市场调查报告书
商品编码
1572194
B2B 市场研究市场:按产品、研究类型和最终用户划分 - 2025-2030 年全球预测B2B Market Research Market by Offering (Branding Research, Competitor Research, Customer Research), Research Type (Primary, Secondary), End-user - Global Forecast 2025-2030 |
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根据预测,2023年B2B市场研究市值为749亿美元,预计到2024年将达到809.3亿美元,复合年增长率为8.47%,到2030年将达到1324.1亿美元。
B2B 细分市场研究的重点是了解企业对企业市场,并包括对在这些行业中运营的公司的重要见解。 B2B 市场研究是对公司、商业交易和行业趋势资料的系统性收集和分析,以促进策略决策。公司需要驾驭竞争格局、适应技术进步并为客户提供量身定制的解决方案,这凸显了这一需求。 B2B 市场研究可用于确定新兴市场需求、基准化分析竞争对手并分析客户满意度,从而为产品开发、行销策略和销售方法提供资讯。最终用途产业利用这些资料来优化营运并增强客户参与。
主要市场统计 | |
---|---|
基准年[2023] | 749亿美元 |
预测年份 [2024] | 809.3亿美元 |
预测年份 [2030] | 1324.1亿美元 |
复合年增长率(%) | 8.47% |
关键的成长要素包括数位技术的进步,使资料的捕获和解释变得更加容易、电子商务的兴起以及拓宽市场视野的全球化。潜在的机会存在于开拓的市场和领域,例如可再生能源和数位转型服务。您可以利用分析和人工智慧工具来抓住这些机会,以获得更深入的见解并形成策略伙伴关係,以增强您的服务产品。然而,市场波动、监管挑战和文化差异等限制因素构成了重大障碍,需要适应性策略和区域理解。
新兴市场的创新可以集中在开发预测分析工具、改进行销自动化的人工智慧应用以及根据 Masu 日益重要的企业社会责任推广永续解决方案等领域。我们还可以探索区块链技术来提高 B2B 交易的透明度和安全性。 B2B 市场固有的复杂性和动态性要求公司不断适应和创新。我们相信,投资于更深入了解其利基市场并能够灵活有效地响应不断变化的客户需求的公司将会蓬勃发展。
市场动态:揭示快速发展的 B2B 市场研究市场中的关键市场洞察
B2B 市场研究市场正因供需的动态交互作用而转变。了解这些不断变化的市场动态可以帮助组织做出明智的投资决策、改善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险,以及如何减轻消费行为及其对製造成本的影响及其对采购趋势的影响。
波特的五力市场研究策略工具来驾驭市场
波特的五力架构是了解市场研究中竞争格局的重要工具。该框架为组织提供了评估竞争定位和探索策略机会的清晰方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势,解决弱点,避免潜在的挑战,确保更强大的市场地位。
PESTLE分析:因应 B2B 市场研究市场的外部影响
外部宏观环境因素在塑造 B2B 市场研究市场的绩效动态发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了驾驭这些力量所需的资讯。透过调查 PESTLE 因素,公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化,并为他们做出积极主动的决策做好准备。
市场占有率分析 市场研究 了解市场竞争状况
B2B 市场研究市场中的详细市场占有率分析提供了对供应商绩效的全面评估。公司可以透过比较收益、客户群和成长率等关键指标来确定竞争定位。该分析揭示了市场集中、细分和整合的趋势,为供应商提供了製定策略决策所需的见解,以应对日益激烈的竞争。
FPNV 定位矩阵 市场研究 市场供应商绩效评估
FPNV 定位矩阵是评估 B2B 市场研究市场供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商,从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商,以确定最能满足您的策略目标的合作伙伴和解决方案。
策略分析与建议 B2B 市场研究绘製市场成功之路
B2B 市场研究 市场策略分析对于旨在加强其在全球市场的影响力的公司至关重要。透过审查关键资源、能力和绩效指标,组织可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战,利用新机会并取得长期成功。
1. 市场渗透率:对当前市场环境的详细审查、主要企业的广泛资料、对其在市场中的影响力和整体影响力的评估。
2. 市场开拓:辨识新兴市场的成长机会,评估现有细分市场的扩张潜力,并提供未来成长的策略蓝图。
3. 市场多元化:分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。
4. 竞争评估与情报:彻底分析竞争格局,检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。
5. 产品开发与创新:重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。
1.目前的市场规模和未来的成长预测是多少?
