市场调查报告书
商品编码
1500453
现场音乐市场:按类型和场地划分 - 2024-2030 年全球预测Live Music Market by Genre (Classical, Electronic Dance Music, Folk), Venue (Amphitheaters, Arenas & Stadiums, Clubs & Bars) - Global Forecast 2024-2030 |
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预计2023年现场音乐市场规模为348.4亿美元,2024年达375.8亿美元,预计2030年将达到605.9亿美元,复合年增长率为8.22%。
现场音乐是指音乐家和歌手在观众面前即时表演。这些活动在各种场地举行,从小型俱乐部和私人场所到大型竞技场和户外节日,涵盖各种流派和风格。现场音乐活动的特点是表演者和观众之间的直接互动,创造了无法以录製格式复製的独特而动态的体验。现场音乐市场的成长是由可支配收入和娱乐支出的增加以及社交媒体平台使用量的增加所推动的。全球音乐旅游的扩张进一步推动了现场音乐市场的成长。举办和参加活动的相关成本阻碍了市场的扩张。继续提供创新体验,例如精品音乐节和主题音乐会系列,为不断扩大的现场音乐市场提供了利润丰厚的机会。
主要市场统计 | |
---|---|
基准年[2023] | 348.4亿美元 |
预测年份 [2024] | 375.8亿美元 |
预测年份 [2030] | 605.9亿美元 |
复合年增长率(%) | 8.22% |
区域洞察
美洲,尤其是美国和加拿大的现场音乐市场已经成熟且竞争激烈。该地区拥有完善的现场表演基础设施,包括标誌性场馆和强大的预订机构。 Coachella 和 Lollapalooza 等音乐节继续为市场成长做出重大贡献,吸引国际观众并展示各种流派。在可支配收入增加和现场娱乐需求不断增长的推动下,亚太地区现场音乐市场正在呈现快速成长。日本、韩国和澳洲等国家正在呈现市场扩张,尤其是韩国流行音乐艺术家在全球取得了重大进展。该地区面临独特的挑战,包括影响市场运营的文化和监管多样性。数位平台和行动连线的普及促进了现场音乐体验,允许虚拟观众出席和粉丝参与,特别是在中国和印度等地理和人口差异较大的市场。 EMEA(欧洲、中东和非洲)地区呈现出多元化且文化丰富的现场音乐景观。欧洲浓厚的音乐节文化,包括 Glastonbury(英国)和 Tomorrowland(比利时)等活动,在市场动态中发挥关键作用,为知名艺术家和新兴艺术家提供了平台。中东和非洲地区的现场音乐市场正在逐渐成长,国际艺术家巡迴和音乐节随着当地场景的发展而增加。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在现场音乐市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对现场音乐市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在现场音乐市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[190 Pages Report] The Live Music Market size was estimated at USD 34.84 billion in 2023 and expected to reach USD 37.58 billion in 2024, at a CAGR 8.22% to reach USD 60.59 billion by 2030.
Live music refers to performances by musicians or vocalists delivered in real-time before an audience. These events can occur in various venues, ranging from small clubs and private settings to large arenas and outdoor festivals, encompassing various genres and styles. Live music events are distinguished by the direct interaction between the performers and their audience, creating a unique and dynamic experience that is unable to be replicated through recorded formats. The growth of the live music market is propelled by the Increasing disposable income and expenditure on entertainment and the rising use of social media platforms. Expanding music tourism worldwide further drives the growth of the live music market. Expenses associated with organizing and attending events hinder market expansion. Ongoing innovative experience offerings, including boutique festivals and themed concert series, offer lucrative opportunities for the expanding live music market.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 34.84 billion |
Estimated Year [2024] | USD 37.58 billion |
Forecast Year [2030] | USD 60.59 billion |
CAGR (%) | 8.22% |
Regional Insights
The live music market in the Americas, particularly in the United States and Canada, is characterized by its mature and highly competitive nature. The region boasts a well-established live-perform infrastructure, including iconic venues and robust booking agencies. Music festivals such as Coachella and Lollapalooza continue to significantly contribute to the market's growth, drawing international attendees and showcasing a diverse range of genres. The Asia-Pacific region showcases rapid growth in its live music market, driven by rising disposable incomes and an increasing appetite for live entertainment among its populace. Countries, including Japan, South Korea, and Australia, are showcasing market expansion, with K-pop acts, in particular, making significant inroads globally. The region faces unique challenges, including cultural and regulatory diversities that impact market operations. The proliferation of digital platforms and mobile connectivity facilitates the live music experience, enabling virtual attendance and fan engagement, particularly in markets with vast geographic and demographic variations, such as China and India. The EMEA region presents a diverse and culturally rich live music landscape. Europe's strong music festival culture, with events such as Glastonbury (UK) and Tomorrowland (Belgium), plays a crucial role in the market's dynamics, offering platforms for established and emerging artists. The live music market in the Middle East and African region is growing gradually, with international artist tours and music festivals increasing alongside growing local scenes.
Market Insights
The market dynamics represent an ever-changing landscape of the Live Music Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Live Music Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Live Music Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Strategic Partnership Between Bandsintown and Spotify Enhances Global Live Music Discovery
Bandsintown announced a strategic partnership with Spotify to revolutionize how fans discover concerts and festivals worldwide while simultaneously empowering artists. This collaboration directly integrates Bandsintown's comprehensive event listings into Spotify, enabling artists to connect with their audience more effectively during their music streaming experience. This initiative marks a significant advancement in the synergy between digital music consumption and live event attendance, underscoring a mutual commitment to supporting artists' growth and enhancing the music ecosystem for fans worldwide. [Published On: 2024-02-13]
Setmixer Secures Significant Seed Investment for Innovating Live Music Production
Setmixer recently secured a remarkable USD 760,000 in seed funding as a million-dollar effort towards the launch of Setmixer's AI-powered mixing tool. This groundbreaking technology promises to revolutionize the way artists record and mix their live performances, merging the authenticity of live music with studio-grade precision. [Published On: 2024-01-24]
Veeps Expands Reach with Innovative Smart TV App Launch on Samsung Platforms, Celebrates with Exclusive Free Access to The Smashing Pumpkins Anniversary Show
Veeps has achieved a significant technological advancement through its collaboration with Samsung, launching its inaugural Smart TV application exclusively on Samsung TVs. This strategic move represents a pivotal extension of Veeps' mission to make live music events more accessible to global audiences by leveraging Samsung's advanced visual and audio technology. Furthermore, Veeps continues to evolve with the unveiling of Veeps All Access, a subscription service granting unlimited access to a broad spectrum of exclusive live concerts and music-related content. This initiative marks a substantial leap towards integrating live concert streaming into everyday entertainment, mirroring the ease with which consumers access sports, movies, and TV shows, reinforcing Veeps and Samsung's commitment to enriching the home entertainment landscape and cultivating direct connections between artists and fans worldwide. [Published On: 2023-12-11]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Live Music Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Live Music Market, highlighting leading vendors and their innovative profiles. These include ACT Entertainment AG, Anschutz Entertainment Group, Inc., Brown Paper Tickets LLC, C3 Presents, LLC, Coast To Coast Tickets LLC, Hard Rock Live, HYBE, JYP ENTERTAINMENT Corp., Live Nation Worldwide, Inc., One97 Communications Limited, Orbit Entertainments, SeatGeek, SM Entertainment, Starship Entertainment, Sun Peaks Resort LLP, T Series Pvt. Ltd., VEEPS Inc., Vivendi SE, Warner Music Inc., and YG Entertainment.
Market Segmentation & Coverage