市场调查报告书
商品编码
1500470
豪华露营市场:按产品、年龄和目的分类 - 2024-2030 年全球预测Glamping Market by Product (Cabins & Pods, Tents, Treehouses), Age (18-30 years, 31-50 years, 51-65 years), Usage - Global Forecast 2024-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计2023年豪华露营市场规模为35.8亿美元,2024年达38.6亿美元,预计2030年将达63.3亿美元,复合年增长率为8.47%。
Glamping 是「glamorous」(魅力)和「camping」(露营)这两个词的组合,指的是一种豪华露营体验,既提供传统露营的冒险体验,又不牺牲高檔酒店的舒适度和便利设施。这个现代化的营地将自然的户外体验与更精緻的住宿选择相结合,例如蒙古包、树屋、游猎帐篷,甚至配备豪华设施的气流。随着越来越多的旅客寻求永续和环保的旅行,通常专注于环保和低影响的住宿设施,对豪华露营的兴趣与日俱增。快速发展的探险旅游领域越来越偏好独特的住宿体验,例如将探险与奢华融为一体的豪华露营。此外,强大的行销策略和社群媒体的影响力展现了豪华露营的方面,也大大促进了其日益普及。然而,建立和维护具有高端设施的豪华露营地可能成本高昂,并且会影响盈利。另外,露营体验受季节变化的影响较大,会限制营业期限,影响收入的稳定性。然而,主要企业可以考虑使用资料分析和人工智慧/机器学习演算法来确定豪华露营的最佳季节时段。此外,利用科技来增强宾客体验,例如数位登记、户外 VR 体验和物联网设施,为差异化和改善服务提供了巨大的机会。
主要市场统计 | |
---|---|
基准年[2023] | 35.8亿美元 |
预测年份 [2024] | 38.6亿美元 |
预测年份 [2030] | 63.3亿美元 |
复合年增长率(%) | 8.47% |
区域洞察
在消费者寻求自然和现代舒适的豪华露营体验的推动下,美洲的豪华露营市场正在强劲增长,特别是在美国和加拿大。独特且环保的住宿设施需求量大。该地区最近的投资主要集中在永续实践和豪华露营地的扩张上,以满足不断增长的消费者需求。根据专利申请,它透过环保材料和智慧技术提供创新的住宿体验。随着旅行者寻求更亲密和豪华的户外体验,豪华露营在欧盟国家迅速流行起来。欧洲市场的特点是偏爱丰富的文化和容易获得的自然美景。促进区域旅游业和保护自然景观的努力加强了豪华露营产业,提供当地体验的精品豪华露营地显着增加。最近的研究表明,消费者对与豪华露营相结合的文化和美食体验越来越感兴趣。欧盟消费者也更喜欢融合生态和保育的永续旅行体验。中国、日本和印度是亚太地区豪华露营市场的关键,凸显了消费者需求和行为的多样化。中国主要投资扩大基础设施,并将传统露营与科技结合,以吸引千禧世代。日本着重于利用自然景观的平静、简约的豪华露营体验。印度市场正在兴起,重点在于永续和文化沉浸式豪华露营体验。该地区最近的专利包括帐篷设计和离网技术的创新。印度丰富的文化和自然美景吸引了许多寻求豪华露营体验的外国旅客。
FPNV定位矩阵
FPNV定位矩阵对于评估供应商在豪华露营市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对豪华露营市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在豪华露营市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[196 Pages Report] The Glamping Market size was estimated at USD 3.58 billion in 2023 and expected to reach USD 3.86 billion in 2024, at a CAGR 8.47% to reach USD 6.33 billion by 2030.
