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市场调查报告书
商品编码
1500466
身临其境型分析市场:按组件、最终用户划分 - 2024-2030 年全球预测Immersive Analytics Market by Component (Hardware, Services, Software), End-User (Automotive, Construction, Defense) - Global Forecast 2024-2030 |
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预计2023年身临其境型分析市场规模为9.477亿美元,预计2024年将达到12.8195亿美元,2030年将达到91.1947亿美元,复合年增长率为38.18%。
身临其境型分析专注于扩增实境(AR)、虚拟实境(VR)等前沿视觉化技术的开发和应用。这些创新系统使用户能够在身临其境型环境中与复杂资料集进行交互,旨在改善各行业的决策、加强协作并提高效率。各行业对提高决策能力的需求不断增长,正在推动身临其境型分析市场的成长。随着巨量资料的激增以及由此产生的简化资料分析解决方案的需求,身临其境型分析已成为企业识别资料集趋势、模式和相关性的重要工具。此外,娱乐产业对身临其境型分析的需求不断增长,以及医疗保健和医疗培训中应用的不断增加,正在推动身临其境型分析解决方案的采用。同时,与身临其境型分析相关的高成本阻碍了中小型企业投资身临其境型分析解决方案。
主要市场统计 | |
---|---|
基准年[2023] | 9.477 亿美元 |
预测年份 [2024] | 1,281.95百万美元 |
预测年份 [2030] | 911,947 万美元 |
复合年增长率(%) | 38.18% |
此外,资料隐私和安全问题是影响市场的关键问题,因为企业经常处理需要严格保护措施的敏感资讯。然而,5G 技术在全球范围内的不断部署以及身临其境型分析在电子商务和虚拟零售中的集成,为身临其境型分析市场的参与者提供了机会。
区域洞察
在美洲,身临其境型分析的快速扩张是由于研发投资的增加以及公司对透过创新的资料视觉化和互动技术从大量资料集获取可行见解的兴趣的增加所推动的。美国处于身临其境型分析持续成长的前沿。越来越多的熟练专业人士和政府对创新的大力支持正在创建一个生态系统,促进身临其境型分析领域突破性技术的开发和商业化。企业越来越需要利用各种来源(包括物联网设备、社群媒体平台和电子商务交易)的大量资料,推动了亚太地区的身临其境型分析。中国在身临其境型分析的发展方面占据着亚太地区的关键地位,因为它在 AR/VR 技术的研发方面取得了长足的进步,并且是多家知名企业的故乡。日本和韩国也是亚太地区身临其境型分析成长的主要贡献者。两国的技术力均受到高度评价,都率先在游戏、娱乐等领域引进AR/VR技术。由于医疗保健、零售、製造和金融服务等各行业对更好的资料视觉化工具的需求不断增加,欧洲、中东和非洲身临其境型分析市场正经历显着成长。在高速网路连线的普及下,身临其境型分析在中东和非洲地区越来越受欢迎。身临其境型分析的巨大潜力正在促使各地区的组织投资于满足特定消费者需求和购买行为的研发倡议。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在身临其境型分析市场中的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与业务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对身临其境型分析市场中供应商的当前状态进行深入而详细的评估。对供应商贡献的彻底比较和分析可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。透过彻底评估其目前在身临其境型分析市场中的地位,公司可以做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[196 Pages Report] The Immersive Analytics Market size was estimated at USD 947.70 million in 2023 and expected to reach USD 1,281.95 million in 2024, at a CAGR 38.18% to reach USD 9,119.47 million by 2030.