2. 哪些产品和地区提供最佳投资机会?
3.塑造市场的关键技术趋势和监管影响是什么?
4.主要厂商的市场占有率和竞争地位如何?
5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么?
The B2B Market Research Market was valued at USD 74.90 billion in 2023, expected to reach USD 80.93 billion in 2024, and is projected to grow at a CAGR of 8.47%, to USD 132.41 billion by 2030.
Market research in the B2B sector focuses on understanding business-to-business marketplaces, providing insights vital for organizations operating within these industries. Defined by its scope, B2B market research involves the systematic collection and analysis of data about firms, commercial transactions, and industry trends that facilitate informed strategic decision-making. Its necessity is underscored by the need for firms to navigate competitive landscapes, adapt to technological advancements, and cater to business clientele with tailored solutions. The application of B2B market research spans the identification of emerging market demands, competitor benchmarking, and customer satisfaction analysis, which feed into product development, marketing strategies, and sales approaches. End-use industries harness this data to optimize operations and enhance customer engagement.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 74.90 billion |
Estimated Year [2024] | USD 80.93 billion |
Forecast Year [2030] | USD 132.41 billion |
CAGR (%) | 8.47% |
Key growth factors include advancements in digital technologies that facilitate data acquisition and interpretation, the rise of e-commerce, and globalization, which widens market horizons. Potential opportunities lie in untapped markets and sectors like renewable energy and digital transformation services. These opportunities can be seized by leveraging analytics and AI tools for deeper insights and by forging strategic partnerships to enhance service offerings. However, limitations like market volatility, regulatory challenges, and cultural differences pose significant hurdles, necessitating adaptive strategies and localized understanding.
Innovation in B2B markets could focus on areas such as developing predictive analytics tools, refining AI applications for marketing automation, and advancing sustainable solutions that align with the increasing emphasis on corporate social responsibility. Research could also explore blockchain technology for enhancing transparency and security in B2B transactions. The nature of the B2B market is inherently complex and shifting, requiring businesses to continually adapt and innovate. Companies poised for growth are those that invest in understanding their niche markets more profoundly and are agile enough to meet evolving client needs efficiently.
Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving B2B Market Research Market
The B2B Market Research Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.
Porter's Five Forces: A Strategic Tool for Navigating the B2B Market Research Market
Porter's five forces framework is a critical tool for understanding the competitive landscape of the B2B Market Research Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.
PESTLE Analysis: Navigating External Influences in the B2B Market Research Market
External macro-environmental factors play a pivotal role in shaping the performance dynamics of the B2B Market Research Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.
Market Share Analysis: Understanding the Competitive Landscape in the B2B Market Research Market
A detailed market share analysis in the B2B Market Research Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.
FPNV Positioning Matrix: Evaluating Vendors' Performance in the B2B Market Research Market
The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the B2B Market Research Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.
Strategy Analysis & Recommendation: Charting a Path to Success in the B2B Market Research Market
A strategic analysis of the B2B Market Research Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.
Key Company Profiles
The report delves into recent significant developments in the B2B Market Research Market, highlighting leading vendors and their innovative profiles. These include 360iResearch LLP, B2B International USA Inc., Borderless Access Pvt. Ltd., Deloitte Touche Tohmatsu Limited, Dynata, LLC, FieldworkHub Ltd., First Research by Dun & Bradstreet, Inc., Forrester Research, Inc., Gartner, Inc., Geo Strategy Partners, GfK SE, GlobalData PLC, Grand View Research, Inc., IMARC Services Private Limited, Innovate MR, LLC, INTAGE Inc., Ipsos Group, IQVIA Inc., Kantar Group, Kelton by Material Holdings, LLC, Kudos Research, MARKET PROBE INTERNATIONAL, INC., Marketsandmarkets Research Private Ltd., McKinsey & Company, Mindforce Research And Hiring Solutions Private Ltd, OvationMR, PricewaterhouseCoopers LLP, PureSpectrum Inc., Roots Research, S&P Global Inc., SIS International Research, Statista, Inc., The Nielsen Company (US), LLC., TRU Group, and Westat, Inc..
Market Segmentation & Coverage
1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.
2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.
3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.
4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.
5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.
1. What is the current market size, and what is the forecasted growth?
2. Which products, segments, and regions offer the best investment opportunities?
3. What are the key technology trends and regulatory influences shaping the market?
4. How do leading vendors rank in terms of market share and competitive positioning?
5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?