市场调查报告书
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电子竞技市场:按组件、按串流类型、按收益源、按设备类型、按平台 - 2024-2030 年全球预测E-Sports Market by Components (Platform, Service), Streaming Type (Live, On-demand), Revenue Stream, Device Type, Platform - Global Forecast 2024-2030 |
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预计2023年电竞市场规模为24.5亿美元,2024年将达28.5亿美元,2030年将达72.7亿美元,复合年增长率为16.80%。
电子竞技,又称电子竞技,是指电子游戏的竞技领域。此类比赛的范围从业余本地锦标赛到职业联赛和国际锦标赛,包括即时策略游戏(RTS)、第一人称射击游戏(FPS)、多人线上竞技场(MOBA)和卡牌游戏等类型。直播平台的兴起、游戏技术的进步以及现有体育专利权和企业赞助商的参与增加正在推动电子竞技的成长。因此,电子竞技已成为娱乐产业的重要市场,吸引了世界各地数以百万计的观众,并为参与企业提供了丰厚的奖金。然而,监管障碍、玩家倦怠和健康、游戏诚信和诈欺以及多样性和整体性问题可能会给这个市场带来挑战。也就是说,利用虚拟实境和扩增实境等新技术,并将电子竞技纳入教育机构和课程,可能会带来市场机会。
主要市场统计 | |
---|---|
基准年[2023] | 24.5亿美元 |
预测年份 [2024] | 28.5亿美元 |
预测年份 [2030] | 72.7亿美元 |
复合年增长率(%) | 16.80% |
区域洞察
以美国为首的美洲地区电竞产业正快速成长。竞技性游戏锦标赛的普及、传统体育专利权的大量投资以及大学电子竞技项目的出现表明了该地区的高度兴趣。此外,在网路基础设施改善和年轻人充满活力的游戏文化的推动下,拉丁美洲国家正在迅速迎头赶上。 EMEA(欧洲、中东和非洲)地区代表着成熟程度不同的多元化电子竞技市场。
西欧,特别是德国、英国和法国,由于强大的基础设施和支援系统,拥有发达的电子竞技生态系统。东欧和中东地区正成为电竞人才的热点地区,后者大力投资最先进的场馆和竞技赛事。此外,知名品牌的策略合作伙伴关係和赞助正在推动电子竞技在该地区的持续成长和主流渗透。亚太地区是电竞革命的中心,中国、韩国和日本等强国为卓越电竞设定了全球基准。高速网路存取、政府支持和深厚的游戏文化造就了该地区的主导地位。东南亚人口年轻化,可支配所得不断增加,是个电竞潜力巨大的新兴市场。亚太地区的出版商和地方政府正在透过举办着名的国际比赛和培育基层活动来创造支持电子竞技的环境。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在电竞市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对电子竞技市场中供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对电子竞技市场当前地位的全面评估使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[192 Pages Report] The E-Sports Market size was estimated at USD 2.45 billion in 2023 and expected to reach USD 2.85 billion in 2024, at a CAGR 16.80% to reach USD 7.27 billion by 2030.
E-Sports, also known as Electronic Sports, refers to the competitive realm of video gaming, where individuals or teams compete against each other in organized multiplayer video game events. These competitions range from amateur local tournaments to professional leagues and international championships, with genres including real-time strategy games (RTS), first-person shooters (FPS), multiplayer online battle arenas (MOBA), and card games, among others. The rise of live-streaming platforms, advancements in gaming technology, and the increasing involvement of established sports franchises and corporate sponsors have bolstered the growth of e-sports. As a result, e-sports has transformed into a significant market within the entertainment industry, attracting millions of viewers globally and offering substantial prize pools for the participants. However, regulatory hurdles, concerns over player burnout and health, game integrity and cheating, and diversity and inclusion issues may pose challenges for the market. Nevertheless, leveraging emerging technologies, including virtual and augmented reality and integrating e-sports in educational institutions and curriculums, may provide an opportunistic view for the market.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 2.45 billion |
Estimated Year [2024] | USD 2.85 billion |
Forecast Year [2030] | USD 7.27 billion |
CAGR (%) | 16.80% |
Regional Insights
The e-sports industry has seen exponential growth in the Americas region, with the United States leading the charge. The proliferation of competitive gaming tournaments, substantial investments from traditional sports franchises, and the advent of collegiate e-sports programs signify the region's booming interest. Moreover, Latin American countries are rapidly catching up, aided by improving internet infrastructure and a vibrant gaming culture among the youth. The EMEA region exhibits diverse e-sports markets with varying degrees of maturity.
