他的
  • 亚太地区
    • 依产品类型
    • 材料
    • 透过分销管道
    • 最终用户
    • 按国家/地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 印尼
      • 泰国
      • 台湾
      • 其他的

第十章 竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 企业合併、协议、商业合作
  • 竞争对手仪錶板

第十一章 公司简介

  • Under Armour, Inc.
  • New Balance Athletics, Inc
  • ASICS
  • Columbia Sportswear Company
  • VF Corporation
  • Lululemon Athletica
  • Hennes & Mauritz AB
  • Nike, Inc.
  • Adidas AG
  • Puma SE

第十二章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 分析方法
  • 简称
简介目录
Product Code: KSI061613448

The Athleisure Market is anticipated to surge from USD 439.618 billion in 2025 to USD 623.533 billion in 2030, driven by a 7.24% CAGR.

The athleisure market is experiencing robust growth, driven by the increasing demand for versatile, stylish, and functional clothing that seamlessly transitions from workouts to casual and professional settings. Athleisure combines athletic wear with leisure apparel, featuring soft, breathable, moisture-wicking fabrics and designs tailored for both gym and everyday use. Key growth factors include rising health and fitness awareness, shifting workplace dress codes toward comfort, and the influence of social media endorsements. The market is also shaped by consumer demand for sustainable materials and innovative fabrics that enhance comfort and performance. However, challenges such as supply chain disruptions and competition in a crowded market persist.

Market Drivers

The athleisure market is propelled by a growing fitness culture, particularly among younger consumers prioritizing health and personal grooming. The rise in wellness activities like yoga and meditation fuels demand for comfortable, functional clothing suitable for both exercise and daily wear. Increasing acceptance of casual attire in corporate environments further supports market growth. Social media platforms, such as Instagram and TikTok, amplify demand through influencer marketing, with fitness influencers showcasing athleisure styles to large audiences. Rising disposable incomes, projected to reach $11,862 per capita by 2030 (U.S. EIA), enable consumers to invest in high-quality athleisure products. Additionally, the expansion of fitness centers in emerging economies and advancements in fabric technology drive market opportunities.

Market Constraints

The market faces challenges from past supply chain disruptions, which impacted production and sales. Additionally, the highly competitive landscape requires brands to continuously innovate to differentiate themselves, particularly in sustainability and inclusivity, to meet evolving consumer expectations.

Market Segmentation

The athleisure market is segmented by product type, gender, distribution channel, and geography. The women's segment dominates due to increased female participation in fitness and sports, driven by demand for versatile clothing that supports modern lifestyles, including remote and hybrid work environments. Online distribution channels hold a significant share, fueled by the convenience of e-commerce platforms, personalized shopping experiences enabled by AI, and the growing influence of social media marketing. Offline channels maintain a notable presence for consumers preferring in-store purchases.

Geographical Outlook

North America, particularly the U.S., leads the market, driven by strong health and fitness trends and the presence of major players like Nike, Lululemon, and Under Armour. The Asia Pacific region is poised for significant growth, fueled by rising disposable incomes, increasing health consciousness, and the penetration of global brands in countries like India. Strategic partnerships, such as Decathlon's collaboration with Myntra in November 2024 to expand athleisure offerings across India, highlight the region's potential.

Competitive Landscape

The athleisure market is highly competitive, with established brands like Nike, ASICS, and Columbia Sportswear competing alongside emerging players like Gymshark. Companies are focusing on sustainability, inclusivity, and innovative designs to gain a competitive edge. For instance, ASICS launched the NEOCURVE(TM) Sneaker in November 2024, blending recycled materials with modern aesthetics to advance sustainability efforts. Digital-first strategies and influencer marketing further enhance brand visibility and consumer engagement.