Glamping blends the words glamorous and camping to refer to a luxury camping experience that offers the adventure of traditional camping without sacrificing the comforts and amenities of high-end hospitality. This modern type of camping integrates the natural outdoor experience with more sophisticated accommodation options, such as yurts, treehouses, safari tents, and even airstreams equipped with luxury facilities. An increasing number of travelers are seeking sustainable and eco-friendly travel options, driving interest in glamping as it often emphasizes low-impact, environmentally conscious accommodation. The burgeoning sector of adventure tourism has fueled a preference for unique accommodation experiences, including glamping, which combines adventure with luxury. Moreover, strong marketing strategies and the influence of social media showcasing the appealing aspects of glamping have significantly contributed to its growing popularity. However, the cost of setting up and maintaining luxury camping sites with high-end amenities can be significant, impacting profitability. Additionally, glamping experiences can be heavily affected by seasonal changes, which can restrict operational periods and affect income stability. However, key players can explore the use of data analytics and AI/ML algorithms to determine the optimum seasonal duration for glamping. Furthermore, leveraging technology to enhance the guest experience, such as through digital check-ins, VR experiences of the wilderness, and IoT-enabled amenities, presents significant opportunities for differentiation and improvement of services.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 3.58 billion |
Estimated Year [2024] | USD 3.86 billion |
Forecast Year [2030] | USD 6.33 billion |
CAGR (%) | 8.47% |
Regional Insights
The the Americas region, particularly in the United States and Canada, the glamping market has witnessed robust growth driven by consumers seeking luxury camping experiences amidst nature but with modern comforts. The demand is high for unique and eco-friendly accommodations. Recent investments in the region focus on sustainable practices and expanding glamping sites to cater to growing consumer demand. Patent filings indicate innovations in eco-friendly materials and smart technology for enhanced guest experiences. EU countries have seen a surge in glamping popularity as travelers seek more intimate and luxurious outdoor experiences. The European market is characterized by a preference for cultural richness and accessibility to natural beauty. Initiatives to promote rural tourism and preserve natural landscapes have bolstered the glamping sector, with a noticeable increase in boutique glamping sites offering local experiences. Recent research highlights consumer interest in cultural and gastronomical experiences integrated with glamping. EU consumers also prefer sustainable travel experiences that incorporate eco-friendly practices and nature preservation. China, Japan, and India are pivotal in the Asia Pacific region's glamping market, highlighting diverse consumer needs and behaviors. In China, investments are predominantly in expanding infrastructure and integrating technology with traditional camping to attract millennials. Japan focuses on serene and minimalist glamping experiences, leveraging its natural landscapes. India's market is emerging, with an emphasis on sustainable and culturally immersive glamping experiences. The region's recent patents involve innovations in tent designs and off-grid technology. India's cultural richness and wilderness have attracted a significant number of foreign travelers to seek glamping experiences in the country.
Market Insights
The market dynamics represent an ever-changing landscape of the Glamping Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Glamping Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Glamping Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
SKAMANIA LODGE REDEFINES OUTDOOR HOSPITALITY WITH UNVEILING OF LUXURIOUS GLAMPING EXPERIENCE
Skamania Lodge announced plans to expand its services in the glamping sector with the launch of an exceptional glamping experience, situated amidst the enchanting beauty of the Columbia River Gorge. This innovative addition harmoniously combines the allure of the great outdoors with unparalleled luxury, offering guests a unique opportunity to deeply connect with nature while enjoying the comforts and elegance of a premier resort. [Published On: 2024-02-07]
GlampingHub and KAYAK team up to make glamping more accessible to all
KAYAK has announced a groundbreaking partnership with GlampingHub to offer travelers an array of glamping options directly through KAYAK.com and its affiliated brands, including Momondo, Cheapflights, and HotelsCombined. This collaboration aims to cater to the growing trend of travelers seeking immersive vacation experiences that combine luxury with the natural world. This strategic move aligns both companies' visions of providing distinctive travel experiences, enabling travelers to effortlessly explore and book magnificent glamping sites, from serene mountain retreats to lively national park adventures across the globe. [Published On: 2024-01-10]
Glamping startup Kampaoh raises Euro 14 million for European expansion
Seville's glamping enterprise, Kampaoh, is poised for significant expansion with a recent Euro 14 million ( USD 15.14 million) funding boost. The funds will catalyze Kampaoh's plan to double its luxury camping accommodations from 1,200 to an impressive range of 3,500 to 4,000 by 2023, broaden its campsite operations from 40 to 80, and venture into new territories across Southern Europe, including Portugal and France. With this strategic expansion, Kampaoh anticipates surpassing sales for the current year to cement its position as a frontrunner in the glamping market both nationally and internationally. [Published On: 2023-01-19]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Glamping Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Glamping Market, highlighting leading vendors and their innovative profiles. These include AutoCamp, Baillie Lodges, Bushtec Safari, Campking Inc., Collective Retreats, Cosy Tents Pty Ltd., Eco Retreats, Exxel Outdoors, LLC, Firelight Camps, GoGlampingSG, Huttopia North America Inc., Johnson Outdoors Inc., Khampa Glamping, Newell Brands Inc., Nightfall Camp Pty Ltd., Paperbark Camp, Sawday's Canopy & Stars Ltd., Skamania Lodge, Tanja Lagoon Camp, Terra Glamping, The Coleman Company, Inc., The North Face Inc., The Resort at Paws Up, Treebones Resort, and Under Canvas.
Market Segmentation & Coverage