Western Europe, particularly Germany, the United Kingdom, and France, boasts a developed e-sports ecosystem with robust infrastructure and support systems. Eastern Europe and the Middle East are emerging as hotspots for e-sports talent, with the latter investing heavily in state-of-the-art venues and competitive events. Moreover, strategic partnerships and sponsorships from renowned brands promote sustainable growth and mainstream acceptance of e-sports in the region. APAC is the epicenter of the e-sports revolution, with powerhouse nations including China, South Korea, and Japan setting global benchmarks for e-sports excellence. High-speed internet access, government backing, and a deeply embedded gaming culture contribute to the region's dominance. With its youthful demographic and rising disposable incomes, Southeast Asia is an emerging market with huge potential for e-sports. Publishers and local governments in APAC are creating a supportive environment for e-sports by hosting prestigious international tournaments and fostering grassroots initiatives.
Market Insights
The market dynamics represent an ever-changing landscape of the E-Sports Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the E-Sports Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the E-Sports Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Oxygen Esports Expands Partnership With Gamertech Ahead of The Commercial Launch Of Gamertech's Magma Glove
Oxygen Esports has augmented its collaborative efforts with GamerTech, a pioneering gaming technology firm. This expansion heralds the pre-commercial launch phase of GamerTech's innovative Magma Glove - an advanced gaming accessory designed to enhance the user experience through tactile feedback technology. With its promise to redefine gamers' immersion, the Magma Glove strategically positions Oxygen Esports and GamerTech at the forefront of technological progress in competitive gaming. [Published On: 2023-11-14]
Saudi Crown Prince Launches Esports World Cup
Saudi Crown Prince unveiled plans for the inaugural Esports World Cup in Riyadh in the summer of 2024. This international event is anticipated to become a cornerstone in the esports calendar, attracting the world's elite gamers to compete on a prestigious stage. The Kingdom's commitment to cultivating a vibrant esports ecosystem is underscored by this announcement, which is expected to draw significant global attention and participation, positioning Saudi Arabia at the forefront of the rapidly growing esports industry. [Published On: 2023-10-23]
Madhya Pradesh to Launch India's First Esports Academy
Madhya Pradesh announced the establishment of India's inaugural e-Sports Academy. This initiative marks a significant commitment by the state government to nurture and develop talent within the burgeoning e-sports sector. The academy aims to provide gamers with professional training and state-of-the-art facilities, giving them a competitive edge nationally and globally. This development underscores the increasing recognition of e-sports as a legitimate career path and its potential for generating employment and driving innovation in the digital entertainment industry. [Published On: 2023-07-13]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the E-Sports Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the E-Sports Market, highlighting leading vendors and their innovative profiles. These include Acer Inc., Activision Blizzard, Inc., Challengermode AB, Cloud9 Esports, Inc., Electronic Arts Inc., Esportal AB, FACE IT LIMITED, FanBuff Technology India Private Limited, Fnatic Ltd,, G ESPORTS HOLDING GMBH, Gameloft SE, Khiladi Adda by Techbeliever Technologies Private Limited, Nazara Technologies Limited, Nintendo Co., Ltd., NVIDIA Corporation, Stoughton Street Tech Labs Private Limited, TechnoXo Private Limited, Tencent Holding Limited, The ESL Gaming GmbH, and Valve Corporation.
Market Segmentation & Coverage