市场调查报告书
商品编码
1500528
婚礼服务市场:按婚礼类型、策划类型、服务类型、预订类型划分 - 2024-2030 年全球预测Wedding Services Market by Wedding Type (Destination Wedding, Local Wedding), Planning Type (Day Of Coordination, Full Planning Services, Partial Planning Services), Service Type, Booking Type - Global Forecast 2024-2030 |
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预计2023年婚礼服务市场规模为2,670.8亿美元,2024年将达2,848.7亿美元,2030年将达4,295.6亿美元,复合年增长率为7.02%。
婚礼服务市场包括各种各样的业务,以满足庆祝订婚或结婚的夫妇的需求。这个市场包括策划、场馆、餐饮、摄影、服装、娱乐及相关配套服务等多种领域。人们对在异国风他乡举办令人难忘的目的地婚礼的需求不断增长,这产生了对精緻婚礼服务的需求。然而,无组织和有组织的婚礼策划公司之间的激烈竞争以及糟糕的策划管理影响了消费者对Vivid的使用。近年来,出现了一种利用虚拟实境为无法亲自参观场地的客人提供沉浸式体验的运动,并让情侣提前想像他们的理想场地。此外,利用人工智慧 (AI) 可以根据使用者偏好提供个人化建议,从而简化决策流程。随着越来越多具有环保意识的消费者,公司正在推广环保选择,例如环保内部装潢建材和本地采购的餐饮原料。
主要市场统计 | |
---|---|
基准年[2023] | 2670.8亿美元 |
预测年份 [2024] | 2848.7亿美元 |
预测年份 [2030] | 4295.6亿美元 |
复合年增长率(%) | 7.02% |
区域洞察
美洲地区是一个竞争激烈的市场,拥有众多服务于各种细分市场的婚礼服务供应商,从全方位服务的活动策划者到摄影、餐饮和娱乐领域的专业供应商。美国夫妇的一个显着趋势是越来越偏好个人化或 DIY 婚礼,以反映他们独特的品味和价值观。因此,许多小型企业应运而生,提供客製化体验和私奔和微型婚礼等替代选择。亚洲的特点是婚礼仪式具有多种文化、传统和宗教信仰。此外,基于虚拟实境的活动策划工具等技术进步在亚洲消费者中越来越受欢迎,他们在选择首选服务供应商时重视便利性。在欧洲,婚礼服务业受到丰富的地区和文化传统的影响,各个大陆之间差异很大。目的地婚礼也很受寻求欧洲大陆田园风光的欧洲人的欢迎。欧洲市场的特点是本地服务供应商和国际奢侈品牌混合在一起,迎合不同的消费群体。在欧洲,人们越来越重视环境永续的婚礼,包括最大限度地减少废弃物、优先考虑本地采购的材料以及支持社会事业。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在婚礼服务市场的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对婚礼服务市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析也为该领域的竞争性质提供了宝贵的见解,包括累积研究期、片段化优势和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在婚礼服务市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[197 Pages Report] The Wedding Services Market size was estimated at USD 267.08 billion in 2023 and expected to reach USD 284.87 billion in 2024, at a CAGR 7.02% to reach USD 429.56 billion by 2030.