Opportunities and Challenges

Opportunities lie in leveraging e-commerce growth, with global B2C e-commerce revenue projected to reach $5.5 trillion by 2027 (International Trade Administration), and expanding sustainable product lines to attract eco-conscious consumers. Challenges include maintaining brand differentiation in a saturated market and addressing supply chain vulnerabilities. Industry experts should prioritize innovation in sustainable fabrics and robust online strategies to capitalize on the athleisure market's dynamic growth trajectory.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

The Athleisure Market is analyzed into the following segments:

By Product Type

  • Top Wear
  • T-Shirts
  • Hoodies
  • Others
  • Bottom Wear
  • Joggers
  • Leggings
  • Shorts
  • Footwear

By Material

  • Polyester
  • Nylon
  • Cotton
  • Others

By Distribution Channel

  • Online
  • Offline

By End-User

  • Men
  • Women
  • Children

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL ATHLEISURE MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Top Wear
    • 5.2.1. T-Shirts
    • 5.2.2. Hoodies
    • 5.2.3. Others
  • 5.3. Bottom Wear
    • 5.3.1. Joggers
    • 5.3.2. Leggings
    • 5.3.3. Shorts
  • 5.4. Footwear

6. GLOBAL ATHLEISURE MARKET BY MATERIAL

  • 6.1. Introduction
  • 6.2. Polyester
  • 6.3. Nylon
  • 6.4. Cotton
  • 6.5. Others

7. GLOBAL ATHLEISURE MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline

8. GLOBAL ATHLEISURE MARKET BY END-USER

  • 8.1. Introduction
  • 8.2. Men
  • 8.3. Women
  • 8.4. Children

9. GLOBAL ATHLEISURE MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. By Product Type
    • 9.2.2. By Material
    • 9.2.3. By Distribution Channel
    • 9.2.4. By End-User
    • 9.2.5. By Country
      • 9.2.5.1. USA
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. South America
    • 9.3.1. By Product Type
    • 9.3.2. By Material
    • 9.3.3. By Distribution Channel
    • 9.3.4. By End-User
    • 9.3.5. By Country
      • 9.3.5.1. Brazil
      • 9.3.5.2. Argentina
      • 9.3.5.3. Others
  • 9.4. Europe
    • 9.4.1. By Product Type
    • 9.4.2. By Material
    • 9.4.3. By Distribution Channel
    • 9.4.4. By End-User
    • 9.4.5. By Country
      • 9.4.5.1. Germany
      • 9.4.5.2. France
      • 9.4.5.3. United Kingdom
      • 9.4.5.4. Italy
      • 9.4.5.5. Spain
      • 9.4.5.6. Others
  • 9.5. Middle East and Africa
    • 9.5.1. By Product Type
    • 9.5.2. By Material
    • 9.5.3. By Distribution Channel
    • 9.5.4. By End-User
    • 9.5.5. By Country
      • 9.5.5.1. Saudi Arabia
      • 9.5.5.2. UAE
      • 9.5.5.3. Israel
      • 9.5.5.4. Others
  • 9.6. Asia Pacific
    • 9.6.1. By Product Type
    • 9.6.2. By Material
    • 9.6.3. By Distribution Channel
    • 9.6.4. By End-User
    • 9.6.5. By Country
      • 9.6.5.1. China
      • 9.6.5.2. India
      • 9.6.5.3. Japan
      • 9.6.5.4. South Korea
      • 9.6.5.5. Indonesia
      • 9.6.5.6. Thailand
      • 9.6.5.7. Taiwan
      • 9.6.5.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Under Armour, Inc.
  • 11.2. New Balance Athletics, Inc
  • 11.3. ASICS
  • 11.4. Columbia Sportswear Company
  • 11.5. VF Corporation
  • 11.6. Lululemon Athletica
  • 11.7. Hennes & Mauritz AB
  • 11.8. Nike, Inc.
  • 11.9. Adidas AG
  • 11.10. Puma SE

12. APPENDIX

  • 12.1. Currency
  • 12.2. Assumptions
  • 12.3. Base and Forecast Years Timeline
  • 12.4. Key benefits for the stakeholders
  • 12.5. Research Methodology
  • 12.6. Abbreviations