The immersive analytics focuses on developing and applying cutting-edge visualization technologies, such as augmented reality (AR) and virtual reality (VR). These innovative systems enable users to interact with complex data sets in immersive environments, aiming to improve decision-making, enhance collaboration, and increase efficiency across various industries. The increasing demand for enhanced decision-making capabilities in multiple industries drives the growth of the immersive analytics market. The proliferation of big data and the subsequent need for simplified data analysis solutions have made immersive analytics an essential tool for organizations to identify trends, patterns, and correlations within their data sets. Additionally, rising demand for immersive analytics from the entertainment industry and increasing application in healthcare and medical training have fueled the adoption of immersive analytics solutions. On the other hand, high costs associated with immersive analytics deter SMEs from investing in immersive analytics solutions.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 947.70 million |
Estimated Year [2024] | USD 1,281.95 million |
Forecast Year [2030] | USD 9,119.47 million |
CAGR (%) | 38.18% |
Moreover, data privacy and safety concerns are significant challenges affecting the market as organizations often deal with sensitive information requiring stringent protection measures. However, the growing deployment of 5G technology worldwide and integration of immersive analytics in e-commerce and virtual retail provide opportunities for players operating in the immersive analytics market.
Regional Insights
In the Americas, the rapid expansion of immersive analytics is due to increased investment in research and development and a growing interest from businesses to derive actionable insights from massive datasets through innovative data visualization and interaction techniques. The United States stands out at the forefront of this continuous growth of immersive analytics within the Americas region. Its increasing number of skilled professionals, coupled with strong government support for innovation, has led to an ecosystem that fosters the development and commercialization of breakthrough technologies in the immersive analytics domain. Immersive analytics in APAC is developing owing to the growing need for businesses to harness large volumes of data from various sources, such as IoT devices, social media platforms, and e-commerce transactions. China holds a prominent position within the APAC region when it comes to pioneering developments in immersive analytics, as it made significant strides in research and development related to AR/VR technologies and is home to several prominent players. Japan and South Korea are also making substantial contributions to the growth of immersive analytics in APAC. They are renowned for their technological prowess and have been early adopters of AR/VR technologies in areas,including gaming and entertainment. The immersive analytics market in EMEA has witnessed remarkable growth due to increasing demand for better data visualization tools from various industries, such as healthcare, retail, manufacturing, and financial services. In the Middle East and Africa region, immersive analytics are gaining traction with the penetration of high-speed internet connections and advancements in mobile technology. The immense potential of immersive analytics has encouraged organizations across diverse geographical regions to invest in research and development initiatives that cater to specific consumer needs and purchasing behaviors.
Market Insights
The market dynamics represent an ever-changing landscape of the Immersive Analytics Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Immersive Analytics Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Immersive Analytics Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
SAP and Accenture Collaborate on Immersive Services and Simulations to Improve Supply Chain Resilience and Sustainability
SAP and Accenture have formed a partnership to develop immersive experiences on the SAP Business Technology Platform (SAP BTP). Through the platform, organizations can leverage immersive services to test and expand solutions with trusted partners. These services offer opportunities to enhance employee onboarding, attract digital native talent, and foster collaborative operations among users. [Published On: 2023-05-16]
TIBCO Offers New, Highly Immersive Analytics to Scale Data Science Across the Organization
TIBCO, a global leader in data connectivity, management, and analytics, has announced significant enhancements to its analytics suite. These updates provide customers with immersive, smart, and real-time insights, bridging the gap between insight and action. This empowers customers to make faster decisions with greater confidence. TIBCO's Data Management and Analytics portfolios encompass a range of powerful capabilities, including visual analytics, streaming, and data science. [Published On: 2023-03-15]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Immersive Analytics Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Immersive Analytics Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Auganix Ltd., Aventior, Inc., BadVR, Inc., Cloud Software Group, Inc., Cognitive3D, Google LLC by Alphabet Inc., HP Development Company, L.P., HTC Global Services, Immersion Analytics, International Business Machines Corporation, JuJu Immersive Limited, Lenovo Group Limited, Magic Leap, Inc., Meta Platforms, Inc., PICO Immersive Pte. Ltd. by ByteDance.com, Reply S.p.A., SAP SE, Senseglove, Softcare Studios, and Varjo HQ.
Market Segmentation & Coverage