The wedding services market encompasses a wide range of businesses catering to couples' needs during their engagement and marriage celebrations. It includes various segments such as planning, venues, catering, photography, attire, entertainment, and related auxiliary services. There is an increasing demand for destination weddings in exotic locations to create memorable experiences, creating the need for advanced wedding services. However, intense competition among unorganized and organized wedding planning companies and poor planning management have impacted their vivid use among consumers. Recently, companies have been using virtual reality to provide immersive experiences for guests unable to attend in person or allow couples to visualize their dream venue before committing. Moreover, the use of artificial intelligence (AI) can streamline decision-making processes by offering personalized recommendations based on user preferences. Businesses are promoting environmentally friendly options such as eco-friendly decor materials or locally sourced catering ingredients with the rising number of environmentally-conscious consumers.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 267.08 billion |
Estimated Year [2024] | USD 284.87 billion |
Forecast Year [2030] | USD 429.56 billion |
CAGR (%) | 7.02% |
Regional Insights
The Americas region has a highly competitive market with numerous wedding service providers catering to various niches-from full-service event planners to specialized vendors for photography, catering, and entertainment. One notable trend among American couples is an increasing preference for personalized or DIY weddings that reflect their unique interests and values. As a result, many small businesses have emerged, offering tailored experiences or alternative options like elopements and micro-weddings. Asia is characterized by its diverse array of cultures, traditions, and religious beliefs surrounding marriage ceremonies. Additionally, technological advancements such as virtual reality-based event planning tools are gaining traction among Asian consumers who appreciate convenience while selecting their preferred service providers. In Europe, the wedding services industry is shaped by a rich tapestry of regional and cultural traditions that vary widely across the continent. Destination weddings are also popular among Europeans who seek idyllic locales within the continent. The European market is characterized by a mix of both local service providers and international luxury brands catering to various consumer segments. Eco-friendly and sustainable weddings are becoming increasingly important in Europe, resulting in a growing number of businesses offering services that minimize waste, prioritize locally-sourced materials, or support social causes.
Market Insights
The market dynamics represent an ever-changing landscape of the Wedding Services Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Wedding Services Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Wedding Services Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Breezit Raises $2 Million to Bring AI to Wedding Planning
Breezit, a company specializing in wedding services, recently secured USD 2 million in a pre-seed round of funding with Practica Capital. The capital infusion enhances and expands the company's generative AI and machine learning capabilities, specifically catering to its venue and vendor marketplace. This funding is expected to enable Breezit to provide an even more comprehensive and efficient platform for couples planning their dream wedding. The company's focus on cutting-edge technology and innovative solutions sets it apart in the wedding services industry, ensuring every customer's seamless and personalized experience. [Published On: 2023-09-28]
The Knot Worldwide Acquires Spain-based Zankyou Ventures
The Knot Worldwide, a major player in the wedding planning industry, has recently announced its acquisition of Zankyou, a distinguished Spanish-based wedding marketplace company. This strategic move further solidifies The Knot Worldwide's commitment to assisting engaged couples throughout the wedding planning process. With this acquisition, The Knot Worldwide aims to provide an enhanced and comprehensive platform for engaged couples, offering various wedding services and resources. [Published On: 2023-02-03]
David's Bridal Launches Free Comprehensive Wedding Planning Platform and National Vendor Marketplace
David's Bridal Inc. has launched Pearl by David's, an innovative all-in-one planning platform and vendor marketplace for wedding services. Pearl, the latest solution from David's Bridal, empowers brides to effortlessly plan their wedding by providing access to various local vendors throughout the United States. With Pearl, couples can conveniently search, manage, book, and earn rewards, all within a seamless vendor management platform. [Published On: 2023-01-26]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Wedding Services Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Wedding Services Market, highlighting leading vendors and their innovative profiles. These include A Charming Fete, A Good Affair, Aisle & Co., Augusta Cole Events, Baltimore Weddings, Bash Please, BharatMatrimony, Birds of a Feather Events, Breezit Inc., Bridal Bliss, Inc., Carats & Cake by ROH Platforms Inc., Colin Cowie Lifestyle, Dallas Oasis, David Stark Design, Details, Darling, Easton Events, Event Essentials, Eventures Asia, Fallon Carter Events, Harmony Weddings and Events, JZ Events, Kate & Company, Laurie Arons, Lindsay Landman Events, Nordic Adventure Weddings, Revel Wedding Co., Rocky Mountain Bride, Shaadi.com, Simply Elegant Group, The Knot Worldwide, and The Wedding Plan & Co..
Market Segmentation & Coverage